Retail Tour UK - Preparing For the Holiday Season
Transcript of Retail Tour UK - Preparing For the Holiday Season
Preparing for the Holiday Season
SHOPIFY RETAIL TOUR
Agenda
1 Nice to meet you!
2 Plan to win
3 Optimize
4 Awesome apps
Hi, I’m Rhian!
ABOUT ME
COO at New Leaf Labs
Background in banking, offline and online retail
Current obsession: direct-to-consumer anything
Plan to win
Don’t talk about it. Be about it.
Plan to succeed and you will.
Plan and organize your sales strategy
Expect the best, plan for the worst
Is your site already optimized? It needs to be.
When you crush it– are you ready? 💪
Get stoked.
Build the hype!
Tease your customers with emails/tweets/Instagram posts
If you are excited + prepared, your customers will feel it.
Create
Make holiday specific images for social media + any ad campaigns you are participating in.
Plan out your ads and your copy.
Pre write your blogs and social media posts
Marketing
Retarget old customers
Start your email campaign ASAP, and continue throughout the season
Implement awesome sales
Entice your customers to buy
Reward loyal customers
Scarcity always sells
Optimize
Mobile, mobile, mobile!
If you aren’t mobile, you’re missing out.
Check out your mobile UX- does it make sense?
Test your site
Take a step back– have someone else look at your site.
Things to watch for:
Speed
User Experience
Check out Flow
Where do people drop off? (Analytics)
Customer Success
Live Chat
Give world class customer service
Free shipping if you can!
Easy return process
Growth hack
Track Everything
Deduce, make changes, and implement
Google Analytics is your friend
Find the hangups in your flow
Abandoned cart emails
Add a discount code in!
Watch your competition
Do it better.
Awesome apps
Best apps for Black Friday & Cyber Monday
ORDER LOOKUP APP
Decrease your customer support work load by up to 80%
SEO MANAGER
Optimize your site for Google. SEO for Shopify Powertool
RECHARGE
Subscription app that turns your one time customers into recurrent revenue
KIT
Virtual marketing assistant to manage your FB ads and so much more
Thank you! Any questions?