Retail Operations

Field VisitNashik Store

Company Information

As a place and space for people who seek information, knowledge or just the pleasure of reading

"There is more treasure in books than in all the pirates' loot on Treasure Island…and best of all, you can enjoy these riches every day of your life." - Walt Disney

Crossword Bookstores Ltd. – Wholly owned subsidiary of Shopper’s Stop Ltd. (master franchisee)

Chain of 44 stores across Mumbai, Bangalore, Ahmedabad, New Delhi, Pune, Nagpur, Vadodara, Kolkata, Chennai, Jaipur, Nashik and Hyderabad

Store Operations

• Works on Franchisee model

• Primarily by Self Service

• Customers can browse all they want without making a purchase

• Help is available when needed.

• Crossword strives to serve all age groups.

• Payment through cash and credit card presented at billing counter.

• No Credit Sales

Customer Loyalty Program

• Extra discount of 10% on sale season.

• 1 Point for every Rs 40 spent.

• Invitation to Crossword events when celebrities are invited.

Promotional events : Pictionary contests, quizzes, slide shows and the annual affair with Santa,

Crossword Book Award

Categories & Assortment

FictionNon-FictionManagementComputerAutobiographiesMagazinesHealthHobbies

Books Kids DVDs Stationery

ToysBoard GamesCard GamesComicsBooks

MoviesMusicGames

DiariesNotebooksPensPencilsTable Items

Store LocationFloor II, City centre mall, Nasik

No Competitors in close vicinity. Closest competitor is on College Road.

Serves customers from around 5 km vicinity.

Store Layout

Drawn by Sudeep D’Souza

Store DesignRacks

Wall ShelvesStand RacksTablesPillar Shelves

Signboards

On top of all Shelves and Stands

Visual Merchandising

Pillar just after the decompression zone holds the fast selling books

Table in decompression zone holds new arrivals.

Shelf at entrance holds new arrivals

Staff

3 personnel: 2 at counter, 1 for lane service.

Age: 25-30

Proficiency: When asked where a Chris Kusneski “Sign of the Cross” was he was able to direct me to it.

Uniform: Jeans and Yellow Short with Crossword logo.

Online Presence

http://www.crosswordbookstores.com/

The site is mainly for information and only gives the portfolio of the books category.

No other categories are available.

Purchase is made from the shopper’s stop website.

Site has several inconsistencies that need correction.