Retail Rebooted
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Retail Rebooted Trend Briefing 2013
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The story of how retail is starting to re-invent itself into a physical digital mashup. Retail is becoming a palce for collaboration, interaction and connection.
Transcript of Retail Rebooted
Retail RebootedTrend Briefing2013
Part 1: The Revolution
The TechnologyInspired Revolution: A paradigm shift in how retailers, and consumers interact in a counter intuitive market place.
What Retail Forgot
Department Stores arrived and redefined bricks and mortar retail asEmporiums, Maisons of the amazing…
A 200 Year Shift
Technology Changes EVERYTHING
Part 2: Virtual meets
Physical
Physical = Virtual“One is not superior to the other, but it
depends on how we go to market”
WHAT CAN’T BE DONEON OR OFF LINE?- Product- Price- Place- Promotion
Q
Retail Store = Warehouse
> Why would a successful web business open a bricks & mortar store?
Online Gets Physical
> Why is Apple the most profitable retailer in the world?
STAR TREATMENT!
SPACE SQUATTING:
> Find a way to use the unusable
The Seagrass Restaurant (London).
> Lo-Hi Retail
Where luxury and discount brands come together.
Uniqlo + Dover St MarketTarget + KsubiTop Shop + Nordstrom
Mobile Retailing: Geo ChasingEvent creating
The Pop Up Shop – Spice Market 2.0
> Retail Store as Brand Event–
> theatre in store
Component Retail:
> Customers make what they buy
My Adidas + Tokyo
Craftsman Retail:
In House Craftsman
Crumpler
Personal Shopping Assistants:
Ratify the day out Lulu Lemon
Part 3: Making the
Connections
IINSTORE AUGMENTATION : > Embrace the tech
The Costco Experience:
Format Product Theatre
A Disloyalty Card? – WTF?
Prufrock Coffee
The Amazon Effect:
Disintermediation of everything…
Virtual Currencies: BITCOIN
> POD – New money> Amazon coins
MASHUP CULTURE:
> Think Horizontal
EMBRACE
THRIVE
