Retail Advisory Committee
description
Transcript of Retail Advisory Committee
Retail Advisory Committee
Data Presentation (Expanded)September 29, 2010
This is a starting point only
What’s Here:Core species – pork, beef, chickenLess detail for beef and chickenMore detail for pork at specific levelsNo featuring data
What’s Missing? What’s Overkill?We need your thoughts and input on where to go
from here and what would help you most.
Data Parameters
Data provided by the Meat Solutions VMMEAT®
system sourced from FreshLook Marketing scanner data
FreshLook Data:Represents approximately 68% of the ACVAll of U.S. and 8 standard regions (based on U.S. Census)Based heavily on chains with no independent grocers (fewer than 11 stores)Excludes supercenters, club stores, commissaries, and natural food stores
Additional Data NotesSegments Included
Fresh Meat includes all beef, pork and chickenChicken includes broilers and roasters, but no game birdsChops includes both bone-in and bonelessRibs includes all pork ribs, spareribs and back ribsRoasts includes entire roast data section and all subprimals except loin. Note that tenderloin is included; will be separated in subsequent presentationsWhole/Half Loins includes whole and half, wholesale cut and sub-primal top loinNo IRI fixed weight in this slide set so limited amount of value added or dinner sausage
VolumePercentage Change vs Year Ago
0.7%0.2%
-6.0%
-4.0%
-2.0%
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
Q1 '08 Q2 '08 Q3 '08 Q4 '08 Q1 '09 Q2 '09 Q3 '09 Q4 '09 Q1 '10 Q2 '10 July 2010
Total Fresh Meat Pork*
-5.7%
-15.0%
-10.0%
-5.0%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
Q1 '08 Q2 '08 Q3 '08 Q4 '08 Q1 '09 Q2 '09 Q3 '09 Q4 '09 Q1 '10 Q2 '10 July 2010
VolumePercentage Change vs Year Ago
-5.7%
-10.2%
-15.0%
-10.0%
-5.0%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
Q1 '08 Q2 '08 Q3 '08 Q4 '08 Q1 '09 Q2 '09 Q3 '09 Q4 '09 Q1 '10 Q2 '10 July 2010
Total Fresh Meat Pork
VolumePercentage Change vs Year Ago
-5.7%
-10.2%
-5.0%
-2.9%
-15.0%
-10.0%
-5.0%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
Q1 '08 Q2 '08 Q3 '08 Q4 '08 Q1 '09 Q2 '09 Q3 '09 Q4 '09 Q1 '10 Q2 '10 July 2010
Total Fresh Meat Pork Beef Chicken
Dollar SalesPercentage Change vs Year Ago
0.7%0.2%
-6.0%
-4.0%
-2.0%
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
Q1 '08 Q2 '08 Q3 '08 Q4 '08 Q1 '09 Q2 '09 Q3 '09 Q4 '09 Q1 '10 Q2 '10 July 2010
Total Fresh Meat Pork*
Provided by the Meat Solutions VMMEAT ® system sourced from FreshLook Marketing scanner data
0.7%
-15.0%
-10.0%
-5.0%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
Q1 '08 Q2 '08 Q3 '08 Q4 '08 Q1 '09 Q2 '09 Q3 '09 Q4 '09 Q1 '10 Q2 '10 July 2010
Dollar SalesPercentage Change vs Year Ago
0.7%-0.6%
-15.0%
-10.0%
-5.0%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
Q1 '08 Q2 '08 Q3 '08 Q4 '08 Q1 '09 Q2 '09 Q3 '09 Q4 '09 Q1 '10 Q2 '10 July 2010
Total Fresh Meat Pork
Dollar SalesPercentage Change vs Year Ago
0.7%-0.6%
0.9%1.7%
-15.0%
-10.0%
-5.0%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
Q1 '08 Q2 '08 Q3 '08 Q4 '08 Q1 '09 Q2 '09 Q3 '09 Q4 '09 Q1 '10 Q2 '10 July 2010
Total Fresh Meat Pork Beef Chicken
Average Price
$2.96
$2.71
$3.80
$2.03
$-
$0.50
$1.00
$1.50
$2.00
$2.50
$3.00
$3.50
$4.00
Q1 '09 Q2 '09 Q3 '09 Q4 '09 Q1 '10 Q2 '10 July 2010
Total Meat Pork Beef Chicken
Q1 '09 Q2 '09 Q3 '09 Q4 '09 Q1 '10 Q2 '10 July 2010
Dollar Sales
Volume
Q1 '09 Q2 '09 Q3 '09 Q4 '09 Q1 '10 Q2 '10 July 2010
Dollar Sales
Volume
Beef CategoryPercentage Change vs Year Ago
Steaks Roasts
Grinds
7.5%
0.8%
13.9%
4.2%
-2.5%-5.0% -5.2%
6.2%
-1.2%
4.2%
-1.9%-5.3%
-0.2%
0.2%
Q1 '09 Q2 '09 Q3 '09 Q4 '09 Q1 '10 Q2 '10 July 2010
Dollar Sales
Volume
6.4%8.7%
5.4%9.5%
5.2%
-8.6% -9.4%
5.4%
10.8%
-1.1%
0.7% 2.0%
-3.5% -2.3%
7.5%
3.1%
12.0%
6.5%
1.8%
-3.2% -4.8%
12.6%
4.9%3.1%
-4.1%-5.0%
-0.1%
1.1%
Q1 '09 Q2 '09 Q3 '09 Q4 '09 Q1 '10 Q2 '10 July 2010
Dollar Sales
Volume
Q1 '09 Q2 '09 Q3 '09 Q4 '09 Q1 '10 Q2 '10 July 2010
Dollar Sales
Volume
Q1 '09 Q2 '09 Q3 '09 Q4 '09 Q1 '10 Q2 '10 July 2010
Dollar Sales
Volume
Chicken CategoryPercentage Change vs Year Ago
Breast Meat Other Parts
Whole Birds
12.0%
4.9%7.6%
1.7%
-3.6% -2.5%-0.6%
6.9%
0.0%-0.1% -1.9%
-5.2%
-0.2%
2.0%
9.5%
2.9%
11.7%
7.0%9.9%
5.5%
0.0%
11.7%
5.3% 6.5%4.1%
6.4% 6.5%4.7%
9.9%
-1.4%
16.0%
3.0%
-2.9% -3.5%
-15.3%
10.6%
2.4%4.2%
-6.4%-2.5%
-5.4%
-12.1%
Fresh Pork – major segmentsVolume (Millions)
166.5
107.2
86.6
35.4
22.9
155.5
148.5
68.2
27.5
23.5
169.1
151.9
72.9
30.1
24.9
156.6
86.4
111.3
39.5
21.3
167.0
106.0
88.6
32.4
22.1
152.8
140.7
63.5
23.8
22.6
Q1 '09 Q2 '09 Q3 '09 Q4 '09 Q1 '10 Q2 '10
Chops Ribs Roasts Whole / Half Loins Steaks
Q1 '09 Q2 '09 Q3 '09 Q4 '09 Q1 '10 Q2 '10 July 2010Q1 '09 Q2 '09 Q3 '09 Q4 '09 Q1 '10 Q2 '10 July 2010
Q1 '09 Q2 '09 Q3 '09 Q4 '09 Q1 '10 Q2 '10 July 2010 Q1 '09 Q2 '09 Q3 '09 Q4 '09 Q1 '10 Q2 '10 July 2010
Fresh Pork – major segmentsVolume - Percentage Change vs Year Ago
Chops
7.3%
-1.7%-3.6%
10.8%5.4%
0.3%
-7.5%
Ribs 24.4%
-5.2%
8.8%
19.5%
11.6%
-1.1%
-10.1%
Roasts
8.6%
-6.9%
-0.2%
21.2%18.8%
2.3%
-11.1%
Whole & Half Loins 32.7%
-13.2%
8.0%
18.1%
31.4%
-8.4% -6.2%
Fresh Pork – major segmentsDollar Sales (Millions)
$491.7
$245.8
$193.8
$81.0
$49.9
$449.7
$348.9
$153.0
$64.9
$51.5
$475.1
$344.4
$158.0
$68.7
$52.8
$428.4
$193.7
$207.0
$81.7
$44.2
$467.6
$243.4
$192.7
$71.7
$48.1
$461.7
$352.5
$155.8
$58.9
$53.4
Q1 '09 Q2 '09 Q3 '09 Q4 '09 Q1 '10 Q2 '10
Chops Ribs Roasts Whole / Half Loins Steaks
Q1 '09 Q2 '09 Q3 '09 Q4 '09 Q1 '10 Q2 '10 July 2010 Q1 '09 Q2 '09 Q3 '09 Q4 '09 Q1 '10 Q2 '10 July 2010
Q1 '09 Q2 '09 Q3 '09 Q4 '09 Q1 '10 Q2 '10 July 2010 Q1 '09 Q2 '09 Q3 '09 Q4 '09 Q1 '10 Q2 '10 July 2010
Fresh Pork – major segmentsDollar Sales - Percentage Change vs Year Ago
Chops
6.5%2.7%
-4.5%-1.1%
-6.0% -4.9%-0.3%
Ribs
18.2%
1.0%4.2% 6.1%
-0.3% -1.0%
0.8%
Roasts
4.1% 1.8%
-2.1%
3.7%
-0.5% -0.6%
0.3%
Whole & Half Loins 41.4%
-9.2%
10.0%14.2% 14.3%
-11.6%
-3.9%
$-
$0.50
$1.00
$1.50
$2.00
$2.50
$3.00
$3.50
Q1 '09 Q2 '09 Q3 '09 Q4 '09 Q1 '10 Q2 '10 July 2010
Chops Ribs Roasts Wh & Hf Loins Steaks
Fresh Pork Average Pricing
HamVolume (Millions)
17.0
13.5
24.8
8.0
2.3
36.2
40.6
54.0
6.8
4.5
12.73.8
23.7
7.3
1.0
58.7
76.8
82.4
9.111.5
22.5
18.5
28.2
9.6
2.2
27.4
38.7
44.3
7.9
3.3
Q1 '09 Q2 '09 Q3 '09 Q4 '09 Q1 '10 Q2 '10
Whole
Ham Steaks
Butt / Shank
Spiral
Bnls/Semi Bnls
Q1 '09 Q2 '09 Q3 '09 Q4 '09 Q1 '10 Q2 '10 July 2010 Q1 '09 Q2 '09 Q3 '09 Q4 '09 Q1 '10 Q2 '10 July 2010
Q1 '09 Q2 '09 Q3 '09 Q4 '09 Q1 '10 Q2 '10 July 2010Q1 '09 Q2 '09 Q3 '09 Q4 '09 Q1 '10 Q2 '10 July 2010
Ham – major segmentsVolume - Percentage Change vs Year Ago
Boneless/Semi Boneless
32.7%
-3.3% -1.8% -24.5% -10.5%
Spiral
37.2%53.2%
-0.7% -4.6%
10.7%
51.9%
-18.0%
17.2% 14.1%
-58.6%
Ham Steaks
3.2% 15.6%12.5% 20.3% 26.8%
Butt / Shank
139.6%
-60.1%
629.8%
-66.9%
242.3%
-48.1%
4.0% 2.5%
HamDollar Sales (Millions)
$52.3
$27.5
$34.4
$29.3
$4.3
$80.4
$80.2
$67.2
$24.8
$7.9
$41.4
$8.2$31.9
$26.8
$2.4
$131.7
$162.7
$107.2
$31.7
$19.8
$57.9
$38.0
$38.0
$31.8
$4.2
$66.5
$75.1
$56.4
$26.9
$5.9
Q1 '09 Q2 '09 Q3 '09 Q4 '09 Q1 '10 Q2 '10
Whole
Ham Steaks
Butt / Shank
Spiral
Bnls/Semi Bnls
Q1 '09 Q2 '09 Q3 '09 Q4 '09 Q1 '10 Q2 '10 July 2010Q1 '09 Q2 '09 Q3 '09 Q4 '09 Q1 '10 Q2 '10 July 2010
Q1 '09 Q2 '09 Q3 '09 Q4 '09 Q1 '10 Q2 '10 July 2010Q1 '09 Q2 '09 Q3 '09 Q4 '09 Q1 '10 Q2 '10 July 2010
Ham – major segmentsDollar Sales - Percentage Change vs Year Ago
Boneless/Semi Boneless
10.7%
-6.8% -8.0% -17.2% -4.7%
Spiral
38.3%9.8%
-3.6% -6.4%
9.7%
28.0%
-16.0%
4.8% 10.5%
-45.4%
Ham Steaks
1.6% 8.5%4.3% 8.3% 16.3%
Butt / Shank
81.5%
-48.7%
539.7%
-65.8%
192.1%
-43.8%
7.9% 2.1%
$-
$0.50
$1.00
$1.50
$2.00
$2.50
$3.00
$3.50
$4.00
Q1 '09 Q2 '09 Q3 '09 Q4 '09 Q1 '10 Q2 '10 July 2010
Bnls/Semi Bnls Spiral Butt / Shank Ham Steaks Whole
Ham Average Pricing
Ham – major segments Featuring
Spiral Other Ham
Q3 2009 Q4 2009 Q1 2010 Q2 2010 Total 272 1,227 328 333Total PY 291 1,573 208 543% change -6.53% -22.00% 57.69% -38.67%
Front Page 19 416 212 119FP PY 4 584 86 192% change 375.00% -28.77% 146.51% -38.02%
Spiral HamQ3 2009 Q4 2009 Q1 2010 Q2 2010
Total 476 1,712 782 534Total PY 241 1,363 480 833% change 97.51% 25.61% 62.92% -35.89%
Front Page 88 388 211 163FP PY 25 262 87 229% change 252.00% 48.09% 142.53% -28.82%
Other Ham
272
19
1,227
416328
212333
119
Q3 '09 Q4 '09 Q1 '10 Q2 '10
Total AdsFront Page
476
88
1,712
388
782
211
534
163
Q3 '09 Q4 '09 Q1 '10 Q2 '10
Total Ads
Front Page