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Convenience StoresAlexandra Niedzwiecki, Robin McAfee, Tianni Wu & Jiani Qin

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Composite of Competitors

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Target Market

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Branding Signals: Brick & Mortar Stores

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Branding Signals: Brick & Mortar Stores

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Branding signals: Websites

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Branding Signals: Printed Material

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Floor Plan Functional Analysis Chevron plan allows easy movement; less accommodating for specific displays

Not much floor space between fixtures; wasted space at cash wrap & ice cream station

Location of registers disturbs the flow of traffic

Ambient lighting with fluorescent bulbs

Serves purpose of lighting up entire store, but is harsh and non-welcoming

No restrooms

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ADA & Universal Design: Exterior

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ADA & Universal Design: Interior

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Signage Functional Analysis

Large san serif font & contrasting colors make signage visible

Negative space and the use of clean lines; not very creative

Both companies have an identifiable brand image that is clear to read, because of its simplicity

UDF lacks good informational signage on their displays; The prices & product names are in a small font that is difficult to read

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Webpage Functional Analysis

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Printed Material Functional Analysis

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New Store Design

Profile

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Composite of New StoreProfile

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Target CustomerProfile

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Brand Image Board

Aesthetic

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Branding Signals: Materials & Color Scheme

Aesthetic

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Branding Signals: Fixtures

Aesthetic

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Branding Signals: Web & Print Material

Aesthetic

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Aesthetic

Area of New Store Design

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Specific Display

Aesthetic

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Floor Plan Functional Analysis

Functional

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ADA & Universal Design Analysis

Functional

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Signage Functional Analysis

Functional

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Webpage Functional Analysis

Functional

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Printed Material Functional Analysis

Functional

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