THE RETAIL BRAND Done By:SAGARIKA MALAKAR

SAIKAT DASROSHAN MISHRA

SAMARESH CHOWDHURY

HISTORY 1973, founded by Mukesh

Jagtiani in Bahrain Babyshop is a part of

landmark group. One of the largest retail chain

in GCC In 1990, expanded to the UAE

with its first store in Sharjah Entered in ecommerce in 2006 Caters to quality Child

products (age group-0 to 16 yrs)

MARKET SIZE Indian Baby care

market, poised to grow at CAGR 13.66% by 2020

Highly fragmented & unorganized in India

2011 2012 20170

10203040506070

44.7 47.7

66.8

World Market Size(In US $ BN)

SOURCE: STATISTA

SWOT ANALYSIS

Opportunities1.More penetration in Indian market.2. Increasing demand for kids apparel market worth being 500 cr.

Weakness1. Perceived to be expensive.2. Brand assortments are less of age group 14-16 years

Threats1.Competitors like firstcry, shopperstop, toonz etc which already penetrated huge market share in INDIA.2.Perception of it being expensive

SWOT

VALUE PROPOSITION OF “BABYSHOP”…

Strong focus on: Customer Development Customer Retention

Constant Innovation

Continuous development & training of Human Resource

PRODUCT MIXFour major departments(for

0 to 16 yrs):o Clothing: Comfort, Fun

life, Playfulness, Trendyo Baby Basics: Cozy

bedding, Feeding, Accessories, Soothing, Safety

o Toys: Soft toys, video games, Infant toys etc

o Nursery furniture: Wooden finished bedding,

PROMOTIONAL STRATEGY

Awareness of social needs & causes

Involves itself with various social issues involving children

Organizes extensive social campaigns( CSR)

Organized Child Safety week

SUGGESTIONS…

In order to compete with other brands in India, a mobile app can be developed.

Should cater at a lower price to hold a wide range of customers.