Berwin Retail

Berwin Retail was established in 2004 as a direct seller of Berwin & Berwin branded tailoring. Having grown over the years Berwin Retail now operates in over 35 locations throughout the UK & Ireland. The majority of those locations are concessions trading in premium retailers such as House of Fraser, Arnotts (Dublin) and Hooper’s.

Our principal brand is Paul Costelloe with whom we have had a thriving relationship for over 5 years and it has developed into our most comprehensive men’s formalwear offer. We also led the re-establishment of the Baumler brand back into the UK market in 2013 and it is now available in over 20 doors. In addition, we trade both Ted Baker and Lambretta tailoring in selected locations.

We also operate our own Paul Costelloe outlets, strategically positioned in recognised outlet centres where its products are exclusively sold.

We are backed by the substantial design, production and technical resources of Berwin & Berwin. This very well-established clothing company supplies much of the UK High Street through its factories in Hungary and the Far East. Through its willingness to listen and change has developed great credibility throughout Europe. Their unrivalled distribution has enabled Berwin & Berwin to become one of the largest suit producers to the European market. This relationship provides us with a unique potential of delivery and support through class leading product development and innovation.

www.berwinandberwin.co.uk

Paul Costelloe Man

Dublin born Paul Costelloe is one of the most established names in British Fashion. With his strong sense of style and the desire to create wearable designs for the modern global customer, it is easy to see why Paul Costelloe has been the head of such a successful label for over 30 years.

The Paul Costelloe Menswear Collection has had huge success due to the combination of luxurious natural fabrics, modern slim fit and classic tailoring; all of which are Costelloe trademarks.

Paul Costelloe Menswear is sold across the globe in some of the most prominent retail stores, including John Lewis, House of Fraser, Hooper’s, David Jones (Australia) and Arnotts (Dublin).

Our Paul Costelloe collection is our most comprehensive range comprising Suits, Item Jackets, Shirts, Ties and Accessories whilst Coats are available in Autumn. The Suit and Shirt range is anchored by our core product programme, with its extended size range (up to 50” Suit) which is fully supported throughout the year.

The retail price structure is:

SUITS JACKETS SHIRTS TIES£349 - £399 £249 £59 - £69 £29 - £39

www.paulcostelloeman.co.uk

Baumler

Its unique construction and fit, made in Europe, with the very best Italian fabrics makes this product ‘simply the best’.

Long established as one of Germany’s finest menswear brands in the European market, Berwin Retail has brought this popular European favourite to the British High Street. Baumler was a family owned business since its conception in 1934 until it was purchased by Berwin & Berwin in 2009. Offering suits, coats, shirts and ties, the Baumler range continues to expand year on year as the name becomes more recognised in the United Kingdom.

The suits themselves are crafted from the finest Italian wool fabrics and have a mark of quality which would normally be associated with more premium brands but at a more affordable price.

Our Baumler collection consists of Suits, Item Jackets, Shirts, Ties and Accessories with Coats being available in Autumn.

The retail price structure is:

SUITS JACKETS SHIRTS TIES£399 - £449 £299 £79 - £99 £49

www.baeumler.com

Lambretta

The Lambretta brand originated in Lambrete, Milan in 1947 when the Italian company Innocenti started manufacturing the Lambretta Scooter. This heritage and attitude underpins the street wear label that burst onto the UK fashion scene in the 1970’s. The Brand is bright, innovative and forward thinking. Synonymous with the Mods its distinctive Italian look influenced the style of that era. More than 60 years on, the name and style statement are still as strong as ever. As well as our tailoring collection, the Lambretta label boasts worldwide success in casualwear.

Our range demonstrates an awareness of prevailing formalwear styles and the newest developments in the fashion industry; it emphasises the latest trends in colour, fabric and style.

We offer a core range supported by a Berwin & Berwin stock service programme alongside our seasonal collection comprising of young formal and event wear in slim and super skinny fits all with a hint of fashion attitude.

Our Retail proposition is a co-ordinated collection of Suits, Shirts and Ties at the following retail prices:

SUITS JACKETS SHIRTS TIES£179 - £199 £129 £49 £15

www.lambrettaclothing.co.uk

Brand/Product Offer:

We aim to be flexible and work with the host store/s to ensure our product catalogue reflects the store’s profile and goals. In addition, we can micro-merchandise each department and we replenish our concessions twice per week.

In addition to the brands already detailed we can also offer Ted Baker.

Ted Baker “phormal” is available subject to the brand’s approval. The catalogue which largely represents Ted’s Endurance range consists of Suits, Item Jackets, Shirts and Ties.

Bank Service Stock Programme:

We maintain a range of our most popular Tailoring and Shirt options as a Stock Service programme where we can provide a full size scale of “bank” stock which is replenished and invoiced at the point of sale.

This offer can be enlarged by adding seasonal elements from our range. Although seasonal product cannot be included in the “bank” stock arrangement the order quantities can be set to suit the trading partner’s needs and has a very low minimum order threshold.

We offer a flexible approach to our trading partners covering the following opportunities:

Concession – Staffed:

This is what we do best! We have successfully operated Concessions in department stores for over 10 years. Our Concessions operate with a dedicated Manager with staffing to cover the full trading week. Our store teams have the full support of our Head Office Retail Team providing merchandising, human resources, training, operational and administrative services.

In addition, we will install a branded shopfit that reflects the host store environment and anticipated level of trade.

Concession – Unstaffed:

Visually replicating the staffed concessions but operating within the existing host store staff resources.

In both our staffed and unstaffed Concessions our principal brand is Paul Costelloe which requires a minimum 350 sq.ft. mat to present the range. The addition of other brands inevitably increases the space to a typical maximum of 750 sq.ft.

Our People:

We believe that “people buy from people” so we aim to equip our sales staff to be confident, knowledgeable and effective sales people. Therefore in addition to our comprehensive three month induction training programme we develop our staff through two unique training activities:

Berwin & Berwin Suit Academy:

We have the advantage of accessing the valuable tailoring knowledge bank that is Berwin & Berwin. The Suit Academy has been developed to train all levels of staff to gain a deeper understanding of the cloth, the fit and the make of our suits.

B.E.S.T:

Working with Steve Harris at Energize Learning & Development we introduced the Berwin Energized Selling Techniques (B.E.S.T.) programme. Our goal is to coach our staff to become engaging and confident sales people who deliver sales through building a relationship with customers.

All of our staff have the opportunity to participate in these programmes which is delivered by both specialists and our team of store based Training Managers, whilst all Concession Managers attend our and seasonal product workshops.

Berwin Retail Ltd Roseville Road

LeedsLS8 5EE

United Kingdom+44 (0)1132 442244

Key Contacts

Simon BerwinManaging Director

Tel: +44 (0)1132 442244Email: s.berwin@berwinberwin.co.uk

David CashmoreRetail Director

Tel: +44 (0)7971 533 339Email: d.cashmore@berwinberwin.co.uk

Michelle WheelwrightRetail Operations ManagerTel: +44 (0)113 218 2888

Email: m.wheelwright@berwinberwin.co.uk

Sarah GrassbyMerchandise Manager

Tel: +44 (0)113 290 4058Email: s.grassby@berwinberwin.co.uk

Claire SwannHR and Training ManagerTel: +44 (0)113 290 4056

Email: c.swann@berwinberwin.co.uk

London Showroom:New Wing

Somerset HouseStrandLondon

WC2R 1LA