RETAIL PLAYBOOK 2017 CHANGING THE GAME - Planet … Applications/PlanetDog... · CHANGING THE...

R E T A I L P L A Y B O O K 2 0 1 7

CHANGING THE GAME

“Nova loves long rides.”— Sean Matthews, Distribution Specialist

CELEBRATING 20 YEARS

For the most aggressive chewers

WHAT’S NEW FOR 2017? CHEW-O-METER

“Tasker is definitely our office Napoleon!”— Colleen McCracken, CEO

Unleashing the power of play since 1997.Upon reflection of our first 20 years, it is clear so much has changed.

The industry has changed. The world has changed. My hairline has changed. Yet, it is with great pride that we can still say our mission remains the same. We’re blown away by how much we’ve seen our passions — for dogs, for the power of play, for the future of our planet and for products made in the USA — reflected in the loyalty of customers like you.

And I pledge to spend the next 20 years finding new ways to bring joy to dogs across the world (and to the humans who love them).

Thank you for your continued support.

Wags, Alex Fisher, Founder

For moderate chewers

For fairly aggressive chewers

Orbee Ball with Rope 5

Lunee 6

Squeak 8

Tug 9

Link™ 12

Small Zoom Flyer® 13

4" Diamond Plate Ball 17

2 To shop our entire line visit www.planetdog.com

We believe in the quality of US Manufacturing.That’s why Planet Dog toys are designed, tested and manufactured in the USA. By keeping production close to home, we can create more jobs and ensure complete quality control of our products. It’s why we can guarantee them 100%, no exceptions.

MADE USAINTHE

THE PLANET DOG

FOUNDATIONSupporting service dogs since 2005.

We are proud to donate a portion of Planet Dog sales to programs that train, place and support service animals —

we’ve given well over $1.5 million to date.

From seeing eye dogs to therapy dogs, search and rescue dogs to police dogs, these incredible animals are

enhancing and saving human lives. In 2017, we will be supporting them even more vigorously, with two brand-new

annual fundraising events: a gala to benefit national veterans’ organizations and a summer festival to benefit

our nation’s police dogs.

GLOW FOR GOOD BALL100% of the proceeds from our Glow for Good Ball go to the Planet Dog Foundation.See page 7 for details. All our toys are made in the USA and 100% guaranteed 3

THE HEALTHIEST MATERIALOrbee-Tuff is non-toxic

and made from 100% recyclable, medical-grade materials.

Toys made with non-toxic and recyclable Orbee-Tuff can be chewed, tugged, tossed in water and loved, all while being 100% healthy for your dog and 100% respectful of our planet. Invented by a team of forward-thinking chemists commissioned by Planet Dog 20 years ago, it remains the most innovative, eco-friendly dog toy material in the world.

T H E O R I G I N A L

ORBEE-TUFF®

“Penny loves the mint in our toys.”— Coleen Franzel, Director of Product

The material Planet Dog was founded on.

MATERIAL

SEE WHAT WE’RE

MADE OF

MADE IN THE USAAll our products are individually

crafted and 100% guaranteed.

THE TOUGHEST MATERIALOrbee-Tuff never cracks.

It’s tougher, more elastic and longer lasting than rubber.


The best toys on earth for earth’s best friends.

O R B E E - T U F F

ORBEE BALL

TAKE ORBEE BALL SALES TO NEW HEIGHTS

This space-saving table display shows off the full line of colorful Orbee-Tuff Orbee Balls, from small to large. See page 22 for details.

SALES TIPAll Orbee-Tuff products

float. Fill a fish bowl with water and watch

them in action.

NEW! ORBEE BALL WITH ROPE6871 - ORBEE BALL W/ROPESize: MEDIUM 3", LARGE 4"Color: BLUE/GREEN

ORBEE BALL1051 - ORBEE BALLSize: SMALL 2.25", MEDIUM 3", LARGE 4"Color: BLUE/GREEN, PINK/BLUE, GLOW/ORANGE

All our toys are made in the USA and 100% guaranteed 5

RINGO1046 - RINGOSize: 3"Color: EMERALD

LUNA1047 - LUNASize: 4"Color: GLOW

SOL1048 - SOLSize: 5"Color: ORANGE

NEW! LUNEE6864 - LUNEESize: 2 .25"Color: TRANSLUCENT RED

O R B E E - T U F F ®

COSMOSOut of this world tough.

If your world revolves around your dog, then these are the toys for you — bright and beautiful orbs with a gravitational pull your pet can’t resist. From the extra-large Sol and glowing Luna to the extra-small Lunee, there’s a fun, long-lasting Cosmos toy for canines of every size.

“ Moose does everything with us. To be a dog person is to share in the Planet Dog way of life.”

— Alex Fisher, Founder

Lights out.

PLAY ON.

SALES TIPOur Sol toy is a

favorite of customers with big dogs that

love to chew.


EF

D

C

B

A

GLOW PRODUCT KEYA: LUNA - PG 6B: ORBEE BALL - PG 5C: BONE - PG 13

D: WHISTLE BALL® - PG 11E: NOOK™ - PG 11F: ZOOM FLYER® - PG 13

Lights out.

PLAY ON.Play more after dark.Make after-dark playtime more fun for you and your dog! Our glow-in-the-dark toys are favorites of owners who work during the day and play at night. Our glow line comes in a variety of shapes and sizes.

GLOW FOR GOOD100% of proceeds help service dogs.When you buy a Planet Dog Foundation Glow for Good Ball, you’re not just playing around. We donate every penny we make from these beautiful, glow-in-the-dark balls to support dogs who work for people in need.

GLOW FOR GOOD BALL9711 - GLOW FOR GOOD BALLSize: 2 .5"Color: GLOW

9662 - GLOW FOR GOOD BALLSize: 3"Color: GLOW


Squeak is an industry-changing innovation. No other toy of its kind has the squeaker embedded in the ball with no glue or adhesives. This patent-pending technology ensures squeaker longevity.

INTERACTIVE

TOYSSO MANY WAYS TO PLAY

The more varied the fun, the more exciting it is. That’s why we offer toys that make

noise, challenge the brain or deliver treats in endlessly compelling ways.

NEW INNOVATIONSWe’ve expanded our interactive line!

This year, we set out to make the best squeak toy, tug toy and puzzle toy

on the market. Check them out and let us know what you think!

I S

Q U E A K !

NEW! SQUEAK6376 - SQUEAKSize: 3"Color: BLUE, ORANGE

“ Charlie loves to swim and fetch. He can play with balls forever.”— Tom Simmons, Customer Service Manager


SQUEAK Our squeak chew toy is guaranteed to last.


GAMES AND TOYS THEY’LL NEVER GET TIRED OF

O R B E E - T U F F

TUG

NEW! TUG6932 - TUGSize: 10.25"LColor: ROYAL BLUENot Intended for Chewing

Did you know our Orbee Balls now come with rope for tugging and fetching fun?See page 5.

WOOF BALL1076 - WOOF BALLSize: 3"Color: GREEN, PINK

FETCH BALL1087 - FETCH BALL W/ROPESize: 3"Color: GREEN, PINK

Whether your dog is fetching, tugging or just playing around, these Orbee-Tuff toys are up to the task. Tug-of-war just got even more fun, thanks

to this brand-new toy’s mouthwatering bone shape and comfortable handles. Perfect for dog/human or dog/dog play.


CHALLENGE THEIR MINDS, FILL THEIR TUMMIES. Our Mazee and Snoop toys

are snack-filled brain teasers.

SALES TIPMany of our interactive

toys are great slow feeders.

MAZEE®

1057 - MAZEESize: 5"Color: GREEN, RASPBERRYNot Intended for Chewing

SNOOP®

1058 - SNOOPSize: 5"Color: BLUE, ORANGENot Intended for Chewing

SNOOP SCOOP

STEP 1 Pull out neck and fill Snoop with treats or kibble.

STEP 2 For an additional challenge, place a Nook or any 2.5" ball inside the Snoop.

STEP 3 Let the games begin!

The Snoop adapts to fit any dog’s preference for play: you can stuff it with treats, add a 2.5" ball or a Nook in the center to up the challenge and even fill the Nook with soft

foods, like peanut butter, for hours of fun.


WHISTLE BALL®

1085 - WHISTLE BALLSize: 2 .5"Color: GLOW/BLUENot Intended for Chewing

“Callie jumps around like a puppy when she gets a new squeak toy.”— Stacy Eby, Accounting Specialist

NOOKS™3320 - NOOKSSize: 2 .5"Color: GREEN SHAMROCK, RED STAR, GREEN PEACE, YELLOW HAPPINESS, RED LOVE, ROYAL STAR, GLOW STAR

SALES TIPWhen customers stuff their Nook with their dog’s favorite food,

satisfaction is guaranteed.

Feed them with a smile.Or a peace sign.Or a shamrock.

The harder you throw, the louder I whistle!


“Wherever Otis goes, there’s always a crowd waiting to pet him.”

— Sean Callahan, Director of Business

Development and Operations

Treat holes act as reward dispenser for your furry little genius.


LINK™

A challenging new puzzle for your four-legged Einstein.

Introducing the Orbee-Tuff Link, made for your curious and intelligent best friend. Boasting a sleek, modern design, this translucent cube can transform into different shapes for different levels of difficulty.

NEW! LINK 4-PIECE SET6949 - LINK 4-PIECE SETSize: 5 .5"WColor: ROYAL/CLEAR, ORANGE/CLEARNot Intended for Chewing

SALES TIPLink can be pulled apart and reconfigured in fun and interesting shapes

so dogs always have a new challenge.

NEW! LINK 8-PIECE SET6949 - LINK 8-PIECE SETSize: 9"WColor: ROYAL/ORANGE/CLEARNot Intended for Chewing

12

THE PLANET DOG COMMUNITYIs your dog living a #planetdog life? Howl at us on Facebook, Instagram and Twitter.

@planetdoglife#planetdog

Tough toys in fetching colors.

ZOOM FLYER1054 - ZOOM FLYER

Size: 9.5"Color: BLUE/ORANGE, GLOW/BLUE

Size: NEW! 6.5"Color: ORANGE/BLUE, GLOW/ORANGE

Not Intended for Chewing

O R B E E - T U F F

ZOOM FLYER®

ORBEE BONE1060 - ORBEE BONESize: EXTRA SMALL 3.25", SMALL 5", MEDIUM 6.5", LARGE 8"Color: PINK, BLUE, GREEN, GLOW

O R B E E - T U F F

BONESSALES TIP

Our Zoom Flyer is now available in a smaller size,

because all dogs love to fetch.

Toys that stay fresh, no matter how long they’ve been chewed.


PRODUCE

RASPBERRY

RASPBERRY1090 - RASPBERRYSize: 1 .75"Color: PINK

STRAWBERRY1091 - STRAWBERRYSize: 3"Color: RED

ARTICHOKE1092 - ARTICHOKESize: 4"Color: GREEN

EGGPLANT1093 - EGGPLANTSize: 5 .25"Color: PURPLE

CARROT1094 - CARROTSize: 7 "Color: ORANGE

CHILI PEPPER6321 - CHILI PEPPERSize: 3"Color: RED

STRAWBERRY, ARTICHOKE, EGGPLANT, CARROT, CHILI PEPPER

SALES TIPSmall dogs dig

the Raspberry. It’s our number-one seller

for small dogs.


“They’re such sisters — it ’s hard to tellwhere Ella ends and Lola begins!”

— Jason Saaf, Inside Sales Account Manager

PLAYFULMERCHANDISING IDEAS

Get creative with our produce line.

Grab rustic wooden cartons and chalkboards to display our colorful line

of toys. Your fresh ideas might even fool a few humans into taking a bite.

Display for inspiration only, see page 23 for more details.


FOOTBALL1501 - FOOTBALLSize: 6"Color: BROWN/WHITE

TENNIS BALL1502 - TENNIS BALLSize: 2 .5"Color: YELLOW

BASEBALL1503 - BASEBALLSize: 3"Color: WHITE/RED

GOLF BALL1504 - GOLF BALLSize: 2 .25"Color: WHITE

HOCKEY PUCK1507 - HOCKEY PUCKSize: 3"Color: BLACK

SOCCER BALL1511 - SOCCER BALLSize: 5"Color: WHITE/BLACK

BASKETBALL6529 - BASKETBALLSize: 5"Color: ORANGE


SPORTPlaying’s not everything. It’s the only thing.

PLAY BALL

Grab an old cooler and give it new life as a championship-inspired display!


TENNIS BALL, BASEBALL, GOLF BALL

FOOTBALL, SOCCER BALL, BASKETBALL

HOCKEY PUCK

SALES TIPHighlight the

season’s top sports to increase sales.

16

DIAMOND PLATE DOUBLE-TUFF1070 - DIAMOND PLATE DOUBLE-TUFFSize: SMALL 3"H, MEDIUM 4"H, LARGE 5"HColor: ORANGE, VIOLET, STEEL

TUFF STUFF

Show how rugged our Diamond Plate Toys are by displaying them in a tool box.


O R B E E - T U F F

DIAMOND PLATE

The Toughest of the Tough

Our toughest product is made for dogs with sharp teeth who tear and pick

other toys to shreds. The Diamond Plate Collection is cast from a single mold, resulting in the thickest, most rugged

toy we’ve ever made.

“Fetch is just about Hannah’s favorite thing ever.”— Mandi Demers, Accounting Manager

DIAMOND PLATE BALL1072 - DIAMOND PLATE BALLSize: 3", NEW! 4"Color: ORANGE, VIOLET, STEEL

SALES TIPDid you know our

Double-Tuff now has a thicker neck and bigger treat hole?


SENIOR ORBEE BALL1031 - SENIOR ORBEE BALLSize: SMALL 2.25", MEDIUM 3", LARGE 4"Color: SILVER/TEAL

SENIOR ORBEE BONE1032 - SENIOR ORBEE BONESize: SMALL 5", MEDIUM 6.5", LARGE 8"Color: TEAL


SENIORToys designed for their golden years.

As dogs get older, their needs change. And toys are no different. Our Senior Collection is gentle on their teeth and jaw lines, extra scented and only made in colors they can see.

“Moose gained a new purpose later in life when we got our second dog.”— Brianne Fisher, Planet Dog Foundation Ambassador

SALES TIPWhen customers

start with our Puppy Line, they become loyal

buyers for life.

O R B E E - T U F F

PUPPY

PUPPY ORBEE BONE1160 - PUPPY ORBEE BONESize: LIL’ PUP 3.25", BIG PUP 5"Color: PURPLE, TEAL, PINK

PUPPY ORBEE BALL1151 - PUPPY ORBEE BALLSize: LIL’ PUP 2.25", BIG PUP 3"Color: PURPLE/TEAL, TEAL/PINK

Our puppy toys are made with a softer material that is soothing for teething puppies.


A certain amount of excess material is inherent to the injection molding process. We developed our Orbee-Tuff RecycleTOY line to capture and re-use this material, virtually eliminating any waste.

LEADING THE PACK IN

SUSTAINABILITYOur recycled product line is only the tip of the iceberg when it comes to

our focus on the environment.

From the beginning, environmental issues have been part of our DNA.

We are a founding member of the Pet Sustainability Coalition, an industry-wide initiative that provides tools and education to

accelerate environmental and social sustainability.

Our employee-run sustainability council makes sure our day-to-day operations are as green as

possible, from creating eco-friendly trade show booths to running the

curbside composting program at our headquarters.

Why? Because it’s the right thing to do.

REDUCING OUR

CARBON PAW PRINTRECYCLEBONE®

1075 - RECYCLEBONESize: 6.5"Color: VARIES

RECYCLEBALL®

1074 - RECYCLEBALLSize: 3"Color: VARIES

RECYCLEBALL® VALUE PACK1068 - RECYCLEBALL VALUE PACKSize: 2 .5" (2)Color: VARIES

WHAT IS REGRIND?All byproducts from our molded toys are repurposed into what we refer to as regrind: tiny pellets of once-molded Orbee that is eventually re-melted and molded into our recycled toy line.


2.5" GLOW FOR GOOD BALL PG 7

TENNIS BALL PG 16

NOOKS™ PG 11

WHISTLE BALL® PG 11

Beautifully crafted toys, leashes, collars and harnesses for safe, comfortable fun.

“Pippa is a lot of personality packed into a little dog.”— Susie Kane, Sales Administrator

OUT & ABOUT

PLANET DOG WOOD CHUCK®

1098 - PLANET DOG WOOD CHUCK WITH RECYCLEBALL®Size: 25"LColor: RECYCLED BAMBOO

Place harness over dog’s head.

These products fit into our Wood Chuck!


LIL’ HEMP ADJUSTABLE COLLAR3086 - LIL’ HEMP COLLARSize: 1/2"W X 9-13" NECKColor: GREEN, ORANGE, PURPLE, BLUE, PINK

COZY HEMP ADJUSTABLE COLLAR W/FLEECE LINING3097 - COZY HEMP ADJUSTABLE COLLAR W/FLEECE LININGSize: MEDIUM 3/4"W X 12-19" NECK, LARGE 1"W X 18-28" NECKColor: GREEN, ORANGE, PURPLE, BLUE, PINK

NATURAL HEMP LEASH W/FLEECE LINED HANDLE3014 - NATURAL HEMP LEASH W/FLEECE HANDLESize: 1"W X 5'LColor: GREEN, ORANGE, PURPLE, BLUE, PINK

3016 - NATURAL HEMP LEASH W/FLEECE HANDLESize: 1/2"W X 5'LColor: GREEN, ORANGE, PURPLE, BLUE, PINK

P L A N E T D O G

HEMP LEASHES, COLLARS & HARNESSES

4 E A S Y S T E P S T O H A R N E S S S U C C E S S

COZY HEMP ADJUSTABLE HARNESS W/FLEECE LINING3090 - COZY HEMP ADJUSTABLE HARNESS W/FLEECE LININGSize: SMALL 16"-26" CHEST, MEDIUM 22"-34" CHEST, LARGE 24"-40" CHESTColor: GREEN, ORANGE, PURPLE, BLUE, PINK

SALES TIPHemp fabric is perfect

for dogs: durable, machine washable and anti-bacterial.

Place harness over dog’s head. Loop harness over right paw. Bring harness under and around dog’s chest.

Clasp harness closed.

To shop our entire line visit www.planetdog.com 21

Pegboard Wall Display is

Expandable!

A. FLOOR DISPLAY7030 - FLOOR DISPLAYSize: 16"W X 64"H X 3"D

Full-length display offers ample room for showcasing various Planet Dog product lines. Easily spins, allowing product to be displayed on both sides.

B. PEGBOARD WALL DISPLAY7020 - PEGBOARD WALL DISPLAYAdjustable size: 22-32"W X 72-93"H

This unique, customizable wall fixture allows you to adjust both width and height. Easily connects to both peg and slat walls giving you the flexibility to merchandise in a way that works for your store.

C. ORBEE BALL DISPLAY9004 - ORBEE BALL DISPLAYSize: 9"W X 16 1/4"H

This colorful space-saving table display allows you to highlight a range of Planet Dog products.

D. COUNTER DISPLAY7010 - COUNTER DISPLAYSize: 16"W X 24"H X 3"D

Compact, spinning table display allows you to beautifully showcase product while taking up minimal space.

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Made in the USA, 100% Guaranteed

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SALES TIPAll header signs in our

POS displays slip in and out for easy seasonal

updates.

Our new counter, wall and floor displays make it easy to sell our toys thanks to eye-catching graphics and benefit-driven messages.

POINT OF SALE MADE EASY

B C DA


PLAYFUL MERCHANDISING IDEASWhen you take a creative approach to merchandising, it’s tough to get our products to stay. Here are a few ideas to get your creativity flowing!

GOING TO MARKETTo make this appetizing display, head to your local craft store for commonly stocked baskets, crates and chalk boards. Stack and arrange these items as best fits your retail space.

HOLE IN ONEOur Golf Ball looks even more realistic on a bed of Astroturf. Head to your local sporting goods store to pick up fun props.

SALES TIPWe love when retailers get

creative with merchandising. Show us what you’ve done!

Email us at: [email protected].

TUFF STUFFReinforce the diamond plate pattern of our toys with a tool box purchased from your local hardware store or flee market. All displays on page 23 are not for sale: we hope they inspire you to get creative with your store!

FLOATING ORBEE DISPLAYDisplay Orbee products in a fish bowl or large dish filled with water. Hanging fish bowls can be easily located and purchased through several online vendors.


THE PLANET DOG COMMUNITYContact us at 800.381.1516 or [email protected].

@planetdoglife#planetdog

www.planetdog.com

PLAYTIME ISROLLING IN.

Introducing our brand new Squeak, Link™ and Tug toys. Innovative,

eco-friendly and full of new challenges, they’re what playtime looks like in 2017.

PLAY WITH US

what’s new

RETAIL PLAYBOOK 2017 CHANGING THE GAME - Planet … Applications/PlanetDog... · CHANGING THE...

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