Retail investors catalysing growth of mutual funds in India · Yet, with just 11% of AUM-to-GDP...

60
Research SIP-shape Retail investors catalysing growth of mutual funds in India August 2019

Transcript of Retail investors catalysing growth of mutual funds in India · Yet, with just 11% of AUM-to-GDP...

Page 1: Retail investors catalysing growth of mutual funds in India · Yet, with just 11% of AUM-to-GDP ratio, acceptance and adoption of mutual funds in India has a long way to go. Efforts

Research

SIP-shapeRetail investors catalysing growthof mutual funds in IndiaAugust 2019

Page 2: Retail investors catalysing growth of mutual funds in India · Yet, with just 11% of AUM-to-GDP ratio, acceptance and adoption of mutual funds in India has a long way to go. Efforts

2

Analytical contacts

Prasad Koparkar Senior Director, Funds & Fixed Income [email protected]

Bhushan KedarDirector, Funds & Fixed Income [email protected]

Piyush GuptaAssociate Director, Funds & Fixed Income [email protected]

Prahlad SalianManager, Funds & Fixed Income [email protected]

Kiran NateManager, Funds & Fixed Income [email protected]

Venkatramh BManager, Funds & Fixed Income [email protected]

Parth PandyaManager, Funds & Fixed Income [email protected]

Zunjar SanzgiriSenior Research Analyst, Funds & Fixed Income [email protected]

For Feedback/Suggestions please write to: AMFI – [email protected] / CRISIL – [email protected]

Page 3: Retail investors catalysing growth of mutual funds in India · Yet, with just 11% of AUM-to-GDP ratio, acceptance and adoption of mutual funds in India has a long way to go. Efforts

Research

3

Contents

9Timelines

22Regulator and industry come

together to tide over crisis

38Performance of

mutual funds across categories

14Little SIPs help

rake in big bucks

30Fintech

transforming asset

management

46Other industry

trends

55Annexure

5Message from AMFI

7Message from

CRISIL

Page 4: Retail investors catalysing growth of mutual funds in India · Yet, with just 11% of AUM-to-GDP ratio, acceptance and adoption of mutual funds in India has a long way to go. Efforts

4

This page is intentionally left blank

Page 5: Retail investors catalysing growth of mutual funds in India · Yet, with just 11% of AUM-to-GDP ratio, acceptance and adoption of mutual funds in India has a long way to go. Efforts

Research

5

Last year, the Indian mutual fund industry managed over Rs 25 trillion assets, involving 20 million investors.

Retail participation continued to improve, too. Indeed, retail assets under management have more than doubled since fiscal 2016.

Systematic investment plans (SIPs) account for a good chunk of the inflows, at over Rs 8,000 crore a month today.

SIPs have done to the mutual fund industry what the sachets did to the FMCG industry a few years back. SIPs as low as Rs 100 a month, technology-backed customer onboarding that happens in a matter of minutes, increased distribution footprint through digital distributors, and simplified product nomenclature have all helped investors select the category and build trust.

Yet, with just 11% of AUM-to-GDP ratio, acceptance and adoption of mutual funds in India has a long way to go.

Efforts are being undertaken by the industry and the regulator, Securities and Exchange Board of India (SEBI), to increase awareness of mutual funds and make them a preferred investment option for long-term wealth creation.

‘Mutual Funds Sahi Hai’, an investor awareness media campaign launched by AMFI under the guidance of SEBI in March 2017, has helped make mutual funds a household name. Since the start of the campaign, the industry has added over 7 million new investors. Smaller cities and towns now contribute almost 15% of the assets under management.

Digitalisation too is helping spread awareness. Indeed, 59% of all mutual fund related queries on Google India are from non-metros. With information available at fingertips, more and more first-time investors are searching for mutual funds and investing in them online.

This fact book, compiled by AMFI and CRISIL jointly, puts out the key trends of the industry. We are grateful to the CRISIL team for their help and support in preparing this fact book.

Message from AMFI

N. S. Venkatesh

Chief ExecutiveAssociation of

Mutual Funds in India (AMFI)

Page 6: Retail investors catalysing growth of mutual funds in India · Yet, with just 11% of AUM-to-GDP ratio, acceptance and adoption of mutual funds in India has a long way to go. Efforts

6

This page is intentionally left blank

Page 7: Retail investors catalysing growth of mutual funds in India · Yet, with just 11% of AUM-to-GDP ratio, acceptance and adoption of mutual funds in India has a long way to go. Efforts

Research

7

Message from CRISIL

The domestic mutual fund industry appears to have emerged stronger after the tumultuous phase it went through last year, given high volatility in the equity market and the fallout of credit events in the debt market.

The biggest positive has been a surge in retail participation through the system-atic investment plan (SIP) route, mainly in equity-oriented funds. Online search trends also suggest heightened interest among individual investors to this effect.

To be sure, SIPs are an ideal route for individual investors to enter equity funds, avoiding worries of timing the market, averaging cost, and investing in a disci-plined manner. These investors should, however, note that the effectiveness of SIPs optimises over the long run, helping reduce risks from volatility in the un-derlying market and shoring up returns.

SIP inflows augur well for the industry, too, as these instil a measure of predict-ability from the fund manager’s point of view.

On the debt side, the industry and regulator have come together over the past year to tide over the crisis that followed the credit events. Measures such as side-pocketing, move towards full mark-to-market of debt securities and reduc-tion of threshold caps for vulnerable pockets are a welcome change and aimed at adopting best practices.

Meanwhile, financial technology has emerged as a harbinger of growth for asset management companies, both in terms of customer acquisition and at the back-end. The front-end needs sharper focus, though. Also, the benefits of technology notwithstanding, there are overlapping risks such as consumer protection, data protection, lack of infrastructure and access, which need to be managed by the industry, especially in a developing country such as India.

CRISIL has been associated with the industry and capital markets over three de-cades and our analytics and solutions such as CRISIL Mutual Fund Ranking and benchmarks for debt market, widely sought as inputs for decision making. The recently launched Quantix Investment Research platform provides asset manag-ers with pre- and post-investment research.

We are honoured to partner with AMFI again for the third annual edition of the industry fact book. I hope stakeholders will find the insights useful.

Amish Mehta

Chief Operating Officer and President

CRISIL Ltd.

Page 8: Retail investors catalysing growth of mutual funds in India · Yet, with just 11% of AUM-to-GDP ratio, acceptance and adoption of mutual funds in India has a long way to go. Efforts

8

This page is intentionally left blank

Page 9: Retail investors catalysing growth of mutual funds in India · Yet, with just 11% of AUM-to-GDP ratio, acceptance and adoption of mutual funds in India has a long way to go. Efforts

Research

9

Timelines

Page 10: Retail investors catalysing growth of mutual funds in India · Yet, with just 11% of AUM-to-GDP ratio, acceptance and adoption of mutual funds in India has a long way to go. Efforts

10 1963

Formationof theUnit Trustof India

1964

Launch ofthe maidenscheme ofUTI-UnitScheme

1987

Entry of publicsector fundsSBI MutualFund wasfirst onefollowed byCanbankMutural Fund

1993

Emergenceof private sectorfunds FranklinTempleton(erstwhileKothari Pioneer)was the first ofits kind

2009

Removalof theentry load

2012

l Single plan structure for mutual fund schemes

l Cash investme nt allowed in

mutual funds

l Fungibility of total expense ratio

(TER) allowed

l Portion of TER to be used for

investor education

l Entire exit load to be credited to

the scheme

l Launch of Rajiv Gandhi Equity

Savings Scheme (RGESS)

2013

l Reduction in Securities

Transaction Tax (STT) for

equity funds

l Uniform Dividend Distribution

Tax (DDT) of 25% on all debt

mutual funds

l Product labelling

l Introduction of direct plans

Robust growthand revised MFregulation fromSEBI in 1996,entry of foreignfunds, severalmergers andacquisitions

1993-2003

2014

l Changed the definition of

'long term' for debt mutual

funds to 36 months from 12

months for LTCG

l Tax exemption limit for

investment in financial

instruments under Section

80C raised to Rs 1.5 lakh

from Rs 1 lakh

2015

l Launch of MF Utility (MFU) - Digital aggregator

platform by the industry, for the industry

l SEBI asked fund houses to shift from colour

coding to Riskometer which classified schemes

based on the risk profile

l EPFO started investing in the equity market via

Exchange Traded fund (ETF)

l SEBI allowed gold ETFs to invest up to 20% of

their assets in the government’s Gold

Monetisation Scheme

l SEBI tightened norms for

mutual fund investment in

corporate bonds

l Allowed investment advisors

to use the infrastructure of

the stock exchanges for sale

and purchase of mutual fund

units

l Provided easy entry to the

foreign fund managers keen

to enter India

2018

l SEBI asked fund houses to

benchmark returns of equity schemes

against a total return index (TRI)

l SEBI introduced categorisation and

rationalisation of mutual fund

schemes making it simpler for

investor to understand

l LTCG of 10% without indexation

introduced for equity-oriented funds

for investment horizon of > 1 year,

subject to capital gains of over Rs 1

lakh per assessee per year. Dividend

plans of equity-oriented funds

subject to a DDT of 10%, deducted at

source

l Mutual fund houses asked to disclose

TER for all schemes under a separate

head on their websites on a daily

basis

l SEBI further redefined the scope for

T15/B15 cities to T30/B30 and push

for higher penetration

2019

l Industry adopt the full trail model of

commission in all schemes without payment of

any upfront commission. Upfronting of trail

commission will be allowed only in case of

inflows through SIPs for new investors to the

industry (identified by PAN), up to 1% for

maximum of three years.

l AMFI website starts disclosing fund industry

scheme industry performance data on a daily

basis.

l Additional TER of 30 bps from B-30 cities

restricted to individual investors.

l TER slabs cut by 0.25% for both equity and

debt schemes; the uppermost slab is pegged at

2.25% for equity funds having an AUM of up to

Rs 500 crore, and 2% for other schemes. In the

highest AUM slab of above Rs 50,000 crore, the

TER for equity funds would be 1.05% of the

scheme's AUM and 0.80% for other schemes.

· SEBI allows side-pocketing if debt assets are

downgraded to below investment grade.

l SEBI puts in place a robust and stricter cybersecurity

framework for mutual funds and AMCs to guard against

breaches of data leak, directs AMCs to constitute a

technology committee to review the cyber security and

resilience framework of the mutual fund industry.

l Caps weightage of a single stock in sectoral and

thematic indices, and set norms for minimum stocks an

index needs to have in a bid to protect investors from

risks related to portfolio concentration in ETFs and

index funds.

l Industry threshold for amortisation of debt securities

changed to 30 days from 60 days, proposed to move to

full MTM by early next year.

l Proposed cap on sectoral limit of 25% has been brought

down to 20%. The additional exposure of 15% to HFCs

will be restructured as 10% to HFCs and 5% to

securitised debt.

l Prescribes minimum holding of 20% in cash, receivables

and government securities to improve liquidity of liquid

funds

l Prescribes mandatory investment in listed securities

2016

2017

l SEBI allowed mutual funds to

invest in REITs and InvITs

l Allowed investment up to Rs

50,000 per mutual fund per

financial year through digital

wallets

l Instant access facility to the

liquid funds investors (via

online mode) of up to Rs 50,000

or 90% of the folio value,

whichever is lower

l Government discontinued the

tax benefits of RGESS

Page 11: Retail investors catalysing growth of mutual funds in India · Yet, with just 11% of AUM-to-GDP ratio, acceptance and adoption of mutual funds in India has a long way to go. Efforts

Research

111963

Formationof theUnit Trustof India

1964

Launch ofthe maidenscheme ofUTI-UnitScheme

1987

Entry of publicsector fundsSBI MutualFund wasfirst onefollowed byCanbankMutural Fund

1993

Emergenceof private sectorfunds FranklinTempleton(erstwhileKothari Pioneer)was the first ofits kind

2009

Removalof theentry load

2012

l Single plan structure for mutual fund schemes

l Cash investme nt allowed in

mutual funds

l Fungibility of total expense ratio

(TER) allowed

l Portion of TER to be used for

investor education

l Entire exit load to be credited to

the scheme

l Launch of Rajiv Gandhi Equity

Savings Scheme (RGESS)

2013

l Reduction in Securities

Transaction Tax (STT) for

equity funds

l Uniform Dividend Distribution

Tax (DDT) of 25% on all debt

mutual funds

l Product labelling

l Introduction of direct plans

Robust growthand revised MFregulation fromSEBI in 1996,entry of foreignfunds, severalmergers andacquisitions

1993-2003

2014

l Changed the definition of

'long term' for debt mutual

funds to 36 months from 12

months for LTCG

l Tax exemption limit for

investment in financial

instruments under Section

80C raised to Rs 1.5 lakh

from Rs 1 lakh

2015

l Launch of MF Utility (MFU) - Digital aggregator

platform by the industry, for the industry

l SEBI asked fund houses to shift from colour

coding to Riskometer which classified schemes

based on the risk profile

l EPFO started investing in the equity market via

Exchange Traded fund (ETF)

l SEBI allowed gold ETFs to invest up to 20% of

their assets in the government’s Gold

Monetisation Scheme

l SEBI tightened norms for

mutual fund investment in

corporate bonds

l Allowed investment advisors

to use the infrastructure of

the stock exchanges for sale

and purchase of mutual fund

units

l Provided easy entry to the

foreign fund managers keen

to enter India

2018

l SEBI asked fund houses to

benchmark returns of equity schemes

against a total return index (TRI)

l SEBI introduced categorisation and

rationalisation of mutual fund

schemes making it simpler for

investor to understand

l LTCG of 10% without indexation

introduced for equity-oriented funds

for investment horizon of > 1 year,

subject to capital gains of over Rs 1

lakh per assessee per year. Dividend

plans of equity-oriented funds

subject to a DDT of 10%, deducted at

source

l Mutual fund houses asked to disclose

TER for all schemes under a separate

head on their websites on a daily

basis

l SEBI further redefined the scope for

T15/B15 cities to T30/B30 and push

for higher penetration

2019

l Industry adopt the full trail model of

commission in all schemes without payment of

any upfront commission. Upfronting of trail

commission will be allowed only in case of

inflows through SIPs for new investors to the

industry (identified by PAN), up to 1% for

maximum of three years.

l AMFI website starts disclosing fund industry

scheme industry performance data on a daily

basis.

l Additional TER of 30 bps from B-30 cities

restricted to individual investors.

l TER slabs cut by 0.25% for both equity and

debt schemes; the uppermost slab is pegged at

2.25% for equity funds having an AUM of up to

Rs 500 crore, and 2% for other schemes. In the

highest AUM slab of above Rs 50,000 crore, the

TER for equity funds would be 1.05% of the

scheme's AUM and 0.80% for other schemes.

· SEBI allows side-pocketing if debt assets are

downgraded to below investment grade.

l SEBI puts in place a robust and stricter cybersecurity

framework for mutual funds and AMCs to guard against

breaches of data leak, directs AMCs to constitute a

technology committee to review the cyber security and

resilience framework of the mutual fund industry.

l Caps weightage of a single stock in sectoral and

thematic indices, and set norms for minimum stocks an

index needs to have in a bid to protect investors from

risks related to portfolio concentration in ETFs and

index funds.

l Industry threshold for amortisation of debt securities

changed to 30 days from 60 days, proposed to move to

full MTM by early next year.

l Proposed cap on sectoral limit of 25% has been brought

down to 20%. The additional exposure of 15% to HFCs

will be restructured as 10% to HFCs and 5% to

securitised debt.

l Prescribes minimum holding of 20% in cash, receivables

and government securities to improve liquidity of liquid

funds

l Prescribes mandatory investment in listed securities

2016

2017

l SEBI allowed mutual funds to

invest in REITs and InvITs

l Allowed investment up to Rs

50,000 per mutual fund per

financial year through digital

wallets

l Instant access facility to the

liquid funds investors (via

online mode) of up to Rs 50,000

or 90% of the folio value,

whichever is lower

l Government discontinued the

tax benefits of RGESS

Page 12: Retail investors catalysing growth of mutual funds in India · Yet, with just 11% of AUM-to-GDP ratio, acceptance and adoption of mutual funds in India has a long way to go. Efforts

12

Page 13: Retail investors catalysing growth of mutual funds in India · Yet, with just 11% of AUM-to-GDP ratio, acceptance and adoption of mutual funds in India has a long way to go. Efforts

Research

13

Systematic investment plans

Page 14: Retail investors catalysing growth of mutual funds in India · Yet, with just 11% of AUM-to-GDP ratio, acceptance and adoption of mutual funds in India has a long way to go. Efforts

14

7,000

8,100

9,200

10,300

11,400

12,500

0

10

20

30

40

50

60

70

80

90

Apr-

16

Jun-

16

Aug-

16

Oct

-16

Dec

-16

Feb-

17

Apr-

17

Jun-

17

Aug-

17

Oct

-17

Dec

-17

Feb-

18

Apr-

18

Jun-

18

Aug-

18

Oct

-18

Dec

-18

Feb-

19

Apr-

19

Jun-

19

Nift

y 50

Mon

thly

con

trib

utio

n (R

s bn

)

SIP monthly contribution Nifty 50 (RHS)

Little SIPs help rake in big bucks

Systematic investment plans (SIPs), a term typically associated small or retail investors, has emerged as a big wave in the Indian mutual fund industry.

Between April 2016 – when the Association of Mutual Funds in India (AMFI) started disclosing monthly SIP contributions – and June 2019, the route has helped rake in a whopping ~ Rs 2.3 trillion. That is nearly 19% of the increase of ~Rs 11.9 trillion in assets under management (AUM) of the industry.

The surge has come on scores of new retail investors joining the ranks, too, as reflected in the almost 3x growth in the number of SIP accounts to 27.3 million from 10 million over this period.

What’s more, SIPs in equity-oriented mutual funds surged despite frequent bouts of market turbulence between April 2016 and June 2019, indicating the route helps investors sidestep the behavioural weakness that emerges during volatile market phases.

SIP contributions surge despite market volatility

Source: AMFI, NSE

Page 15: Retail investors catalysing growth of mutual funds in India · Yet, with just 11% of AUM-to-GDP ratio, acceptance and adoption of mutual funds in India has a long way to go. Efforts

Research

15

7,500

8,500

9,500

10,500

11,500

12,500

0

5

10

15

20

25

30

Apr-

16

Jun-

16

Aug-

16

Oct

-16

Dec

-16

Feb-

17

Apr-

17

Jun-

17

Aug-

17

Oct

-17

Dec

-17

Feb-

18

Apr-

18

Jun-

18

Aug-

18

Oct

-18

Dec

-18

Feb-

19

Apr-

19

Jun-

19

Nift

y 50

No

of S

IP a

ccou

nts

(in m

n)

No of SIP accounts Nifty 50 (RHS)

Number of SIP accounts on a steady uptrend

Source: AMFI, NSE

Source: AMFI

Further, there is a progressive rise in the contribution by investors through SIPs, as seen in the month-on-month and year-on-year (fiscal) rise in investments through the systematic route. While investors pumped in a moderate ~ Rs 439 billion in fiscal 2017, the contribution has more than doubled in fiscal 2019 to ~Rs 927 billion. Further, during the three months to June 2019, nearly Rs 245 billion of money came in to the industry through SIPs.

Annual contribution on the rise, too

439

672927

FY17

FY18

FY19

(Rs bn)

Page 16: Retail investors catalysing growth of mutual funds in India · Yet, with just 11% of AUM-to-GDP ratio, acceptance and adoption of mutual funds in India has a long way to go. Efforts

16

0

5,000

10,000

15,000

20,000

25,000

30,000

Dec

-08

Jun-

09

Dec

-09

Jun-

10

Dec

-10

Jun-

11

Dec

-11

Jun-

12

Dec

-12

Jun-

13

Dec

-13

Jun-

14

Dec

-14

Jun-

15

Dec

-15

Jun-

16

Dec

-16

Jun-

17

Dec

-17

Jun-

18

Dec

-18

Jun-

19

Rs

bn

Month-end AUM

7%

8%

9%

10%

11%

12%

0

500

1,000

1,500

2,000

2,500

3,000

Aug-

16

Oct

-16

Dec

-16

Feb-

17

Apr-

17

Jun-

17

Aug-

17

Oct

-17

Dec

-17

Feb-

18

Apr-

18

Jun-

18

Aug-

18

Oct

-18

Dec

-18

Feb-

19

Apr-

19

Jun-

19

SIP

AU

M a

s %

of t

otal

indu

stry

ass

ets

SIP

AU

M (R

s bn

)

SIP AUM SIP AUM as % share of total industry assets (RHS)

Source: AMFI

Source: AMFI

Another interesting data point of note is the rising share of contribution from SIPs to the in-dustry’s AUM from around 8% in August 2016 to 11% in March 2019, and to 12% in June 2019.

SIP AUM as a percentage of the total industry assets on the rise

The surge in SIP activity and inflows into equity-oriented mutual funds, coupled with the fund flows into liquid/ money-market segments, helped the industry reach its record-high AUM of nearly Rs 26 trillion at the end of May 2019, before closing off its high at Rs 24.25 trillion in the first half of calendar 2019.

SIPs help overall industry assets surge

Page 17: Retail investors catalysing growth of mutual funds in India · Yet, with just 11% of AUM-to-GDP ratio, acceptance and adoption of mutual funds in India has a long way to go. Efforts

Research

17

25%

17%

8%5%

0% 0% 0% 0% 0% 0%0%

5%

10%

15%

20%

25%

30%

1 year 2 years 3 years 4 years 5 years 6 years 7 years 8 years 9 years 10 years

Inst

ance

s of

neg

ativ

e re

turn

s

SIP tenure

However, the 6.1% rise in the mutual fund industry’s assets during the past year (up to June 2019) was the slowest in similar one-year periods since 2012, because of weak sentiment for debt mutual funds amid debt downgrades and subsequent liquidity crisis (the events that impacted debt mutual funds last year, along with the ensuing moderation by the regulator and the industry, would be taken up separately in this booklet).

Systematic investing can bear sweeter fruits over time

SIPs are long-term products and are very useful in wealth creation and risk reduction over a longer investing horizon. An analysis by CRISIL shows that the risk of getting negative returns reduces over longer investing horizons.

An analysis of CRISIL-AMFI Equity Fund Performance Index1 over the past 15 years to June 2019 showed that the instances of negative returns declined as the investment horizon in-creased. The difference between the minimum and maximum SIP returns also narrowed with the increase in the investment horizon.

Instances of negative returns decreased with increase in SIP tenure

Source: CRISIL Research

1 Please refer to annexure for detailed definition of CRISIL-AMFI Equity Fund Performance Index

Page 18: Retail investors catalysing growth of mutual funds in India · Yet, with just 11% of AUM-to-GDP ratio, acceptance and adoption of mutual funds in India has a long way to go. Efforts

18

0

200

400

600

800

1,000

1,200

1,400

Tota

l Am

ount

Inve

sted

(Rs.

)

Larg

e Ca

p Fu

nds

Mul

ti C

ap F

unds

Mid

cap

Fund

s

Valu

e an

d C

ontr

aFu

nds

Sm

all C

ap F

unds

Larg

e an

d M

id C

apFu

nds

Focu

sed

Fund

s

Rs

'000

3-Year SIP 5-Year SIP 7-Year SIP 10-Year SIP

Investedamount

Further, investing through SIP for longer tenures can significantly increase the amount of wealth creation. An analysis of various equity categories shows that returns, and the sub-sequent wealth creation, for investors improve, in line with the increase in the investment horizon. Finance theory calls this the compounding effect, which says that longer periods of time allow your money to multiply.

Probability of wealth augmenting increases with the rise in SIP investment periods

Source: CRISIL Research

Monthly SIP contribution of Rs 5,000 has been assumedFund categories are represented by respective CRISIL-AMFI Fund Performance indicesPlease refer to annexure for detailed definition of CRISIL-AMFI Fund Performance Indices

Source: CRISIL Research

-80%

-60%

-40%

-20%

0%

20%

40%

60%

80%

100%

120%

1 year 2 years 3 years 4 years 5 years 6 years 7 years 8 years 9 years 10 years

Ret

urns

SIP tenure

Maximum return

Minimum return

Reduced difference between min and max return

Page 19: Retail investors catalysing growth of mutual funds in India · Yet, with just 11% of AUM-to-GDP ratio, acceptance and adoption of mutual funds in India has a long way to go. Efforts

Research

19

0

500

1,000

1,500

2,000

2,500

3,000

3,500

4,000

Jun-

04D

ec-0

4Ju

n-05

Dec

-05

Jun-

06D

ec-0

6Ju

n-07

Dec

-07

Jun-

08D

ec-0

8Ju

n-09

Dec

-09

Jun-

10D

ec-1

0Ju

n-11

Dec

-11

Jun-

12D

ec-1

2Ju

n-13

Dec

-13

Jun-

14D

ec-1

4Ju

n-15

Dec

-15

Jun-

16D

ec-1

6Ju

n-17

Dec

-17

Jun-

18D

ec-1

8Ju

n-19

Valu

e of

inve

stm

ents

(Rs

'000

)

Regular SIP Top-up SIP

Rs 2.6 mn

Rs 3.3 mn

Top-up SIPs

Investors can benefit more by topping up their investments on a regular basis.

A comparison between a regular SIP and a top-up SIP – assuming a monthly investment of Rs 5,000 in CRISIL-AMFI Equity Fund Performance Index for 15 years to June 2019 shows that a top-up SIP (with a 5% increase in contribution every year) yields Rs 3.3 million, compared with Rs 2.6 million for a regular SIP. Top-up SIPs allow investors to increase their SIP contri-bution periodically, in sync with their rising incomes.

Top-up SIPs aid higher wealth creation, while being in sync with the rise in individual incomes

Source: CRISIL Research

Summing up

The growing size of SIPs and the number of SIP investors showcase the mutual fund industry’s efforts to inculcate the habit of disciplined investing.

The mutual fund industry has been working hard to spread financial literacy, financial freedom and the better aspects of behavioural investing among retail investors. The growing asset base from systematic investments is a win-win for both investors and the industry, as it improves the scale of players and provides wealth-creation opportunity for investors across risk profiles and investment horizons.

Page 20: Retail investors catalysing growth of mutual funds in India · Yet, with just 11% of AUM-to-GDP ratio, acceptance and adoption of mutual funds in India has a long way to go. Efforts

20

Note – Search queries denotes the most popular search queries for the trend. Scoring is on a relative scale where a value of 100 is the most commonly searched query, 50 is a query searched half as often as the most popular query, and so on.

Source: Google, AMFI

Google trend analytics

SIP run-up steady even as searches come off

Growth trajectory continues despite fewer searches

75

77

79

81

83

85

50

55

60

65

70

75

80

85

Se

p-1

8

Oc

t-1

8

No

v-1

8

De

c-1

8

Jan

-19

Fe

b-1

9

Ma

r-1

9

Ap

r-1

9

Ma

y-1

9

Jun

-19

Jul-

19 S

IP m

on

thly

co

ntr

ibu

tio

n (

Rs

bn

)

Go

og

le t

ren

ds

SIP monthly contribution (RHS) #SIP searches

22000

23000

24000

25000

26000

50

55

60

65

70

75

80

85

Se

p-1

8

Oc

t-1

8

No

v-1

8

De

c-1

8

Jan

-19

Fe

b-1

9

Ma

r-1

9

Ap

r-1

9

Ma

y-1

9

Jun

-19

Jul-

19

Mu

tua

l fu

nd

AU

M (

Rs

bn

)

Go

og

le t

ren

ds

Mutual Fund AUM (RHS) #Mutualfund searches

Page 21: Retail investors catalysing growth of mutual funds in India · Yet, with just 11% of AUM-to-GDP ratio, acceptance and adoption of mutual funds in India has a long way to go. Efforts

Research

21

Debt funds

Page 22: Retail investors catalysing growth of mutual funds in India · Yet, with just 11% of AUM-to-GDP ratio, acceptance and adoption of mutual funds in India has a long way to go. Efforts

22

Regulator and industry come together to tide over crisis

Debt mutual funds went through a tumulus phase last year, hit by credit worries and the ensuing liquidity crisis, even as assets under management of the mutual fund industry kept swelling. In fact, the liquidity concerns, coupled with quarterly advance tax requirements of corporates, resulted in a record outflow of Rs 2.11 trillion from the liquid funds category in September 2018.

September 2018 saw the highest ever outflow from liquid funds

Source: AMFI

The situation prompted SEBI and the industry to swing into action. In order to avert such events in future, a working group comprising representatives of AMCs, the industry and academia was constituted. The recommendations of the group were taken as input by the Mutual Fund Advisory Committee.

-2,500

-2,000

-1,500

-1,000

-500

0

500

1,000

1,500

2,000

0

1,000

2,000

3,000

4,000

5,000

6,000

7,000

Mar

-09

Nov

-09

Jun-

10

Jan-

11

Aug-

11

Apr-

12

Nov

-12

Jun-

13

Jan-

14

Sep

-14

Apr-

15

Nov

-15

Jun-

16

Jan-

17

Sep

-17

Apr-

18

Nov

-18

Jun-

19

Inflo

w /

out

flow

from

liqu

id f

unds

in R

s bn

Aset

gro

wth

of l

iqui

d fu

nds

in R

s bn

Inflow outflows Liquid fund asset growth (LHS)

Highest outflow on record from liquid funds - Sep

Page 23: Retail investors catalysing growth of mutual funds in India · Yet, with just 11% of AUM-to-GDP ratio, acceptance and adoption of mutual funds in India has a long way to go. Efforts

Research

23

Key measures announced post liquidity crisis

• To start with, the regulator targeted credit events and its impact on debt mutual fund investors, especially in the wake of haircuts taken by affected schemes. It allowed debt schemes to create ‘side pockets’, which would allow fund managers to segregate their stressed investments from the rest of the portfolio.

• To reduce the impact of the liquidity crisis in the mutual fund industry, the regulator reduced the threshold for amortisation to 30-day maturity from June 22, 2019. In addition to the reduction in threshold, it has modified the amortisation rule to 0.025% of the reference, compared with 0.10% earlier, to bring the reset price closer to the market price.

Further, SEBI has now proposed full mark to market (MTM). This means, in future, all debt securities would have to be valued at their market price.

The change to the reduced threshold and the future plans to full MTM is a best practice not followed even in developed markets such as the US, where the amortisation rule for money market fund restricts the weighted average maturity of the fund from exceeding 60 days since 2010, albeit down from 91 days earlier.

What are side pockets?

Segregated portfolios, or ‘side pockets’ as these are popularly called, allow a fund manager to isolate the affected portion of the portfolio impacted by credit default, to ring fence the assets. This ensures good investments are not impacted.

The side-pocketed portfolio could then be divided between investors based on their investment in the original scheme. Further, the fund manager could pursue negotiations with the affected issuer to recover the monies. Thus, side pockets free up money for regular fund management in the original scheme without choking money flow for investors and investment management.

To avoid misuse of the feature by fund houses, the regulator has said that trustees of all fund houses will have to put in place a framework to disincentivize indiscriminate use of this facility.

Further, SEBI has said that side pockets must not be looked upon as a sign of encouraging undue credit risks, as any misuse of the option would be considered serious, attracting stringent action.

Page 24: Retail investors catalysing growth of mutual funds in India · Yet, with just 11% of AUM-to-GDP ratio, acceptance and adoption of mutual funds in India has a long way to go. Efforts

24

• Further, the regulator has brought in symmetry in terms of the haircuts taken by AMCs in case of credit events. As per the new regulation, AMCs must value the below-invest-ment-grade securities at the price provided by valuation agencies. Until such time prices are not made available, they must be valued on the basis of indicative haircuts provided by the agencies. This follows a similar principle to that of the SEBI circular about creation of segregated portfolios in case of a credit event to ensure existing investors are insulated from new investors coming in after the event.

• Other changes effected by SEBI to de-risk debt mutual funds include:

1) Reducing sectoral limits to housing finance companies (HFCs) In the lead up to the eventual defaults since the start of fiscal 2019, there were specific

concerns related to liquidity in non-banking finance companies (NBFCs) and HFCs.

Mutual funds are major lenders to NBFCs as they subscribe to a significant portion of their commercial paper issuances. Conversely, the NBFC sector constitutes one of the top sectoral exposures in debt mutual funds.

Given the growing concentration risks that have come to the fore over the past year, the regulator has proposed changes in issuer and sectoral limits to HFCs in a bid to de-risk the portfolio. The cap on sectoral limit of 25% has been brought down to 20%. The additional exposure of 15% to HFCs will be restructured as 10% to HFCs and 5% to securitised debt, based on retail housing loan and affordable housing loan portfolios.

While the new regulations are aimed at reducing pitfalls from concentrated sectoral portfolios especially in vulnerable pockets, an analysis of the mutual fund industry shows that fund managers have noticeably moved away from the trend of sectoral allocation since the pre-crisis period.

Average sectoral exposures to vulnerable sectors have dipped

HFC % exposure (Liquid funds)

Jun-18 Jun-19 NBFC % exposure (Liquid funds)

Jun-18 Jun-19

Average 14.64 6.66 Average 20.28 15.22

Median 14.84 6.00 Median 20.13 15.07

Number of funds >10% 29 7 Number of funds >20% 17 10

Source: CRISIL Research

Page 25: Retail investors catalysing growth of mutual funds in India · Yet, with just 11% of AUM-to-GDP ratio, acceptance and adoption of mutual funds in India has a long way to go. Efforts

Research

25

2) Improving liquidity, reducing credit risk of liquid funds The regulator has proposed that liquid funds must hold at least 20% of their assets as

cash, government securities (G-secs), treasury bills, or repo on G-secs, which are all considered to be highly liquid instruments.

This is aimed at providing sufficient cushion to the funds in times of heavy redemption pressure. In case of a deficit, any additional investments must go towards meeting the above requirement before investing in other assets.

Further, liquid funds are not to invest in any structured obligations (SO), also now known as credit enhancements (CE). SOs are a source of higher returns for a fund, albeit at a high credit and liquidity risk. For other debt mutual funds, too, the exposure to SO/CE papers is to be capped at 10%, with 5% cap at a single group level. Moreover, for CE papers where equity shares have been pledged, SEBI has recommended a min-imum coverage of over four times.

Analysis of data shows that most liquid funds are already conforming to the mandate in cash and G-secs, and reducing their SO-rated exposure gradually.

Cash/G-secs exposures (Liquid funds)

SO-rated exposure (Liquid funds)

% exposure Jun-18 Jun-19

Max 3.15 2.34

Average 0.82 0.42

Number of funds >0% 12 8

% exposure Jun-18 Jun-19

Average 11.36 19.11

Median 7.92 12.29

Number of funds <20% 33 25

Source: CRISIL research

Page 26: Retail investors catalysing growth of mutual funds in India · Yet, with just 11% of AUM-to-GDP ratio, acceptance and adoption of mutual funds in India has a long way to go. Efforts

26

3) Prescribing exit load To reduce liquidity issues, a graded exit load is to be levied on investors of liquid

schemes who exit the scheme within a period of seven days. This brings in stability of cash flow for the category, aiding better investment positioning for the fund manager.

4) Mandatory investments in only listed debt securities This would bring in additional transparency as complete details of the security as well

as financials, profit and loss, and annual reports of issuer would be available in the public domain on a periodic basis, helping monitor risks more efficiently.

5) Fund houses to develop early warning signals SEBI has indicated to mutual fund houses that an early warning mechanism must be

put in place. This would bring in better monitoring by fund managers, enabling them to take appropriate actions and precautionary measures before credit risks materialise.

Summing up

The sweeping measures taken and proposed by the regulator are expected to put in place best practices in the industry. Investors must, however, note that debt mutual funds, like other mutual fund categories, are exposed to market risk. Hence, they must invest based on their risk-return profile and investment horizon.

The industry, on its part, must diligently follow the measures and aim to improve risk practices to avoid a contagion. Educating investors about various products and their risk-return profiles would also do a world of good for picking the right product match from the basket.

Page 27: Retail investors catalysing growth of mutual funds in India · Yet, with just 11% of AUM-to-GDP ratio, acceptance and adoption of mutual funds in India has a long way to go. Efforts

Research

27

Google trend analytics

Search for debt mutual funds spiked during credit events

Note – Search queries denotes the most popular search queries for the trend. Scoring is on a relative scale where a value of 100 is the most commonly searched query, 50 is a query searched half as often as the most popular query, and so on.

Source: Google, AMFI

10,000

10,500

11,000

11,500

12,000

12,500

13,000

13,500

De

bt

mu

tua

l fu

nd

s A

UM

(R

s b

n)

40

45

50

55

60

65

70

75

Sep-18 Oct-18 Nov-18 Dec-18 Jan-19 Feb-19 Mar-19 Apr-19 May-19 Jun-19 Jul-19

Debt mutual fund AUM (RHS)#Debtmutual fund searches

Spike in google searches seen during credit events

Go

og

le t

ren

ds

Page 28: Retail investors catalysing growth of mutual funds in India · Yet, with just 11% of AUM-to-GDP ratio, acceptance and adoption of mutual funds in India has a long way to go. Efforts

28

Page 29: Retail investors catalysing growth of mutual funds in India · Yet, with just 11% of AUM-to-GDP ratio, acceptance and adoption of mutual funds in India has a long way to go. Efforts

Research

29

Fintech

Page 30: Retail investors catalysing growth of mutual funds in India · Yet, with just 11% of AUM-to-GDP ratio, acceptance and adoption of mutual funds in India has a long way to go. Efforts

30

Fintech transforming asset management Financial technology, or fintech, has played a key role in rapid development of global financial markets in recent years, having evolved to plug gaps such as speed, cost, transparency, ac-cess and security in delivery of financial services.

In the asset management space, fintech has the opportunity to address the needs of custom-ers, both internal (investment management) and external (clients).

Technology an ally for both internal and external customers of AMCs

Front deskAcquisition

Order management

ServiceBack officePortfolio

management

Risk management

Trade execution

Compliance

Source: Inputs taken from BlackRock viewpoint – The role of technology within asset management

Role of technology in managing investments

Technology enables an asset manager to considerably improve the investment process while reducing the associated risks.

For instance, automating the investment process will boost a fund manager’s efficacy in terms of time and portfolio management, aiding the overall investing strategy of the fund house. End-to-end management of investments can be completely automated, with decisions driven by aggregated data, algorithms and risk models, reducing subjectivity in investment decisions.

Technology can also play an important role in risk and compliance management with the use of automated checks and balances, and risk models. This is especially important today, given the rapid changes in risk controls enforced by the regulator to factor in changes in the market.

Thus, a cohesive technological platform that can improve the investment process, introduce

Page 31: Retail investors catalysing growth of mutual funds in India · Yet, with just 11% of AUM-to-GDP ratio, acceptance and adoption of mutual funds in India has a long way to go. Efforts

Research

31

effective risk controls, and maintain an audit trail of transactions can be a boon to the asset management process.

With improved risk management and the aggregation of objective performance data, fund managers can make smarter decisions.

New techniques and developments in this field include the usage of artificial intelligence (AI), machine learning (ML) and robotic process automation (RPA). Meanwhile, the use of distributed ledger technology and blockchain is being explored to simultaneously provide access to data to all parties involved, improving overall efficiency.

For investors, this digital transformation of the back office of asset management companies can bring benefits such as transparency, better risk management and deeper disclosure of data, a win-win for both the industry and the investor.

Role of technology in managing clients

Driven by fintech solutions, client management offers great potential for development.

In India, most investors still invest in traditional instruments via the brick-and-mortar route. Investor penetration in mutual funds remains low. Fintech in the client management space can boost penetration, convert a large proportion of the current investment base into recurring investments, and improve the overall customer experience of investing in the mutual funds industry.

Some of the tools used by the industry to digitally enhance the customer investment process are usage of online platforms, in-house captive mobile applications, robo-advisory platforms and possibly e-commerce platforms in future. These applications and platforms enable paperless and intuitive investor transactions, for greater industry ease of access.

Further, the use of asset allocation and algorithms to move from subjective investment decisions to objective goal-based investments is also a positive move towards financial planning, compared with the traditional goalless savings approach.

In addition, mining of customer data has been garnering a lot of traction within the asset management and financial planning space.

Data is king, and big data analytics allows mutual funds to statistically analyse the actions of investors through tools such as predictive analytics on customer data analysis, in order to better understand customer behaviour and improve sales.

Data analytics can be used as a resource for customer management and to aid the sales process by offering specific intelligence to field agents, including the distributor community. This data provides an insight into customer preferences, enabling the players to offer bespoke products, tailored to suit specific customer preferences, without the need to manually sift through customer interactions.

Page 32: Retail investors catalysing growth of mutual funds in India · Yet, with just 11% of AUM-to-GDP ratio, acceptance and adoption of mutual funds in India has a long way to go. Efforts

32

0%

2%

4%

6%

8%

10%

12%

14%

16%

0

5,000

10,000

15,000

20,000

Apr-

16

Jun-

16

Aug-

16

Oct

-16

Dec

-16

Feb-

17

Apr-

17

Jun-

17

Aug-

17

Oct

-17

Dec

-17

Feb-

18

Apr-

18

Jun-

18

Aug-

18

Oct

-18

Dec

-18

Feb-

19

Apr-

19

Jun-

19

Gro

ss in

flow

s (R

s bn

)

Gross flows through digital mode Gross flows through Physical mode% share of overall flows (RHS)

Technology-adoption paying dividends

Adoption of technology in the digital payments sphere has aided the rapid influx of digital money into the industry. The share of digital gross inflows grew from ~0.5% three years ago to nearly 1/7th of gross flows by end-fiscal 2019, given the growing smartphone and internet penetration in the hinterland. Inflows through the physical route have been gradually declining.

Digital payments continue to surge

Source: AMFI

In terms of geographic penetration, the industry moved from categorisation of regions from Top 15 (T15) and beyond 15 (B15) to T30 and B30 cities, in line with the increasing penetration of the industry within the country.

Thus, the long-term trend analysis of the penetration is not comparable. However, as seen in previous years, there is an increasing trend in assimilation of the mutual fund industry in the hinterland even as higher adoption remains prevalent in T30 cities.

Page 33: Retail investors catalysing growth of mutual funds in India · Yet, with just 11% of AUM-to-GDP ratio, acceptance and adoption of mutual funds in India has a long way to go. Efforts

Research

33

0

20

40

60

80

100

120

0

500

1,000

1,500

2,000

2,500

3,000

Apr-

18

May

-18

Jun-

18

Jul-

18

Aug-

18

Sep

-18

Oct

-18

Nov

-18

Dec

-18

Jan-

19

Feb-

19

Mar

-19

Apr-

19

May

-19

Jun-

19

Gro

ss fl

ows

(Rs

bn)

Gro

ss fl

ows

(Rs

bn)

Gross digital flows from T30 cities Gross digital flows from B30 cities

0

10

20

30

40

50

60

70

0

200

400

600

800

1,000

1,200

1,400

Apr-

16

May

-16

Jun-

16

Jul-

16

Aug-

16

Sep

-16

Oct

-16

Nov

-16

Dec

-16

Jan-

17

Feb-

17

Mar

-17

Apr-

17

May

-17

Jun-

17

Jul-

17

Aug-

17

Sep

-17

Oct

-17

Nov

-17

Dec

-17

Jan-

18

Feb-

18

Mar

-18

Gro

ss fl

ows

(Rs

bn)

Gro

ss fl

ows

(Rs

bn)

Gross digital flows from T15 cities Gross digital flows from B15 cities (RHS)

Rise in geographic penetration even as top cities contribute the most flows

Source: AMFI

Within the investor segment, individual investors lead in terms of AUM contribution (as de-tailed in the annexure chapters), while institutional investors continue to lead in terms of digital money flowing into the industry.

Page 34: Retail investors catalysing growth of mutual funds in India · Yet, with just 11% of AUM-to-GDP ratio, acceptance and adoption of mutual funds in India has a long way to go. Efforts

34

0

20

40

60

80

100

120

0

500

1,000

1,500

2,000

2,500

3,000Ap

r-16

Jun-

16

Aug-

16

Oct

-16

Dec

-16

Feb-

17

Apr-

17

Jun-

17

Aug-

17

Oct

-17

Dec

-17

Feb-

18

Apr-

18

Jun-

18

Aug-

18

Oct

-18

Dec

-18

Feb-

19

Apr-

19

Jun-

19

Gro

ss fl

ows

(Rs

bn)

Gro

ss fl

ows

(Rs

bn)

Gross digital flows from Institutional investorsGross digital flows from Individual investors (RHS)

Institutional investors continue to garner a lion’s share of digital transactions

Source: AMFI

Among the factors driving these changes in geography and investor segment are the growing availability of information, and awareness and penetration of the industry across geographies/investor segments. Given the pace of development in the digital space, the laggards are expected to catch up in years to come.

The government has also played a significant role in digitisation through its extensive efforts at financial inclusion, spreading financial awareness to the remotest parts of the country and bridging the geographical divide. The recent proposal by the government and the Reserve Bank of India (RBI) to use Aadhaar for KYC will ease digital transactions.

Further, the government and the regulators have also taken several initiatives to boost the fintech ecosystem and provide startups with new opportunities to launch competitive products.

Clearly, the role of technology can only grow, and the digital mode is the way forward for the industry, intermediaries and investors. Adoption will be a win-win for all – helping boost industry penetration while providing it with an effective medium to improve efficiency and reduce costs, the benefits of which can be passed on to investors.

But risks need to be managed

Notwithstanding the benefits of technology, there are overlapping risks that need to be managed by the mutual fund industry, especially in a developing country such as India. Some major factors that need to be considered in this respect are detailed below.

Page 35: Retail investors catalysing growth of mutual funds in India · Yet, with just 11% of AUM-to-GDP ratio, acceptance and adoption of mutual funds in India has a long way to go. Efforts

Research

35

What are the risks?

Source: IMF policy paper – Fintech: The experience so far, June 2019

There are risks associated with both front and back office operations.

At the front end, it is important to ensure customer data integrity for both prospective and current clients. This is especially important for first-time customers who are yet to get com-fortable with digital platforms.

At the back end, a systemic process that does not take into account changing market dynam-ics and displays a bias for a particular investment design or prevalent workflow could reduce the benefits of technology adoption.

Thus, it is important that the mutual funds industry adopt fintech while taking cognisance of the risks involved, and upgrade technologies as and when advancements are available.

Consumer protection

Data protection

Discrimination

Exclusion

Transparency and electronic disclosure; product suitability and over-indebtedness; agent liability; data privacy; effective recourse mechanisms; safety of funds; cybersecurity, and digital illiteracy.

Compromise of privacy, identity theft and harm where consumers have low levels of financial and digital capability

Biases inhibited with biases from underlying data, the people designing them and existing preferences prevalent in the industry

Unequal access, lack of infrastructure that permits enhanced analytics, lack of access to financial illiterate

Page 36: Retail investors catalysing growth of mutual funds in India · Yet, with just 11% of AUM-to-GDP ratio, acceptance and adoption of mutual funds in India has a long way to go. Efforts

36

Page 37: Retail investors catalysing growth of mutual funds in India · Yet, with just 11% of AUM-to-GDP ratio, acceptance and adoption of mutual funds in India has a long way to go. Efforts

Research

37

Performance

Page 38: Retail investors catalysing growth of mutual funds in India · Yet, with just 11% of AUM-to-GDP ratio, acceptance and adoption of mutual funds in India has a long way to go. Efforts

38

0

10,000

20,000

30,000

40,000

Jun-

99

Jun-

00

Jun-

01

Jun-

02

Jun-

03

Jun-

04

Jun-

05

Jun-

06

Jun-

07

Jun-

08

Jun-

09

Jun-

10

Jun-

11

Jun-

12

Jun-

13

Jun-

14

Jun-

15

Jun-

16

Jun-

17

Jun-

18

Jun-

19

CRISIL – AMFI Equity Fund Performance Index Nifty 50 Nifty 500 S&P BSE SENSEX

Performance of mutual funds across categories

As an investment vehicle, mutual funds have the potential to give good returns and create wealth for investors in the long term. This makes them an important piece of the wealth man-agement jigsaw.

A look at the CRISIL-AMFI Equity Fund Performance Index shows equity funds have on aggre-gate underperformed the broad equity markets in the past one year.

However, this is not a fair comparison. To reiterate, mutual funds are a long-term investment avenue, and hence, their performance is best analysed over the long term.

A back-of-the-envelope calculation shows that Rs 1,000 invested in this index would have grown more than 30 times to Rs 30,735 in 20 years through June 30, 2019, while a similar investment in S&P BSE Sensex or Nifty 50 would have grown to slightly more than 13 times.

Growth of Rs 1,000 in equity mutual funds versus benchmarks

Category/Index CRISIL-AMFI Equity Fund Performance Index

S&P BSE Sensex

Nifty 50 Nifty 500

Growth of Rs 1,000 since June 30, 1999 30,735 13,129 13,080 16,348

Source: CRISIL Research, BSE, NSE

CRISIL-AMFI Fund Performance indices are weighted average indices of funds ranked under respective categories in CRISIL Mutual Fund RankingPlease refer to annexure for detailed definition of CRISIL-AMFI Fund Performance IndicesData as on June 28, 2019Total returns index has been considered for S&P BSE Sensex, Nifty 50 and Nifty 500Data since inception of Nifty 50 Total Returns Index, i.e., June 30, 1999

Page 39: Retail investors catalysing growth of mutual funds in India · Yet, with just 11% of AUM-to-GDP ratio, acceptance and adoption of mutual funds in India has a long way to go. Efforts

Research

39

Category Average rolling returns

3 years 5 years 7 years 10 years

CRISIL–AMFI Large Cap Fund Performance Index

13.85% 13.32% 12.41% 13.26%

S&P BSE Sensex 13.40% 12.64% 11.81% 12.56%

Nifty 50 13.27% 12.50% 11.66% 12.43%

CRISIL–AMFI Large and Midcap Fund Performance Index

15.17% 15.13% 14.03% 15.06%

Nifty 500 13.40% 12.69% 11.63% 12.60%

CRISIL–AMFI Multi Cap Fund Performance Index

14.86% 14.23% 13.06% 14.14%

Nifty 500 13.40% 12.69% 11.63% 12.60%

CRISIL–AMFI Midcap Fund Performance Index

15.74% 16.29% 15.18% 16.03%

Nifty Midcap 100 15.28% 15.02% 13.43% 14.88%

CRISIL–AMFI Smallcap Fund Performance Index

23.63% 25.88% 21.25% NA

Nifty Smallcap 100 13.16% 14.48% 11.97% NAS&P BSE Smallcap 13.49% 15.18% 11.77% NA

CRISIL–AMFI ELSS Fund Performance Index

14.80% 14.44% 13.39% 14.35%

Nifty 500 13.40% 12.69% 11.63% 12.60%

CRISIL–AMFI Focused Fund Performance Index

14.20% 13.67% 12.69% 13.58%

Nifty 500 12.73% 12.37% 11.37% 12.28%

CRISIL–AMFI Value and Contra Fund Performance Index

14.30% 13.81% 12.62% 13.67%

Nifty 500 13.40% 12.69% 11.63% 12.60%

A comparison of the rolling returns of CRISIL-AMFI fund performance indices with their re-spective benchmarks across categories and intervals, over 15 years or since inception of the indices, whichever is longer, shows the fund indices have outperformed their benchmarks in all the periods analysed.

Source: CRISIL Research, BSE, NSE

CRISIL-AMFI Fund Performance indices are weighted average indices of funds ranked under respective categories in CRISIL Mutual Fund RankingPlease refer to annexure for detailed definition of CRISIL-AMFI Fund Performance IndicesTotal returns index has been considered for S&P BSE Sensex, Nifty 50, Nifty 500, Nifty Midcap 100, S&P BSE Smallcap, Nifty Smallcap 100Data as on June 28, 2019Annualised return

Page 40: Retail investors catalysing growth of mutual funds in India · Yet, with just 11% of AUM-to-GDP ratio, acceptance and adoption of mutual funds in India has a long way to go. Efforts

40

0

2,000

4,000

6,000

8,000

10,000

12,000

14,000

16,000

Mar

-02

Apr-

03

Apr-

04

Apr-

05

Apr-

06

Apr-

07

Apr-

08

Apr-

09

May

-10

May

-11

May

-12

May

-13

May

-14

May

-15

Jun-

16

Jun-

17

Jun-

18

Jun-

19

CRISIL – AMFI Aggressive Hybrid Fund Performance Index

CRISIL – AMFI Conservative Hybrid Fund Performance IndexCRISIL Hybrid 35+65 - Aggressive Index

CRISIL Hybrid 85+15 - Conservative Index

Hybrid

Hybrid funds are mutual funds that invest in both equity and debt securities. Some hybrid funds also invest in other asset classes such as gold, which helps in portfolio diversification.

Growth of Rs 1,000 in hybrid mutual funds versus benchmarks

Category/Index CRISIL–AMFI Aggressive

Hybrid Fund Performance

Index

CRISIL Hybrid 35+65 -

Aggressive Index

CRISIL–AMFI Conservative Hybrid Fund Performance

Index

CRISIL Hybrid 85+15 -

Conservative Index

Growth of Rs 1,000 since March 31, 2002 14,541 9,597 4,622 4,327

Source: CRISIL Research, BSE, NSE

CRISIL-AMFI Fund Performance indices are weighted average indices of funds ranked under respective categories in CRISIL Mutual Fund RankingPlease refer to annexure for detailed definition of CRISIL-AMFI Fund Performance IndicesData as on June 28, 2019Total returns index has been considered for S&P BSE Sensex, Nifty 50 and Nifty 500Data since inception of Nifty 50 Total Returns Index, i.e., June 30, 1999

Page 41: Retail investors catalysing growth of mutual funds in India · Yet, with just 11% of AUM-to-GDP ratio, acceptance and adoption of mutual funds in India has a long way to go. Efforts

Research

41

Debt

Debt funds are an attractive choice over bank fixed deposits as they provide the benefit of indexation for a holding period of more than three years. An analysis of investment in three indices – CRISIL-AMFI Medium Duration Fund Performance Index, CRISIL-AMFI Medium to Long Duration Fund Performance Index and CRISIL–AMFI Gilt Fund Performance Index – compared with that in a three-year bank fixed deposit over 15 years through June 2019 shows the fund indices have given superior returns on a post-tax basis.

Category 15-year returns pre-tax 15-year returns post-tax

CRISIL-AMFI Medium Duration Fund Performance Index 7.29% 7.08%CRISIL-AMFI Medium to Long Duration Fund Performance Index 7.39% 7.14%CRISIL–AMFI Gilt Fund Performance Index 7.09% 6.83%3-year FD 7.20% 5.14%

Source: CRISIL Research

CRISIL-AMFI Fund Performance indices are weighted average indices of funds ranked under respective categories in CRISIL Mutual Fund RankingPlease refer to annexure for detailed definition of CRISIL-AMFI Fund Performance IndicesGrowth in Cost Inflation Index for FY20 has been assumed to be the same as in the previous yearReturns from 3-year fixed deposit have been calculated by considering the simple average of FD rates of top three (by total deposits) public and private sector banks on a continuous basis for buckets of three years for the last 15 yearsHighest tax bracket of 30% is assumed

An investment of Rs 1,000 in CRISIL Debt Fund Performance Index on March 31, 2002, would have grown to Rs 3,530, whereas the same amount invested in CRISIL Composite Bond Fund Index for the same period would have grown to Rs 3,351.

Page 42: Retail investors catalysing growth of mutual funds in India · Yet, with just 11% of AUM-to-GDP ratio, acceptance and adoption of mutual funds in India has a long way to go. Efforts

42

0

500

1,000

1,500

2,000

2,500

3,000

3,500

4,000

Apr-

02

Jan-

03

Oct

-03

Aug-

04

May

-05

Mar

-06

Dec

-06

Sep

-07

Jul-

08

Apr-

09

Jan-

10

Nov

-10

Aug-

11

Jun-

12

Mar

-13

Dec

-13

Oct

-14

Jul-

15

May

-16

Feb-

17

Nov

-17

Sep

-18

Jun-

19

CRISIL – AMFI Short Duration Fund Performance Index CRISIL Short Term Bond Fund Index

0

500

1,000

1,500

2,000

2,500

3,000

3,500

4,000

Mar

-02

Apr-

03

Apr-

04

Apr-

05

Apr-

06

Apr-

07

Apr-

08

May

-09

May

-10

May

-11

May

-12

May

-13

May

-14

Jun-

15

Jun-

16

Jun-

17

Jun-

18

Jun-

19

CRISIL AMFI Debt Fund Performance Index CRISIL Composite Bond Fund Index

Source: CRISIL Research

CRISIL-AMFI Fund Performance indices are weighted average indices of funds ranked under respective categories in CRISIL Mutual Fund RankingPlease refer to annexure for detailed definition of CRISIL-AMFI Fund Performance IndicesData as on June 28, 2019Data since inception of CRISIL Composite Bond Fund Index, i.e., March 31, 2002

Category CRISIL AMFI Debt Fund Performance Index

CRISIL Composite Bond Fund Index

Growth of Rs 1000 since March 31, 2002 3,530 3,351

Growth of Rs 1,000 in short term debt mutual funds versus benchmarks

Growth of Rs 1,000 in debt mutual funds versus benchmarks

Page 43: Retail investors catalysing growth of mutual funds in India · Yet, with just 11% of AUM-to-GDP ratio, acceptance and adoption of mutual funds in India has a long way to go. Efforts

Research

43

Source: CRISIL Research

CRISIL-AMFI Fund Performance indices are weighted average indices of funds ranked under respective categories in CRISIL Mutual Fund RankingPlease refer to annexure for detailed definition of CRISIL-AMFI Fund Performance indicesData as on June 28, 2019

Category/Index CRISIL-AMFI Short Duration Fund

Performance Index

CRISIL Short Term Bond Fund Index

Growth of Rs 1,000 since April 01, 2002 3,503 3,350

A Medium to Long duration funds B Gilt funds C Short duration funds D Bank FD

Market phase analysis – CRISIL-AMFI debt fund performance indices

Source: CRISIL Research

Medium to long duration, gilt and short duration funds represented by CRISIL-AMFI Medium to Long Duration Fund Performance Index, CRISIL-AMFI Gilt Fund Performance Index and CRISIL-AMFI Short Duration Fund Performance Index, respectivelyCRISIL-AMFI Short Duration Fund Performance Index is available from April 2002 (inception)Banks’ effective FD rates represented by three- and one-year FD rates; for period less than a year, one-year FD rate has been consideredReturns for market phase of more than one year are annualisedCumulative returns means returns since September 01, 2001^ Absolute returnsCRISIL-AMFI Fund Performance indices are weighted average indices of funds ranked under respective categories in CRISIL Mutual Fund RankingPlease refer to annexure for detailed definition of CRISIL-AMFI Fund Performance indicesData as on June 28, 2019

4.00%

5.00%

6.00%

7.00%

8.00%

9.00%

10.00%

11.00%

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2018

2019

10 y

ear g

-sec

yie

ld m

ovem

ent

10 Year G-sec yield

Secular decline in yields in 2000-04

Flat or high interest rate period of

2004-08

Flat or high interest rate period of2008-14

Declining yields2014-2016

Sharp correction in yields in 2008^

Phase C umulative

11.34% 11.34%

16.40% 16.40%

- -

7.32% 7.32%

Phase C umulative

4.16% 6.87%

3.25% 8.13%

6.42% 6.65%

6.01% 6.51%

Phase C umulative

19.51% 9.08%

25.71% 11.06%

5.13% 7.01%

3.30% 6.60%

Phase C umulative

5.71% 7.59%

3.48% 7.67%

7.90% 7.42%

9.75% 7.97%

Phase C umulative

13.78% 8.45%

15.50% 8.75%

10.21% 7.83%

8.47% 8.04%

Phase C umulative

3.94% 7.78%

4.88% 8.18%

5.88% 7.54%

7.01% 7.89%

Recent increase in yields

2016-present

Recent increasein yields

2016-present

Page 44: Retail investors catalysing growth of mutual funds in India · Yet, with just 11% of AUM-to-GDP ratio, acceptance and adoption of mutual funds in India has a long way to go. Efforts

44

Funds with very short maturity

Funds with maturity of less than one year, too, have outperformed traditional savings bank accounts, showing these can be a viable alternative for smaller investment horizons.

Category/Index 3 months 6 months 1 year 3 years 5 years

CRISIL–AMFI Liquid Fund Performance Index 1.76% 3.55% 7.43% 7.05% 7.59%CRISIL–AMFI Ultra Short Duration Fund Performance Index

1.55% 3.78% 7.82% 7.47% 7.92%

CRISIL–AMFI Low Duration Fund Performance Index 0.63% 2.85% 6.94% 7.14% 7.73%CRISIL–AMFI Money Market Fund Performance Index 1.83% 3.96% 7.81% 7.29% 7.76%Savings Bank Rate Index 0.87% 1.70% 3.49% 3.69% 3.81%

Source: CRISIL Research

CRISIL-AMFI Fund Performance indices are weighted average indices of funds ranked under respective categories in CRISIL Mutual Fund RankingSavings Bank Rate Index has been constructed using the average savings rate of top three (by total deposits) public and private sector banksPlease refer to annexure for detailed definition of CRISIL-AMFI Fund Performance indices and Savings Bank Rate IndexData as on June 28, 2019Returns for period more than one year are annualised

Page 45: Retail investors catalysing growth of mutual funds in India · Yet, with just 11% of AUM-to-GDP ratio, acceptance and adoption of mutual funds in India has a long way to go. Efforts

Research

45

Other industry trends

Page 46: Retail investors catalysing growth of mutual funds in India · Yet, with just 11% of AUM-to-GDP ratio, acceptance and adoption of mutual funds in India has a long way to go. Efforts

46

38%35%

26%

32% 33%31%

25% 24%

33% 33% 34%

39%

43%45%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

0

5,000

10,000

15,000

20,000

25,000

30,000

Mar

-07

Mar

-08

Mar

-09

Mar

-10

Mar

-11

Mar

-12

Mar

-13

Mar

-14

Mar

-15

Mar

-16

Mar

-17

Mar

-18

Mar

-19

Jun-

19

Sha

re o

f equ

ity

orie

nted

fund

s

AUM

(Rs

bn)

Equity Aggressive hybrid (Balanced) DebtLiquid / Money market Others Share of equity oriented funds

Other industry trends

Surge in equity fund assets takes their share to 45% of AUM as of June 2019

The mutual fund industry’s stellar growth has come on the back of a surge in equity-oriented funds, which saw their assets under management (AUM) log a whopping 38.6% compound annual growth rate (CAGR) between March 2014 and June 2019.

The surge took the equity-oriented mutual funds’ share of industry assets to 45% as of June 2019, up sharply from 24% as of March 2014.

It also benefitted hybrid funds – especially aggressive hybrid funds (erstwhile balanced funds), which invest more than 65% in equities – whose AUM grew at ~51% CAGR during the period analysed. This compares with ~23% growth for the industry and 8% and 27%, respectively, for debt and liquid money market segments.

Equity AUM on steady uptrend

Source: AMFI

Based on month-end AUMCategories as per June 2019 monthly AUM report have been mapped with old categories in order to maintain comparability with historical AUMEquity includes other ETFs, arbitrage, balanced advantage, equity savings categoriesDebt includes conservative hybrid fundsOthers include solution oriented funds (wherever split available), gold ETFs, fund of funds - investing overseas

Page 47: Retail investors catalysing growth of mutual funds in India · Yet, with just 11% of AUM-to-GDP ratio, acceptance and adoption of mutual funds in India has a long way to go. Efforts

Research

47

831

(494)

(220)

765 541

1,033 1,342

3,430

2,718

1,097

176

-2,000

-1,000

0

1,000

2,000

3,000

4,000

FY10 FY11 FY12 FY13 FY14 FY15 FY16 FY17 FY18 FY19 Q1FY20

Net

flow

s (in

Rs

bn)

Equity Debt Aggressive hybrid (Balanced) Liquid / Money market Others Total

Equity-oriented funds have seen net inflow of ~Rs 6.3 trillion since fiscal 2015

The surge in assets owes itself to robust inflows, given higher participation by individual in-vestors, especially through the SIP route, and also a rising equity market (Nifty 50 TRI re-turned 12.8% CAGR between March 2014 and June 2019).

Beginning fiscal 2015, the Indian mutual fund industry witnessed sturdy inflows of Rs 9.8 trillion till the first quarter of fiscal 2020. Equity-oriented funds accounted for 64% of the net inflows, while balanced funds garnered 16%.

In the fixed-income space, debt funds witnessed net inflows from fiscal 2015 to 2017. How-ever, there was a course reversal after that, with net outflows through Q1 fiscal 2020. Indeed, the net outflow from debt funds between fiscal 2015 and Q1 fiscal 2020 was around 28 billion.

Liquid/ money market funds, on the other hand, saw stable net inflows of Rs 2.1 trillion during the period.

Equity funds lead net flows for industry

Source: AMFI

Categories as Q1 FY 20 have been mapped with old categories in order to maintain comparability with historical AUMEquity includes other ETFs, arbitrage, balanced advantage, equity savings categoriesDebt includes conservative hybrid fundsOthers include solution oriented funds (wherever split available), gold ETFs, fund of funds - investing overseas

Page 48: Retail investors catalysing growth of mutual funds in India · Yet, with just 11% of AUM-to-GDP ratio, acceptance and adoption of mutual funds in India has a long way to go. Efforts

48

Industry added over 44 million folios since March 2014, mostly individual in-vestors

The mutual fund industry has seen growing participation from households in recent years, given growing awareness, financial inclusion, and improved access to banking channels.

The industry added 44.2 million folios between March 2014 and June 2019.

Almost the entire growth in folios came from the individual investors segment (retail & HNI), which logged a CAGR of 15.5% over this period. Their average ticket size, too, increased from ~Rs 102,000 in March 2014 to ~Rs 169,000 in June 2019.

Institutional investor folios, on the other hand, saw no significant addition. However, their average ticket size more than doubled from Rs 11.5 million in March 2014 to Rs 23.1 million in June 2019.

Growing base of individual investors, with increasing ticket size

Source: AMFI

48 47 46 42 39 41 47 55 71 82 83

58 65 69

84 102

135

133

159 165

168 169

-

20

40

60

80

100

120

140

160

180

-

10

20

30

40

50

60

70

80

90

Ma

r-1

0

Ma

r-1

1

Ma

r-1

2

Ma

r-1

3

Ma

r-1

4

Ma

r-1

5

Ma

r-1

6

Ma

r-1

7

Ma

r-1

8

Ma

r-1

9

Ju

ne

-19

Ave

rag

e t

ick

et

siz

e (

in R

s '0

00

)

No

. o

f fo

lio

s (

in m

n)

No. of folios Average ticket size (RHS)

Page 49: Retail investors catalysing growth of mutual funds in India · Yet, with just 11% of AUM-to-GDP ratio, acceptance and adoption of mutual funds in India has a long way to go. Efforts

Research

49

Institutional investors see average ticket size double, amid stable folio count

Source: AMFI

Increase in individual participation takes their share to 58% of AUM

Recent years have seen the mutual fund assets attributable to individual investors surpass those of the institutional segment. AUM of individual investors grew from Rs 4 trillion in March 2014 to Rs 14 trillion in June 2019, logging a 27% CAGR. Consequently, its share in-creased from 48% to 58%. AUM of institutional investors, on the other hand logged a slower 18.1% CAGR from Rs 4.3 trillion to Rs 10.2 trillion.

0.3

8

0.4

0

0.4

3

0.4

9

0.3

7

0.3

7

0.4

6

0.5

7

0.4

1

0.4

4

0.4

4

8,827

7,254 6,283

7,107

11,472

14,318

13,037

15,376

23,446

22,857

23,085

5,000

10,000

15,000

20,000

25,000

0.10

0.20

0.30

0.40

0.50

0.60

0.70 M

ar-

10

Ma

r-1

1

Ma

r-1

2

Ma

r-1

3

Ma

r-1

4

Ma

r-1

5

Ma

r-1

6

Ma

r-1

7

Ma

r-1

8

Ma

r-1

9

Ju

ne

-19

Ave

rag

e t

ick

et

siz

e (

in R

s '0

00

)

No

. o

f fo

lio

s (

in m

n)

No. of folios Average ticket size (RHS)

0 0

Page 50: Retail investors catalysing growth of mutual funds in India · Yet, with just 11% of AUM-to-GDP ratio, acceptance and adoption of mutual funds in India has a long way to go. Efforts

50

Individual investors invest mainly in equity funds, prefer hand-holding by distributors

As of June 2019, 57.4% of individual investors’ AUM was into equity-oriented funds, whereas institutional investors mainly preferred the fixed-income segment (debt and liquid/ money market), which constituted 77.2% of their assets.

Source: AMFIBased on month-end AUM

Individual investors now account for nearly 3/5th of industry assets

2,7

80

3,0

40

3,1

71

3,5

56

4,0

02

5,5

77

6,2

86

8,7

28

13

,81

5

3,3

66

2,9

29

2,7

06

3,4

69

4,2

51

5,2

50

6,0

43

8,8

19

9,9

81

45%

51%54%

51%48%

52%51% 50%

55%

58% 58%

70%

60%

50%

40%

30%

20%

10%

0%

30,000

25,000

20,000

15,000

10,000

5,000

-

Ma

r-1

0

Ma

r-1

1

Ma

r-1

2

Ma

r-1

3

Ma

r-1

4

Ma

r-1

5

Ma

r-1

6

Ma

r-1

7

Ma

r-1

8

Ma

r-1

9

Ju

ne

-19

11

,72

2

9,6

38

14

,04

6

10

,20

4

AU

M (

in R

s b

illi

on

)

Sh

are

of

AU

M (

%)

Individual investors Share of individual investors' AUM (RHS)Institutional investors

AUM

(in

Rs

bn)

Page 51: Retail investors catalysing growth of mutual funds in India · Yet, with just 11% of AUM-to-GDP ratio, acceptance and adoption of mutual funds in India has a long way to go. Efforts

Research

51

Individual investorsAggressivehybrid(Balanced)11.7%

Debt24.3%

Liquid /Moneymarket6.4%

Equity

57.4%Others0.3%

Institutional investors

Liquid / Moneymarket44.1%

Others0.3%

Aggressivehybrid(Balanced)1.1%

33.1%Debt

Equity 21.4%

Source: AMFIBased on monthly average AUMEquity includes other ETFsOthers include gold ETFs and fund of funds – investing overseas

Source: AMFIBased on monthly average AUM

Institutional investors had over two-thirds of their mutual fund assets invested through direct plans, largely owing to greater savviness and faster adoption. Individual investors, on the other hand, invested largely through regular plans (~83% of their AUM), indicating a preference for hand-holding by distributors.

AUM split of regular and direct plans (June 2019)

Category-wise AUM split of individual investors and institutional investors (June 2019)

Direct

17.3%

Regular

82.7%

Individual investors

Direct 69.3%

Regular 30.7%

Institutional Investors

Page 52: Retail investors catalysing growth of mutual funds in India · Yet, with just 11% of AUM-to-GDP ratio, acceptance and adoption of mutual funds in India has a long way to go. Efforts

52

Uttarakhand

Andaman and Nicobar IslandsLakshadweep

Odisha

Puducherry

Source: AMFIBased on monthly average AUMEquity includes other ETFsOthers include gold ETFs and fund of funds – investing overseas

39%

5%

25%

31%

0.4%

16%1%

48%

32%

2.0%

Mar 2014

Jun 2019

Mar 2014

Jun 2019

0.2%

31%

26%

38%

5%

14%

1%

57%

28%

0.7%

Mar 2014

Jun 2019

0.2%

40%

5%

33%

21%

23%

1%

53%

22%

0.9%

42%

9%

31%

17%

0.1%

30%

2%

56%

11%0.7%

Mar 2014

Jun 2019

EquityAggressive

hybrid (Balanced)

Debt Liquid / Money market

Others

Mar 2014

Jun 2019

24%

1%

56%

17%

0.9%

41%

12%

33%

15%

0.2%

Page 53: Retail investors catalysing growth of mutual funds in India · Yet, with just 11% of AUM-to-GDP ratio, acceptance and adoption of mutual funds in India has a long way to go. Efforts

Research

53

In terms of asset allocation of the top five states, the share of equity-oriented funds has increased significantly over the past five years. As of March 2014, Gu-jarat had the highest allocation (30%) to equities. However, the other four states have caught up since then, aligning to a more balanced asset mix.

Source: AMFI Based on monthly average AUM

State Mar-14 Mar-15 Mar-16 Mar-17 Mar-18 Mar-19 Jun-19

Maharashtra 47% 44% 44% 43% 41% 41% 42%New Delhi 8% 10% 10% 10% 10% 9% 9%

Karnataka 7% 7% 7% 7% 7% 7% 7%Gujarat 5% 6% 6% 6% 7% 7% 7%West Bengal 5% 5% 5% 5% 5% 5% 5%Total 72% 71% 72% 71% 70% 70% 70%

AUM share of top 5 states

The top 5 states continued to dominate the mutual fund industry, with around 70% share of AUM, and logging a healthy 21.5% CAGR between March 2014 and June 2019. As of June 2019, Maharashtra held lion’s share (42%) of the assets, followed by other states with single-digit shares.

While the AUM of the top 5 states grew at a healthy pace of 21.5% CAGR between March 2014 and June 2019, the AUM of the remaining states (including union territories), however, grew at a faster rate of 24.4%.

Talking of cities, majority of the mutual fund assets were held in the top 15 (T15) cities. However, boosted by the regulator’s move to allow asset management com-panies to charge an additional 30 bps expense ratio to incentivise penetration in smaller towns (beyond top 15, or B15 cities), this segment saw rapid growth and its AUM share went up from 16% in March 2014 to 19% in March 2018.

Then, in February 2018, fund houses were allowed to charge the additional 30 bps in beyond top 30 (B30) cities instead of B15. As of June 2019, this segment accounted for 15.5% of the industry’s assets, translating to Rs 4 trillion in value.

Source: AMFIBased on monthly average AUM

T15 and B15 AUM – March 2014 to March 2018

Source: AMFIBased on monthly average AUM

T30 and B30 AUM – June 2019

T30

84.5%

B30

15.5%

B30 & T30 Split of AUM - June 2019

15.5

1.4

1.9

2.2

3.1

4.3

Mar-14 Mar-15 Mar-16 Mar-17 Mar-18

16% 16%16% 17%

19%

10.2 7.6 11.4 18.4

T15 B15 Share of B15 AUM (RHS)

Top 5states

remain in lead, but smaller towns

growing faster

Page 54: Retail investors catalysing growth of mutual funds in India · Yet, with just 11% of AUM-to-GDP ratio, acceptance and adoption of mutual funds in India has a long way to go. Efforts

54

0.5% 1.3%

2.1% 2.0%1.7%

1.5%2.0%

3.0%

3.8%

6.1% 5.8%

0.0%

1.0%

2.0%

3.0%

4.0%

5.0%

6.0%

7.0%

0

5,000

10,000

15,000

20,000

25,000

30,000

Mar

-10

Mar

-11

Mar

-12

Mar

-13

Mar

-14

Mar

-15

Mar

-16

Mar

-17

Mar

-18

Mar

-19

Jun-

19

Sha

re o

f pas

sive

fund

s

AUM

in R

s bn

Active funds Passive funds Share of passive funds (RHS)

0.0%

20.0%

40.0%

60.0%

80.0%

100.0%

Mar-10 Mar-11 Mar-12 Mar-13 Mar-14 Mar-15 Mar-16 Mar-17 Mar-18 Mar-19 Jun-19

% o

f pas

sive

fun

d as

sets

Equity ETFs Debt ETFs Liquid ETFs Gold ETFs Index funds

Passive funds continue to garner traction

While active funds continue to dominate the Indian mutual fund industry, the passive seg-ment has been gaining steam gradually, thanks to investments by the Employees’ Provident Funds into ETFs. The share of passive funds rose to 5.8% of the total assets as of June 2019, dipping slightly from 6.1% at close of fiscal 2019. The value of passive funds’ assets stood at Rs 1.4 trillion as of June 2019.

Passive funds on a steady uptrend

Source: AMFI, CRISIL ResearchPassive funds include ETFs and index fundsBased on month-end AUM

Source: AMFI, CRISIL ResearchBased on month-end AUM

Equity ETFs dominate passive funds’ assets

Page 55: Retail investors catalysing growth of mutual funds in India · Yet, with just 11% of AUM-to-GDP ratio, acceptance and adoption of mutual funds in India has a long way to go. Efforts

Research

55

Annexure

Page 56: Retail investors catalysing growth of mutual funds in India · Yet, with just 11% of AUM-to-GDP ratio, acceptance and adoption of mutual funds in India has a long way to go. Efforts

56

Sr No

Index Inception date

Definition

1 CRISIL-AMFI Equity Fund Performance Index

1-Apr-97 CRISIL-AMFI Equity Fund Performance Index seeks to track the performance of the equity funds. The index consists of mutual fund schemes from large cap equity, large and midcap equity, multicap, midcap, small cap equity, focused equity and value & contra categories

2 CRISIL-AMFI Large Cap Fund Performance Index

1-Apr-00 CRISIL-AMFI Large Cap Fund Performance Index seeks to track the performance of large cap equity schemes

3 CRISIL-AMFI Large and Midcap Fund Performance Index

31-Mar-04 CRISIL-AMFI Large and Midcap Fund Performance Index seeks to track the performance of large and midcap cap equity schemes

4 CRISIL-AMFI Multi Cap Fund Performance Index

1-Apr-00 CRISIL-AMFI Multi Cap Fund Performance Index seeks to track the performance of multi cap equity schemes

5 CRISIL-AMFI Midcap Fund Performance Index

1-Oct-04 CRISIL-AMFI Midcap Fund Performance Index seeks to track the performance of midcap equity schemes

6 CRISIL-AMFI Smallcap Fund Performance Index

1-Apr-10 CRISIL-AMFI Smallcap Fund Performance Index seeks to track the performance of small cap equity schemes

7 CRISIL-AMFI ELSS Fund Performance Index

1-Jun-01 CRISIL-AMFI ELSS Fund Performance Index seeks to track the performance of Equity Linked Saving Scheme (ELSS)

8 CRISIL–AMFI Focused Fund Performance Index

30-Sep-04 CRISIL–AMFI Focused Fund Performance Index seeks to track the performance of focused equity schemes

9 CRISIL–AMFI Value and Contra Fund Performance Index

30-Jun-04 CRISIL–AMFI Value and Contra Fund Performance Index seeks to track the performance of value/contra schemes

10 CRISIL-AMFI Aggressive Hybrid Fund Performance Index

1-Apr-00 CRISIL-AMFI Aggressive Hybrid Fund Performance Index seeks to track the performance of aggressive hybrid funds

CRISIL-AMFI fund performance indices

Page 57: Retail investors catalysing growth of mutual funds in India · Yet, with just 11% of AUM-to-GDP ratio, acceptance and adoption of mutual funds in India has a long way to go. Efforts

Research

57

Sr No

Index Inception date

Definition

11 CRISIL-AMFI Conservative Hybrid Fund Performance Index

1-Jan-02 CRISIL-AMFI Conservative Hybrid Fund Performance Index seeks to track the performance of conservative hybrid schemes

12 CRISIL-AMFI Medium Duration Fund Performance Index

31-Mar-10 CRISIL-AMFI Medium Duration Fund Performance Index seeks to track the performance of medium duration schemes

13 CRISIL-AMFI Medium to Long Duration Fund Performance Index

30-Mar-01 CRISIL-AMFI Medium to Long Duration Fund Performance Index seeks to track the performance of medium to long duration schemes

14 CRISIL-AMFI Gilt Fund Performance Index

1-Apr-00 CRISIL-AMFI Gilt Fund Performance Index seeks to track the performance of gilt schemes

15 CRISIL AMFI Debt Fund Performance Index

1-Apr-00 CRISIL AMFI Debt Fund Performance Index seeks to track the performance of the debt funds. The index consists of mutual fund schemes from medium duration, medium to long duration, gilt, dynamic bond, short duration, corporate bond, banking & PSU categories

16 CRISIL-AMFI Short Duration Fund Performance Index

1-Apr-02 CRISIL-AMFI Short Duration Fund Performance Index seeks to track the performance of short duration schemes

17 CRISIL-AMFI Liquid Fund Performance Index

1-Apr-00 CRISIL-AMFI Liquid Fund Performance Index seeks to track the performance of liquid schemes

18 CRISIL-AMFI Ultra Short Duration Fund Performance Index

1-Apr-07 CRISIL-AMFI Ultra Short Fund Performance Index seeks to track the performance of ultra-short duration schemes

19 CRISIL-AMFI Low Duration Fund Performance Index

1-Apr-07 CRISIL-AMFI Low Duration Fund Performance Index seeks to track the performance of low duration schemes

20 CRISIL–AMFI Money Market Fund Performance Index

1-Apr-00 CRISIL–AMFI Money Market Fund Performance Index seeks to track the performance of money market schemes

21 Savings Bank Rate Index

1-Apr-00 Savings Bank Rate Index has been constructed using the following savings rate for the given periods:

Page 58: Retail investors catalysing growth of mutual funds in India · Yet, with just 11% of AUM-to-GDP ratio, acceptance and adoption of mutual funds in India has a long way to go. Efforts

58

Notes

Page 59: Retail investors catalysing growth of mutual funds in India · Yet, with just 11% of AUM-to-GDP ratio, acceptance and adoption of mutual funds in India has a long way to go. Efforts

Research

59

Page 60: Retail investors catalysing growth of mutual funds in India · Yet, with just 11% of AUM-to-GDP ratio, acceptance and adoption of mutual funds in India has a long way to go. Efforts

60

About CRISIL LimitedCRISIL is a leading, agile and innovative global analytics company driven by its mission of making markets function better.It is India’s foremost provider of ratings, data, research, analytics and solutions, with a strong track record of growth, culture of innovation and global footprint.It has delivered independent opinions, actionable insights, and efficient solutions to over 100,000 customers. It is majority owned by S&P Global Inc, a leading provider of transparent and independent ratings, benchmarks, analytics and data to the capital and commodity markets worldwide.

About CRISIL ReaserchCRISIL Research is India’s largest independent integrated research house. We provide insights, opinion and analysis on the Indian economy, industry, capital markets and companies. We also conduct training programs to financial sector professionals on a wide array of technical issues. We are India’s most credible provider of economy and industry research. Our industry research covers 86 sectors and is known for its rich insights and perspectives. Our analysis is supported by inputs from our large network sources, including industry experts, industry associations and trade channels. We play a key role in India’s fixed income markets. We are the largest provider of valuation of fixed income securities to the mutual fund, insurance and banking industries in the country. We are also the sole provider of debt and hybrid indices to India’s mutual fund and life insurance industries. We pioneered independent equity research in India, and are today the country’s largest independent equity research house. Our defining trait is the ability to convert information and data into expert judgments and forecasts with complete objectivity. We leverage our deep understanding of the macro-economy and our extensive sector coverage to provide unique insights on micro-macro and cross-sectoral linkages. Our talent pool comprises economists, sector experts, company analysts and information management specialists.

CRISIL PrivacyCRISIL respects your privacy. We may use your contact information, such as your name, address, and email id to fulfil your request and service your account and to provide you with additional information from CRISIL. For further information on CRISIL’s privacy policy please visit www.crisil.com.

Argentina | China | Hong Kong | India | Poland | Singapore | UK | USA | UAECRISIL Limited: CRISIL House, Central Avenue, Hiranandani Business Park, Powai, Mumbai – 400076. IndiaPhone: + 91 22 3342 3000 | Fax: + 91 22 3342 3001 | www.crisil.com