Retail Petroleum Marketing
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Transcript of Retail Petroleum Marketing
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Convenience Retail Quick Serve Marketing
Daniel StielGeneral Manager
(949) 300-8325
strategy tactics results
Presented July 17 2004
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Stiel Direct is a project management focused resource with a passion for the art and science of marketing retailing technology
Core Competencies
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Integration
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Delivered consistent direct marketing success for some of Americas largest and most successful companies and brands since our 1999 founding
Convenience Retail Quick Serve Marketing Experts
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Exceptionally talented group of freelance marketing specialists graphic designers special event media and production experts copywriters and project managers
Specialists in supporting clients with product and marketing expertise and outsourced category management support
Convenience Retail Quick Serve Marketing Experts
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
ndash Citibankndash DaimlerChryslerndash Sonyndash Taco Bellndash Circle Kndash ExxonMobilndash BP Oil
ndash CITGOndash Pier 1 importsndash myCFOndash Union 76ndash Chase Bank ndash ConocoPhillipsndash Walmart
Client History
Clients and brands served since our founding
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Strategies define goals objectives and opportunities
ndash Acquisitionndash Activationndash Increasing usage and cross-sellndash Retentionndash Developing new marketsndash Gaining insights into competitors
customers prospects and trends
Strategic Deliverables
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
ndash Direct Marketing ndash Mobilendash Database and List
Management ndash Sales Promotions
and Partnership Marketing
ndash Business Development Calling Programs
ndash Special Event Marketing
ndash Market Research ndash Social Media
Tactical Deliverables
Integrate strategies into tactics that work
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Scope
Developed and executed hundreds of successful marketing campaigns In-depth modeling analysis and
recommendations List development procurement and
management Staff development and management Creative and graphic design in-house Flexible production capabilities 100 to 10000000 touch points
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Public Relations
Media development
Publicity
Media relations
Special events
Trade Show participation
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Sales Promotions andPartnership Marketing
In-store Point-of-Sale Programs One to 7500+ store location experience
Retailer Sell-in Programs Permanent amp temporary On-packaging programs
Sweepstakes Promotions Special Events
Guerilla marketing Sponsorship tie-ins
Self-Liquidating Promotions Partnership Programs
Cross-promotions and tie-in promotions Brand-Building Campaigns
Exclusive Properties
Mobile and Social Media
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Sales Promotions andPartnership Marketing
Partnership programs developed Theme Parks
Disney Universal Studios
Motion Pictures Jurassic Park ndash Lost World Lethal Weapon IV The Postman
Consumer Products Coca-Cola Jack-in-the-Box Carlrsquos Jr
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Special Events amp Sports Marketing
35 years experience in motorsports special event and sports marketing Thousands of local amp national special
events and college promotions Sponsorship strategy and development Calendar development amp management On-site marketing amp promotions Public relations Premium development and management
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Market Insights
Insights into competitors customers prospects and trends ndash Research objective setting design
implementationndash Primary amp secondary research
New product amp market development Focus group Mystery Shops Customer satisfaction studies Promotion and creative testing
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
How We Can Help
Enhance value propositionsbull Increase resultsbull Manage expensebull Mitigate risks
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Next Steps
Define marketing goals and objectivesndash Establish budgetsndash Map timelinesndash Develop strategiesndash Creative amp tactical implementationndash Measure and refine
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Contact
Daniel StielStiel Direct LLCPO Box 51084
Irvine CA 92619(949) 300-8325
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Stiel Direct is a project management focused resource with a passion for the art and science of marketing retailing technology
Core Competencies
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Integration
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Delivered consistent direct marketing success for some of Americas largest and most successful companies and brands since our 1999 founding
Convenience Retail Quick Serve Marketing Experts
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Exceptionally talented group of freelance marketing specialists graphic designers special event media and production experts copywriters and project managers
Specialists in supporting clients with product and marketing expertise and outsourced category management support
Convenience Retail Quick Serve Marketing Experts
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
ndash Citibankndash DaimlerChryslerndash Sonyndash Taco Bellndash Circle Kndash ExxonMobilndash BP Oil
ndash CITGOndash Pier 1 importsndash myCFOndash Union 76ndash Chase Bank ndash ConocoPhillipsndash Walmart
Client History
Clients and brands served since our founding
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Strategies define goals objectives and opportunities
ndash Acquisitionndash Activationndash Increasing usage and cross-sellndash Retentionndash Developing new marketsndash Gaining insights into competitors
customers prospects and trends
Strategic Deliverables
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
ndash Direct Marketing ndash Mobilendash Database and List
Management ndash Sales Promotions
and Partnership Marketing
ndash Business Development Calling Programs
ndash Special Event Marketing
ndash Market Research ndash Social Media
Tactical Deliverables
Integrate strategies into tactics that work
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Scope
Developed and executed hundreds of successful marketing campaigns In-depth modeling analysis and
recommendations List development procurement and
management Staff development and management Creative and graphic design in-house Flexible production capabilities 100 to 10000000 touch points
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Public Relations
Media development
Publicity
Media relations
Special events
Trade Show participation
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Sales Promotions andPartnership Marketing
In-store Point-of-Sale Programs One to 7500+ store location experience
Retailer Sell-in Programs Permanent amp temporary On-packaging programs
Sweepstakes Promotions Special Events
Guerilla marketing Sponsorship tie-ins
Self-Liquidating Promotions Partnership Programs
Cross-promotions and tie-in promotions Brand-Building Campaigns
Exclusive Properties
Mobile and Social Media
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Sales Promotions andPartnership Marketing
Partnership programs developed Theme Parks
Disney Universal Studios
Motion Pictures Jurassic Park ndash Lost World Lethal Weapon IV The Postman
Consumer Products Coca-Cola Jack-in-the-Box Carlrsquos Jr
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Special Events amp Sports Marketing
35 years experience in motorsports special event and sports marketing Thousands of local amp national special
events and college promotions Sponsorship strategy and development Calendar development amp management On-site marketing amp promotions Public relations Premium development and management
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Market Insights
Insights into competitors customers prospects and trends ndash Research objective setting design
implementationndash Primary amp secondary research
New product amp market development Focus group Mystery Shops Customer satisfaction studies Promotion and creative testing
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
How We Can Help
Enhance value propositionsbull Increase resultsbull Manage expensebull Mitigate risks
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Next Steps
Define marketing goals and objectivesndash Establish budgetsndash Map timelinesndash Develop strategiesndash Creative amp tactical implementationndash Measure and refine
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Contact
Daniel StielStiel Direct LLCPO Box 51084
Irvine CA 92619(949) 300-8325
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Integration
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Delivered consistent direct marketing success for some of Americas largest and most successful companies and brands since our 1999 founding
Convenience Retail Quick Serve Marketing Experts
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Exceptionally talented group of freelance marketing specialists graphic designers special event media and production experts copywriters and project managers
Specialists in supporting clients with product and marketing expertise and outsourced category management support
Convenience Retail Quick Serve Marketing Experts
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
ndash Citibankndash DaimlerChryslerndash Sonyndash Taco Bellndash Circle Kndash ExxonMobilndash BP Oil
ndash CITGOndash Pier 1 importsndash myCFOndash Union 76ndash Chase Bank ndash ConocoPhillipsndash Walmart
Client History
Clients and brands served since our founding
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Strategies define goals objectives and opportunities
ndash Acquisitionndash Activationndash Increasing usage and cross-sellndash Retentionndash Developing new marketsndash Gaining insights into competitors
customers prospects and trends
Strategic Deliverables
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
ndash Direct Marketing ndash Mobilendash Database and List
Management ndash Sales Promotions
and Partnership Marketing
ndash Business Development Calling Programs
ndash Special Event Marketing
ndash Market Research ndash Social Media
Tactical Deliverables
Integrate strategies into tactics that work
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Scope
Developed and executed hundreds of successful marketing campaigns In-depth modeling analysis and
recommendations List development procurement and
management Staff development and management Creative and graphic design in-house Flexible production capabilities 100 to 10000000 touch points
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Public Relations
Media development
Publicity
Media relations
Special events
Trade Show participation
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Sales Promotions andPartnership Marketing
In-store Point-of-Sale Programs One to 7500+ store location experience
Retailer Sell-in Programs Permanent amp temporary On-packaging programs
Sweepstakes Promotions Special Events
Guerilla marketing Sponsorship tie-ins
Self-Liquidating Promotions Partnership Programs
Cross-promotions and tie-in promotions Brand-Building Campaigns
Exclusive Properties
Mobile and Social Media
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Sales Promotions andPartnership Marketing
Partnership programs developed Theme Parks
Disney Universal Studios
Motion Pictures Jurassic Park ndash Lost World Lethal Weapon IV The Postman
Consumer Products Coca-Cola Jack-in-the-Box Carlrsquos Jr
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Special Events amp Sports Marketing
35 years experience in motorsports special event and sports marketing Thousands of local amp national special
events and college promotions Sponsorship strategy and development Calendar development amp management On-site marketing amp promotions Public relations Premium development and management
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Market Insights
Insights into competitors customers prospects and trends ndash Research objective setting design
implementationndash Primary amp secondary research
New product amp market development Focus group Mystery Shops Customer satisfaction studies Promotion and creative testing
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
How We Can Help
Enhance value propositionsbull Increase resultsbull Manage expensebull Mitigate risks
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Next Steps
Define marketing goals and objectivesndash Establish budgetsndash Map timelinesndash Develop strategiesndash Creative amp tactical implementationndash Measure and refine
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Contact
Daniel StielStiel Direct LLCPO Box 51084
Irvine CA 92619(949) 300-8325
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Delivered consistent direct marketing success for some of Americas largest and most successful companies and brands since our 1999 founding
Convenience Retail Quick Serve Marketing Experts
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Exceptionally talented group of freelance marketing specialists graphic designers special event media and production experts copywriters and project managers
Specialists in supporting clients with product and marketing expertise and outsourced category management support
Convenience Retail Quick Serve Marketing Experts
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
ndash Citibankndash DaimlerChryslerndash Sonyndash Taco Bellndash Circle Kndash ExxonMobilndash BP Oil
ndash CITGOndash Pier 1 importsndash myCFOndash Union 76ndash Chase Bank ndash ConocoPhillipsndash Walmart
Client History
Clients and brands served since our founding
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Strategies define goals objectives and opportunities
ndash Acquisitionndash Activationndash Increasing usage and cross-sellndash Retentionndash Developing new marketsndash Gaining insights into competitors
customers prospects and trends
Strategic Deliverables
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
ndash Direct Marketing ndash Mobilendash Database and List
Management ndash Sales Promotions
and Partnership Marketing
ndash Business Development Calling Programs
ndash Special Event Marketing
ndash Market Research ndash Social Media
Tactical Deliverables
Integrate strategies into tactics that work
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Scope
Developed and executed hundreds of successful marketing campaigns In-depth modeling analysis and
recommendations List development procurement and
management Staff development and management Creative and graphic design in-house Flexible production capabilities 100 to 10000000 touch points
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Public Relations
Media development
Publicity
Media relations
Special events
Trade Show participation
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Sales Promotions andPartnership Marketing
In-store Point-of-Sale Programs One to 7500+ store location experience
Retailer Sell-in Programs Permanent amp temporary On-packaging programs
Sweepstakes Promotions Special Events
Guerilla marketing Sponsorship tie-ins
Self-Liquidating Promotions Partnership Programs
Cross-promotions and tie-in promotions Brand-Building Campaigns
Exclusive Properties
Mobile and Social Media
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Sales Promotions andPartnership Marketing
Partnership programs developed Theme Parks
Disney Universal Studios
Motion Pictures Jurassic Park ndash Lost World Lethal Weapon IV The Postman
Consumer Products Coca-Cola Jack-in-the-Box Carlrsquos Jr
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Special Events amp Sports Marketing
35 years experience in motorsports special event and sports marketing Thousands of local amp national special
events and college promotions Sponsorship strategy and development Calendar development amp management On-site marketing amp promotions Public relations Premium development and management
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Market Insights
Insights into competitors customers prospects and trends ndash Research objective setting design
implementationndash Primary amp secondary research
New product amp market development Focus group Mystery Shops Customer satisfaction studies Promotion and creative testing
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
How We Can Help
Enhance value propositionsbull Increase resultsbull Manage expensebull Mitigate risks
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Next Steps
Define marketing goals and objectivesndash Establish budgetsndash Map timelinesndash Develop strategiesndash Creative amp tactical implementationndash Measure and refine
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Contact
Daniel StielStiel Direct LLCPO Box 51084
Irvine CA 92619(949) 300-8325
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Exceptionally talented group of freelance marketing specialists graphic designers special event media and production experts copywriters and project managers
Specialists in supporting clients with product and marketing expertise and outsourced category management support
Convenience Retail Quick Serve Marketing Experts
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
ndash Citibankndash DaimlerChryslerndash Sonyndash Taco Bellndash Circle Kndash ExxonMobilndash BP Oil
ndash CITGOndash Pier 1 importsndash myCFOndash Union 76ndash Chase Bank ndash ConocoPhillipsndash Walmart
Client History
Clients and brands served since our founding
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Strategies define goals objectives and opportunities
ndash Acquisitionndash Activationndash Increasing usage and cross-sellndash Retentionndash Developing new marketsndash Gaining insights into competitors
customers prospects and trends
Strategic Deliverables
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
ndash Direct Marketing ndash Mobilendash Database and List
Management ndash Sales Promotions
and Partnership Marketing
ndash Business Development Calling Programs
ndash Special Event Marketing
ndash Market Research ndash Social Media
Tactical Deliverables
Integrate strategies into tactics that work
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Scope
Developed and executed hundreds of successful marketing campaigns In-depth modeling analysis and
recommendations List development procurement and
management Staff development and management Creative and graphic design in-house Flexible production capabilities 100 to 10000000 touch points
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Public Relations
Media development
Publicity
Media relations
Special events
Trade Show participation
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Sales Promotions andPartnership Marketing
In-store Point-of-Sale Programs One to 7500+ store location experience
Retailer Sell-in Programs Permanent amp temporary On-packaging programs
Sweepstakes Promotions Special Events
Guerilla marketing Sponsorship tie-ins
Self-Liquidating Promotions Partnership Programs
Cross-promotions and tie-in promotions Brand-Building Campaigns
Exclusive Properties
Mobile and Social Media
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Sales Promotions andPartnership Marketing
Partnership programs developed Theme Parks
Disney Universal Studios
Motion Pictures Jurassic Park ndash Lost World Lethal Weapon IV The Postman
Consumer Products Coca-Cola Jack-in-the-Box Carlrsquos Jr
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Special Events amp Sports Marketing
35 years experience in motorsports special event and sports marketing Thousands of local amp national special
events and college promotions Sponsorship strategy and development Calendar development amp management On-site marketing amp promotions Public relations Premium development and management
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Market Insights
Insights into competitors customers prospects and trends ndash Research objective setting design
implementationndash Primary amp secondary research
New product amp market development Focus group Mystery Shops Customer satisfaction studies Promotion and creative testing
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
How We Can Help
Enhance value propositionsbull Increase resultsbull Manage expensebull Mitigate risks
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Next Steps
Define marketing goals and objectivesndash Establish budgetsndash Map timelinesndash Develop strategiesndash Creative amp tactical implementationndash Measure and refine
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Contact
Daniel StielStiel Direct LLCPO Box 51084
Irvine CA 92619(949) 300-8325
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
ndash Citibankndash DaimlerChryslerndash Sonyndash Taco Bellndash Circle Kndash ExxonMobilndash BP Oil
ndash CITGOndash Pier 1 importsndash myCFOndash Union 76ndash Chase Bank ndash ConocoPhillipsndash Walmart
Client History
Clients and brands served since our founding
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Strategies define goals objectives and opportunities
ndash Acquisitionndash Activationndash Increasing usage and cross-sellndash Retentionndash Developing new marketsndash Gaining insights into competitors
customers prospects and trends
Strategic Deliverables
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
ndash Direct Marketing ndash Mobilendash Database and List
Management ndash Sales Promotions
and Partnership Marketing
ndash Business Development Calling Programs
ndash Special Event Marketing
ndash Market Research ndash Social Media
Tactical Deliverables
Integrate strategies into tactics that work
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Scope
Developed and executed hundreds of successful marketing campaigns In-depth modeling analysis and
recommendations List development procurement and
management Staff development and management Creative and graphic design in-house Flexible production capabilities 100 to 10000000 touch points
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Public Relations
Media development
Publicity
Media relations
Special events
Trade Show participation
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Sales Promotions andPartnership Marketing
In-store Point-of-Sale Programs One to 7500+ store location experience
Retailer Sell-in Programs Permanent amp temporary On-packaging programs
Sweepstakes Promotions Special Events
Guerilla marketing Sponsorship tie-ins
Self-Liquidating Promotions Partnership Programs
Cross-promotions and tie-in promotions Brand-Building Campaigns
Exclusive Properties
Mobile and Social Media
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Sales Promotions andPartnership Marketing
Partnership programs developed Theme Parks
Disney Universal Studios
Motion Pictures Jurassic Park ndash Lost World Lethal Weapon IV The Postman
Consumer Products Coca-Cola Jack-in-the-Box Carlrsquos Jr
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Special Events amp Sports Marketing
35 years experience in motorsports special event and sports marketing Thousands of local amp national special
events and college promotions Sponsorship strategy and development Calendar development amp management On-site marketing amp promotions Public relations Premium development and management
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Market Insights
Insights into competitors customers prospects and trends ndash Research objective setting design
implementationndash Primary amp secondary research
New product amp market development Focus group Mystery Shops Customer satisfaction studies Promotion and creative testing
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
How We Can Help
Enhance value propositionsbull Increase resultsbull Manage expensebull Mitigate risks
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Next Steps
Define marketing goals and objectivesndash Establish budgetsndash Map timelinesndash Develop strategiesndash Creative amp tactical implementationndash Measure and refine
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Contact
Daniel StielStiel Direct LLCPO Box 51084
Irvine CA 92619(949) 300-8325
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Strategies define goals objectives and opportunities
ndash Acquisitionndash Activationndash Increasing usage and cross-sellndash Retentionndash Developing new marketsndash Gaining insights into competitors
customers prospects and trends
Strategic Deliverables
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
ndash Direct Marketing ndash Mobilendash Database and List
Management ndash Sales Promotions
and Partnership Marketing
ndash Business Development Calling Programs
ndash Special Event Marketing
ndash Market Research ndash Social Media
Tactical Deliverables
Integrate strategies into tactics that work
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Scope
Developed and executed hundreds of successful marketing campaigns In-depth modeling analysis and
recommendations List development procurement and
management Staff development and management Creative and graphic design in-house Flexible production capabilities 100 to 10000000 touch points
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Public Relations
Media development
Publicity
Media relations
Special events
Trade Show participation
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Sales Promotions andPartnership Marketing
In-store Point-of-Sale Programs One to 7500+ store location experience
Retailer Sell-in Programs Permanent amp temporary On-packaging programs
Sweepstakes Promotions Special Events
Guerilla marketing Sponsorship tie-ins
Self-Liquidating Promotions Partnership Programs
Cross-promotions and tie-in promotions Brand-Building Campaigns
Exclusive Properties
Mobile and Social Media
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Sales Promotions andPartnership Marketing
Partnership programs developed Theme Parks
Disney Universal Studios
Motion Pictures Jurassic Park ndash Lost World Lethal Weapon IV The Postman
Consumer Products Coca-Cola Jack-in-the-Box Carlrsquos Jr
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Special Events amp Sports Marketing
35 years experience in motorsports special event and sports marketing Thousands of local amp national special
events and college promotions Sponsorship strategy and development Calendar development amp management On-site marketing amp promotions Public relations Premium development and management
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Market Insights
Insights into competitors customers prospects and trends ndash Research objective setting design
implementationndash Primary amp secondary research
New product amp market development Focus group Mystery Shops Customer satisfaction studies Promotion and creative testing
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
How We Can Help
Enhance value propositionsbull Increase resultsbull Manage expensebull Mitigate risks
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Next Steps
Define marketing goals and objectivesndash Establish budgetsndash Map timelinesndash Develop strategiesndash Creative amp tactical implementationndash Measure and refine
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Contact
Daniel StielStiel Direct LLCPO Box 51084
Irvine CA 92619(949) 300-8325
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
ndash Direct Marketing ndash Mobilendash Database and List
Management ndash Sales Promotions
and Partnership Marketing
ndash Business Development Calling Programs
ndash Special Event Marketing
ndash Market Research ndash Social Media
Tactical Deliverables
Integrate strategies into tactics that work
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Scope
Developed and executed hundreds of successful marketing campaigns In-depth modeling analysis and
recommendations List development procurement and
management Staff development and management Creative and graphic design in-house Flexible production capabilities 100 to 10000000 touch points
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Public Relations
Media development
Publicity
Media relations
Special events
Trade Show participation
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Sales Promotions andPartnership Marketing
In-store Point-of-Sale Programs One to 7500+ store location experience
Retailer Sell-in Programs Permanent amp temporary On-packaging programs
Sweepstakes Promotions Special Events
Guerilla marketing Sponsorship tie-ins
Self-Liquidating Promotions Partnership Programs
Cross-promotions and tie-in promotions Brand-Building Campaigns
Exclusive Properties
Mobile and Social Media
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Sales Promotions andPartnership Marketing
Partnership programs developed Theme Parks
Disney Universal Studios
Motion Pictures Jurassic Park ndash Lost World Lethal Weapon IV The Postman
Consumer Products Coca-Cola Jack-in-the-Box Carlrsquos Jr
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Special Events amp Sports Marketing
35 years experience in motorsports special event and sports marketing Thousands of local amp national special
events and college promotions Sponsorship strategy and development Calendar development amp management On-site marketing amp promotions Public relations Premium development and management
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Market Insights
Insights into competitors customers prospects and trends ndash Research objective setting design
implementationndash Primary amp secondary research
New product amp market development Focus group Mystery Shops Customer satisfaction studies Promotion and creative testing
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
How We Can Help
Enhance value propositionsbull Increase resultsbull Manage expensebull Mitigate risks
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Next Steps
Define marketing goals and objectivesndash Establish budgetsndash Map timelinesndash Develop strategiesndash Creative amp tactical implementationndash Measure and refine
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Contact
Daniel StielStiel Direct LLCPO Box 51084
Irvine CA 92619(949) 300-8325
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Scope
Developed and executed hundreds of successful marketing campaigns In-depth modeling analysis and
recommendations List development procurement and
management Staff development and management Creative and graphic design in-house Flexible production capabilities 100 to 10000000 touch points
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Public Relations
Media development
Publicity
Media relations
Special events
Trade Show participation
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Sales Promotions andPartnership Marketing
In-store Point-of-Sale Programs One to 7500+ store location experience
Retailer Sell-in Programs Permanent amp temporary On-packaging programs
Sweepstakes Promotions Special Events
Guerilla marketing Sponsorship tie-ins
Self-Liquidating Promotions Partnership Programs
Cross-promotions and tie-in promotions Brand-Building Campaigns
Exclusive Properties
Mobile and Social Media
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Sales Promotions andPartnership Marketing
Partnership programs developed Theme Parks
Disney Universal Studios
Motion Pictures Jurassic Park ndash Lost World Lethal Weapon IV The Postman
Consumer Products Coca-Cola Jack-in-the-Box Carlrsquos Jr
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Special Events amp Sports Marketing
35 years experience in motorsports special event and sports marketing Thousands of local amp national special
events and college promotions Sponsorship strategy and development Calendar development amp management On-site marketing amp promotions Public relations Premium development and management
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Market Insights
Insights into competitors customers prospects and trends ndash Research objective setting design
implementationndash Primary amp secondary research
New product amp market development Focus group Mystery Shops Customer satisfaction studies Promotion and creative testing
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
How We Can Help
Enhance value propositionsbull Increase resultsbull Manage expensebull Mitigate risks
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Next Steps
Define marketing goals and objectivesndash Establish budgetsndash Map timelinesndash Develop strategiesndash Creative amp tactical implementationndash Measure and refine
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Contact
Daniel StielStiel Direct LLCPO Box 51084
Irvine CA 92619(949) 300-8325
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Public Relations
Media development
Publicity
Media relations
Special events
Trade Show participation
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Sales Promotions andPartnership Marketing
In-store Point-of-Sale Programs One to 7500+ store location experience
Retailer Sell-in Programs Permanent amp temporary On-packaging programs
Sweepstakes Promotions Special Events
Guerilla marketing Sponsorship tie-ins
Self-Liquidating Promotions Partnership Programs
Cross-promotions and tie-in promotions Brand-Building Campaigns
Exclusive Properties
Mobile and Social Media
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Sales Promotions andPartnership Marketing
Partnership programs developed Theme Parks
Disney Universal Studios
Motion Pictures Jurassic Park ndash Lost World Lethal Weapon IV The Postman
Consumer Products Coca-Cola Jack-in-the-Box Carlrsquos Jr
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Special Events amp Sports Marketing
35 years experience in motorsports special event and sports marketing Thousands of local amp national special
events and college promotions Sponsorship strategy and development Calendar development amp management On-site marketing amp promotions Public relations Premium development and management
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Market Insights
Insights into competitors customers prospects and trends ndash Research objective setting design
implementationndash Primary amp secondary research
New product amp market development Focus group Mystery Shops Customer satisfaction studies Promotion and creative testing
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
How We Can Help
Enhance value propositionsbull Increase resultsbull Manage expensebull Mitigate risks
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Next Steps
Define marketing goals and objectivesndash Establish budgetsndash Map timelinesndash Develop strategiesndash Creative amp tactical implementationndash Measure and refine
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Contact
Daniel StielStiel Direct LLCPO Box 51084
Irvine CA 92619(949) 300-8325
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Public Relations
Media development
Publicity
Media relations
Special events
Trade Show participation
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Sales Promotions andPartnership Marketing
In-store Point-of-Sale Programs One to 7500+ store location experience
Retailer Sell-in Programs Permanent amp temporary On-packaging programs
Sweepstakes Promotions Special Events
Guerilla marketing Sponsorship tie-ins
Self-Liquidating Promotions Partnership Programs
Cross-promotions and tie-in promotions Brand-Building Campaigns
Exclusive Properties
Mobile and Social Media
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Sales Promotions andPartnership Marketing
Partnership programs developed Theme Parks
Disney Universal Studios
Motion Pictures Jurassic Park ndash Lost World Lethal Weapon IV The Postman
Consumer Products Coca-Cola Jack-in-the-Box Carlrsquos Jr
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Special Events amp Sports Marketing
35 years experience in motorsports special event and sports marketing Thousands of local amp national special
events and college promotions Sponsorship strategy and development Calendar development amp management On-site marketing amp promotions Public relations Premium development and management
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Market Insights
Insights into competitors customers prospects and trends ndash Research objective setting design
implementationndash Primary amp secondary research
New product amp market development Focus group Mystery Shops Customer satisfaction studies Promotion and creative testing
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
How We Can Help
Enhance value propositionsbull Increase resultsbull Manage expensebull Mitigate risks
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Next Steps
Define marketing goals and objectivesndash Establish budgetsndash Map timelinesndash Develop strategiesndash Creative amp tactical implementationndash Measure and refine
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Contact
Daniel StielStiel Direct LLCPO Box 51084
Irvine CA 92619(949) 300-8325
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Public Relations
Media development
Publicity
Media relations
Special events
Trade Show participation
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Sales Promotions andPartnership Marketing
In-store Point-of-Sale Programs One to 7500+ store location experience
Retailer Sell-in Programs Permanent amp temporary On-packaging programs
Sweepstakes Promotions Special Events
Guerilla marketing Sponsorship tie-ins
Self-Liquidating Promotions Partnership Programs
Cross-promotions and tie-in promotions Brand-Building Campaigns
Exclusive Properties
Mobile and Social Media
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Sales Promotions andPartnership Marketing
Partnership programs developed Theme Parks
Disney Universal Studios
Motion Pictures Jurassic Park ndash Lost World Lethal Weapon IV The Postman
Consumer Products Coca-Cola Jack-in-the-Box Carlrsquos Jr
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Special Events amp Sports Marketing
35 years experience in motorsports special event and sports marketing Thousands of local amp national special
events and college promotions Sponsorship strategy and development Calendar development amp management On-site marketing amp promotions Public relations Premium development and management
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Market Insights
Insights into competitors customers prospects and trends ndash Research objective setting design
implementationndash Primary amp secondary research
New product amp market development Focus group Mystery Shops Customer satisfaction studies Promotion and creative testing
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
How We Can Help
Enhance value propositionsbull Increase resultsbull Manage expensebull Mitigate risks
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Next Steps
Define marketing goals and objectivesndash Establish budgetsndash Map timelinesndash Develop strategiesndash Creative amp tactical implementationndash Measure and refine
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Contact
Daniel StielStiel Direct LLCPO Box 51084
Irvine CA 92619(949) 300-8325
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Public Relations
Media development
Publicity
Media relations
Special events
Trade Show participation
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Sales Promotions andPartnership Marketing
In-store Point-of-Sale Programs One to 7500+ store location experience
Retailer Sell-in Programs Permanent amp temporary On-packaging programs
Sweepstakes Promotions Special Events
Guerilla marketing Sponsorship tie-ins
Self-Liquidating Promotions Partnership Programs
Cross-promotions and tie-in promotions Brand-Building Campaigns
Exclusive Properties
Mobile and Social Media
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Sales Promotions andPartnership Marketing
Partnership programs developed Theme Parks
Disney Universal Studios
Motion Pictures Jurassic Park ndash Lost World Lethal Weapon IV The Postman
Consumer Products Coca-Cola Jack-in-the-Box Carlrsquos Jr
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Special Events amp Sports Marketing
35 years experience in motorsports special event and sports marketing Thousands of local amp national special
events and college promotions Sponsorship strategy and development Calendar development amp management On-site marketing amp promotions Public relations Premium development and management
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Market Insights
Insights into competitors customers prospects and trends ndash Research objective setting design
implementationndash Primary amp secondary research
New product amp market development Focus group Mystery Shops Customer satisfaction studies Promotion and creative testing
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
How We Can Help
Enhance value propositionsbull Increase resultsbull Manage expensebull Mitigate risks
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Next Steps
Define marketing goals and objectivesndash Establish budgetsndash Map timelinesndash Develop strategiesndash Creative amp tactical implementationndash Measure and refine
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Contact
Daniel StielStiel Direct LLCPO Box 51084
Irvine CA 92619(949) 300-8325
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Sales Promotions andPartnership Marketing
In-store Point-of-Sale Programs One to 7500+ store location experience
Retailer Sell-in Programs Permanent amp temporary On-packaging programs
Sweepstakes Promotions Special Events
Guerilla marketing Sponsorship tie-ins
Self-Liquidating Promotions Partnership Programs
Cross-promotions and tie-in promotions Brand-Building Campaigns
Exclusive Properties
Mobile and Social Media
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Sales Promotions andPartnership Marketing
Partnership programs developed Theme Parks
Disney Universal Studios
Motion Pictures Jurassic Park ndash Lost World Lethal Weapon IV The Postman
Consumer Products Coca-Cola Jack-in-the-Box Carlrsquos Jr
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Special Events amp Sports Marketing
35 years experience in motorsports special event and sports marketing Thousands of local amp national special
events and college promotions Sponsorship strategy and development Calendar development amp management On-site marketing amp promotions Public relations Premium development and management
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Market Insights
Insights into competitors customers prospects and trends ndash Research objective setting design
implementationndash Primary amp secondary research
New product amp market development Focus group Mystery Shops Customer satisfaction studies Promotion and creative testing
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
How We Can Help
Enhance value propositionsbull Increase resultsbull Manage expensebull Mitigate risks
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Next Steps
Define marketing goals and objectivesndash Establish budgetsndash Map timelinesndash Develop strategiesndash Creative amp tactical implementationndash Measure and refine
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Contact
Daniel StielStiel Direct LLCPO Box 51084
Irvine CA 92619(949) 300-8325
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Sales Promotions andPartnership Marketing
Partnership programs developed Theme Parks
Disney Universal Studios
Motion Pictures Jurassic Park ndash Lost World Lethal Weapon IV The Postman
Consumer Products Coca-Cola Jack-in-the-Box Carlrsquos Jr
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Special Events amp Sports Marketing
35 years experience in motorsports special event and sports marketing Thousands of local amp national special
events and college promotions Sponsorship strategy and development Calendar development amp management On-site marketing amp promotions Public relations Premium development and management
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Market Insights
Insights into competitors customers prospects and trends ndash Research objective setting design
implementationndash Primary amp secondary research
New product amp market development Focus group Mystery Shops Customer satisfaction studies Promotion and creative testing
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
How We Can Help
Enhance value propositionsbull Increase resultsbull Manage expensebull Mitigate risks
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Next Steps
Define marketing goals and objectivesndash Establish budgetsndash Map timelinesndash Develop strategiesndash Creative amp tactical implementationndash Measure and refine
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Contact
Daniel StielStiel Direct LLCPO Box 51084
Irvine CA 92619(949) 300-8325
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Special Events amp Sports Marketing
35 years experience in motorsports special event and sports marketing Thousands of local amp national special
events and college promotions Sponsorship strategy and development Calendar development amp management On-site marketing amp promotions Public relations Premium development and management
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Market Insights
Insights into competitors customers prospects and trends ndash Research objective setting design
implementationndash Primary amp secondary research
New product amp market development Focus group Mystery Shops Customer satisfaction studies Promotion and creative testing
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
How We Can Help
Enhance value propositionsbull Increase resultsbull Manage expensebull Mitigate risks
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Next Steps
Define marketing goals and objectivesndash Establish budgetsndash Map timelinesndash Develop strategiesndash Creative amp tactical implementationndash Measure and refine
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Contact
Daniel StielStiel Direct LLCPO Box 51084
Irvine CA 92619(949) 300-8325
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Market Insights
Insights into competitors customers prospects and trends ndash Research objective setting design
implementationndash Primary amp secondary research
New product amp market development Focus group Mystery Shops Customer satisfaction studies Promotion and creative testing
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
How We Can Help
Enhance value propositionsbull Increase resultsbull Manage expensebull Mitigate risks
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Next Steps
Define marketing goals and objectivesndash Establish budgetsndash Map timelinesndash Develop strategiesndash Creative amp tactical implementationndash Measure and refine
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Contact
Daniel StielStiel Direct LLCPO Box 51084
Irvine CA 92619(949) 300-8325
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Market Insights
Insights into competitors customers prospects and trends ndash Research objective setting design
implementationndash Primary amp secondary research
New product amp market development Focus group Mystery Shops Customer satisfaction studies Promotion and creative testing
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
How We Can Help
Enhance value propositionsbull Increase resultsbull Manage expensebull Mitigate risks
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Next Steps
Define marketing goals and objectivesndash Establish budgetsndash Map timelinesndash Develop strategiesndash Creative amp tactical implementationndash Measure and refine
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Contact
Daniel StielStiel Direct LLCPO Box 51084
Irvine CA 92619(949) 300-8325
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Market Insights
Insights into competitors customers prospects and trends ndash Research objective setting design
implementationndash Primary amp secondary research
New product amp market development Focus group Mystery Shops Customer satisfaction studies Promotion and creative testing
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
How We Can Help
Enhance value propositionsbull Increase resultsbull Manage expensebull Mitigate risks
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Next Steps
Define marketing goals and objectivesndash Establish budgetsndash Map timelinesndash Develop strategiesndash Creative amp tactical implementationndash Measure and refine
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Contact
Daniel StielStiel Direct LLCPO Box 51084
Irvine CA 92619(949) 300-8325
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Market Insights
Insights into competitors customers prospects and trends ndash Research objective setting design
implementationndash Primary amp secondary research
New product amp market development Focus group Mystery Shops Customer satisfaction studies Promotion and creative testing
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
How We Can Help
Enhance value propositionsbull Increase resultsbull Manage expensebull Mitigate risks
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Next Steps
Define marketing goals and objectivesndash Establish budgetsndash Map timelinesndash Develop strategiesndash Creative amp tactical implementationndash Measure and refine
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Contact
Daniel StielStiel Direct LLCPO Box 51084
Irvine CA 92619(949) 300-8325
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Market Insights
Insights into competitors customers prospects and trends ndash Research objective setting design
implementationndash Primary amp secondary research
New product amp market development Focus group Mystery Shops Customer satisfaction studies Promotion and creative testing
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
How We Can Help
Enhance value propositionsbull Increase resultsbull Manage expensebull Mitigate risks
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Next Steps
Define marketing goals and objectivesndash Establish budgetsndash Map timelinesndash Develop strategiesndash Creative amp tactical implementationndash Measure and refine
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Contact
Daniel StielStiel Direct LLCPO Box 51084
Irvine CA 92619(949) 300-8325
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Market Insights
Insights into competitors customers prospects and trends ndash Research objective setting design
implementationndash Primary amp secondary research
New product amp market development Focus group Mystery Shops Customer satisfaction studies Promotion and creative testing
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
How We Can Help
Enhance value propositionsbull Increase resultsbull Manage expensebull Mitigate risks
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Next Steps
Define marketing goals and objectivesndash Establish budgetsndash Map timelinesndash Develop strategiesndash Creative amp tactical implementationndash Measure and refine
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Contact
Daniel StielStiel Direct LLCPO Box 51084
Irvine CA 92619(949) 300-8325
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
How We Can Help
Enhance value propositionsbull Increase resultsbull Manage expensebull Mitigate risks
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Next Steps
Define marketing goals and objectivesndash Establish budgetsndash Map timelinesndash Develop strategiesndash Creative amp tactical implementationndash Measure and refine
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Contact
Daniel StielStiel Direct LLCPO Box 51084
Irvine CA 92619(949) 300-8325
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Next Steps
Define marketing goals and objectivesndash Establish budgetsndash Map timelinesndash Develop strategiesndash Creative amp tactical implementationndash Measure and refine
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Contact
Daniel StielStiel Direct LLCPO Box 51084
Irvine CA 92619(949) 300-8325
copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC
Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet
Contact
Daniel StielStiel Direct LLCPO Box 51084
Irvine CA 92619(949) 300-8325