Retail Crime Reduced To Zero McDonald’s Heightens Security...

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If an intruder breaks in to steal stock or a robber attempts to grab cash, the system is activated and the offender is sprayed with a fine mist that stays on the skin for up to two weeks and glows blue under an ultraviolet light. The spray has been integrated into existing security systems at selected McDonald’s restaurants in New South Wales, Australia. Jackie McArthur, Chief Restaurant Support Officer, McDonald’s Australia said: “The SelectaDNA Spray System represents the very latest in security technology and has already proved to be a very effective deterrent in overseas markets.” McDonald’s restaurants in the Netherlands, as well as retail outlets, petrol stations and jewellery stores in the UK, have all seen a significant reduction in robberies thanks to the new spray system. Andrew Knights, Managing Director of Selectamark, said: “Activation of the system is not the goal, but rather to make would-be criminals think twice. However, if an offender was sprayed with the forensic mist, and the case went to trial, there is a 100% conviction rate.” McDonald’s Heightens Security With DNA Spray Restaurant chain McDonalds has installed a new, hi-tech security system that will douse fleeing robbers with an invisible, synthetic DNA solution. Designed as a deterrent to burglary, the SelectaDNA Spray System contains a forensic solution unique to each location. SelectaDNA is a registered trademark of: For more information visit or contact Result: In-store security strengthened, customers and staff protected. James Brown, Sales Director of Selectamark, said: “In these difficult trading times, our SelectaDNA spray products give shopkeepers and retailers in vulnerable areas added protection and peace of mind. If the worst should happen and a burglar enters the premises by force, they will be sprayed with the DNA which links them instantly to the crime scene. “However, as SelectaDNA is a highly effective deterrent it is extremely likely that any offender would flee without reward as soon as they are sprayed. The DNA fear-factor among criminals is very high.” Retail Crime Reduced To Zero A leading high street pharmacy chain has successfully protected valuable stock for more than six months following the installation of a SelectaDNA Spray System at one of its branches in Glasgow. The shop had previously been broken into six times in one month, sustaining damage on each occasion. Since the installation of the spray system, which emits a burst of forensic DNA solution on activation, there have been ZERO break-ins reported. Robbery Protection from SelectaDNA Result: Stock protected and no break-ins for more than 6 months. Case Studies prove effectiveness www.selectadna.co.za [email protected]

Transcript of Retail Crime Reduced To Zero McDonald’s Heightens Security...

Page 1: Retail Crime Reduced To Zero McDonald’s Heightens Security ...files.constantcontact.com/39b72c5e001/35eb0aa5-91b0-4160-ae96-… · trial, there is a 100% conviction rate.” McDonald’s

If an intruder breaks in to steal stock or a robber attempts to grab cash, the system is activated and the offender is sprayed with a fine mist that stays on the skin for up to two weeks and glows blue under an ultraviolet light.

The spray has been integrated into existing security systems at selected McDonald’s restaurants in New South Wales, Australia.

Jackie McArthur, Chief Restaurant Support Officer, McDonald’s Australia said: “The SelectaDNA Spray System represents the very latest in security technology and has already proved to be a very effective deterrent in overseas markets.” McDonald’s restaurants in the Netherlands, as well as retail outlets, petrol stations and jewellery stores in the UK, have all seen a significant reduction in robberies thanks to the new spray system.

Andrew Knights, Managing Director of Selectamark, said: “Activation of the system is not the goal, but rather to make would-be criminals think twice. However, if an offender was sprayed with the forensic mist, and the case went to trial, there is a 100% conviction rate.”

McDonald’s Heightens Security With DNA SprayRestaurant chain McDonalds has installed a new, hi-tech security system that will douse fleeing robbers with an invisible, synthetic DNA solution. Designed as a deterrent to burglary, the SelectaDNA Spray System contains a forensic solution unique to each location.

SelectaDNA is a registered trademark of:

For more information visit or contact

Result:In-store security strengthened, customers and staff protected.

James Brown, Sales Director of Selectamark, said: “In these difficult trading times, our SelectaDNA spray products give shopkeepers and retailers in vulnerable areas added protection and peace of mind. If the worst should happen and a burglar enters the premises by force, they will be sprayed with the DNA which links them instantly to the crime scene. “However, as SelectaDNA is a highly effective deterrent it is extremely likely that any offender would flee without reward as soon as they are sprayed. The DNA fear-factor among criminals is very high.”

Retail Crime Reduced To ZeroA leading high street pharmacy chain has successfully protected valuable stock for more than six months following the installation of a SelectaDNA Spray System at one of its branches in Glasgow. The shop had previously been broken into six times in one month, sustaining damage on each occasion. Since the installation of the spray system, which emits a burst of forensic DNA solution on activation, there have been ZERO break-ins reported.

Robbery Protection from SelectaDNA

Result:Stock protected and no break-ins for more than 6 months.

Case Studies prove effectiveness

www.selectadna.co.za [email protected]

Page 2: Retail Crime Reduced To Zero McDonald’s Heightens Security ...files.constantcontact.com/39b72c5e001/35eb0aa5-91b0-4160-ae96-… · trial, there is a 100% conviction rate.” McDonald’s

BNZ display high visibility warning stickers in branches alerting potential robbers that the premises are protected by SelectaDNA. The deterrent aspect was a particularly strong feature for the bank when considering the safety of its staff and customers. Prior to installation, BNZ conducted its own research into the potential risk exposure of using SelectaDNA Spray, including privacy and occupational safety and health considerations. Owen Loeffellechner, BNZ National Manager, Fraud and Security, said: “We feel very comfortable after profiling this aspect of the spray that this is a safe and diligent solution.”He added: “We need to get in front of the crime process and there is nothing in New Zealand which is anywhere near as innovative or provides the same level of deterrence against burglary and theft as SelectaDNA. We’re committed on a large scale.”

Deploying the units nationwide has been a major undertaking for the bank, but SelectaDNA is proving to be a cost-effective model for large scale operations, not just in the initial set-up, but in the ongoing servicing and management of the units.

Andy McDowall from Chubb Northern Ireland, whose company installed the spray system together with their own security locks, said:

“The jewellery stores are on a busy high street and stock high quality diamonds and custom-made jewellery.

“The fact that there have been no break-ins or attempted break-ins since the systems have been in place is excellent news for the owner.”

Turning The Banking World Blue No Reward For Smash & Grab Raiders

All 181 branches of the Bank of New Zealand (BNZ) have been fitted with the SelectaDNA Spray System and since the installation programme there have been no robberies at BNZ to date. BNZ is the first business in New Zealand to use the system after it required adaptable, non-intrusive security that would suit varied branch formats.

Independent jewellery stores in Belfast city centre are being protected from break-ins and smash and grab raids by the SelectaDNA Spray System.The spray can be integrated into an existing shop alarm system or run stand-alone with its own panic button. Warning signs and window stickers are supplied to alert potential criminals that the system is in use and to dissuade them from targeting the protected premises.

Result:No robberies in any BNZ branch since installation of spray units.

SelectaDNA products

DNA Property Marking KitsSelectaDNA Property marking kits are available in a variety of sizes from a 50 item to a 1,000 item kit.

SelectaDNA SprayAn intruder identification system that can be integrated into an existing security system or installed as a standalone device.

SelectaDNA GreaseA transferable DNA product for use to protect metal items

Detection EquipmentA range of UV lights and Microscopes to assist in the detection and Identification process.

Result:No break-ins or attempted break-ins since Spray System introduced.

For more information visit or contact www.selectadna.co.za [email protected]