Retail in 2020: Belgians keep buying offline - full details

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    23-Aug-2014
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Shopper - online shopping - Wim Hamaekers. For questions about the study, contact Wim Hamaekers, managing partner haystack International, +32 16 62 11 12 / +32 498 46 06 72

Transcript of Retail in 2020: Belgians keep buying offline - full details

  • 40 42 44 46 48 50 Source: Sociaal en Cultureel Planbureau (SCP) - 2006 43,4 43,6 45,7 48,6 47,0 48,0 46,0 42,0
  • Source: haystack UBA Carrefour study
  • The future: trading personal data for a relevant information! ING got it right. The historical payment data of all purchases done by an ING client will certainly better predict what people are interested in. However the key question will be : how are brands going to use this extra tool? Again as a promo push tool? Or a long term engaging tool?
  • 18% 17%17% 28% BC 27% BC18% C 16% C7% 7% Total Gen Y (a) Gen X (b) BB (c) High* (a) Mid (b) Low (c) 46% 58% BC 46% C 31% 57% BC 41% 36% 63% 72% BC 65% C 50% 74% BC 60% C 52% +17% +14% +19% A +19% A +17% +18% A +16% A Also significant higher for higher social classes Also significant higher for for higher social classes *Social class
  • 28% 5% Gen Y (a) Gen X (b) BB (c) High* (a) Mid (b) Low (c) 29% 31% C 24% 27% 29% 28% 4% 8% AC 3% 5% 6% 5% *Social class
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  • 22% 8% Gen Y (a) Gen X (b) BB (c) High* (a) Mid (b) Low (c) 26% C 21% 20% 29% BC 21% C 15% 11% C 11% C 3% 12% BC 8% 5% *Social class
  • 5% 95% Gen Y (a) Gen X (b) BB (c) 9% BC 5% C 1% 91% 95% A 99% AB
  • 30% BC 24% C 17% 34% 43% BC 35% C 23% 25% 30% C 29% C 14% 38% C 36% C 25% *Social class *Social class
  • Gen Y (a) Gen X (b) BB (c) 66% 71% 85% AB 34% C 29% C 15%
  • 35% 30% 47%
  • 40% 16% Gen Y (a) Gen X (b) BB (c) High (a) Mid (b) Low (c) 42% B 35% 42% B 43% B 37% 40% 16% 16% 16% 19% B 14% 15% *Social class
  • 28% 72% New products Gen Y (a) Gen X (b) BB (c) 26% 26% 36% AB 74% C 74% C 64%
  • 53% Online review before purchase 33% Online review before purchase 47% Advice from Sales person 67% Expert advice in the store Gen Y (a) Gen X (b) BB (c) Gen Y (a) Gen X (b) BB (c) 62% BC 55% C 40% 42% BC 33% C 24% 38% 45% A 60% AB 58% 67% A 76% AB
  • No fitting of the products Shipment fee Payment for your remand No sensorial aspect No shipment to belgium Payment in advance Safety of online payment Formalities remand Not in stock No clear image how it would fit
  • Gen Y (a) Gen X (b) BB (c) 33% C 31% 27% 67% 69% 73% A
  • Drive-in is the future
  • Relevant Assisted Technolgy
  • 64 Drive-in is the future
  • Drive-in is the future