Retail Focus January 2016
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Retail Focus is the UK's leading interior design publication for the retail industry.
Transcript of Retail Focus January 2016
2015-06 Retail Focusemb.indd 1 26/06/2015 12:47:04
Regulars7 Leader
8 Diary
13-16 News
19-20 WindowshoppingInspiring window displays from around the globe.
22 TopofthePOPS
25 KarlMcKeeverRetailers are beginning to embrace technology in an attempt to engage our senses and create more immersive brand experiences, says Karl.
www.retail-focus.co.uk
27-34 ProjectFocusJohnstons of Elgin : Oasis : Jigsaw
41 OpinionWhile high street travel agencies struggle to compete with online, other service retail destinations such as banks have the potential to thrive if they get the right balance between design, function and experience, says George Wainwright of PWW.
50-58 ProductsProducts and services for the retail industry.
66 Q&AHaving worked as part of the VM teams at French Connection, Fred Perry, Jack Wills and Topman, Tim Nash is going it alone with his new creative retail and VM consultancy, Let’s Create Things.
44 Experientialretail
47 Surfacedesign
Powertothepop-up3760 Focuson:Signs&Graphics
11 RetailDesignCollectivereview
FeaturesThe Johnstons of Elgin store on London’s New Bond Street is designed in
collaboration with Checkland Kindleysides and draws on the provenance and heritage of the Scottish cashmere brand.
Highlandfling27-28
BarthelmessUK
christmas 2016let’s start to blue sky together for
Christmas Factory
Global Manufacturing and Logistics
Decorado off the shelf decor and props
t: 01438 318634 - 724065
www.barthelmessuk.com
Experts in Christmas Design & Production
#vminspiration
fresh ideas
jan_2016_rf.indd 1 04/01/2016 10:08
7
If our trends article in the December issue is anything to go by, then 2016 is set to be an exciting time for physical retail. Among the predictions for the year ahead is the irresistible rise of the pop-up format. The sector is estimated to be worth £2.3 billion to the UK economy with a growing number of retailers looking to differentiate their brand by providing new, unexpected transient experiences. This month we track the latest developments in pop-up retail (pages 37-38).
For the first time, the Pantone Colour Institute has blended two shades – Rose Quartz and Serenity – for the Pantone Colour of the Year 2016. ‘Whether in soft or hard surface material, the pairing of Rose Quartz and Serenity brings calm and relaxation,’ says the global authority on colour. ‘Appealing in all finishes, matte, metallic and glossy, the engaging combo joins easily with other mid-tones.’ With the Surface Design Show also just around the corner, Lyndsey Dennis touches on the materials and finishes set to make an impact in retail in the coming months (pages 47-48)
Also in our first issue of 2016, we look at not one but two exciting new store concepts by design consultancy Checkland Kindleysides. The studio has designed the first London store for Scottish cashmere brand, Johnstons of Elgin (pages 27-28) and made a bold statement with Jigsaw’s new retail space at Westfield White City (pages 33-34). We also browse the new Oasis store at Tottenham Court Walk, by Dalziel & Pow (pages 30-31).
Wishing you a successful 2016 and I look forward to working with you throughout the year.
leader
Gemma BalmfordEditor
Managing EditorGemma Balmford
t. +44 (0)7908 895 906
EditorLyndsey Dennis
t. +44 (0)7500 138 810
Display SalesLee Cullumbine
t. +44 (0)845 680 7405
Production & WebTerry Clark
t. +44 (0)845 680 7405
For subscription enquiries please email:
Retail Focus is published 12 times a year by
Retail Focus Promotions Ltd, Yeomans, Bassetts Lane,
Woodham Walter, Maldon, Essex, CM9 6RZ.
No part of Retail Focus may be reproduced, stored in a retrieval
system or transmitted in any form without permission. Please
address all enquiries to the editor at the above address. The
opinions expressed in Retail Focus are the views of the writer and
do not necessarily reflect the views and opinions of the publisher.
Every effort has been made to ensure accuracy of the information
contained in these pages. We will assume permission to publish
any unsolicited material unless otherwise stated.
©Retail Focus Promotions Ltd 2016.
Retail Focus is proud to be associated with and a supporter of ACID
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8
diary
Ed Burstell: At Liberty V&A Museum, London1 February 2015
As managing director of Liberty, Ed Burstell
has experienced a meteoric rise to the
top of the retail and fashion world - and
became a familiar face to millions with
the airing of Channel 4’s Liberty in London
series. Join him in conversation in the Lydia
& Manfred Gorvy Lecture Theatre at the
Victoria & Albert Museum as he brings to
life the intricacies of leading the iconic
London store through a broad renaissance,
combining historic reputation with a
contemporary approach. The talk takes
place at 7pm-8pm, with refreshments after
until 8.45pm. The evening talk, which costs
£15, is open to V&A members and includes
a wine reception.
V_and_A
www.vam.ac.uk
EuroCISDüsseldorf, Germany23-25 February 2015
Taking place at Düsseldorf Fairground,
EuroCIS is a leading European trade
fair for retail technology, bringing
together more than 235 exhibitors
from 22 countries. The 2015 exhibition
attracted a record number of 8,866
visitors, suggesting that even more retail
professionals will decide to visit this
year’s EuroCIS.
EuroCIS
www.eurocis-tradefair.com
Surface Design ShowBusiness Design Centre, London9-11 February 2016
One of the key focuses for the 2016 Surface
Design Show will be retail surfaces.
Evening events will include a live debate,
hosted by New London Architecture, with
the topic ‘Architecture is More Than Skin
Deep’, and the PechaKucha Evening.
Winners of the Surface Design Awards will
also be announced during the show.
surfacethinking
www.surfacedesignshow.com
Retail Shopfitting & Display SummitRadisson Blu Hotel, London Stansted8-9 February 2016
Now in its eighth year, the Summit is a
platform for retail purchasing professionals
responsible for store planning,
development, VM, display and design who
are given the opportunity to discuss future
projects and ideas and see how others
within the retail sector do it.
Retail_Summit
www.forumevents.co.uk
S E E I N S I D E F O R :
MAN N EQ U I N S
P RO P S
FAB R IC S
HAN G E RS
CH R ISTMA S
P O I NT O F SALE
P R I NT
G R AP H IC S
LIG HTI N G
LI FE ST Y LE
D E S IG N
CR E ATIVE N E SS
I D E A S
ACRY LIC SA N D M U C H M O R E
V IS IT TH E H O M E O F V I S UAL ME RCHANDIS ING & DISPL AY
Showcasing the best talent from all corners of the industry, the VM&D Show returns to the Business Design Centre
in London from the 20th to 21st April 2016
For free entry register today at www.vmanddisplay.comor call 01945 420 068 or email [email protected]
“So glad I came along. This will be a must every year for me from now on. A one stop shop for all things retail related with a wealth of suppliers and contacts to be found! Being in a creative role, it’s important to stay up to date with the latest innovations and materials, this is the place to do that. Make sure you book out a whole day, you won’t regret it!”
Laura Warden-Brown, Creative Project Coordinator, Warehouse
Europe’s leading annual event for innovation and inspiration in RETAIL DESIGN, MARKETING, VISUAL MERCHANDISING & SHOPFITTING
from around the world.
Don’t miss out!Free registration now open atwww.retaildesignexpo.com
GiovanniFlore, Global
Digital SignageProject
Manager,Benetton
Guy Smith,Head ofDesign,Arcadia
Guy Cheston,Media Sales
Director,Harrods
Bridget Lea,GeneralManager
Stores,O2
Andy Turnbull,Global
CreativePrinciple,New Look
Phil Whittle,Head of StoreOperations,
Schuh
Eli Petricka,Director BrandExperience,
The North Face
Andy Dowling,Global Point
of SaleOperations
Manager, F&FClothing, Tesco
250+ Exhibitors | 75+ FREE Marketing, Branding and Design Conference SessionsNEW Shopper Marketing Conference | NEW Retail Digital Signage Expo
VM Workshop | Designer Pavilion | Trends Experts
ALL UNDER ONE ROOF!
Unparalleled speaker line-up including:
Supported by:
Hunter Flagship by Checkland Kindleysides
RIBA (Royal Institutes of British Architects)
RDE2016_RetailFocus_December2015_210x297.indd 1 17/12/2015 10:19
11
show review
Lights and greens, familiar loves and traditions, all the things I
love at Christmas and the days leading up to this special time.
High on my list of favourite traditions has become my annual
visit to New York City in early December. Festive holiday display
windows, pop-ups, holiday bell ringers breaking out in song
and dance for the Salvation Army, and the annual Retail Design
Collective visual market are the reasons I keep coming back.
More than 35 of the industry’s favourite suppliers, from custom
mylar cut-out letters to mannequins and everything in between,
come together and open their showrooms or ‘pop-up’ at the
Metropolitan Pavilion to introduce their newest creations. Seeing
all of my favourite friendly faces who share the same love and
passion for visual as I do is something I look forward to every year.
So much to see and always so little time!
One of the most unexpected surprises arrived when I stepped
through the front doors at Manex USA, which hosted DIFFA’s Gift
for Life holiday pop-up shop. Several of our favourite vendors
donated supplies and fixtures for this four day only pop-up, which
was designed by students from Fashion Institute of Technology
and LIM College, benefiting DIFFA: Design Industries Foundation
Fighting AIDS and Gift For Life. More than 30 designers and
manufacturers, such as Tory Burch, West Elm and Edelman
Leather, gifted their stylish products. All sales benefit both
organisations, providing grants to HIV/AIDS organisations across
the country.
Details, details, details. That is what Visual Citi is all about. The
company’s use of unique materials and colourful textures have a
way of grabbing your attention, drawing you into its displays and
keeping you engaged with the story being told.
At Mondo Mannequins I found that even mannequins are
taking selfies. The Social Media collection is the perfect addition
to highlighting stories that involve staying connected or capturing
the moment. Mondo also introduced a new fixture line that lends
to a more modern residential look. The clean lines and edge
wood details give these pieces a one-of-a-kind type of look. I
found this quite lovely and am looking forward to incorporating
these in new designs.
Bernstein Display is known for its impeccable attention
to detail and appreciation for pushing creativity to its limits.
Bernstein knows storytelling, and storytelling is what I love.
Mannequins and pets are immersed in an over-the-top shopping
experience. Not a corner was left unattended when planning out
this entertaining and expressive showroom. It was thoughtful and
completely impressive.
Global Visual Group comprises four highly respected global
brands: Almax, Lifestyle, Trimco and Viaggio. From mannequins
and forms, to specialty fixtures, fabric applications, propping and
holiday décor, the options are endless for the creative mind who is
able to pull all the wants to express their intent through dimension
and combinations of textures and materials.
New York City in December would not be complete without
celebrating our future talent at the annual PAVE Gala, where
the industry comes together to honour students and their work
by providing scholarships and recognition for a design well
done. It thrills me to see that same love and passion for design
in their eyes.
www.chutegerdeman.com
www.retailenvironments.org/retail-design-collective
The Retail Design Collective, organised by A.R.E., takes place in
New York City, in December over three days. The event is aimed
at retailers, visual merchandisers and designers, and showcases
new visual products and trends in showroom settings. It also offers
conference sessions and incorporates the annual PAVE Gala.
Retail Design Collective 2015: A feast for the eyes
Nicole Faccinto, design director visual strategy at US strategic brand and design firm Chute Gerdeman, makes her annual pilgrimage to New York City to see the latest products and trends from top visual suppliers.
Far left: Social Media collection from Mondo Mannequins
Left: Not a corner was left unattended at Bernstein Display
Call: 0845 680 7405 to advertise
12
iposdesign
We create exceptional marketing campaigns across every aspect of retail point of sale throughout the UK, Ireland and Europe.
[email protected] | 0161 477 8501 | ipos-design.co.uk
COME AND SEE WHAT WE CAN DO IPOS-DESIGN.CO.UK
13
British designer Tom Dixon has opened
his first store in New York City. Designed
in-house, The Shop is located at
243 Centre Street in Soho and stocks the
full Tom Dixon collection from design
classics to new pieces.
‘America has truly been the land of
opportunity for us over the last couple
of years, so we wanted to have a direct
connection with the people that enjoy our
work,’ says Dixon. ‘It was important to have
a space at street level with an open door
where everybody can come in and see our
fresh ideas at first hand.’
news
The store interior is designed to be
sympathetic to its surroundings. ‘We tried
to keep as many original features as
possible, such as the tin ceiling,’ says a
member of the design team. ‘We also did
things like sandblasting the steel pillars
and leaving them untreated in order to
expose the raw architecture of the space.’
The Shop is situated adjacent to
American contemporary artist Tom Sachs’
Tom Dixon opens first store in New York City
studio. Sachs was instrumental in offering
up the location and has contributed the
hand-scrawled signage to the store front.
Dixon describes the new retail space
as a service centre for professionals and
consumers, where the complete catalogue
of ‘extraordinary products for everyday
use’ can be shown, demonstrated and
purchased.
teas on offer.
‘The design feels bright and brings to
life the theatre and passion for tea, whilst
educating customers on the intricacies
of the product,’ says a spokesperson
for design consultancy, 20.20. ‘Natural
materials and textures were chosen to
give an organic feel, whilst greenery
adds freshness.’
Commenting on the opening, Emilie
Holmes, founder of Good & Proper, says:
‘Tea didn’t have a fresh, cool image. We
wanted to create a place that has a fresh
feeling, whilst still being cosy.’
Good & Proper also operates a Brew
Bar at markets and pop-ups around
the city.
Good & Proper, a brewer and trader
of loose-leaf tea, has opened its
first standalone store. Designed in
collaboration with 20.20 and Kennedy
Woods Architecture, the 18 sq m tea house
is located close to Old Street roundabout
in London and features a full-length bar
to showcase the range of globally sourced
Good & Proper Tea opens first standalone kiosk
14
news
Retail implementation agency Momentum Instore has installed
new National Lottery point-of-sale units in around 37,000
stores across the UK. The 19 week roll out, which is thought
to be Europe’s largest ever installation project, included the
modernisation of the National Lottery Playstation, National Lottery
Scratchcard dispenser and updated National Lottery signage,
including pavement, window and wall signs.
The updated units carry new branding for The National Lottery
and its games, and see the iconic ‘crossed fingers’ included
at the centre of every game logo. The new branding has been
designed to drive consumer awareness of the full range of games
offered by The National Lottery, as well as reinforce the
life-changing role each of the games plays in creating
millionaires and delivering more than £34 million every week to
good causes across the UK.
‘The updated kit will boost The National Lottery’s in-store
presence to further drive sales and returns to good causes, as well
as add further value to retailers’ businesses,’ says Camelot’s head
of retail and gaming, Nik Anyon. ‘It will also ensure the
point-of-sale items are fit for purpose until the end of Camelot’s
extended licence period in 2023.’
The first pilot branch of Santander has
been created by allen international in
Madrid. Key to the concept is the delivery
of a full financial service offer with a strong
promotion of self-service and online/
mobile banking channels.
The space has been fundamentally
designed upon the Santander values of
‘Simple, Personal and Fair’ and provides a
relaxed yet engaging space for customers
to interact with relationship managers.
Speaking during the launch, Ana
Botin, Santander’s group chairman, said:
‘We have aimed for the branch to revolve
around the clients giving them quick
access to all services.’ She then stressed
the relevance of the new branch concept
towards reaching the bank’s target of
30 million digital customers by 2018.
‘We really wanted to deliver a space
that from a technology perspective utilises
digital communications to engage more
with the customer. That is not to utilise
digital technology for the sake of ticking
a “digital innovations” checkbox, but
to develop a communications channel
that connects the brand, it’s products
and service with the consumer,’ explains
Richard Benson, innovations director at
allen international.
A key objective for the design was
to project a sense of openness and
transparency for the retail offer and this
can be most simply seen in the design
created for the branch facade.
‘We have worked with Santander to
create a unique design for the interior
space that embodies and projects
the brands personality; its confidence,
dynamism and warmth. It was always
our objective to create a space with a
stronger more unique and contemporary
image much more attuned to the brand
itself,’ says Benson. ‘This also included
a complete re-think of the branch’s
materials, form and interior palette, its
furniture and finishes. This is evident
immediately upon entry to the Self Service
Zone containing full function ATMs, digital
banking and welcome areas. Utilising a
reflective red perforated ceiling canopy
and contrasting warm wood flooring, these
elements unite to create a dynamic interior
“envelope” that present and elevate these
important services whilst setting the visual
tone at the start of all customer journeys.’
By shielding the branch tellers from
view when entering the space by the large
digital focal at the heart of the interior, the
ambience changes dramatically from a
transactional offer towards a more relaxed
advice and consultation experience.
Santander unveils branch of the future
Momentum Instore wins National Lottery POS roll out
1515
Coach Inc. announced an agreement before Christmas with
Jaeger and The Crown Estate for the assignment of the current
Jaeger store on Regent Street to Coach Inc.
The store is located at 200-206 Regent Street and is expected
to open autumn 2016, timed to finalise celebrations for the brand’s
75th anniversary year. The new 2,554 sq m location will incorporate
both a relocated Coach store, moving from the current location
at 76-78 Regent Street, and a Stuart Weitzman store, a first for
Regent Street.
‘We are delighted to bring Coach and Stuart Weitzman
together at this iconic location, while maintaining their unique
identities with individual stores and spaces for each brand,’ says
Victor Luis, chief executive officer of Coach, Inc.
Coach to relocate Regent Street store
news
Jessops opened the doors to its 50th store in December at
Sainsbury’s in Emersons Green, Bristol. This store rounded off the
retailer’s expansion programme in 2015.
Other key expansions for Jessops last year included a new
flagship in Norwich, a return to Preston and the successful
partnership with Sainsbury’s that has seen concessions opened in
11 supermarket locations, with more planned for 2016. In December
alone, the brand opened three new shops — in Exeter, Cambridge
and Bristol — just in time for the busy Christmas trading period.
The new store at Sainsbury’s in Emersons Green will offer
shoppers the signature services that Jessops is known for,
including expert friendly staff, try-before-you-buy product
displays and access to one of the widest ranges of cameras
available on the high street. Customers can also take
advantage of one-hour professional printing services allowing
Sainsbury’s customers to collect their photos after they’ve been
shopping.
Camden Council has given the green light for a new retail
development at King’s Cross called Coal Drops Yard next to
the Regent’s Canal, the Gasholders apartments and Granary
Square. The development will offer an array of boutique and
destination shops and restaurants, due for completion in 2018.
In addition to the area’s new bars and restaurants, homes,
schools, parks and squares, Coal Drops Yard will bring an
eclectic mix of independent retailers and signature brands, all
with quality and traditional shop-keeping values, and a focus
on fashion and lifestyle. The development will have around
65 units of varying sizes, including five larger anchor units,
opening onto a central public space.
Created by Heatherwick Studio, the design combines
the bold re-use of the historic buildings with high quality
contemporary architecture that will create a unique shopping
destination and major new public space at the heart of
King’s Cross. Over a two-year restoration and build process,
Londoners will see the existing Victorian buildings — the East
and West Coal Drops and Wharf Road Arches — refurbished
and re-purposed in a way that creates a stunning new upper
level and improves connectivity, while allowing the original
forms and functions to be read.
Thomas Heatherwick, founder and principal of Heatherwick
Studio, enthuses: ‘We are thrilled to finally bring this
extraordinary and largely unknown Victorian industrial site
into public use for the first time. These two historic structures
were never originally designed for people to circulate through
and by themselves would have never made a successful retail
destination if we did nothing more than clean them and fill
them with shops; the distance between them being too great to
have any social chemistry with each other and only two stories
of activity would not create enough busyness and vitality. So
rather than adding an entirely foreign new structure to connect
the old buildings, we chose simply to bend and stitch the two
roofs together, forming another level of activity underneath,
and framing and weather-protecting a dynamic new public
space for the city.’
The project is being led by King’s Cross Central Limited
Partnership (KCCLP), with construction due to start in early 2016
and complete in autumn 2018.
King’s Cross given go-ahead for Coal Drops Yard development
Jessops opens its 50th store
16
The second phase of St. Modwen’s
Longbridge town centre development in
the West Midlands celebrates completion
with the opening of Marks and Spencer,
the site’s multistorey car park and a further
4,180 sq m of retail space.
The Longbridge development,
previously the site of an MG Rover
production plant, has transformed the
site into a vibrant, mixed-use sustainable
development and won the National
Regeneration Project of the Year 2015 at
the RICS Awards.
The scheme is unique in that it is
exclusively private sector funded with much
of the work carried out during the downturn
of 2008; a factor recognised by the RICS
Awards panel. The aesthetic quality of the
scheme has been a significant aspect
throughout the development of the project
The seventh edition of Clerkenwell Design Week (CDW) promises to be the best and most ambitious yet, as new locations, brands and installations join this vibrant festival.
In a first for CDW, organisers have appointed architectural
practice, OMMX to create a strategic masterplan for the event.
The plan marks a significant point in CDW’s development, with
the format expanding to eight exhibition venues, a gateway
destination to Clerkenwell’s showrooms, an installation trail
and a new destination at Spa Fields.
‘The expansion of Clerkenwell Design Week‘s exhibition
programme to eight major locations is a sign of how dynamic
the creative industries are in this area, and a testament to the
successes of previous years’ shows. We have new exhibitions,
a new masterplan and a new visual identity. But it’s the energy
and sense of community among architects and designers
here that inspires us and helps make the festival so unique
in London,’ says William Knight, show director of Clerkenwell
Design Week.
Clerkenwell Design Week, sponsored by Renault, takes
place on 24-26 May 2016 across Clerkenwell and registration
is free. Visit www.clerkenwelldesignweek.com
Charles Billot has been appointed as Portland Design’s first
digital director to enhance the consultancy’s digital capabilities
and build a digital team.
Portland, which specialises in creating engaging consumer
experiences for clients such as Diageo, Heathrow Airport, British
Land, Nestlé, Lagardere Travel Retail and CNN, hired Billot in
particular for his expertise in fusing the digital with physical.
His team’s capabilities will also be accessed by the branded
environments team at Portland’s parent, the global architecture
and design company, Perkins+Will.
Billot says: ‘I am thrilled to be joining Portland and to have the
opportunity to work with some of the most strategic and innovative
designers in the industry. The Portland digital proposition will
offer the same ‘people-first’ approach as the existing principle.
Connecting experiences using products and platforms, whilst
putting people first, then the technology, is the only way our
consumer experience ideas will be future-proofed.’
Portland Design expands its digital capabilities
— something that has been key in attracting
the right tenant mix for the people who
live and work there and to strengthen the
status of the area. As a result, high-end
retailers such as Marks and Spencer are
an important addition to the scheme.
The completion of Phase 2 marks
a significant milestone in the creation
of a new town centre, and for the wider
regeneration of Longbridge.
Second phase of Longbridge development in West Midlands opens
news
Clerkenwell Design Week announces new masterplan for 2016
STORE DEVELOPMENT
RETAIL DESIGN
FIXTURES AND SHOPFIT
VM & WINDOW DISPLAYS
SEE US AT RETAIL DESIGN EXPO 2016 - STAND E40 / VM & DISPLAY SHOW 2016 - STAND D3
MANNEQUINS
WIGS & MAKE-UP
BESPOKE PROJECTS
PROPS & SIGNAGE GLOBAL-DISPLAY.CO
Window
19
visual merchandising
shoppingInspiring window displays from around the globe
Penhaligon’sPLANarama created the sales windows for Penhaligon’s following
Christmas. The retailer wanted to keep its windows looking very high end,
so the design team produced cubes from Foamex with mitred corners to
give them a clean, crisp look. Accents of red were added by creating 3D
SALE letters and a thin red border. The scheme was rolled out across the
UK and two Paris stores.
Hackett LondonHackett London has used neon
lighting in its sales windows to great
effect, in a scheme created by
Harlequin Design. The neon lighting
shines above giant SALE letters in
red for maximum impact, helping the
brand promote its Gentleman’s Sale.
Harlequin Design rolled out Banana
Republic’s For You & Yours Holiday
campaign nationwide. The scheme
included simple 3D white and gold topped
Christmas trees and a cluster of hanging
gift tags in the background, with some
in the forefront strung on red ribbon
upon which garments were hung. Simple
hanging light bulbs and window vinyls that
frame key items completed the scheme.
Banana Republic
See more window installations online:
www.retail-focus.co.uk/vm
20
SelfridgesSelfridges has celebrated the young
and the old and now its focus for 2016 is
the new. Bright New Things are showing
us their skills in sustainable design with
a series of in-store promotional areas
and an array of dazzling windows on
London’s Oxford Street.
2016 marks the fifth year of Selfridges’
seminal Bright Young Things talent
platform. To celebrate this anniversary,
Selfridges is not only honoring its legacy
but investing in the future. Bright New
Things will champion some of the UK’s
most exciting talents, and by working
in collaboration with the Centre of
Sustainable Fashion, Selfridges will
put the focus on sustainability. Nine
candidates have been chosen who put
sustainability and innovative design side
by side at the heart of their practice.
As well as being British designers
with a clear and original aesthetic
appeal, each of the Bright New Things
also champions one or more of the
following criteria devised as part of the
retailer’s ongoing work with the Centre
for Sustainable Fashion:
1. Being resourceful — recycling surplus
and used materials to create beautiful
items, reducing waste in the fashion
industry.
2. Showing respect — Working with
communities from across the globe
to promote and develop ethical work
practices, from fair wages to safe
working conditions, which have a real
and lasting impact on people’s lives.
3. Making better — Reimagining
production processes that can reduce
waste and chemical pollution while
encouraging positive discussions
about our environment.
Each designer will be mentored by the
Centre for Sustainable Fashion and
by Selfridges, and had the chance to
collaborate with the Selfridges visual
team to create their own Oxford Street
window that will be seen by more than
110,000 people everyday.
‘The project that began as Bright
Young Things in 2011 has given us so
much insight into the future of fashion,’
says Linda Hewson, creative director at
Selfridges. ‘In this, its fifth incarnation,
our Bright New Things take us far
beyond brilliant design by sharing a
powerful message of positivity and
invention in retail. Here to stay, made to
last, our Bright New Things prove that
the best fashion sustains.’
visual merchandising
Auria
Clothsurgeon
Katie Jones
Salvage T by the EMG Initiative
e v o l u t i o ni n s p i r a t i o nr e v o l u t i o ni n n o v a t i o n
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Retail Focus A4_2016_ok.qxp:Layout 1 15/12/15 13:27 Page 1
POP
POPStopClient: Charlotte Tilbury
Display title: Charlotte Tilbury Christmas pop-up
Sector: Beauty & Cosmetics
Location: Selfridges, London
The brief: To mark the launch of Charlotte Tilbury’s
Book of Makeup Magic and to showcase
the range of Trinkets, Treats and Treasures
available as ‘Stocking Thrillers’ at Christmas.
The solution: Under the direction of Charlotte Tilbury’s
creative team, StudioXAG echoed the
design of the Book of Makeup Magic to
create three giant books exclusive for
Selfridges. Selected product was displayed
within illuminated niches cut out of the
spine. Each book was covered by hand in
Tilbury’s iconic night crimson packaging
paper, which gleamed with rose gold
detailing and twinkling lights sparkling in
the book cover. To optimise space, each
book doubled up as product storage. The
pop-up also included fairy houses, each
filled with Trinkets, Treats or Treasures from
the Stocking Thrillers range of products.
StudioXAG designed the two sets of three
giant books.
www.studioxag.com
22
of the
Photography: Melvyn Vincent
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Network with fellow experts within this industry, listen to case studies, meet and discuss ideas with retail shopfitting service providers, hear personal experiences and find solutions to issues facing this ever changing industry.
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Q & A
25
Exploring your senses in 2016
Retailers spend millions of pounds every year working to convert
sales by making an emotional connection with customers. Until
recently, these efforts have largely been limited to visual stimuli, but
as we creep into 2016 a growing number of retailers are beginning
to embrace technology in attempts to engage our other senses and
create more immersive brand experiences.
When comparing sectors that are competing for our disposable
income, it’s apparent that retail is the fastest moving in terms of
keeping up with technology and innovating customer experience.
The restaurant, hospitality and travel sectors have all (for the large
part) remained relatively static in terms of their offerings over the
last 10 years. In retail, on the other hand, home grocery delivery,
in-store digital display, click-and-collect, location-based
marketing, NFC and beacons are just a handful of ongoing
additions that have been invested in over the last few years.
In-store sensory marketing could well be the next.
At its most basic level, products that are designed to heighten
senses, such as food, perfume, candles or speakers, use sounds
and smells to give customers an insight into the product before
purchase (think food samples in supermarkets or perfume testers
in department stores). The natural evolution from here is to use
sensory triggers to strengthen brands and sell products that would
not normally require anything other than sight or touch to convert
a sale.
The development and building of layers to a brand in order to
create deeper and more emotional connections with customers is
done to create customers for life. There are decades of research
into how visual stimuli affect shopping habits, and as sensory
marketing becomes more commonplace, the data on how different
smells or tastes affect shopping habits will build in complexity.
There are five senses that can be tapped into: sight, sound,
smell, taste and touch. Without becoming too technical, these
senses are directly linked to the limbic system of the brain that
governs both memory and emotion. As you can imagine, both are
vital to creating a connection between customer and brand. The
more of these senses that retailers can manipulate in store, the
better the chance of turning browsers into shoppers.
KarlSensory technology will be most effective for products and
brands that are not normally able to deliver beyond visual
messaging. Window displays, for example, are there to entice
customers in store, but with the confines of glass frontage, retailers
are normally limited to visual-only displays.
Bloomingdale’s flagship Christmas window in New York in 2015
broke the trend, being themed as the five senses of the holidays.
Passers-by were treated to live music performances from singer
Sara Bareilles and marching bands, instantly expanding the
store’s reach beyond the line of sight, and down the street within
hearing range. As people approached the store, a specially
created ‘Bloomingdale’s scent’ was spritzed into the street,
activating a second sense. Then finally, when people were in
full view of the store, they could see the floral arrangements and
mirrored Christmas sculptures that made up the window display.
This multisensory approach creates a more immersive experience,
expanding the Bloomingdale’s brand identity out onto the high
street, beyond the footprint of the store.
It’s worth noting that sensory technology has been in existence
for a while, with retailers such as Lush, Burberry, Nike and Hotel
Chocolat pioneering its use. As far back as 2013, McCain Foods
ran a campaign for its ready-bake frozen baked potato range.
The scent of a cooked baked potato was created and housed in
branded barkers that were attached to supermarket refrigerator
doors. Customers were encouraged to push a button that released
the scent, providing a sensation and insight into the product. Smell
is an integral aspect in how something tastes, so giving customers
a ‘sneak peek’ into the scent of the finished meal worked as a
great persuader to purchase.
It may be an exciting avenue for retailers to take, but like
any other in-store changes, it must be done in a well-thought out
and measured fashion. Sensory experiences should surprise and
delight customers, but always with the goal of converting sales or
advancing a brand.
One hurdle that needs to be tackled is how best multiretailer
department stores are able to integrate sensory functions into
their marketing mix. With guardianship of many different brands
and products, there can be a danger of diluting or mixing sales
messages if different smells and sounds are being bombarded
on customers from every direction. How this is handled will be
interesting to see, but confined spaces such as customer lifts could
be branded, with sensory devices installed, in order to open the
areas up for marketing collateral.
Retailers have never had to work so hard to not only compete
with one another, but also the leisure industry. Staying at the
forefront of technology and spotting the ‘next big trend’ early
can, and more often than not does, make the difference between
earning a profit and failing to stay afloat. Whether or not in-store
sensory marketing takes the industry by storm in 2016, only time
will tell, but what is certain is that it provides another weapon in
the arsenal for retailers and brands to create long-lasting and
profitable connections with customers.
column
McKeever
Karl McKeever is creative director of visual merchandising and brand delivery consultancy Visual Thinking.
Email Karl at [email protected]
27
project focus
Design: Checkland KindleysidesOpening date: December 2015Store size: 140 sq m
Johnstons of ElginNew Bond Street, London
Johnstons of Elgin is one of the few
remaining vertical mills in the UK to produce
knitted and woven cashmere and fine
woollens, from fibre to the finished product.
From its two sites in Elgin and Hawick in
Scotland, the 218-year old company designs
and manufactures high quality knitwear,
accessories and cloth, with a strong focus
on Scottish heritage and craftsmanship.
Indeed, it is the craft and spirit of the
brand’s textiles that inspired the design of
its new store in London.
Opened in December, the five-storey
building on New Bond Street houses retail
spaces on the ground and lower ground
levels, with wholesale and showroom areas
on the upper levels. The interior has a
contemporary design that draws on the
provenance and heritage of Johnstons of
Elgin and its positioning as a label which
presents customers with traditional timeless
pieces with a twist.
The store concept, developed in
collaboration with Checkland Kindleysides,
takes the essence of a quote from
Johnstons of Elgin that reflects the
emotional heart of the brand; ‘No matter
how far we journey, our place will always be
in Scotland’. ‘These words were considered
in every element of the design and choice
of materials for the store,’ says Joe Evans,
creative director at Checkland Kindleysides.
Visitors enter the store via a small
vestibule, where a tiled mosaic floor and
archive photos on the walls begin to tell the
brand’s story. Doors from the vestibule lead
28
trade customers to the showrooms on the
upper floors, while to the right, a door opens
onto the ground floor of the store, which is
dedicated to Johnstons of Elgin’s women’s
accessories and knitwear collections.
A herringbone-patterned runner,
especially designed and woven in Elgin
for the concept, runs the full 12m length
of the store, as if it has come straight off
the loom. Providing a central stage for
the accessories collections, the runner
then flows through to the front of the store,
dropping down through an aperture in the
floor by the window, allowing a clear view
into the basement.
The tables on which the accessories
are displayed feature inclusions of recycled
glass, a contemporary nod to Highland
granite and the home of the brand. Further
accessories are placed on pristine white
plinths, with cashmere and vicuna scarves
raised above the tables to articulate the
texture and flow of the softly draped fabric.
Around the perimeter of the store,
the exposed whitewashed brickwork
and traditional white panelling provide
contrasting textures, which are offset by
the colour and luxurious quality of the
cashmere. Referencing the mill, white
‘threads’ hang down from the perimeter like
the warp threads on the loom to provide
merchandising fixtures.
‘In conjunction with these threads
we utilised a variety of merchandising
techniques for the different ranges,
each of which is illuminated to emphasise
the nap and tactility of the fabric with
scarves presented on individual hanging
hoops and knitwear hung alongside,
allowing each item space to breathe,’
explains Evans.
project focus
Fitting rooms to the left of the store
have been kept purposefully clean white
and simple to complement landscape
imagery of the Highlands from seasonal
photo shoots.
At the back of the store, a beautifully
crafted jacquard woven cashmere
hanging provides a fitting backdrop to the
cashdesk. The hanging features Johnstons
of Elgin’s monogram, woven in muted grey/
blue tones in the softest of cashmeres and
is set against walls of the brand’s deep
navy blue.
A pistachio bonsai tree takes pride of
place on the cash desk, referencing a tree
at the mill in Elgin which seeded and grew
from a pistachio that was smuggled half
way across the world in a hessian bag full
of cashmere in around 1890.
Throughout the store, found objects,
artefacts and images take shoppers on a
journey through the manufacturing heritage
of Johnstons of Elgin.
Playful ‘pins and thread’ signage
directs customers downstairs to the mens
department, where the runner from the
ground floor drops through the aperture
and wraps around a contemporary take
of a traditional cast iron loom beam. The
menswear is displayed in a similar way
to the women’s collections, with knitwear
and accessories presented on a tiered
table and on the ‘thread’ perimeter
merchandising, with subtle changes in
the materials palette to create a more
masculine feel.
At the back of the space, alongside
the men’s fitting rooms, is a selection of
Johnstons of Elgin’s home interiors range
with cashmere throws, cushions and
upholstered furniture and furnishing fabrics
hung on cast iron reclaimed antler hooks.
The lower ground floor also provides
a showcase for the label’s cloth story, with
swatch samples lining the walls and a
mannequin dressed in a jacket in an estate
tweed signposting Johnstons of Elgin as a
holder of the Royal Warrant.
‘I love how the manufacturing story
really does come across in the shop fit,’
says George McNeil, managing director of
retail at Johnstons of Elgin. ‘The story of our
weaving looms in Elgin comes across with
subtle messages through the store.’
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30
Oasis
project focus
Design: Dalziel & PowOpening date: November 2015Store size: 300 sq m
Tottenham Court Road, London
British high street fashion brand Oasis
unveiled its new 300 sq m London flagship
in November, in the heart of the new
Tottenham Court Walk development.
The interior is the latest in a four-year
collaboration with design consultancy
Dalziel & Pow and incorporates many new
elements for Oasis, including a hair and nail
bar, and in-store cafe and Prosecco bar.
Spread across two levels, the store
builds on the ‘House of Oasis’ concept,
inspired by the dream home of the
quintessential Oasis customer.
The ground floor has a soft, light,
feminine colour palette and is home to
the new fashion collections, while the
mezzanine level has a crisper finish and
houses denim and eveningwear. ‘The
concept originated from the transition
between day and night, offering the
customer something unexpected upon
arrival at the upper floor,’ explains Sarah
Hopkinson, senior designer for interiors at
Dalziel & Pow.
The lower level features beautiful
Georgian paneling with a pink paint
finish and fuchsia lampshade illustrations
that pop across the store. Overhead, an
ornate Georgian plaster ceiling inspired a
contemporary metalwork profile of the
same design suspended against an
exposed ceiling.
‘A key element of the brief was to
attract customers to the additional retail,
and cafe and beauty offers on the first
floor,’ says Hopkinson. ‘We chose to
respond to this with a grand feature
staircase which continues the language of
the Georgian house. Illuminated windows
and an ajar door on the landing allude to
the store working as a functioning home
and add intrigue and a bit of the quirky
Oasis personality.’
Nods to the Saucer & Spritz cafe above
are found in tiled stair risers, which take
the botanical motifs of pineapples,
bees and plants, and in the escaping
hummingbirds which fly across the staircase
from their birdcage.
The Saucer & Spritz cafe aesthetic is
themed around an external courtyard or
summer room, and features an eclectic
mix of references to nature and the theatre
of afternoon tea. Here, old-fashioned
copper jelly mould and tea cup light
shades, complete with tea bag pull cords,
sit against a backdrop of exotic birds from
the distinctive wallpaper. ‘The focal piece
of the servery area is a rotating display
of merchandise and crockery, which
emphasises the transition between cafe
to bar, which takes place each evening,’
adds Hopkinson.
Towards the rear of the space, two
arches create the transition between
buzzing retail to the sanctuary of the Pin
& Polish beauty offer and serviced fitting
rooms with generous seating area. The
beauty bar has a colour palette of soft
whites, pinks and greens which creates a
calm, feminine environment and gives a
nod to the mid-century salons of the 40’s
and 50’s.
‘Throughout the store, it was key to
incorporate details that made the customer
smile,’ continues Hopkinson. ‘Mouse holes
in the skirting boards house wooden mice,
and vinyl graphic bookshelves featuring
31
project focus
goldfish bowls and china teacups poke out
from behind the merchandise.’
Commenting on the new flagship,
Oasis COO, Hash Ladha says: ‘In addition
to our extensive, multimillion pound refit
programme across the country, we are
delighted to be launching a central
London flagship store on Tottenham Court
Road. Featuring an innovative shopping
environment, the concept store includes
many unique elements for Oasis. The
new cafe and beauty area are designed
to give our customers a complete
shopping experience.’
Call: 0845 680 7405 to advertise
32
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33
project focus
Design: Checkland KindleysidesOpening date: December 2015Store size: 120 sq m
JigsawWestfield White City, London
With a fluid, arched tunnel flowing through
the interior, Jigsaw’s new store at Westfield
White City makes a bold architectural
statement. The 120 sq m space, designed
by Checkland Kindleysides, is located in
the high-end retail area called The Village
and is the fashion brand’s first mall-based
setting in London.
The space has an 8m-high fascia,
which provided a dramatic blank canvas
for Jigsaw and the design team to create
something exciting. For inspiration,
Checkland Kindleysides researched
contemporary British design, art and
architecture; spaces and forms that
celebrate femininity. ‘We imagined bold
sculptural forms and the use of materials
that create a language which feels both
feminine and crafted,’ says Joe Evans,
creative director at Checkland Kindleysides.
This culminates in a strong curvaceous
funnel form, which opens out like a bloom,
framing the window and filling the space.
‘The form feels feminine and the structure
has a lightness, a delicacy, but with a great
sense of movement, like the opening of a
fan, or the blink of an eyelash,’ explains
Evans. ‘Our approach was a little like that of
a tailor or designer constructing garments;
sculpting, shaping and enhancing,
designing the space by making the most of
the existing spatial attributes.’
The streamlined, slender wooden slats
flow back the length of the store, adding
direction and a sense of transparency with
light permeating through the structure to
give depth, texture and pattern.
‘The concept for the structure initially
came from a series of pencil sketches,
an instinctive spatial response to the
site,’ continues Evans. ‘We looked at
attributes of the space to create a
unique singular architectural statement,
which would provide a backdrop and
experience that would resonate with the
brand and customer.’
In making such a bold statement with
the sculptural installation, the team took
a pared back approach to the design of
the interior, cutting away apertures in the
structure to provide framed canvasses
where products are displayed against the
delicate aesthetic of duck egg blue walls.
The signage for the store is created from
individual illuminated letters suspended on
a chrome trapeze, which hangs like a piece
of jewellery behind the glazed facade.
34
Behind the window display, selections
of accessories are presented against the
slatted timber wall. In the centre of the store,
the main clothing collection is presented
on simple raw, blackened steel fixtures with
clusters of light fittings hanging above at
different heights, much like stamens in a
flower head. A soft light also filters through
the laths, creating depth and a sense of
light and shade.
Halfway through the store, a
copper-fronted cash desk is set against
a deconstructed picture wall of brand
imagery and curated moments partially
eclipsed by the arc of the laths.
A large lightbox featuring seasonal
imagery of the Jigsaw woman draws
customers to the back of the store and
project focus
creates a break in the space. This is where
further accessories and the footwear
collection are displayed, and where the
stark white fitting rooms are located.
‘It’s all about the customer experience;
showcasing the Jigsaw brand in a visually
exciting and easy-to-shop space,’ says
Evans, when asked how Jigsaw customers
have been considered with regard to
the store design. ‘It’s a balance of style
and function. The store has an easily
navigatable layout with open-framed
linear product rails that let the products
breathe. Great lighting, comfortable,
well-illuminated fitting rooms and brilliant
service all combine to make a comfortable
shopping experience.’
Call: 0845 680 7405 to advertise
35
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37
pop-up retail
‘Many years ago, despite a good deal
of excitement, there was some serious
scepticism about the pop-up concept,’
recalls Nigel Collett, CEO of the rpa:group.
‘Now, it has truly grown up and captured
our imagination,’ he says. The line
between pop-ups and traditional retail
is increasingly blurred as more and more
new and established brands find ways to
creatively integrate temporary experiences
into their retail strategy.
A report published in 2015 by the Centre
for Economics and Business Research
(CEBR) and telecoms company EE suggests
that the pop-up retail sector is now worth £2.3 billion to the UK economy, with Britain
host to more than 10,000 pop-up shops.
‘Pop-up retail is continuing to become
an increasingly viable platform for both
people with new business ideas and for
established businesses looking to engage
with customers in new and innovative ways,’
says Rob Harbron, managing economist
for CEBR. ‘Successful retailers increasingly
need to offer customers the ability to shop
when and where they want. As such, the
flexibility of pop-up stores makes the format
increasingly attractive.’
Appear Here, the marketplace for
With pop-up retail now worth £2.3 billion to the UK economy, the trend for temporary shops and brand experiences looks set to stay into 2016 and beyond.
short-term retail space, has seen its booking
numbers grow by around 20 per cent month
on month and expects the trend to continue
through 2016. The company’s founder and
CEO, Ross Bailey tends to avoid the phrase
‘pop-up’. ‘It’s an overused term with all sorts
of brands jumping on the bandwagon,’
he says. ‘With so many traditional retailers
using pop-up shops and so many pop-up
Power to the pop-up
retailers moving onto long-term rents, we
should no longer be looking to draw a line
between traditional retail and pop-up retail,
it is all just retail.’
Bailey believes that brands should
look to stay in a space for as long as they
are relevant and disappear before the
crowd gets bored. Recently, Appear Here
partnered with Topshop to give start-ups
and established brands the opportunity
to rent space in the flagship Oxford Circus
store in London. The range of sizes and
price points available means that both
small independent brands looking to boost
their exposure, and big brands wanting to
create an experience have the chance to
engage with Topshop’s audience. ‘Retail
is about more than the products you’re
selling; the experience is everything,’ claims
Bailey. ‘It’s great to see big global brands
like Topshop Topman share our ethos and
passion through delivering a memorable
shopping experience for all.’
The partnership marks the launch of
Appear Here in Residence, which gives
brands big and small the opportunity to rent
space in some of the world’s most desirable
boutiques and department stores.
It’s an idea that Collett believes will
really catch on. ‘Giving innovative brands,
up and coming designers and young
entrepreneurs a chance to showcase their
ideas to a global audience has got to be
good news,’ he says.
Text: Gemma Balmford
This page: Swedish design brand kikki.K
made its first retail appearance in the UK in
December with a London pop-up shop.
38
pop-up retail
Towards the end of last year, rpa:group
worked with Foot Locker to develop a
pop-up strategy for Sidestep, the brand it
acquired in 2013. The three pop-up stores
in Austria and Germany are made from
a flexible and cost-effective ‘kit of parts’
that can be rejigged to suit customer
preferences; a fine tuning strategy that
allows the space to act as a retail lab in
which design and presentation can be
changed to suit customer behaviours
and needs.
Although Sidestep is already a
well-established brand with more than 80
stores in Holland, Austria and Switzerland,
the retail concept needed to evolve
to fit a wider European audience and
growing competition in its market sector,
explains James Breaks, head of design for
rpa:group. ‘The Sidestep pop-up concept
has been a successful disruption of the
normal, and generated a real buzz, with
word-of-mouth creating a “must-see”
attitude to a familiar brand,’ says Breaks.
In London, an opportunity for an early
lease led Swedish design brand kikki.K to
open a temporary boutique for the run up
to Christmas, before transforming the space
into the company’s first permanent London
location. With only two weeks to design,
plan and build the 84 sq m Hej London
store, design agency Dalziel & Pow used
combinations of off-the-shelf fixtures and
bespoke furniture that could be prepared in
the short time frame. The standard fixtures
were adapted and finished to match the
brand’s aesthetic of whitewashed wood,
neutral tones and clean lines.
The challenge with pop-up stores, says
David Dalziel of Dalziel & Pow, is designing
quickly and creatively, to a tight budget.
‘It can be just as demanding to design
a pop-up as designing a permanent
brand space,’ he says. ‘The client and the
designer need to embrace the different
possibilities in the pop-up brief and not be
trapped into delivering just another shop.
‘[With kikki.K] we had all of the
functional needs of a hard working
store but with a very heavy emphasis on
brand experience, with layers of digital
engagement and brand storytelling to
deliver more than just a shop,’ continues
Dalziel. ‘That is the natural role of the
pop-up.’
Dalziel believes that pop-ups today
are more productive and, if anything, more
targeted at a ROI. ‘We are seeing less
appetite for an experiential brand building
PR exercise and more of a realisation that
the pop-up can be brand building but
profitable too.’
According to EE’s pop-up retail report,
eight per cent of retailers reported opening
a pop-up sometime in the past year, with
10 per cent planning to launch one in
the next five years. The challenge will be
creating a well thought out experience that
tells the brand story and delivers a return
on investment.
Above: rpa:group has developed a pop-up
strategy for Sidestep, the brand acquired by
Foot Locker in 2013. .
Below & far right: Appear Here has partnered
with Topshop to give start-ups and
established brands the opportunity to rent
space in the flagship Oxford Circus store. .
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41
opinion
Out of
serviceWhile high street travel agencies struggle to compete with online, other service retail destinations such as banks and The Post Office have the potential to thrive if they get the right balance between design, function and experience, claims George Wainwright, partner and creative director at strategic design firm, Pope Wainwright Wykes.
As we all know, bricks and mortar retail is struggling against the
fierce competition it faces online. Travel agencies, as a high
street destination, are just one example of many that are on the
verge of demise. They’re stuck in the past without a consumer
need or desire for them. However, other customer service retail
destinations, such as banks and post offices, will be able to
maintain their physical presence if they embrace their assets
that cannot be replaced by technology. The potential for these
institutions is enormous.
Unfortunately, the current banks on our high street serve a
very functional purpose, only enabling customers to carry out the
essentials. What they don’t do is evoke trust or security, or make
you feel pride in the savings you have achieved. Banks have the
ability to become further interwoven into the fabric of our everyday
lives because, fundamentally, we all make financial transactions
every day. Having someone to speak to, a brand to build a
relationship with and a destination to go to where you feel safe
and secure, is vital.
Technology and innovation in the banking industry has made
everyday payments and processes quicker. However, when banks
replace people with technology it can create frustration. When it
comes to money and financial decisions, the banking experience
is an emotional process. It’s important for us to have human
interaction in order to build a relationship based on assurance
and an understanding of our personal situations. Yet banks are
still struggling to establish this in their retail environments. Success
in the future will lie with the brands that find the right balance
between portraying security and trust, and a banking environment
that facilitates conversation.
With technology enabling customers to get things done
quicker, it also means that we’re spending less time in physical
stores. However, banks should actually be encouraging
customers to increase time spent in their spaces, enabling them
to think about money, savings and investments. Most of us are
bewildered when it comes to pensions or investments, mortgages
with base rates or tracker rates etc. Through innovation and
technology, banks should help consumers by simplifying the often
complicated and intimidating information, allowing them to make
better choices.
There is potential to make all of this more enjoyable. The high
street bank should be a destination that you want to go to, you
choose to go to, and not a binding requirement you feel like you
have to do to get things done.
Post offices are also woefully inadequate. In the technological
age that we live in, a letter now has more meaning than it ever
did. Yet post offices are dreary, soulless spaces that are still
functionally driven. The post office should make you consider
the fulfillment and sense of belonging that can be felt as a
result of their service. They should work with, and bring together
communities. Yet they merely sell parcel paper, envelopes and
stationery products, while a person waits to serve you behind a
glass screen. I’ve heard some retail advisors state: ‘Give me a
reason to go to a store!’ But you can say that about anything: Give
me a reason to buy that drink, buy those trainers, buy into that
brand. It’s not about giving people a reason to go to a post office,
a bank or any other customer service retailer, it’s about making
them want to.
The fabrication of our high streets will continue to change
fundamentally as we continue to lose retail brands that are
unable to compete with online. But, we can guarantee that
our post offices, train stations and banks will still be around
in 20 years time. We don’t have to buy the latest fashion item
on the high street, but we will always need to do our banking,
stay connected and travel around the towns and cities we live
in. Presumably, these customer service retail environments will
also have a lot more land mass to work with. Can you imagine
there being a HSBC on every street corner, just like Starbucks? If
customer service retail took learnings from the brand experience
that Starbucks has been able to create, I guarantee that they
would have a stronger stance on our high streets.
www.popewainwrightwykes.com
insight
Dynamic Resources
Dynamic launches 8,000 stores a year for the world’s biggest brands as they expand over seven continents. Jane Applebee speaks to Gerry Walsh, managing director, to find out more.
Although the company now has offices in four countries and
its HQ is split between London and Dublin, the Dynamic story
actually began in New York. Having graduated from University
College Dublin with a degree in engineering, Dynamic’s
founder Gerry Walsh decided to start his construction career
in mainland Europe but moved to The Big Apple in 1994,
where he formed an extremely successful retail construction
project management business. With an enviable and
long-standing list of clients, his flagship project was the
complete floor-by-floor refurbishment of the world famous
Bloomingdales on 59th street, undertaken in a live trading
environment over a five year period. The rest, as they say,
is history.
Dynamic Resources is 22 years old this year and is
currently one of the fastest growing companies in its sector.
After a fantastic trading year and significant new client wins,
company revenues will top $100 million in 2016. Providing
design, fit-out, maintenance and project management to
a galaxy of ‘A’ list names, the company’s client roster now
reads like a directory of New York’s 5th Avenue or London’s
Regent Street.
It was apparent from the early days that Dynamic had
discovered the recipe for success in its industry: the credo of
‘no detail too small to overlook and no challenge too
big to solve’ is still a company-wide value by which it lives
and breathes.
Dynamic ResourcesDynamic ResourcesDynamic ResourcesDynamic ResourcesDynamic ResourcesDynamic ResourcesDynamic ResourcesDynamic ResourcesDynamic ResourcesDynamic ResourcesDynamic ResourcesDynamic ResourcesDynamic ResourcesDynamic ResourcesDynamic ResourcesDynamic ResourcesA partner you can grow with...
Offering world-class support to global brands, as they
expand into new territories or grow at home, the company
prospered, and it’s belief that the best results come from a
family relationship has made it a byword in many boardrooms.
One of Gerry’s colleagues confides that recently over the
holiday period a Fortune 500 client’s telephone answer
message was both short and very much to the point. It said,
with some confidence, ‘Any problems contact Gerry Walsh!’ It’s
hard to ask for a better recommendation in an industry where
judgements are almost always critical.
I visited Gerry and the deputy managing director Laurie
Chalmers in one of their premises in Dublin. Here the
company has what virtually amounts to a campus, occupying
all the buildings with the 15-strong design team in one, 12
project managers and their teams in another and so on.
Dynamic works on roughly 8,000 store launches a year,
spread across all seven continents, a challenge for any
company. ‘It gives our team a real buzz that we literally work
across the globe,’ says Gerry, ‘after all, who would not look
forward to working in Melbourne for a few weeks on a new
flagship store, or in Moscow or Paris or LA?’
Overcoming language barriers, which for most companies
working in a host of different countries would be a tough
challenge has, typically, been taken in Dynamic’s stride. It
believes in employing first language speakers, so, in Dublin
alone it has Catalan, Russian, French, German, Spanish,
Italian and Chinese, and in London it can count another five
languages. It really helps when you are perhaps negotiating
a difficult planning consent in Barcelona that your project
manager actually speaks Catalan and not Spanish. Walsh
says some companies find the language challenge a real
Text: Jane Applebee
42
insight
Dynamic Resources
body blow when working in so many territories but them team
is very pragmatic at Dynamic - if language is a challenge
why not make sure the company speaks the world’s major
languages and the problem goes away!
We have two hours together and then Gerry is off again,
this time to Paris to check on a new store opening for an
epitome British fashion label. He is loathe to identify the
brand name even when pressed, ‘I truly can’t tell you as we
are bound by NDA’s on most of our work.’
Luckily, before he goes, we get a chance to make a
fleeting visit to Dynamic’s Academy, a multiple warehouse
sized facility, where the company has so far trained
shopfitters from no less than 27 different countries to work
to the company’s exacting standards. ‘We have clients that
demand millimetre perfect installation,’ says Keith Howell,
retail academy site manager, ‘and I think that’s exactly how it
should be. After all, how can you ever live up to the customers’
desire to see a shop as a place of excitement or theatre if
it’s not achieving standards that far exceed anything you are
likely to achieve in your own home. I like to think that we are
raising standards for the whole industry through the work we
are doing in a facility like this. They say a rising tide raises all
ships - I’d like to think that we are that tide.’
The facility, and all the hard work it took to establish it,
obviously fills Gerry with pride. ‘We have been involved in the
construction of some fantastic stores you know - on the high
street, in malls, shopping centres and airports,’ he says, ‘It’s
great to walk down a major high street and say we did that,
and that and that!’
So, what exactly makes Dynamic such a runaway
success? Is it possible to sum it up? Gerry pauses for thought,
‘Our local crews, managed by our field and site managers,
deliver top quality builds within tight deadlines. We always
do it, on time and on budget, no excuses. That’s the reason
clients stay with us a long time, and why we are still working
with our first client! We are a one-stop solution for everything
from design and on-site management, to construction and
installation services and, most importantly, everything is
handled through a single point of contact. Quite simply,
whether you are launching one store or one thousand, we
take the headaches out of launching and maintaining stores
and the pain out of growing - it’s that simple.’
www.driglobal.com
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44
EXPERIENTIAL RETAIL: COMING ALIVE
experiential retail
To persuade people to step inside their stores, retailers have to
offer shoppers something more than pure product; an interaction
that enhances their customer journey. A memorable and
enjoyable experience that facilitates social sharing and will have
them returning time and time again.
‘Today’s connected consumer can buy anything, anywhere
at anytime. Retailers have responded by creating rich, dynamic,
interactive experiences from high tech to high touch, from
analogue to digital, while incorporating relevant food/beverage
and other services into their overall offering,’ says Sterling Plenert,
senior vice president at CallisonRTKL.
So what should a retailer consider when implementing
experiential retail in store? ‘The store design is one part of the
equation,’ says Plenert. ‘However, there is a whole ecosystem of
strategies that need to be aligned and implemented consistently.
From empowering the sales associates to differentiated
merchandising strategies, from in-store programmes and events
to online social media channels: they all need to work together to
create a dynamic experience that is worth coming back to again
and again.’
Amy Thorn, customer experience strategist at Household
Design, says 2016 will be an exciting time for physical retail
with customers demanding more such as personal, seamless
experience, human, tactile interaction and to be inspired. ‘Last
year we were wowed by Lush’s Oxford Street store, which provides
360-degree immersion with demonstrations, interactive displays
and a multisensory event space. In 2016 physical retail will provide
more brands with the opportunity for tactile discovery, where
brands come alive, bring communities together and facilitate
social sharing. Where customers are engaged through storytelling,
sensorial interaction and enhanced, theatrical service offers.’
Created with the help of Design Time, the Lush flagship
indulges Lush lovers into a complete immersive brand experience.
Offering a haven in the chaos of London, the store introduced
several new concepts for the first time, including a Gorilla Perfume
gallery, Hair Lab, regular events and classes, large fountain sinks
for experiencing products and the Lush Spa with treatment rooms
including a double room.
Down the road at The Toy Store, Propability created a Nerf
Target Practice Range, allowing children to play with Nerf blasters
and darts for target practice.
‘The target range delivers an element of fun but also
stimulates the senses. It’s not just the fact that you press a button
and things happen. Following the first press of the button from
selecting your gender, the overall look and feel of the gallery
responds accordingly. We have pink for girls, blue for boys, neon
lighting, and voice and sound effects. Highly active and heroic
music plays and the game has begun. The gallery is very fun; its
competitive but it also provides the people interacting with it a
high sense of feel good factor,’ explains Tyrone Cano, owner of
Propability. ‘The action music is immersive; the overall experience
of moving through the gallery, testing the product and testing your
target skills stimulates the senses. The countdown and various
sound effects and lights create the entire experience. It’s about
developing the use of the product that bit more.’
Cano says the aim of experiential retail is to glorify the product
as much as possible. ‘It’s about delivering an environment that
allows you to do this but without losing the focus on the fact that
you have to sell. The main consideration is how to compromise
the experience with the product and not jeopardise the space.
Secondly, there has to be a point of difference — create something
that is fun and different to what’s in any other store. You need to
stimulate the senses, offer something that online shopping and
just walking around a store picking product up off a shelf can’t
do. Create an experience that is different. Finally, money is always
a consideration — you need to be clever with the budget.’ Cano
says in his experience, while there is no end to what you can do,
sometimes the cleverest ideas aren’t always the most expensive.
A sense of community is something that Green Room Design
has implemented in several recent projects. At The North Face
store on London’s Regent Street, customers are invited to make
use of lockers and store their shopping while exploring the city.
A notice board where the retailer’s #neverstoplondon community
can grow also features in store. Regular participatory events
encourage people to share their desire to train and explore,
offering another dimension to the retailer’s brand engagement.
Over at the Sun & Sands Sports flagship at The Dubai Mall, the
brief was to create community by allowing customers to trial and
compete at their favourite sports in store. Green Room created
three giant interactive zones for football, basketball and running
to give customers the chance to immerse themselves in a digital
version of the sport. ‘Their results are displayed live on an in-store
leader board and the opportunity for sharing on social media
is taken up by almost half of the participants,’ explains Mike
Roberts, chief executive officer of Green Room.
Roberts says relevance to a retailer’s key target audience
is fundamental, along with commitment to keep curating and
updating the experience. ‘Empowerment and co-creation; a way
for customers to interact and share their experience.’
Burberry used the power of technlogy during the 2015 festive
period by partnering with several technology giants to bring
interactive experiences to the masses. The retailer worked
alongside Google to create The Burberry Booth that enabled
customers to star in a personalised version of its festive campaign.
Powered by Google and using the latest real-time video stitching
Text: Lyndsey Dennis
Experiential retail is a powerful tool in the fight to get footfall through doors. A place to dwell, get connected and experience the total brand, as Retail Focus discovers.
45
experiential retail
Facing page: The Lush flagship indulges fans in a complete
immersive brand experience.
Above, clockwise: At Sun & Sands Sport at The Dubai
Mall, Green Room created a sense of community by allowing
customers to trial and compete at their favourite sports in
store; Powered by Google, The Burberry Booth enabled
customers to star in a personalised version of the retailer’s
festive campaign; For Sharp’s Baker Street London showroom,
The Market Creative designed different zones that tell a story
and encourage shoppers to touch, explore and take their time
in the store.
Left: At The Toy Store on London’s Oxford Street, Propability
created a Nerf Target Practice Range allowing children to
play with Nerf blasters and darts for target practice.
technology, The Burberry Booth enabled customers to appear
alongside some of the festive film’s cast members in a 15 second
personalised edit of the campaign. The film was made by
capturing individuals jumping in the style of the advert, and then
placing the footage within the film itself. Once their bespoke film
had been created, The Burberry Booth instantly sent customers
a shareable copy via YouTube, Twitter or email. Each film was
accompanied by the Burberry Festive Film’s soundtrack, Cosmic
Dancer by T Rex.
The 2015 Christmas season also saw the retailer partner
up with Dreamworks Animation and NOVA to create the first
interactive luxury marketing campaign using new 3D technology.
Using the NOVA media visualisation platform, Burberry designed
a brand new digital out-of-home experience, featuring computer-
generated versions of its iconic heritage scarf that users were able
to personalise and play with on the world famous Curve screen
in Piccadilly Circus, London. The campaign allowed up to five
users to explore the full range of Burberry scarves on their mobile
device, monogram their favourite and see it appear on the giant
screen where it flew around directed by the motion of their device.
They then had the option to purchase their scarf on Burberry.com
or receive directions to the nearby Regent Street flagship store.
The experience launched on 14 December and ran 24 hours a day
until 31 December.
‘Experiential is all about creating added value. For most
products it’s easy to buy online and get them delivered at home or
to click and collect. Experiential activity has to go the extra mile,
making it worthwhile to move offline and go into store, so this may
mean that customers get to play with a product, get additional
advice and expertise — something that they can’t access ordinarily
in an online experience,’ says Adam Tregaskis, head of retail
at The Market Creative. ‘The customer’s experience has been
transformed with experiential retail to deliver to all the senses,
so you get to see, smell and feel meaning that you can fully
appreciate the product and its benefits.’
The Market Creative has been working with Sharps on the
design of its Baker Street, London store. The Sharps brand is
all about ‘Created with You’, which highlights the partnership
between the shopper and Sharps to transform their bedroom.
‘We wanted the showroom to feel like a creative space where
shoppers can explore the available designs and ranges that they
can choose from, while equally allowing the expertise of Sharps
to help them on their journey. The zones within the showroom tell
a story and encourage shoppers to touch, explore and take their
time in the showroom,’ explains Tregaskis.
‘It’s vital to start not with design or layout but with research and
planning. Look at what’s going on in the retail world; we usually
take clients out on a “Retail Safari” to explore different retail
experiences. This is not just about looking at the competition,
but viewing out-of-category too for best-in-class examples and
identifying their strategies. Once you’ve thoroughly investigated
you can then take your insight and combine it with knowledge of
the brand and retail expertise to identify the strongest stories and
the most interesting ways of bringing them to life in store. These
range from expressing the brand’s personality to dramatising
specific product benefits. Only then can you move forward into the
creative development of the showroom design.’
Incorporating:
#SDS16 @surfacethinking
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47
materials & finishes
In 2016, retailers look set to work towards
more tactile experiences in store. Whether
its luxury metallics or sustainable materials,
these finishes can have a major impact on
the look, feel and ambience of a store and
the brand.
For the first time, Pantone has chosen
to blend two shades – Serenity and Rose
Quartz – as the Pantone Colour of the Year.
The global authority on colour and provider
of professional colour standards for the
design industries has chosen a harmonius
pairing of shades that embody a mindset of
tranquility and inner peace.
‘With the whole greater than its
individual parts, joined together Serenity
and Rose Quartz demonstrate an inherent
balance between a warmer embracing rose
tone and the cooler tranquil blue, reflecting
connection and wellness as well as a
soothing sense of order and peace,’ says
Leatrice Eiseman, executive director of the
Pantone Color Institute.
The prevalent combination of Serenity
and Rose Quartz also challenges some
more traditional perceptions around colour
association. ‘In many parts of the world we
are experiencing a gender blur as it relates
to fashion, which has in turn impacted
colour trends throughout all other areas
of design,’ continues Eiseman. ‘This more
With the Surface Design Show on the horizon, Retail Focus investigates trend predictions in materials and finishes for the year ahead.
unilateral approach to colour is coinciding
with societal movements towards gender
equality and fluidity, the consumers’
increased comfort with using colour as
a form of expression which includes a
generation that has less concern about
being typecast or judged, and an open
exchange of digital information that has
opened our eyes to different approaches to
colour usage.’
The organisers of The Surface Design
Show have identified a number of key
trends for the 2016 exhibition including
texture; geometric; glass, mirror and
reflection; natural stone and brights and
bolds. ‘In spite of the rise in e-commerce,
the physical point of sale is still with us
and the traditional store is having to up
its game in terms of the experience and
brand relevance. This has resulted in new
and exciting surfaces being introduced
by architects and designers as we
become increasingly aware of the role our
surroundings play in supporting the retail
experience,’ says Christopher Newton, event
director of the Surface Design Show, which
takes place next month.
Surface Design Show exhibitor, Heliot
& Co. predicts a shift towards ultra tactile
and softened surface design in 2016, in
both form and material finishes. ‘Sugary
Text: Lyn
dse
y De
nn
is
Tactile discovery
toned pastels are paired with pearlescent
greys for a playful, contemporary colour
palette. Soft materials, such as foam and
silicone, are combined with colourful resins
and rubberised or powdercoated material
finishes, for an imaginative mix of the
senses,’ says the Heliot & Co. design team.
‘Finishes are matt, icy and soft with
high gloss highlights, whilst pattern trends
see small geometrics, grids and dots with
colour blocking and tonal mixing. Shape
trends are plump, rounded and soft,
with an almost cartoon-like aesthetic to
comforting home interiors. Softness and
comfort will inform interior design in 2016,
creating a more approachable, playful
and decorative aesthetic. Heliot and Co.
create surfaces with these seasonal trends
in mind, using colour, form and finish to
create contemporary collections of surface
solutions and interior products.’
At Budha Bar in Dubai, texture and
metallics are a key theme. Designed by
Giles Miller Studio, a mix of ceramic finishes
Above left: For the first time, the blending
of two shades – Serenity and Rose
Quartz –are chosen as the Pantone
Colour of the Year .
Above Right: Buddha Bar in Dubai
features a wavy metallic bar to mimic
the skin of a dragon.
Top At Charming Charlie in Manhattan,
texture is a big part of the overall
scheme, designed by CallisonRTKL.
Photographer: Chris Eden
48
materials & finishes
glazes in matt, high gloss and crackled
bronze on the undulating bar front artwork.
This design is a nod to the scaley surface
of a dragon’s skin and has a true tactility
and depth.
‘You can’t feel rich textural surfaces on
a screen, so retail stores are moving away
from crisp, clean and chemical, offering up
the tactile with designs that might include
fleecy sheepskin seating, rustic patterned
flooring and open industrial ceilings as
at Charming Charlie’s new Manhattan
flagship,’ says Joan Insel, retail brand
strategist at CallisonRTKL.
‘Sustainability will continue to be an
important trend in 2016. The environment
is a key issue for consumers, and brands
are making a concerted effort to show it’s
important to them too,’ says Adam Hewitt,
senior designer at Umbrella Design. ‘At the
top end of retail, understated glamour in
The Surface Design Show takes over
the Business Design Centre in Islington
on 9-11 February 2015, and one of the
key focuses for this year’s event is
retail surfaces.
A Preview Evening, sponsored by
Pintark, takes place on Tuesday 9
February at 6pm-9pm. The evening
includes a Live Debate, hosted by New
London Architecture with the topic
‘Architecture is More Than Skin Deep’
chaired by Peter Murray.
of forward thinking materials, welcoming
visitors to come and take a closer look
at the latest developments that offer
innovative solutions and exciting new
aesthetics for both healthcare and
retail sectors.
Angharad highlights some of the
trends that she will be looking out for
during the show: ‘Texture is key. I will
be looking for surfaces that address all
the senses and encourage touch and
feel as we look for more engagement
with our surroundings. Colour continues
to be very important. Sophisticated
bright colour palettes are emerging in
new material collections and I am also
looking forward to seeing the exhibitors
offering customers the potential to
specify a bespoke colour.’
To find out more and register, visit the
show website:
www.surfacedesignshow.com
Annalie Riches, director of Mikhail
Riches, will host the PechaKucha Evening
on Wednesday 10 February at 6pm.
Architects and interior designers will show 20
images, each for 20 seconds, providing an
exciting and inspiring presentation.
Visitors can choose from three seminar
areas during Surface Design Show and Light
School — The Main Stage, The CPD Hub and
Light School’s School Room.
Future Thinking will present Surface
Spotlight Live, providing a closer look at the
topics and trends covered by the show’s
Surface Spotlight Newsletter throughout
the year. Material directions for health and
wellbeing (media partner Healthcare Design
& Management Magazine) and Retail
Design (sponsored by Concord) will be
highlighted — two key markets developing
new and exciting products for architects
and designers.
Surface Design Show is collaborating
with trend researcher and writer, Sally
Angharad to present a tactile sample bank
the form of brushed metals, raw finishes and
exposed materials have replaced the glitzy
bling of the 90s. This has been happening
for some time but it’s now filtering down
into the mass market, where sustainable
materials are being beautifully finished to
create the same natural, honest effect.’
Hewitt also notes the use of simple,
clean and clear interiors. ‘Simplicity and
sustainability are interconnected. So it’s
not surprising to see a more paired back
aesthetic continuing. It’s not quite minimalist
as pattern, colour and texture remain. For
our recent work with Voisins department
store we used a basic palette of only
three to four colours, many of which were
variations on a grey theme. It was a useful
approach for creating a neutral backdrop
that had texture, richness and character but
didn’t overpower the brands. Another good
example is Victoria Beckham’s shop, which
is very clean. Brands don’t want to be seen
to be too ostentatious. It’s about quality
and integrity rather than overcooking the
environment; we want the product to take
centre stage.
‘As digital printing matures, its use
will become more prominent in retail
environments,’ continues Hewitt. ‘By
enabling brands to create bespoke
laminates, flooring and wallpapers, cost
effectively and in small quantities, they can
customise each environment according to
their needs. The same is true of 3D printing.
As it becomes more affordable, it’s set to
play a much bigger role. It’s incredible
scope for customisation will help unshackle
the designer from more traditional
manufacturing processes. Increasingly, 3D
models that can be created on a computer
will be affordable to produce as bespoke
items.’
Clockwise from far left: Rupert Bevan
will exhibit examples of the mirror
and reflection trend on stand 336;
Heliot & Co. predicts a shift towards
ultra tactile and softened surface
design this year (stand IC/3).
Evan James Design (stand IC/7) is
collaborating with award-winning
product designer, Adam Davies
to develop signature interactive
wallcoverings to incorporate light
and sound.
Right: Cliq Designs, a specialist
in 3D textured quilting, will be
demonstrating textures on stand 118.
www.armourfx.com
2015-02-10 Mix.indd 1 10/02/2015 15:48:41
50
products
SURFACE DESIGN SHOW
James Latham - stand 208The UK’s biggest independent timber and decorative panel
distributor, James Latham is gearing up for Surface Design
Show 2016 next month, where the company will unveil a
number of exciting new surface materials including an
inspiring range of real wood veneers (pictured right) that
promise to create plenty of interest among visiting architects
and interior designers.
T. +44 (0)1442 849 100 E. [email protected]
www.lathamtimber.co.uk Twitter: lathamsltd
Knauf AMF Ceilings - stand 100At last year’s show, Heradesign from Knauf AMF Ceilings made
an impact on architects and designers for the visual energy
and contemporary warmth it adds to their interiors. Visit stand
100 to find out why. Heradesign is a range of sustainable,
wood-wool based ceiling tiles and wall panels, which are
cost effective and easy to install. The visible wood fibres give
Heradesign its naturally textured finish and the panels are
robust to ensure longevity. Design possibilities are endless,
Heradesign is available in a wide range of sizes, edge
details and unlimited colours. Heradesign can be fitted as a
suspended ceiling, hung as rafts or fits, or directly onto
walls and ceilings.
T. +44 (0)191 518 8600 E. [email protected]
www.amfceilings.co.uk/heradesign
nora flooring systems - stand 240The new rubber flooring noraplan value from nora systems
now combines two aspects, warm colours and natural surface
structure, giving rise to a cosy atmosphere in every room. Like all
new products from nora systems, the noraplan valua design is the
child of international architects’ workshops. The surface structure
imbues the floor with life, providing depth and quality. noraplan
valua combines the
authenticity of the material
rubber with an irregularity
based on nature.
T. +44 (0)1788 513 160
www.nora.com/uk
Twitter: noraflooring
Concreate Flooring - stand 106Concreate will showcase the latest developments in concrete
surfaces. Ready-made floor and wall panels can be installed
in just about any interior space and work alongside any
material to create compelling, modern, architectural styling.
Visitors can learn about the many benefits including its strong
green credentials, lightweight nature, long-term durability and
easy of installation. The company will also demonstrate how,
for the first time, wood and concrete panels can combine with
no transition gap using the Concreate wood panels that form
part of the Concreate range.
T. +44 (0)1276 859 111 www.concreateflooring.co.uk
Twitter: ConcreateUK
Plexwood - stand 470 Plexwood is an all-natural and sustainable interior wood veneer
composed of end grain wood and long grain, glued crosswise.
Because end grain wood is harder than regular cut wood,
Plexwood is ideal for heavy traffic (flooring) applications. The
veneer is available in a variety of geometric patterns, suitable
for creating modern geometric effects on large wall or flooring
surfaces, on every scale and in every direction. Plexwood
is modern, but the geometric patterns also retain a certain
traditional character. In their production, Plexwood uses no
added formaldehyde
or VOCs, creating a
completely safe and
eco-friendly product.
T. +31 (0)30 296 43 67
www.plexwood.com
51
ROCKFON - Stand 154Acoustic ceiling and wall solutions specialist, ROCKFON
continues to push the boundaries of technology and will be
exhibiting its innovations at the show. The company has been
chosen as a Commercial Interior Surface finalist at the Design
Awards and has been selected to feature at Surface Spotlight
Live for Health + Wellbeing within the exhibition. Highlights
on the stand will include ROCKFON Blanka, the company’s
whitest tile ever; the seamless monolithic ceiling ROCKFON
Mono Acoustic; highly sound absorbent ROCKFON VertiQ wall
absorbers; ROCKFON Color-all ceiling tiles and wall absorbers,
and ROCKFON Eclipse acoustic islands. All ROCKFON ceiling
and wall solutions are made from stone wool and provide
excellent fire safety and humidity resistance.
T. +44 (0)800 389 0314 E. [email protected]
www.rockfon.co.uk Twitter: RockfonUK
Osmo UK - stand 330Eco-friendly wood and finishes expert, Osmo UK will offer visitors at the show the chance to
see its latest wooden flooring and high quality wood finishes. Osmo will exhibit its ESCO wood
flooring range, as well as its renowned wood flooring product, Polyx-Oil. Visitors will be able
to view the collection based on nine solid oak flooring styles. As one of Osmo UK’s leading
products, Polyx-Oil is a premium wood finish that’s guaranteed to keep wooden surfaces in top
condition. It’s natural components penetrate deeply into the wood to create a micro-porous
finish. This allows the wood to breathe, moisture to evaporate and ensures a flawless finish for
years to come. Quality assured, Osmo Polyx-Oil guarantees hardwearing protection, as well as
offering resistance to stubborn stains such as coffee, wine and cola.
T. +44 (0)1296 481 220 E: [email protected] www.osmouk.com Twitter: osmo_uk
products
Finsa UK - stand 204, 202Finsa UK will exhibit a host of surfacing solutions, including
Fibracolour, a coloured board made of selected wood fibres
(MDF). Fibreplast Lucent adds a new dimension to high gloss
surfaces, while Jazz is an embossed in-register melamine
with a deep texture that follows a natural pattern, giving a
sense of realism and reality. Also on show will be SuperPan
Decor that combines industrious strength and melamine
style. It comprises two external faces of MDF with a chipboard
core. Compacmel Plus is a compact board made of selected
wood fibres and coated with decorative paper impregnated
in melamine resins. Greenpanel is a highly resistant ultralight
board that consists
of faces and core
of thin MDF arranged
like a grid.
T. +44 (0)151 651 2400
www.finsa.com
Twitter: FinsaUK
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products
FLOORING + SURFACES
Karndean DesignflooringVinyl flooring specialist Karndean Designflooring
is adding 12 new wood designs to its popular Van
Gogh Wood collection. Inspired by reclaimed natural
wood, the large (48in x 7in) plank designs replicate
the unique look that comes from the transformation
of wood over time, in addition to processes such as
scorching, liming and smoking. Available to order,
the four striking groups — French Oaks, American
Redwood, Scottish Beech and Mexican Cypress
— ensure a grain and colour palette to suit any
commercial space. ‘Our new Van Gogh designs
are our boldest to date,’ explains Paul Barratt,
managing director of Karndean Designflooring.
‘They are a welcome addition and reflect the trends
we’re seeing for authentic and textured interiors for
commercial applications. The collection is not only
design-led, but also retains all the durability, ease
of maintenance and availability our customers have
come to rely on.’ Available with a recently extended
15 year commercial warranty and R10 slip ratings, the
complete Karndean Van Gogh collection will now
feature a total of 32 wood designs.
T. +44 (0)1386 820 100
www.karndean.com
Twitter: KarndeanFloors
PolyflorHigh design vinyl flooring from Polyflor has been chosen
to create a modern look for gift and gadget retailer RED5
at Princes Quay Shopping Centre in Hull. Tapping into the
growing trend for concrete effect floorcoverings, Expona
Design luxury vinyl tiles in Dark Concrete were installed
throughout the shop floor area by local flooring contractor
The Hull Flooring Co. Developed for heavy commercial
environments, the Expona Design range of luxury vinyl
tiles features 28 stunning wood, stone and abstract effect
designs including a number of concrete options with surface
embossing for added authenticity.
T. +44 (0)161 767 1111
www.polyflor.com
Twitter: Polyflorltd
ArmourcoatUkrainian interior designer, Victoria Faynblat has launched
a new collection of decorative wall effects using Armourcoat
polished plaster entitled ‘Fragile Touch’. The designer uses
the hand applied plaster finish alongside stencils and
embellished with Swarovski crystals, to create seamless highly
decorative finishes taking inspiration from memories and the
world around us. She has included traditional and modern
technology, high fashion and dream-like themes to present
original wall finishes in a carefully curated range of colours.
T. +44 (0)1732 460 668
www.armourcoat.com
Twitter: Armourcoat
Flexible strip LEDs: made to measureOur bespoke , tailor-made exible strip LED kits make lighting your retail display roll out easy, saving your workshop time and money.
Our LED experts will design your kit so it arrives ready to plug in and play:
• We’ll help you choose the right LED strip product • Products will be cut, soldered and connected to the desired • Power supplies can be added so it is ready to plug in and play
All LEDs are manufactured in Europe to the highest quality.
Find out more about our LED solutions, contact your nearest Perspex Distribution office
www.perspex.co.uk
BLACKBURNEmail: [email protected]: 01254 272 800
CHELMSFORDEmail: [email protected]: 01245 232 800
TAMWORTHEmail: [email protected]: 01827 263 900
WEYBRIDGEEmail: [email protected]: 01932 356 900
THE ORIGINAL
CELEBRATING 40 YEARS IN BUSINESS
56 PAGE CATALOGUE ON REQUEST
URBAN VINTAGE RETAIL DISPLAY
The Urban Vintage collection from Andy Thornton includes a complete
range of industrial-style retail display products including shelving units,
garment rails, drawer units, cabinets, trolleys and display tables,
plus furniture, decorative lighting and tin tiles.
Send for your copy.
Call: 01422 376000 Email: [email protected]
Online: andythornton.com
AT-RetailFocus-2015-June2015.indd 1 29/06/2015 16:19
The Jewellery Display CompanyThe Jewellery Display Company offers luxurious steel fixtures
available from stock in chrome, brushed steel and matt black.
Designs include handbag stands, hat stands and shoe stands.
The company is able to provide customers with any branding
or signage solution, varying from
branding blocks, magnetic
blocks, plaques and other point
of sale displays. The Jewellery
Display Company uses materials
such as acrylic, plastics, glass,
steel, wood and leather to
name a few.
T. +44 (0)208 805 8551
www.jewellery-display.co.uk
Twitter: d1splay
55
Andy ThorntonThis period style changing room bench from Andy Thornton
has an industrial vintage look that is so popular at the moment,
and at six foot tall and five foot wide it provides plenty product
storage options, with shelving, hooks and mesh backing. It is
particularly useful in fashion outlets and boutiques to display
clothing in a variety of levels and positions. The changing room
bench is just one of an extensive selection of stylish display
products from the Andy Thornton Urban Vintage range. This
retail display collection from Andy Thornton includes retail
shelving, cabinets, drawer units, display tables and garment
racks, and the full range can be viewed and purchased online.
T. +44 (0)1422 376 000 E. [email protected]
www.andythornton.com Twitter: andythorntonltd
Artillus - Ways2displayColour temperature controllable light sheet from
Artillus - Ways2display can be adjusted between 2,700ºK and
6,500ºK, with dimmable brightness from zero to maximum softly,
all controlled simply with a remote touch controller. Bespoke light
boxes, light sheet and panels are available. They are suitable for
a variety of applications including commercial displays and signs,
shop stands and cases, jewellery display cabinets, displays in
hospitals, schools and shops, as well as art galleries and museums.
T. +44 (0)333 123 0345 E: [email protected]
www.artillus.com
products
SIGNAGE AND DISPLAY
arken POParken POP has added a secure Hinged Door version
to its Move-it range of water-filled base forecourt signs.
Incorporating extruded aluminium frames on both sides,
aluminium back panels and clear PETG front sheets, the
posters are securely held in place behind a hinged door which
is designed with a concealed lock mechanism and supplied
with a special opening tool. The water-filled base has
integrated castors for easy mobility and high tension springs
help to deflect the wind,
making this a perfect
solution for exposed areas.
These signs are available in
standard 60in x 40in and 40in
x 30in sizes but customised
options can be quoted.
T. +44 (0)1638 565 656
www.arken-pop.com
Twitter: arkenPOP
Ultra effi cient, high performance LED battens
Up to 50% energy savingDirect T8 and T5 fl uorescent replacements
Smooth light distributionPrecision engineered LED array
Circular High Bay Linear Low Bay Linear High BayEco and
High output
INDUSTRIAL LED RANGES
See JCC.co.uk for full details
High performanceindustrial LED
High performanceLED anti-corrosive
01243 838999
jcc.co.uk/skypackSkypack® 10 year domestic and 5 year commercial
extended warranty. Register at JCC.co.uk
NEW
Unique slide & lock designProvides ultra fast installation
Ultra effi cient up to 138 lpcWStandard and high output versions
companya
Minimise EnergyFarmfoods’ growing portfolio of buildings must all provide the
correct ambient conditions and achieve optimum efficiency.
To help meet this brief at its Avonmouth distribution centre,
Minimise Energy provided a complete lighting design and supply
solution. Farmfoods incorporates
LED lighting in all new stores and
warehouses. Minimise designs,
supplies and manages all new
and refurbishment lighting
projects, achieving return on
investment periods of less than
three years
for each.
T. +44 (0)330 313 3220
www.minimisegroup.com
Twitter: Minimise_Energy
57
Commercial LightingThe popular Sovereign LED Round Panel range has been
extended with the addition of new sizes and mounting options.
It’s now available in 400mm, 500mm and 600mm diameter
with suspended, surface or recessed mounting options, and
incorporates the latest edge-lit LED technology in conjunction
with softlens diffuser for optimum aesthetic appeal. A high
efficiency LED driver is located within shallow profile spun
aluminium tapered rear gear housing for ease of installation.
Dimmable and EM versions are also available. The main spun
housing can be finished in any BS/RAL colour.
T. +44 (0)1489 581 002 E. [email protected]
www.commercial-lighting.co.uk Twitter: clslight
GE LightingGE has delivered a cash-positive lighting infrastructure upgrade for the
UK business of Santander. As the UK’s biggest ever fully-funded LED
lighting retrofit, the project will see 90,000 new lights installed across
the bank’s UK estate of 800 branches and 13 office buildings — slashing
energy use in half and reducing carbon emissions by more than 7,000
tonnes each year. GE will deliver lighting services throughout the
10-year contract, which includes optimised system design, installation,
maintenance and management.
T. +44 (0)800 169 8290 E. [email protected]
www.ge.com Twitter: GELighting
products
LIGHTING
Zeta Specialist LightingLED lighting from Zeta Specialist Lighting is helping Bidvest
Foodservice make operational areas safer. Investment in the
lighting company’s environmentally friendly, energy- and
cost-efficient LED technology as part of a trategy to improve
external lighting across 20 sites nationwide has enabled
Bidvest Foodservice to improve the working environment for its
night shift operators. Zeta recommended its LED Flood Light,
a long lasting (typical lifetime is 40,000 hours), low power
alternative to halogen and sodium flood lighting.
T. +44 (0)1869 322 500 E: [email protected]
www.zetaled.co.uk Twitter: zetaled
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products
SELECTION
TormaxPassengers using the new concourse at Newcastle Central station
now enjoy the benefits of a number of popular retail concessions.
Welcoming customers, TORMAX worked with North Eastern Glass to
install full-glass automatic sliding doors to the entrances of both
Paperchase and Boots UK. Driving the entrances to both shops, the
TORMAX iMotion 2202 is one of the most technologically advanced
bi-parting door operators on the market today, delivering
unparalleled reliability coupled with low maintenance requirements.
T. +44 (0)1932 238 040 E. [email protected]
www.tormax.co.uk Twitter: tormax_uk_ltd
JS Air CurtainsAir curtain specialist JS Air Curtains is pleased to announce
the launch of its new product catalogue. Packed with
detailed information on its wide range of exposed, recessed,
industrial and revolving door units, the catalogue incorporates
quick glance product options and performance data tables
for each model. Tim Scott, head of sales at JS Air Curtains,
says: ‘This catalogue has many new products, an easy to view
selection guide, information on heat pump technology and
more control options. These details and its comprehensive
range for all air curtain applications makes this catalogue the
go-to resource for air curtain selection and expert advice.’
T. +44 (0)1903 858 656 E. [email protected]
www.jsaircurtains.com Twitter: JSAirCurtains
GEZE UKThe Close The Door campaign has named door and window
control systems specialist, GEZE UK as the exclusive sponsor
representing the automatic door industry. The nationwide
campaign aims to persuade retailers to save energy and create
a better environment for staff and shoppers by reversing their
open door policies. GEZE UK is the only door control company
to support the campaign, which was launched following a winter
walk by founder Jeannie Dawkins, who became concerned after
seeing how hot air from the
open shop doorways was
melting the ice on the street.
T. +44 (0)1543 443 000
www.geze.co.uk
Twitter: GEZE_UK
SPC InternationalSPC offers EPOS solutions to all retail and hospitality sectors
based on NCR’s market leading hardware and specially
selected EPOS and hospitality applications from the
company’s software partners. Of particular interest to the
design conscious retailer will be the very latest EPOS terminal
from NCR. The XR7 offers the sleek high-tech look of a tablet
to meet with new store design demands, combined with the
retail-hardened long life and best in class performance
retailers expect from an NCR product. Coupled with printers
and cash drawers in a stylish black to complement the new
terminal, the XR7 offers
an exciting new look for
retail outlets.
T. +44 (0)1895 203 124
www.spcint.com
Twitter: spcint
signs & graphics
focus on:
Clear, concise, eye-catching signs and graphics can help retailers stand out and promote offers both in-store and in their windows. From window vinyl to new neon alternatives, this month we bring you a mix of solutions to help brands make their mark and get the message across.
SIGNS + GRAPHICS
Precision ledUnibox Retail’s Neonist is a modern alternative to the neon sign. Designs can
be translated more accurately with CNC precision and Neonist utilises reliable,
energy efficient, long-life LED lighting. Neonist is becoming a popular product and
has recently been used to create bespoke illuminated signage installations in
fashionable bakeries, Gail’s and Pinkmans.
www.uniboxretail.co.uk
Stand out from the crowdGraphica Display now prints and installs
many varied forms of window films,
including UV-printed optically clear vinyls.
Using a technique where it sandwiches
white between layers of colour, this process
offers a more vivid and effective solution to
printing on clear films. The company offers
a permanent or removable media and this
can be installed anywhere in the UK or
abroad using its in-house install teams.
www.graphicadisplay.co.uk
Better connectedStylographics recently refitted Vodafone’s
flagship in Westfield White City, designing
large-scale signage, lightbox graphics and
POS throughout the store. The main aim of
the re-fit was to bring two existing store units
together to create a larger flagship store
that would create a sense of 3D theatre
and mirror the success and luxury of the
Vodafone brand. Stylographics was able to
use the store’s large scale to create stand
out graphics and displays, the most notable
being the large London cityscapes that
can be seen from outside the store and
the vibrant hanging signage above the
Top 10 Table.
www.stylographics.co.uk
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signs & graphics
Big and boldMX Display has produced and installed extra large wall graphics and displays
as part of a new ambient graphics scheme that dramatically transformed the
feel of The Mall Luton shopping centre. Designed by Simon Cohen of Simon
Inc, the bold and bright designs feature elements that are relevant to the
surrounding area such as the hats and flamingos, proving popular with the
locals. From a production and installation point of view it was a great opportunity
for the MX Display team to print and install cut vinyl to such vast internal walls.
Other elements of the project included custom printed wallpapers, bespoke
wayfinding solutions, Contravision, light boxes, fret cut dibond, laser cut acrylics,
floor graphics and printed manifestations.
www.mxdisplay.co.uk
Sign of the timesThe Sign Group offers
a modern arrival to the
neon stage in the form
of NeonPlus, featuring
LED-driven technology
at its heart. NeonPlus
comprises novel machined
assemblies and cleverly
designed and deployed
LEDs to illuminate those
assemblies from within. It
is technically capable of
competing with neon as
a means of illuminating
channel letters and also
does a very good job in the
role conventional neon fills
in the raw state.
www.thesigngroup.co.uk
Festive cheerW&Co Displays and Signs fitted out the new
Flutterbyes pop-up at Bluewater in time for
Christmas, where temporary signage and
graphics were installed to create a big
impact for low-cost and short-term use. The
main fascia sign was manufactured from
printed self-adhesive textured wallpaper
and was a huge 8.5m wide by 1.5m high.
The material was specifically chosen so that
it wouldn’t damage the paintwork when
it was removed. The same self-adhesive
material was applied to the external panels
on the side of the store, while cut vinyl
Christmas slogans were applied throughout
the interior. Subtle snowflake-shaped
window manifestations were produced from
cut frosted vinyl and applied to the glass to
complement the range of products in the
window as well as the fascia signage.
www.w-co.co.uk
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Directory
62
Retail Supplier Directory, find the specialist retail products and services you are looking for from leading suppliers around the world.
Visit the Retail Focus online directory
at www.retail-focus.co.uk to discover a
comprehensive list of the UK’s leading
retail suppliers. Each listing contains in-
depth company information together with
inspirational images, video footage and
informative press material. You can also
link through to company websites and
connect with suppliers through Twitter and
Facebook.
The Retail Supplier Directory is divided into
a number of categories, such as design
agencies, point-of-purchase, lighting,
props and surfaces, to make the site easy
to navigate.
To feature in the online directory, contact
Terry Clark on 0845 6807405
or email [email protected]
DirectoryDirectory
Retail Supplier Directory
Directory
63
Aluminium Fittings
Specialist Stockist of Aluminium Extrusions and Mild Steel Fittings for the shopfitting industry.
Extensive stock held of: *Slotted uprights*Aluminium slatwall*Perimeter Sections*Corner sections*Design and bespoke service.
DirectoryDirectory
T: 01273 582241 E: [email protected]: www.d-i-a.netS. www.twitter.com/DesignsinAlumin
Aluminium Fittings
MicroSlat is a strong versatile 25mm fine pitched aluminium slatwall system. With a bespoke range of components it can be used to build unique and interesting displays or add value to existing designs.
T. 01325 351 276E. [email protected]. www.microslat.comS. www.twitter.com/MicroSlat
Aluminium Fittings
T: 0 01422 310767E: [email protected]: www.wbelland.com
Bespoke Display
Axis design, develop, manufacture and install bespoke retail display solutions. We’ve worked with the biggest names on the high street, but approach every project in the same way, with the maximum thought for your brand, products and sales environment.
T, 020 3260 3888E. [email protected]/retailS. www.twitter.com/AxisEuropePlc
Bespoke Display
Bespoke Display
Bespoke Display
KSF provides retail merchandising display solutions to retailers, brands and trade customers from CONCEPT to COMPLETION via our global supply chain (China/UK/East EU) to deliver LOWER total cost of ownership. YOU’VE TRIED THE REST; NOW PUT US TO THE TEST.
T: +44 (0)8450 944 699E: [email protected]: www.ksf-global.comS: www.twitter.com/KSFGlobal
Bespoke Display
Bespoke Display
Spur Creative Workshop deliver unique visual merchandising solutions for retail brands. Boasting a wealth of experience in high quality prop making we create display concepts for window staging, POS and brand awareness campaigns.
T 01892 890608E: [email protected] www.spurcreative.co.ukS: www.twitter.com/ spur_creative
Brochure Holders
Design Consultancies
H Squared Limited are display specialists in creating brand presence at the point of purchase. Through a holistic approach to the development of display... strategic led creative design and cost effective manufacture, supply and installation, H Squared are able to offer clients an experience to nurture an idea as well as the capability to realise and deliver these ideas.
T: 01530 814200E: [email protected]: www.hsquaredltd.co.ukS: www.twitter.com/HSquaredLtd
Design Consultancies
IGNITION is an independent creative companyOur multi-disciplined team work together to deliver exceptional retail and commercial environments, global exhibitions and brands.
T, +44 (0) 1179 725168E. [email protected]. www.ignitiondg.com
Design Consultancies
We are TWO Visual, the retail agency specialising in visual merchandising. Led by brand directors Jeanette Cheetham and Brendan Gordon we provide everything retailers need to make their brands visually dynamic, whilst improving team and commercial performance.
T, +44 (0) 1858 414275E. [email protected]. www. twovisual.co.ukS. www.twitter.com/TWO_Visual
Display
Original suppliers of display fabrics, textiles, PVC and polycarbonates for retail displays and exhibition stands since 1934Backgrounds have been our background since backgrounds began and B Brown have more than 400 in stock.
T, 08705 340 340E. [email protected]. www.bbrown.co.ukS. www.twitter.com/luvbbrown
No.1 Advertising Balloon Service:• Printed Latex and Foil Balloons• Helium Gas delivery and collection• Flags, Bunting and Banners• Promotional Sashes and T-shirts• Multi-store distribution nationwide
T, 01494 774376 E. [email protected] W. www.b-loony.com
Balloons & Bunting
arken are a UK design and manufacturing facility creating bespoke poster display solutions. As well as our bespoke offer, we provide off the shelf products such as poster frames, light boxes, poster hanging systems, pavement signs, forecourt signs, all available in a range of colours and sizes.
T: +44 (0)1638 565656E: [email protected]: www.arken-pop.com
Walker Bros (Elland) Ltd is an Engineering Manufacturing company specialising in sheet metalwork and plastic fabrication. We supply precision metal and plastic products, components and light fabrications to a broad range of industries and markets throughout the UK and Europe.
T: 0 01422 310767E: [email protected]: www.wbelland.com
Walker Bros (Elland) Ltd is an Engineering Manufacturing company specialising in sheet metalwork and plastic fabrication. We supply precision metal and plastic products, components and light fabrications to a broad range of industries and markets throughout the UK and Europe.
Air Control & Development Ltd are Daikin, Mitsubishi and Toshiba accredited contractors, specialising in providing quality air conditioning, ventilation and overdoor heater installations, service & maintenance within the retail sector.
T 01922 455523E: [email protected]: www.aircontrol.co.ukS: www.twitter.com/AirControl123
Climate Control
Hello Flamingo is a creative company for the retail and event sector, specialising in window displays, in store solution, POP ups, project management, design, manufacture and installation for bespoke projects at our fully equipped manufacturing workshop.
T: 01273 585768E: [email protected]: www.helloflamingo.co.ukS. www.twitter.com/helloflamingo1
Brochure Holders International Limited is part of the global Taymar group recognised as a leading manufacturer of premium quality injection moulded leaflet holders and display solutions. Committed to on-going product development the Taymar group offers one of the world’s largest collections of ‘clear view’ wall, floor and counter standing brochure displays.
T: +44 (0)1473 229250E: [email protected]: www.brochureholders.com
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64
Display
Are you looking to increase your product sales, re-brand or launch a new product? If you’re not already talking to us, you should. Our group offer an unprecedented level of experience coupled with a comprehensive range of products and services. Our aim is to make your products sell and your service the best on the market.
T: +44(0)113 265 0093E: [email protected] W: www.concept-data.comS. www.twitter.com/GDProjects
GDP display, manufactures, delivers and installs world-class retail environments, store fixtures, displays and visual merchandising equipment. GDP is truly Global, through its activities in many parts of the world. We have supplied high-end displays and furniture to successful retail brands throughout Europe, North America, South Africa and South East Asia.
T: +44 (0)1582 433 771E: [email protected]: www.gdprojects.euS. www.twitter.com/GDProjects
Display
Display
Impulse POP specialises in Point of Purchase display systems for the Retail sector.We offer many years of experience in all aspects of retail design, with in house manufacture - including quick turnaround prototypes, or overseas manufacture, delivery, installation and retail merchandising.
T, 01767 682756E. [email protected]. www.twitter.com/impulsepop
Display
Display
Spur Creative Workshop deliver unique visual merchandising solutions for retail brands. Boasting a wealth of experience in high quality prop making we create display concepts for window staging, POS and brand awareness campaigns.
T 01892 890608E: [email protected] www.spurcreative.co.ukS: www.twitter.com/ spur_creative
Display
Display
We create bespoke tailored solutions for retail, interiors, exhibitions, museums and 3D and we know one size does not fit all. Our teams are always ready for the challenges, big or small.
T: 01923 800666 E: [email protected]: www.stylographics.comS. www.twitter.com/hellostylo
Display
Display - Digital
Crystal Display Systems is already a leading UK designer, distributor and value added reseller of flat panel display solutions. We have a vast array of media players, interactive displays, videowalls and shelf edge displays. Our knowledge and expertise has also led to us being one of the European leaders in transparent LCD.
T: +44 (0) 1634 292 025E: [email protected]: www.crystal-display.comS. www.twitter.com/CrystalDisplays
We provide total end to end solutions encompassing all aspects of designing, implementing, managing and supporting multi-faceted marketing technology concepts and Digital Screen Media networks.
T, +44 (0)845 481 8020E. [email protected]. www.twitter.com/ScreenMediaTech
Offering an extensive range of EPOS hardware from world class suppliers such as Star Micronics, Honeywell and Posiflex, DED offer the complete EPOS hardware solution alongside a unique rewritable loyalty system.
T: 01797 320636E: [email protected]: www.ded.co.uk
S: www.twitter.com/dedltd
Display - Digital
EPOS
Finishes
Armourcoat is the world’s foremost supplier of polished plasters, sculptural effects and innovative surface finishes.
T. +44 (0)1732 460 668E. [email protected]. www.armourcoat.comS. www.twitter.com/Armourcoat
Furniture
Spur Creative Workshop deliver unique visual merchandising solutions for retail brands. Boasting a wealth of experience in high quality prop making we create display concepts for window staging, POS and brand awareness campaigns.
T 01892 890608E: [email protected] www.spurcreative.co.ukS: www.twitter.com/ spur_creative
We create bespoke tailored solutions for retail, interiors, exhibitions, museums and 3D and we know one size does not fit all. Our teams are always ready for the challenges, big or small.
T: 01923 800666E: [email protected]: www.stylographics.comS. www.twitter.com/hellostylo
Furniture
Graphics
Graphica Display print, produce and install retail graphics including till point graphics, window graphics, LED lightboxes, cut & printed vinyl and much more. Nationwide & Euorpean delivery and installation.
T: 0845 3730073E: [email protected]:www.graphicadisplay.co.ukS. www.twitter.com/graphicatweet
Graphics
We create bespoke tailored solutions for retail, interiors, exhibitions, museums and 3D and we know one size does not fit all. Our teams are always ready for the challenges, big or small.
T: 01923 800666 E: [email protected]
W: www.stylographics.comS. www.twitter.com/hellostylo
We are IPOS. A creative design agency whose extensive and impressive client list speaks volumes for the professional services we offer. We design, produce and install all aspects of our client’s POS. From in-store graphics, window vinyls and 3D bespoke window displays to full multi location campaign roll outs.
T: 0161 477 8501E: [email protected]: www.ipos-design.co.ukS. www.twitter.com/iposdesign
Internationally acclaimed, award winning unique magnetic wall system offers instant flexibility & creative choice to architects, interiors & store designers.Since launching the magnIQ system in 2006 the response has been quite phenomenal. To date the system has won 13 prestigious awards and is now internationally recognised justifying the many years Rare Basic spent on research and development.
T +44 (0)20 8348 9888 E: [email protected] W: www.rarebasic.comS: www.twitter.com/rarebasic
Woodwood Group –Tx Frame UK are a specialist in tension fabric display systems and LED light boxes. We are able to deliver the highest quality service with a friendly but professional approach to ensure you receive the spectacular results you deserve.
T, 01376 295 016E. [email protected] W. www.txframe.co.uk
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Interactive Displays
Crystal Display Systems is already a leading UK designer, distributor and value added reseller of flat panel display solutions. We have a vast array of media players, interactive displays, videowalls and shelf edge displays. Our knowledge and expertise has also led to us being one of the European leaders in transparent LCD.
T: +44 (0) 1634 292 025E: [email protected]: www.crystal-display.comS. www.twitter.com/CrystalDisplays
Lighting
Literature Display Solutions
Maintenance
Permanent POS
Custom made, 20mm deep LED Edge lit ‘Diamond’ light boxes, and 8mm deep ‘Garnet’ light panels for retail display, signage and advertising.
T: 0333 123 0345E: [email protected] www.artillus.comWeb: www.ways2display.com
POP/POS
POP/POS
POP/POS
SlatwallPOP/POS
POP UP
Retail Consultancy
Slatwall
VM
VM - Training & Tools
From small, lightweight point-of-sale display turntables for short term use, to larger turntables designed for durability and reliability over many years, Movetech UK has a turntable to meet your needs.
T: 01204 537680E: [email protected]:www.movetechuk.comS. www.twitter.com/movetechuk
LED Solutions are a specialist LED lighting supplier who can offer you a wide variety of bespoke lighting solutions for the sign, shop fitting and display industries.
T: 0116 262 5933E: [email protected]: www.ledsolutions.co.ukS. www.twitter.com/ LEDSolutionsUK
POP/POS
MTFX Winter Effects artificial display snow range includes all you need to give your displays the crispness of a winter setting or the chill of a frosty Christmas.
T: 01452 729903E: [email protected]: www.mtfx.com
MicroSlat is a strong versatile 25mm fine pitched aluminium slatwall system. With a bespoke range of components it can be used to build unique and interesting displays or add value to existing designs.
T. 01325 351 276E. [email protected]. www.microslat.comS. www.twitter.com/MicroSlat
We are a global retail agency. Visual Thinking develops strategy, skills, hearts and minds to deliver retail excellence and transform brand performance.
T, +44 (0) 1788 543 331E. [email protected] W. www.visualthinking.co.uk S. www.twitter.com/shoptactics
We specialise in Point of Sale (POS) and Point of Purchase (POP). We design, manufacture and fit retail fixtures and store displays and we’re good at it. For over 55 years Axiom has been designing and producing exciting and innovative retail displays for well known brands and retail groups.
T: +44 (0)161 681 1371 E: [email protected]: www.axiom-displays.co.uk
Specialist Stockist of Aluminium Extrusions and Mild Steel Fittings for the shopfitting industry.
Extensive stock held of: *Slotted uprights*Aluminium slatwall*Perimeter Sections*Corner sections*Design and bespoke service.
T: 01273 582241 E: [email protected]: www.d-i-a.netS. www.twitter.com/DesignsinAlumin
T: 01482 345067E: [email protected] W: www.jcrpos.co.ukS. @JCR_POS
> In house design and manufacture of permanent displays> Powder coated steel, stainless steel, plastics and print used in any combination> Rapid prototyping and batch manufacture> Confidentiality assured> Let us help you improve your product sales`Find out why our customers keep returning for more………
T: 01482 345067E: [email protected] W: www.jcrpos.co.ukS. @JCR_POS
> In house design and manufacture of permanent displays> Powder coated steel, stainless steel, plastics and print used in any combination> Rapid prototyping and batch manufacture> Confidentiality assured> Let us help you improve your product sales`Find out why our customers keep returning for more………
Brochure Holders International Limited is part of the global Taymar group recognised as a leading manufacturer of premium quality injection moulded leaflet holders and display solutions. Committed to on-going product development the Taymar group offers one of the world’s largest collections of ‘clear view’ wall, floor and counter standing brochure displays.
T: +44 (0)1473 229250E: [email protected]: www.brochureholders.com
We are IPOS. A creative design agency whose extensive and impressive client list speaks volumes for the professional services we offer. We design, produce and install all aspects of our client’s POS. From in-store graphics, window vinyls and 3D bespoke window displays to full multi location campaign roll outs.
T: 0161 477 8501E: [email protected]: www.ipos-design.co.ukS. www.twitter.com/iposdesign
Air Control & Development Ltd are Daikin, Mitsubishi and Toshiba accredited contractors, specialising in providing quality air conditioning, ventilation and overdoor heater installations, service & maintenance within the retail sector.
T 01922 455523E: [email protected]: www.aircontrol.co.ukS: www.twitter.com/AirControl123
We are a global retail agency. Visual Thinking develops strategy, skills, hearts and minds to deliver retail excellence and transform brand performance.
T, +44 (0) 1788 543 331E. [email protected] W. www.visualthinking.co.uk S. www.twitter.com/shoptactics
Hello Flamingo is a creative company for the retail and event sector, specialising in window displays, in store solution, POP ups, project management, design, manufacture and installation for bespoke projects at our fully equipped manufacturing workshop.
T: 01273 585768E: [email protected]: www.helloflamingo.co.ukS. www.twitter.com/helloflamingo1
Q & A
66
It all started with a sales assistant role at French Connection. Now,
having worked as part of the visual merchandising teams at
Fred Perry, Jack Wills and Topman, Tim Nash is going it alone with
his new creative retail and visual merchandising consultancy,
Let’s Create Things.
RF. What inspired you to follow a career in visual merchandising?
TN. It may be a cliché but I was in the right place at the right
time. After leaving University I got a job as a sales assistant in
French Connection in Long Acre, London. I really wasn’t aware
of visual merchandising but working in the flagship store
there was a lot of VM attention and I began to help out the
head office team before and after my shifts. The opportunity
to inspire customers and be creative everyday was incredible
and hugely rewarding.
RF. You have worked for the likes of Jack Wills, Topman and Fred
Perry. What motivated you to set up your own consultancy?
TN. It had always been a career goal of mine and recent
circumstances presented an opportunity to go for it. I love what
I do, and to be able to work for myself and collaborate with
incredibly talented and dedicated industry peers and brands
every day is very fulfilling. The initial response to flying solo has
been overwhelming and I am really looking forward to what
2016 brings.
RF. How has the role of the visual merchandiser changed during
your career?
TN. Unfortunately, today I think the role of the VM in some
organisations has become very corporate and calculated.
For me, and how I was trained, visual merchandisers should
be encouraged to push the boundaries, exciting the consumer
and delivering memorable customer journeys without too
much fear of commercial failure. If it doesn’t work, it can
always be changed.
RF. Your work has been nominated for many awards over the
years. What makes a ‘winning’ window display?
TN. Being brave, bold and ballsy. If it’s too easy or its been done
before then don’t do it!
RF. How important is it for retailers to collaborate with artists and
designers on their displays?
TN. Very! Especially up-and-coming ones. Artists and designers
bring energy and creativity to any project and a refreshing
break from the norm. I have been lucky enough to work with
people such as Gary Card creating paper mache swim short
wearing mannequins and Johnny Ace painting huge murals of
the glamour of Southend.
RF. What’s been your most challenging and/or rewarding project
to date?
TN. Christmas is always challenging and rewarding in equal
measure. No matter how early you start preparing, elements
are still being finalised right to the wire. This year was no
different, trying to secure 50,000 baubles and 500 trees
in October.
RF. Which store windows do you admire?
TN. There is no denying how good the teams at Selfridges, Liberty
and Harrods are. They never fail to deliver amazing windows.
Topman / Topshop 214 will always be close to my heart; unless
you work there you don’t realise how difficult these windows
are. I love being surprised by the underdog and ensure I am
always out and about seeing what is new. I have been super
impressed with Debenhams of late, the refurbished Oxford
Street store has been looking incredible.
RF. What VM trends do you see emerging in 2016?
TN. I think we are going to see more technology use in 2016. It has
been on the cusp for a while but has been quite difficult to
deliver in a window display. However, as the guys from Topman
showed with their 3D mapping projection this Christmas, it is
not impossible.
RF. What are you working on at the moment?
TN. Lots! Everything from print to props and anything in between.
Aside from projects it has been a rather busy few months
behind the scenes at Let’s Create Things getting the website
live, a shiny logo and all set in the social-sphere.
.co.uk
