Retail in 2020: Belgians keep buying offline - full details
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Shopper - online shopping - Wim Hamaekers. For questions about the study, contact Wim Hamaekers, managing partner haystack International, +32 16 62 11 12 / +32 498 46 06 72
Transcript of Retail in 2020: Belgians keep buying offline - full details
40
42
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46
48
50
Source: Sociaal en Cultureel Planbureau (SCP) - 2006
43,4 43,645,7
48,6
47,0
48,0
46,0
42,0
Source: haystack – UBA – Carrefour study
The future: trading personal data for a relevant information! ING got it right. The historical payment data of all purchases done
by an ING client will certainly better predict what people are interested in. However the key question will be : how are brands
going to use this extra tool? Again as a promo push tool? Or a long term engaging tool?
18% 17%17%
28%BC
27%BC18%
C16%
C7% 7%
Total Gen Y (a) Gen X (b) BB (c) High* (a) Mid (b) Low (c)
46% 58% BC 46% C 31% 57% BC 41% 36%
63% 72% BC 65% C 50% 74% BC 60% C 52%
+17% +14% +19% A +19% A +17% +18% A +16% A
Also significant higher for higher
social classes
Also significant higher for for higher
social classes
*Social class
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28%
5%
Gen Y (a) Gen X (b) BB (c) High* (a) Mid (b) Low (c)
29% 31% C 24% 27% 29% 28%
4% 8% AC 3% 5% 6% 5%
*Social class
23
24
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22%
8%
Gen Y (a) Gen X (b) BB (c) High* (a) Mid (b) Low (c)
26% C 21% 20% 29% BC 21% C 15%
11% C 11% C 3% 12% BC 8% 5%
*Social class
5%
95%
Gen Y (a) Gen X (b) BB (c)
9% BC 5% C 1%
91% 95% A 99% AB
30%BC
24%C 17%
34%43%
BC 35%C
23%
25%30%
C29%
C14%
38%C
36%C 25%
*Social class
*Social class
Gen Y (a) Gen X (b) BB (c)
66% 71% 85% AB
34% C 29% C 15%
35% 30%47%
40%
16%
Gen Y (a) Gen X (b) BB (c) High (a) Mid (b) Low (c)
42% B 35% 42% B 43% B 37% 40%
16% 16% 16% 19% B 14% 15%
*Social class
28%
72%New products
Gen Y (a) Gen X (b) BB (c)
26% 26% 36% AB
74% C 74% C 64%
53%Online review
before purchase
33%Online review
before purchase
47%Advice from Sales person 67%
Expert advicein the store
Gen Y (a) Gen X (b) BB (c) Gen Y (a) Gen X (b) BB (c)
62% BC 55% C 40% 42% BC 33% C 24%
38% 45% A 60% AB 58% 67% A 76% AB
No fitting of the products
Shipment fee
Payment for your remand
No sensorial aspect
No shipment to belgium
Payment in advance
Safety of online payment
Formalities remand
Not in stock
No clear image how it would fit
Gen Y (a) Gen X (b) BB (c)
33% C 31% 27%
67% 69% 73% A
Drive-in is the future
Relevant Assisted Technolgy
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Drive-in is the future
Drive-in is the future
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