• MARKETING CHANNELS AND SUPPLY CHAIN MANAGEMENT

• AKKAPEDDI•  •  • MULTIPLE CHOICE QUESTIONS

1.Internal records are an important source of information. Which of the following are not deemed as internal records?

   1.Competitor information.           2.    Customer service records. 

  3. Manufacturing records.             4.Marketing and sales records.

5.Accounting Records 

Ans: Competitor Information

2.Dunn and Bradstreet is the world's largest research organisation that specialises in information management and marketing intelligence. Which is one of its largest subsidiaries that are focused upon the retail industry?1. Homescan 2. Nielsen 3. KeyAccount Scantrack 4. Info ActWork StationAns: Nielson

There are various types of research designed to obtain different types of information. What type of research is used to define problems and suggest hypotheses?

1.Primary Resarch2.Casual Research3.Secondary Research4.Descriptive ResearchAns: Descriptive Research

                                                       1.

To justify previous marketing decisions.

                                                        2 

To improve understanding of the marketing process.

                                                        3.

To generate, refine and evaluate marketing actions.

                     4. To identify and define marketing opportunities and problems.

                     5. To monitor marketing performance

Which of the following is not a defined use of marketing research?

Ans: 1

What type of research would be appropriate in the following situation?Nestlé wants to investigate the impact of children on their parents' decisions to buy breakfast foods. 1.Quantitaive Research2.Mixed Methodology3.Secondary Research4.Qualitative research5.Focus Groups6.Ans: Qualitative research

What type of research would be appropriate in the following situation?A college or university bookshop wants to get some insights into how students feel about the shop's merchandise, prices and service.

1.Mixed Methodology

   2.Qualitative research.

   3.Quantitative research.

   4.Focus groups.

   5. Secondary data.

Ans: Focus Groups

What type of research would be appropriate in the following situation?NIRMA wants to determine whether a new line of deodorants for teenagers will be profitable. 

1.Qualitative research

   2.Quantitative research.

   3.Primary research.

   4.Mixed methodology.

   5.Focus groups.

Ans: Mixed Methodology

Why is market research an essential tool for the marketing manager? 

1.Develop more appropriate marketing mixes.

   2.Define and locate market segments.

   3.Understand segments' needs and wants.

   4.Monitor changing needs and attitudes, etc.

   5.Monitor progress and diagnose the root causes of marketing problems.

   6.All of the above.

Ans : All of the above

The Internet is a powerful mechanism for conducting research. However it does have its drawbacks. Which of the following signify these drawbacks?

1.The possible inclusion of individuals not being targeted, that could skew the results.2. Eye contact and body language, (two useful research indicators) are excluded from the analysis3. Lack of information about the population responding to the questionnaire4. All of the above5. None of the above

Ans : All of the above

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