RETAIL MARKET ANALYSIS Batesville, Mississippi
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RETAIL MARKET ANALYSISBatesville, Mississippi
We develop and execute high-impact retail recruitment and development strategies:
Corporate site selection with national retailersRetail real estate brokerageRetail leasing Development/RedevelopmentDowntown retail revitalizationLand development with investment firmsMarket analysis & land strategy
From start to finish: retail recruitment is The Retail Coachs only focus.ABOUT THE RETAIL COACHWE KNOW RETAILBATESVILLE Submarkets
WE KNOW RETAILBATESVILLE Primary Retail Trade Area
RETAIL TRADE AREA DEMOGRAPHIC PROFILEBelow is a summary demographic comparison of Batesville and its Retail Trade Area:DESCRIPTIONBATESVILLE DATARTA DATAPopulation2014 Estimate7,50687,981Projected Growth (2014 2019)0.27%-2.03%Race ClassificationWhite Alone48.05%43.75%Black or African American Alone47.74%53.76%Other4.21%2.49%Hispanic/Latino2.74%1.85%IncomeAverage Household$47,200$46,530Median Household$36,058$33,437Per Capita (2014)$18,015$18,015Median Age33.535.9Average Age36.237.4Households2014 Estimate2,84932,765Projected Growth (2014 2019)-0.46%-1.45%Associates Degree or Higher29.89%23.8%WE KNOW RETAILBATESVILLE Secondary Retail Trade Area
WE KNOW RETAILBATESVILLE License Plate Survey
RETAIL TRADE AREA DEMOGRAPHIC PROFILEBelow is a summary demographic comparison of Batesville and its Secondary Retail Trade Area:DESCRIPTIONBATESVILLE DATARTA DATAPopulation2014 Estimate7,506117,659Projected Growth (2014 2019)0.27%-1.93%Race ClassificationWhite Alone48.05%46.06%Black or African American Alone47.74%51.00%Other4.21%2.94%Hispanic/Latino2.74%2.50%IncomeAverage Household$47,200$46,290Median Household$36,058$33,270Per Capita (2014)$18,015$17,941Median Age33.536.3Average Age36.237.7Households2014 Estimate2,84943,613Projected Growth (2014 2019)-0.46%-1.29%Associates Degree or Higher29.89%23.22%WE KNOW RETAILBATESVILLE Primary Retail Trade Area Gap AnalysisWhile the report may be titled Gap or Leakage Analysis, it is effectively an Opportunity Analysis. This gap is essentially the difference between a communitys estimated actual sales and its estimated potential sales for a study area (most often an identified Retail Trade Area) based on a per capita spending average per retail sector for the state. Rather than being viewed as a listing of losses for the community, it should be viewed as a more effective way to identify those sectors (for example, Grocery Stores or Eating Places) which have the greatest potential for retail capture within the city.GAP = OPPORTUNITYWE KNOW RETAILRetail Trade Area | Gap/Opportunity Analysis SummaryEnnis, Texas
SECTORDESCRIPTIONPOTENTIAL SALESEST. ACTUAL SALESSURPLUS/LEAKAGE% SURPLUSTotal Retail Sales Incl Eating and Drinking Places577,866,431360,724,890(217,141,541)-38%441Motor Vehicle and Parts Dealers101,930,24154,114,565(47,815,676)-47%4411Automotive Dealers86,396,65846,325,000(40,071,658)-46%4412Other Motor Vehicle Dealers7,665,8741,268,431(6,397,443)-83%4413Automotive Parts/Accsrs, Tire Stores7,867,7096,521,134(1,346,575)-17%442Furniture and Home Furnishings Stores10,458,2062,962,573(7,495,633)-72%4421Furniture Stores5,524,1501,481,954(4,042,196)-73%4422Home Furnishing Stores4,934,0561,480,619(3,453,437)-70%443Electronics and Appliance Stores9,868,5572,078,470(7,790,087)-79%44311Appliances, TVs, Electronics Stores7,185,8210(7,185,821)-100%443111Household Appliances Stores1,333,0060(1,333,006)-100%443112Radio, Television, Electronics Stores5,852,8150(5,852,815)-100%44312Computer and Software Stores2,426,0162,078,470(347,546)-14%44313Camera and Photographic Equipment Stores256,7200(256,720)-100%444Building Material, Garden Equip Stores56,636,00810,242,351(46,393,657)-82%4441Building Material and Supply Dealers48,440,3309,919,386(38,520,944)-80%44411Home Centers19,620,12676,014(19,544,112)-100%44412Paint and Wallpaper Stores799,462438,096(361,366)-45%44413Hardware Stores5,022,0301,405,276(3,616,754)-72%44419Other Building Materials Dealers22,998,7128,000,000(14,998,712)-65%4442Lawn, Garden Equipment, Supplies Stores8,195,677322,965(7,872,712)-96%44421Outdoor Power Equipment Stores2,231,339138,772(2,092,567)-94%44422Nursery and Garden Centers5,964,338184,193(5,780,145)-97%
WE KNOW RETAIL
WE KNOW RETAILBATESVILLE Primary Retail Trade Area Gap AnalysisThe top Retail segments exhibiting leakages within Batesville are:SECTORDESCRIPTIONLEAKAGEFood and Beverage StoreGrocery Stores, Supermarkets, Specialty Food Stores$113,853,604Building Materials, Garden Supply EquipmentBuilding Materials, Home Centers, etc$95,614,909Food Service and Drinking PlacesSit-down restaurants, fast-casual restaurants, etc$82,148,013General MerchandiseDepartment stores$71,981,951Clothing and Clothing Accessory StoresClothing-Mens, Womens, Childrens, etc$36,632,550
RECRUITING RETAILConsumer AnalyticsWe use our demographic findings to study and measure consumers: Attitudes Values Preferences Lifestyles Buying habitsPSYCHOGRAPHICS
These segments represent various demographic traits, spending patters, lifestyle characteristics and consumer activity choices.Each segment will have an associated percentage that represents the number of households within a study area that identify with that segment.The larger percentages for a segment indicate study area residents propensity to represent the segments behavioral patterns.Psychographics is the analysis of behavioral patterns of residents within a specific area, such as a Retail Trade Area. WE KNOW RETAIL
WE KNOW RETAIL
WE KNOW RETAIL
WE KNOW RETAILBATESVILLE Retailer Match List
ABOUT THE RETAIL COACH
The Retail Coach, LLC, is a national retail analytics and locational intelligence firm that specializes in all aspects of retail market analyses and recruitment, from macro to micro trade area assessment to actively recruiting retailers on behalf of our clients.
Through its unique Retail:360 process, The Retail Coach offers a dynamic system of products and services that better enable communities to maximize their retail development potential.
THE RETAIL COACH -ITS NOT ABOUT DATA. ITS ABOUT YOUR SUCCESS.
The Retail Coach, LLC | P. O. Box 7272 | Tupelo, Mississippi 38802tel 800.851.0962 | fax 662.844.2738 | e-mail [email protected] | web www.theretailcoach.netC. Kelly CoferPresident & CEOThe Retail Coach, LLC