Resumes profiles and keywords

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©Connie Hampton – All Rights Reserved www.biosciencejobkit.com

RESUMES, PROFILES AND KEYWORDS

ALL ABOUT YOU AND WHAT YOU BRING TO THE TABLE FOR YOUR JOB SEARCHBrought to you by Connie Hampton, Biorecruiter and Job Search Strategist

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Our Mission• We are dedicated to helping

bioscience professionals find the best job for their talents and bioscience companies find the best people for their jobs.

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Sponsored by• All About You Course• And the Invisible Disabilities

Association

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Let’s Start• I’m going to ask you some

questions…• Participation is preferred!

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Your Resume• True or False:• The first thing you should do when

you discover that you will need a new job is update your resume and be sure that it has every job you have ever done on it.

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Answer• False• You don’t yet have the information

you need to write a targeted resume.

• A resume is an ad designed to get you the interview at one particular company

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A Question• True or False:• Profiles are the new generic resumes

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Answer• True• Most recruiters and many hiring

managers check out your LI Profile• But using Google Plus will also

increase your visibility• Labroots is another place to be

visible

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The Job Seeker’s TaskTo be visible online

To be knownTo be remembered

To be likedTo be trusted

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What you will discover• What information you need to gather

before you write your profiles, and later, your resumes

• How to create professional profiles that will draw the right employers and recruiters

• How to easily create resumes for each job that will make it through the “black hole” of the online application process

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People Say• “To be remembered, liked and trusted” This

nugget of job seeking advice to my mind is what really distinguishes Connie’s approach and the quality of her advice.

• – Chris Lehman, Biotech Financial Strategist

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Webinar wisdom

• Life is too short to bumblebutt through your career.

• Choose a direction and go for it!

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Before you can write your resume• Writing a resume is hard.• Do you have a “thing” about bragging or

not bragging?• What should you talk about? What should

you NOT talk about?• How can you write your resume to get the

interview?

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Gather Your Resources• What name will you use?• What contact info will you use?• What is your tagline/headline/what you

want to be known for?

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Gather Your Resources• What have you done?• Where and when did you do it?• What do you want to do next?• What are your dragon-slaying stories?

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The information you need• Make a list or start a spreadsheet of

all of the tasks you do in your current job or want to do in your next one.

• What skills do you have (and want to use)?

• What experiences do you want to draw on?

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Why write this all down?• Doing this will allow you to rate each

task, skills, expertise, process, etc. to discover what job you really want next.

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These are your keywords• These are the things you know that you

know.• Add synonyms because every company has

their own “internal language”.• Check the job boards for jobs you think you

might want (or do want but are too far away) to gather more keywords.

• Add these new ones to your spreadsheet if you really do “own” them.

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Why keywords?• Computers are dumb.• They run on very fast matching (i.e.

keywords)• If you don’t have the right keywords in your

resumes and profiles, your resume or profile will not come up in a search.

• The humans that read your resumes or profiles also use keywords to recognize “members of their tribe” – people who know the same things they do.

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Questions?Take Action!

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Create professional profiles first• LinkedIn Profiles are an easy place to start

because they walk you through the process of editing your profile

• Your G+ About page can be filled with items that you copy and paste from LinkedIn

• Most other profiles (FB, Twitter, LabRoots, Quora, etc.) can also be improved by using what you write for LI

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Using your keywords in your Headline or Tag Line

• The first place to use one is in your LinkedIn Headline – Fill in this sentence:Ah, YourName. S/He is the one who:

(this will be your LinkedIn Headline)• You get 120 characters. How many top

keywords can you use there? Will these attract the right people?

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Summary and Experiences• These are the places to use full

sentences with enough white spaces to make it easy to read.

• There is controversy about first or third person. What does your industry generally use?

• Tell dragon-slaying stories, use PAR statements, use your keywords

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Keywords in dragon-slaying stories• A dragon-slaying story is one where you

tell us what the problem was , what action you took, and what the result were.

• Use your keywords appropriately and in full sentences.

• A list of keywords is NOT a dragon-slaying story

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Use your best one• Your LinkedIn Summary or G+ Story is

the place to use your very best dragon-slaying story, but you will need one for each “Experience” or “Job”.

• As you edit your LI Summary, LinkedIn will tell you what keywords you are using and if they are strong or not.

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What is in it for them• No company hires unless they have a

problem they can’t solve with the people they are currently paying. No kingdom hires a dragon-slaying knight if they have no dragons.

• Your resume needs to be about how you can solve THEIR problem.

• And no one hires just because you need a job.

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Create your resume• Resumes are advertisements

designed to get you an interview• Not your whole working life on one or

two pages

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The “Black Hole”• If you apply online, your resume goes first to

an Applicant Tracking System.• The ATS only matches the keywords that

were in the job description.• If you have not used the keywords from the

job description, the ATS can’t recognize you. • You will get a computer-generated email that

says “thanks for sending your resume”, but no human will look at it.

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Don’t Do It!!• Don’t send your resume to a job that

requires or desires a lot of keywords you don’t “own”.

• It just wastes your time and makes you depressed!

• And don’t send a generic resume, (not optimized for keywords) to every job you can find. That is just sending it out on the ocean waves like a message in a bottle.

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Do this instead• Know what you offer, what you want and

where it is!• Be find-able online by using the same

great professional “headshot” on every profile and the same keywords – the ones you want to describe your next role

• Write a fresh resume for each job you apply for, using the keywords that they will recognize.

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Bonus Tip• Please join us for the next “All About

You” course. In four 1 hour long sessions (just one hour a week) I will show you how to easily manage each of these steps.

• Our next series won’t be until January, so if you have questions before that, be sure to email me

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Bonus Tip• Save your seat for January by

registering at:

http://biosciencejobkit.com/aay


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Here’s what I have for you• 1: All about you:

– Know what you bring to the table– Know what you want to do– Know what you want in the job beyond salary– Know how all this is expressed in your keywords

• 2: How to be visible online: LinkedIn, G+, Labroots, Facebook, Twitter, etc.

• 3: Discover the titles that your niche uses to describe what you want to do. And what else to do with Job Boards, Google, LinkedIn, etc.

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What this will do for you• You will never have to wonder again

about what job you could take next• Hiring managers and recruiters will

be able to find you easily online to offer you interesting and appropriate jobs

• You will know what jobs and companies are NOT right for you

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Bonuses Each one worth your entire investment

• Bonus 1: Review of your LinkedIn and other Profiles

• Bonus 2: Review of your resume template

• Bonus 3: A private, 1 hr recorded consulting session

• Bonus 4: Access to all slides and transcripts, replays and tools as long as you need them.

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People Say• Connie gave me clear direction and a plan

that made sense. She has the ability to listen, understand the situation and sum it up quickly, and provide recommendations for moving forward. Connie was a valuable resource and I highly recommend her for anyone in search of a new position, career or contact.” (via LinkedIn)

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What you want to do next• Normally $497• One Investment of Only $197

• Register here: http://biosciencejobkit.com/aay



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People Say• She always has great updates on

finding a job, keeping a job and networking with people. This is really good for everybody who is looking for a job.

• Really helpful tips for identifying where to go next in your career (and how to make career choices instead of 'job' choices)

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People Say• I have been doing well on my networking and

following some of your guidance and check list points earlier in the year but have to say recently workload has taken over! One of the big challenges is location (glad to see it on your list) as the Bay area is where I want to be. It appears that the Bay is a very small ecosystem where jobs are found primarily through connections. That makes your guidance and check list all the more important!

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All About You• Only $197 for 4 sessions• http://biosciencejobkit.com/aay


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Practical, Right Now Tip• Use your phone, voice or text, or

3X5s in your pocket, to write down what you do all day. Do it for a week and harvest your skills, expertise and keywords.

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Brought to you by Connie Hampton• Dedicated to empowering you to never

need a recruiter again• [email protected] • http://www.biosciencejobkit.com • www.linkedin.com/in/conniehampton• G+biosciencejobkit• www.facebook.com/biosciencejobKit• www.youtube.com/biosciencejobKit/

mailto:[email protected]

http://www.networkpolishkit.com/

http://www.networkpolishkit.com/

http://www.linkedin.com/in/conniehampton

http://www.facebook.com/NetworkPolishKit

Resumes profiles and keywords

Career

Transcript of Resumes profiles and keywords