RETAIL TRADE AREA GAP/OPPORTUNITY … Retail Trade Area | Gap/Opportunity Analysis Summary...

14
RETAIL TRADE AREA GAP/OPPORTUNITY ANALYSIS Kingsville, Texas Prepared for Greater Kingsville EDC March 2016

Transcript of RETAIL TRADE AREA GAP/OPPORTUNITY … Retail Trade Area | Gap/Opportunity Analysis Summary...

RETAIL TRADE AREAGAP/OPPORTUNITY ANALYSISKingsville, Texas

Prepared forGreater Kingsville EDCMarch 2016

Copyright © and (P) 1988–2012 Microsoft Corporation and/or its suppliers. All rights reserved. http://www.microsoft.com/mappoint/Certain mapping and direction data © 2012 NAVTEQ. All rights reserved. The Data for areas of Canada includes information taken with permission from Canadian authorities, including: © Her Majesty the Queen in Right of Canada, © Queen's Printer for Ontario. NAVTEQ and NAVTEQ ON BOARD are trademarks of NAVTEQ. © 2012 Tele Atlas North America, Inc. All rights reserved. Tele Atlas and Tele Atlas North America are trademarks of Tele Atlas, Inc. © 2012 by Applied Geographic Solutions. All rights reserved. Portions © Copyright 2012 by Woodall Publications Corp. All rights reserved.

KingsvilleTX_RTA_2016

0 mi 10 20 30 40Contact InformationManny Salazar, Executive DirectorGreater Kingsville EDC635 E. King Ave.Kingsville, Texas 78363

Phone [email protected]

Retail Trade AreaKingsville, Texas

KINGSVILLE

3

Kingsville, TexasRetail Trade Area | Gap/Opportunity Analysis Summary

SECTOR DESCRIPTION POTENTIAL SALES EST. ACTUAL SALES SURPLUS/LEAKAGE % SURPLUS

44, 45, 772 Total Retail Sales Incl Eating and Drinking Places 770,045,926 529,606,125 (240,439,802) -31%

441 Motor Vehicle and Parts Dealers 155,203,790 66,760,828 (88,442,962) -57%

4411 Automotive Dealers 128,698,140 60,329,397 (68,368,743) -53%

4412 Other Motor Vehicle Dealers 15,089,518 258,672 (14,830,846) -98%

4413 Automotive Parts/Accsrs, Tire Stores 11,416,133 6,172,759 (5,243,373) -46%

442 Furniture and Home Furnishings Stores 13,886,859 7,447,439 (6,439,420) -46%

4421 Furniture Stores 7,604,158 7,112,031 (492,127) -6%

4422 Home Furnishing Stores 6,282,701 335,408 (5,947,293) -95%

443 Electronics and Appliance Stores 13,161,070 905,095 (12,255,975) -93%

44311 Appliances, TVs, Electronics Stores 13,161,070 905,095 (12,255,975) -93%

443111 Household Appliances Stores 1,819,008 111,845 (1,707,163) -94%

443112 Electronics Stores 11,342,061 793,250 (10,548,812) -93%

444 Building Material, Garden Equip Stores 79,279,726 40,438,957 (38,840,769) -49%

4441 Building Material and Supply Dealers 67,265,736 36,046,297 (31,219,439) -46%

44411 Home Centers 27,623,135 23,787,569 (3,835,566) -14%

44412 Paint and Wallpaper Stores 1,067,445 815,306 (252,139) -24%

44413 Hardware Stores 7,072,841 3,625,227 (3,447,614) -49%

44419 Other Building Materials Dealers 31,502,315 7,818,195 (23,684,120) -75%

444191 Building Materials, Lumberyards 11,822,522 6,658,071

4442 Lawn, Garden Equipment, Supplies Stores 12,013,990 4,392,659 (7,621,330) -63%

44421 Outdoor Power Equipment Stores 3,470,370 1,215,721 (2,254,649) -65%

44422 Nursery and Garden Centers 8,543,620 3,176,938 (5,366,682) -63%

4

Retail Trade Area | Gap/Opportunity Analysis SummaryKingsville, Texas

SECTOR DESCRIPTION POTENTIAL SALES EST. ACTUAL SALES SURPLUS/LEAKAGE % SURPLUS

445 Food and Beverage Stores 96,754,723 102,297,846 5,543,123 6%

4451 Grocery Stores 63,665,879 61,433,360 (2,232,519) -4%

44511 Supermarkets, Grocery (Ex Conv) Stores 59,607,786 57,979,597 (1,628,189) -3%

44512 Convenience Stores 4,058,093 3,453,763 (604,330) -15%

4452 Specialty Food Stores 7,871,052 508,922 (7,362,130) -94%

4453 Beer, Wine and Liquor Stores 25,217,792 40,355,564 15,137,772 60%

446 Health and Personal Care Stores 46,121,559 24,470,512 (21,651,047) -47%

44611 Pharmacies and Drug Stores 37,167,288 18,789,295 (18,377,993) -49%

44612 Cosmetics, Beauty Supplies, Perfume Stores 3,271,168 1,518,371 (1,752,797) -54%

44613 Optical Goods Stores 1,597,687 1,500,791 (96,897) -6%

44619 Other Health and Personal Care Stores 4,085,417 2,662,056 (1,423,360) -35%

447 Gasoline Stations 57,069,923 73,504,470 16,434,547 29%

44711 Gasoline Stations With Conv Stores 41,710,394 23,973,629 (17,736,765) -43%

44719 Other Gasoline Stations 15,359,529 49,530,841 34,171,312 222%

448 Clothing and Clothing Accessories Stores 34,540,503 10,807,956 (23,732,547) -69%

4481 Clothing Stores 19,290,316 6,704,382 (12,585,934) -65%

44811 Men's Clothing Stores 1,178,664 0 (1,178,664) -100%

44812 Women's Clothing Stores 4,343,406 2,583,711 (1,759,694) -41%

44813 Childrens, Infants Clothing Stores 1,260,833 0 (1,260,833) -100%

44814 Family Clothing Stores 10,078,742 3,791,598 (6,287,144) -62%

44815 Clothing Accessories Stores 779,606 125,867 (653,739) -84%

44819 Other Clothing Stores 1,649,066 203,205 (1,445,861) -88%

4482 Shoe Stores 3,095,724 2,128,265 (967,460) -31%

4483 Jewelry, Luggage, Leather Goods Stores 12,154,463 1,975,310 (10,179,153) -84%

44831 Jewelry Stores 10,788,228 545,056 (10,243,172) -95%

44832 Luggage and Leather Goods Stores 1,366,234 1,430,254 64,020 5%

5

Retail Trade Area | Gap/Opportunity Analysis SummaryKingsville, Texas

SECTOR DESCRIPTION POTENTIAL SALES EST. ACTUAL SALES SURPLUS/LEAKAGE % SURPLUS

451 Sporting Goods, Hobby, Book, Music Stores 14,435,493 1,921,884 (12,513,609) -87%

4511 Sportng Goods, Hobby, Musical Inst Stores 12,492,759 1,900,753 (10,592,006) -85%

45111 Sporting Goods Stores 6,623,929 931,701 (5,692,228) -86%

45112 Hobby, Toys and Games Stores 3,563,222 874,854 (2,688,368) -75%

45113 Sew/Needlework/Piece Goods Stores 1,173,457 0 (1,173,457) -100%

45114 Musical Instrument and Supplies Stores 1,132,151 94,198 (1,037,953) -92%

4512 Book, Periodical and Music Stores 1,942,733 21,131 (1,921,602) -99%

45121 Book Stores and News Dealers 1,674,127 21,131 (1,652,996) -99%

451211 Book Stores 1,491,677 21,131 (1,470,546) -99%

451212 News Dealers and Newsstands 182,450 0 (182,450) -100%

45122 Prerecorded Tapes, CDs, Record Stores 268,607 0 (268,607) -100%

452 General Merchandise Stores 89,138,012 105,550,666 16,412,654 18%

4521 Department Stores Excl Leased Depts 39,041,051 3,196,763 (35,844,288) -92%

4529 Other General Merchandise Stores 50,096,961 102,353,904 52,256,943 104%

453 Miscellaneous Store Retailers 20,497,500 23,948,949 3,451,450 17%

4531 Florists 749,475 874,854 125,379 17%

4532 Office Supplies, Stationery, Gift Stores 9,663,187 13,748,869 4,085,682 42%

45321 Office Supplies and Stationery Stores 4,553,313 5,812,293 1,258,980 28%

45322 Gift, Novelty and Souvenir Stores 5,109,874 7,936,576 2,826,702 55%

4533 Used Merchandise Stores 1,580,510 1,269,059 (311,451) -20%

4539 Other Miscellaneous Store Retailers 8,504,327 8,056,167 (448,160) -5%

454 Non-Store Retailers 69,404,380 905,095 (68,499,286) -99%

722 Foodservice and Drinking Places 80,552,389 70,646,427 (9,905,962) -12%

7221 Full-Service Restaurants 36,280,285 24,193,379 (12,086,906) -33%

7222 Limited-Service Eating Places 32,424,981 31,276,195 (1,148,786) -4%

7223 Special Foodservices 8,960,480 11,126,937 2,166,457 24%

7224 Drinking Places -Alcoholic Beverages 2,886,644 4,049,917 1,163,273 40%

7224 Drinking Places -Alcoholic Beverages 2,886,644 4,049,917 1,163,273 40%

6

DESCRIPTION DATA %

Population

2021 Projection 53,741

2016 Estimate 52,430

2010 Census 52,020

Growth 2016 - 2021 2.50%

Growth 2010 - 2016 0.79%

2016 Est. Population by Single-Classification Race 52,430

White Alone 42,847 81.72%

Black or African American Alone 1,479 2.82%

Amer. Indian and Alaska Native Alone 315 0.60%

Asian Alone 830 1.58%

Native Hawaiian and Other Pac. Isl. Alone 50 0.09%

Some Other Race Alone 5,622 10.72%

Two or More Races 1,286 2.45%

2016 Est. Population by Hispanic or Latino Origin 52,430

Not Hispanic or Latino 12,267 23.40%

Hispanic or Latino 40,163 76.60%

Mexican 33,630 83.74%

Puerto Rican 203 0.51%

Cuban 28 0.07%

All Other Hispanic or Latino 6,301 15.69%

DESCRIPTION DATA %

2016 Est. Hisp. or Latino Pop by Single-Class. Race 40,163

White Alone 33,250 82.79%

Black or African American Alone 201 0.50%

American Indian and Alaska Native Alone 207 0.52%

Asian Alone 46 0.11%

Native Hawaiian and Other Pacific Islander Alone 14 0.03%

Some Other Race Alone 5,584 13.90%

Two or More Races 861 2.14%

2016 Est. Pop by Race, Asian Alone, by Category 830

Chinese, except Taiwanese 154 18.56%

Filipino 63 7.62%

Japanese 16 1.90%

Asian Indian 300 36.12%

Korean 181 21.75%

Vietnamese 107 12.89%

Cambodian 0 0.00%

Hmong 0 0.00%

Laotian 1 0.16%

Thai 3 0.34%

All Other Asian Races Including 2+ Category 6 0.66%

2016 Est. Population by Ancestry 52,430

Arab 21 0.04%

Czech 211 0.40%

Danish 21 0.04%

Dutch 34 0.07%

English 1,041 1.99%

French (except Basque) 298 0.57%

French Canadian 8 0.01%

German 2,574 4.91%

Greek 21 0.04%

Retail Trade Area | DemographicsKingsville, Texas

7

DESCRIPTION DATA %

Hungarian 1 0.00%

Irish 1,148 2.19%

Italian 309 0.59%

Lithuanian 0 0.00%

United States or American 1,439 2.74%

Norwegian 86 0.16%

Polish 235 0.45%

Portuguese 29 0.05%

Russian 24 0.05%

Scottish 154 0.29%

Scotch-Irish 152 0.29%

Slovak 0 0.00%

Subsaharan African 190 0.36%

Swedish 58 0.11%

Swiss 45 0.09%

Ukrainian 11 0.02%

Welsh 45 0.09%

West Indian (except Hisp. groups) 7 0.01%

Other ancestries 39,846 76.00%

Ancestry Unclassified 4,420 8.43%

2016 Est. Pop Age 5+ by Language Spoken At Home 48,528

Speak Only English at Home 22,131 45.61%

Speak Asian/Pac. Isl. Lang. at Home 443 0.91%

Speak IndoEuropean Language at Home 350 0.72%

Speak Spanish at Home 25,578 52.71%

Speak Other Language at Home 26 0.05%

2016 Est. Population by Sex 52,430

Male 26,549 50.64%

Female 25,881 49.36%

DESCRIPTION DATA %

2016 Est. Population by Age 52,430

Age 0 - 4 3,902 7.44%

Age 5 - 9 3,722 7.10%

Age 10 - 14 3,581 6.83%

Age 15 - 17 2,299 4.38%

Age 18 - 20 3,535 6.74%

Age 21 - 24 4,742 9.04%

Age 25 - 34 6,931 13.22%

Age 35 - 44 5,355 10.21%

Age 45 - 54 5,377 10.26%

Age 55 - 64 5,374 10.25%

Age 65 - 74 4,305 8.21%

Age 75 - 84 2,403 4.58%

Age 85 and over 904 1.72%

Age 16 and over 40,475 77.20%

Age 18 and over 38,925 74.24%

Age 21 and over 35,391 67.50%

Age 65 and over 7,612 14.52%

2016 Est. Median Age 31.4

2016 Est. Average Age 35.9

Retail Trade Area | DemographicsKingsville, Texas

8

DESCRIPTION DATA %

2016 Est. Male Population by Age 26,549

Age 0 - 4 2,010 7.57%

Age 5 - 9 1,934 7.28%

Age 10 - 14 1,848 6.96%

Age 15 - 17 1,195 4.50%

Age 18 - 20 1,920 7.23%

Age 21 - 24 2,489 9.38%

Age 25 - 34 3,761 14.16%

Age 35 - 44 2,700 10.17%

Age 45 - 54 2,646 9.97%

Age 55 - 64 2,637 9.93%

Age 65 - 74 2,055 7.74%

Age 75 - 84 1,037 3.91%

Age 85 and over 316 1.19%

2016 Est. Median Age, Male 30.0

2016 Est. Average Age, Male 34.7

2016 Est. Female Population by Age 25,881

Age 0 - 4 1,892 7.31%

Age 5 - 9 1,789 6.91%

Age 10 - 14 1,733 6.70%

Age 15 - 17 1,103 4.26%

Age 18 - 20 1,615 6.24%

Age 21 - 24 2,252 8.70%

Age 25 - 34 3,170 12.25%

Age 35 - 44 2,655 10.26%

Age 45 - 54 2,731 10.55%

Age 55 - 64 2,737 10.57%

Age 65 - 74 2,250 8.70%

Age 75 - 84 1,366 5.28%

Age 85 and over 587 2.27%

DESCRIPTION DATA %

2016 Est. Median Age, Female 33.1

2016 Est. Average Age, Female 37.1

2016 Est. Pop Age 15+ by Marital Status 41,224

Total, Never Married 15,722 38.14%

Males, Never Married 8,963 21.74%

Females, Never Married 6,759 16.40%

Married, Spouse present 16,881 40.95%

Married, Spouse absent 2,107 5.11%

Widowed 2,458 5.96%

Males Widowed 543 1.32%

Females Widowed 1,915 4.64%

Divorced 4,056 9.84%

Males Divorced 2,032 4.93%

Females Divorced 2,024 4.91%

2016 Est. Pop Age 25+ by Edu. Attainment 30,649

Less than 9th grade 5,325 17.37%

Some High School, no diploma 3,494 11.40%

High School Graduate (or GED) 8,048 26.26%

Some College, no degree 6,888 22.47%

Associate Degree 1,513 4.94%

Bachelor’s Degree 3,602 11.75%

Master’s Degree 1,453 4.74%

Professional School Degree 67 0.22%

Doctorate Degree 258 0.84%

2016 Est. Pop Age 25+ by Edu. Attain., Hisp./Lat. 22,744

No High School Diploma 8,274 36.38%

High School Graduate 6,147 27.03%

Some College or Associate’s Degree 5,654 24.86%

Bachelor’s Degree or Higher 2,668 11.73%

Retail Trade Area | DemographicsKingsville, Texas

9

DESCRIPTION DATA %

Households

2021 Projection 19,151

2016 Estimate 18,581

2010 Census 18,233

2000 Census 18,170

Growth 2016 - 2021 3.07%

Growth 2010 - 2016 1.91%

Growth 2000 - 2010 0.35%

2016 Est. Households by Household Type 18,581

Family Households 12,879 69.31%

Nonfamily Households 5,702 30.69%

2016 Est. Group Quarters Population 2,254

2016 HHs by Ethnicity, Hispanic/Latino 13,407

2016 Est. Households by HH Income 18,581

Income < $15,000 3,680 19.81%

Income $15,000 - $24,999 2,794 15.04%

Income $25,000 - $34,999 2,035 10.95%

Income $35,000 - $49,999 2,590 13.94%

Income $50,000 - $74,999 2,979 16.03%

Income $75,000 - $99,999 1,971 10.61%

Income $100,000 - $124,999 1,126 6.06%

Income $125,000 - $149,999 666 3.59%

Income $150,000 - $199,999 449 2.42%

Income $200,000 - $249,999 143 0.77%

Income $250,000 - $499,999 117 0.63%

Income $500,000+ 30 0.16%

DESCRIPTION DATA %

2016 Est. Average Household Income $53,576

2016 Est. Median Household Income $39,529

2016 Median HH Inc. by Single-Class. Race or Eth.

White Alone $41,449

Black or African American Alone $40,091

American Indian and Alaska Native Alone $39,937

Asian Alone $18,467

Native Hawaiian and Other Pacific Islander Alone $44,881

Some Other Race Alone $28,678

Two or More Races $49,111

Hispanic or Latino $35,181

Not Hispanic or Latino $50,742

2016 Est. Family HH Type by Presence of Own Child. 12,879

Married-Couple Family, own children 3,437 26.69%

Married-Couple Family, no own children 5,131 39.84%

Male Householder, own children 610 4.74%

Male Householder, no own children 665 5.17%

Female Householder, own children 1,643 12.75%

Female Householder, no own children 1,393 10.82%

2016 Est. Households by Household Size 18,581

1-person 4,593 24.72%

2-person 5,725 30.81%

3-person 3,243 17.45%

4-person 2,515 13.54%

5-person 1,440 7.75%

6-person 629 3.38%

7-or-more-person 436 2.35%

Retail Trade Area | DemographicsKingsville, Texas

10

DESCRIPTION DATA %

2016 Est. Average Household Size 2.70

2016 Est. Households by Presence of People Under 18 18,581

Households with 1 or More People under Age 18: 6,855 36.89%

Married-Couple Family 4,014 58.55%

Other Family, Male Householder 774 11.29%

Other Family, Female Householder 2,028 29.58%

Nonfamily, Male Householder 30 0.44%

Nonfamily, Female Householder 10 0.14%

Households with No People under Age 18: 11,726 63.11%

Married-Couple Family 4,562 38.91%

Other Family, Male Householder 500 4.27%

Other Family, Female Householder 1,008 8.60%

Nonfamily, Male Householder 3,029 25.83%

Nonfamily, Female Householder 2,626 22.40%

2016 Est. Households by Number of Vehicles 18,581

No Vehicles 1,704 9.17%

1 Vehicle 6,501 34.99%

2 Vehicles 6,580 35.41%

3 Vehicles 2,539 13.66%

4 Vehicles 927 4.99%

5 or more Vehicles 331 1.78%

2016 Est. Average Number of Vehicles 1.8

DESCRIPTION DATA %

Family Households

2021 Projection 13,283

2016 Estimate 12,879

2010 Census 12,625

2000 Census 13,258

Growth 2016 - 2021 3.14%

Growth 2010 - 2016 2.02%

Growth 2000 - 2010 -4.78%

2016 Est. Families by Poverty Status 12,879

2016 Families at or Above Poverty 10,295 79.93%

2016 Families at or Above Poverty with Children 4,772 37.05%

2016 Families Below Poverty 2,585 20.07%

2016 Families Below Poverty with Children 2,099 16.29%

2016 Est. Pop Age 16+ by Employment Status 40,475

In Armed Forces 358 0.88%

Civilian - Employed 20,697 51.14%

Civilian - Unemployed 2,458 6.07%

Not in Labor Force 16,962 41.91%

2016 Est. Civ. Employed Pop 16+ by Class of Worker 20,792

For-Profit Private Workers 13,193 63.45%

Non-Profit Private Workers 1,109 5.33%

Local Government Workers 1,445 6.95%

State Government Workers 2,727 13.12%

Federal Government Workers 1,009 4.85%

Self-Employed Workers 1,273 6.12%

Unpaid Family Workers 35 0.17%

Retail Trade Area | DemographicsKingsville, Texas

11

DESCRIPTION DATA %

2016 Est. Civ. Employed Pop 16+ by Occupation 20,792

Architect/Engineer 252 1.21%

Arts/Entertainment/Sports 197 0.95%

Building Grounds Maintenance 979 4.71%

Business/Financial Operations 389 1.87%

Community/Social Services 720 3.46%

Computer/Mathematical 133 0.64%

Construction/Extraction 1,561 7.51%

Education/Training/Library 1,553 7.47%

Farming/Fishing/Forestry 812 3.90%

Food Prep/Serving 1,787 8.60%

Health Practitioner/Technician 764 3.68%

Healthcare Support 599 2.88%

Maintenance Repair 1,058 5.09%

Legal 19 0.09%

Life/Physical/Social Science 229 1.10%

Management 1,445 6.95%

Office/Admin. Support 2,641 12.70%

Production 1,086 5.22%

Protective Services 605 2.91%

Sales/Related 1,805 8.68%

Personal Care/Service 1,019 4.90%

Transportation/Moving 1,138 5.47%

2016 Est. Pop 16+ by Occupation Classification 20,792

Blue Collar 4,843 23.29%

White Collar 10,147 48.80%

Service and Farm 5,802 27.90%

DESCRIPTION DATA %

2016 Est. Workers Age 16+ by Transp. to Work 20,749

Drove Alone 15,714 75.73%

Car Pooled 3,218 15.51%

Public Transportation 112 0.54%

Walked 912 4.39%

Bicycle 74 0.36%

Other Means 291 1.40%

Worked at Home 430 2.07%

2016 Est. Workers Age 16+ by Travel Time to Work

Less than 15 Minutes 11,057

15 - 29 Minutes 4,387

30 - 44 Minutes 2,738

45 - 59 Minutes 912

60 or more Minutes 1,200

2016 Est. Avg Travel Time to Work in Minutes 21.00

2016 Est. Occupied Housing Units by Tenure 18,581

Owner Occupied 11,862 63.84%

Renter Occupied 6,720 36.16%

2016 Owner Occ. HUs: Avg. Length of Residence 19.9

2016 Renter Occ. HUs: Avg. Length of Residence 8.2

Retail Trade Area | DemographicsKingsville, Texas

12

DESCRIPTION DATA %

2016 Est. Owner-Occupied Housing Units by Value 11,862

Value Less than $20,000 1,403 11.83%

Value $20,000 - $39,999 1,973 16.63%

Value $40,000 - $59,999 1,566 13.20%

Value $60,000 - $79,999 1,705 14.38%

Value $80,000 - $99,999 1,466 12.36%

Value $100,000 - $149,999 1,623 13.68%

Value $150,000 - $199,999 1,055 8.89%

Value $200,000 - $299,999 620 5.23%

Value $300,000 - $399,999 263 2.22%

Value $400,000 - $499,999 91 0.77%

Value $500,000 - $749,999 51 0.43%

Value $750,000 - $999,999 12 0.10%

Value $1,000,000 or more 34 0.29%

2016 Est. Median All Owner-Occupied Housing Value $71,603

2016 Est. Housing Units by Units in Structure 22,172

1 Unit Attached 364 1.64%

1 Unit Detached 16,370 73.83%

2 Units 669 3.02%

3 or 4 Units 876 3.95%

5 to 19 Units 1,159 5.23%

20 to 49 Units 245 1.10%

50 or More Units 239 1.08%

Mobile Home or Trailer 2,055 9.27%

Boat, RV, Van, etc. 195 0.88%

DESCRIPTION DATA %

2016 Est. Housing Units by Year Structure Built 22,172

Housing Units Built 2010 or later 879 3.97%

Housing Units Built 2000 to 2009 2,776 12.52%

Housing Units Built 1990 to 1999 2,389 10.78%

Housing Units Built 1980 to 1989 2,943 13.27%

Housing Units Built 1970 to 1979 3,383 15.26%

Housing Units Built 1960 to 1969 2,887 13.02%

Housing Units Built 1950 to 1959 3,339 15.06%

Housing Units Built 1940 to 1949 2,039 9.19%

Housing Unit Built 1939 or Earlier 1,536 6.93%

2016 Est. Median Year Structure Built 1974

Retail Trade Area | DemographicsKingsville, Texas

About The Retail Coach

The Retail Coach, LLC, is a national retail analytics and locational intelligence firm that specializes in all aspects of retail market analyses and recruitment, from “macro to micro” trade area assessment to actively recruiting retailers on behalf of our clients.

Through its unique Retail:360 process, The Retail Coach offers a dynamic system of products and services that better enable communities to maximize their retail development potential.

Retail:360 Process

Providing more than simple data reports of psychographic and demographic trends, The Retail Coach goes well beyond other retail consulting and market research firms’ offerings by combining current national and statewide demographics and trend data with real-world, “on-the-ground” data gathered through extensive visits within our clients’ communities.

Every community is different, and there is no “one size fits all” retail recruitment solution. Compiling the gathered data into client-tailored information packets that are uniquely designed for, and targeted to, specific retailers and restaurants who meet the community’s needs helps assure our clients that they are receiving the latest and best information for their retail recruitment efforts — all with personal service and coaching guidance that continues beyond the initial project scope and timeline.

Our Retail:360 process assures that communities get timely, accurate and relevant information. Translating that data into the information that retailers need and seek assures our clients even better possibilities for tremendous retail growth and success.

The Retail Coach -It’s not about data. It’s about your success.

The Retail Coach, LLC | P. O. Box 7272 | Tupelo, Mississippi 38802tel 800.851.0962 | fax 662.844.2738 | e-mail [email protected] | web www.theretailcoach.net

C. Kelly Cofer President & CEO

The Retail Coach, LLC

Acknowledgements

The observations, conclusions and recommendations contained in this study are solely those of The Retail Coach, LLC and should not be construed to represent the opinions of others, including its clients, or any other entity prior to such entity’s express approval of this study.

Sources used in completing this study include: infoUSA™, Applied Geographic Solutions, Nielsen 2015/2016, ESRI 2015, U.S. Census Bureau, Economy.com, Spatial Insights Inc., Urban Land Institute, CensusViewer.com, International Council of Shopping Centers, and/or U.S. Bureau of Labor and Statistics.

To better represent current data, where applicable, portions of estimated actual sales may be calculated using an average sales per square foot model.

Mapping data is provided by MapInfo, Nielsen, ESRI and/or Microsoft Corporation.

All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions.