RESUME360 Business Plan by Tatsunori Hirota

Person Folksonomy

Recommendation

Most RT/Like/SBM Blog Posts

Most Watched & Forked Repo

Reputations 　　　　　　　　　　 etc.

Service Outline

Friend

You

FellowAlumni

Online Self-brandingOnline Self-branding Find Talented PeopleFind Talented People

Co-worker

Mentor

・・・

RESUME360 Business Plan by Tatsunori Hirota

Marketing Strategy

Basic Plan Premium Plan

Pro

du

ctP

rice

Pro

mo

tion

・ Visualize Social Social Capital　　 - Person folksonomy on Facebook　　 - LinkedIn Recommendation　　 - Famous blog/tumblr/twitter posts・ Invitation to closed meet-up

・ More Effective Self-branding　　 - Designed templates　　 - Blog parts・ Finding Talented People　　 - Tag search & bundle messaging・ Invitation to closed premium meet-up

・ Free ・ $5/Month

・ Involve Opinion Leaders at SF・ Tech/SNS Geeks Mass⇒・ Buzz Promotion through Folksonomy　　 - Tag +3 friends for registration　　 - SNS post when tagging & tagged　　 - Need to tag to be tagged

・ Induce from Basic Plan Users

Co

mp

etito

rC

usto

mer ・ Socially active people all over the world (150M est. = 750M FB Users × 20%)

　　 - Active users of Facebook/LinkedIn/Twitter/Tumblr/Blog etc.　　 - Interested in establishing self-brand online　 　 - Attending & holding meet-up events frequently through SNS

Features\Services Zerply Connect.me RESUME360

Person Folksonomy △ (Opened) ○ (Closed) ○ (Closed)

LinkedIn Recommendation × × ○

Famous Blog Posts △(Account Only) △(Account Only) ○

Famous Tumblr Posts △(Account Only) △(Account Only) ○

Famous Twitter Posts △(Account Only) △(Account Only) ○

Finding Talented People ○(free) ○(free) ○(premium)

Plac

e

RESUME360 Business Plan by Tatsunori Hirota

Winning Story

““SCOUTER”SCOUTER” The world of “DRAGON BALL” The world of “DRAGON BALL” is waiting just around the corner. is waiting just around the corner. RESUME360 + AR + Facial RESUME360 + AR + Facial Recognition Technology = Recognition Technology = “SCOUTER” for the 21“SCOUTER” for the 21stst century. century. It will revolutionize physical meet-It will revolutionize physical meet-up event & future human up event & future human interaction.interaction.

Viral LoopViral Loop In order to create new resume, In order to create new resume, you need to tag +3 of your friends. you need to tag +3 of your friends. To activate the tags on you & to To activate the tags on you & to ask for being tagged, mutual ask for being tagged, mutual tagging is needed. Tagging & tagging is needed. Tagging & tagged activities will be posted on tagged activities will be posted on your Facebook news feeds. your Facebook news feeds. Because of your need for Because of your need for approval, it will spread like approval, it will spread like infection.infection.

11stst Target=GEEKs in SF Target=GEEKs in SF The first target is enthusiasts of Tech & The first target is enthusiasts of Tech & SNS & Start-ups in San Francisco. Involve SNS & Start-ups in San Francisco. Involve opinion leaders of their community (ex. opinion leaders of their community (ex. Famous bloggers, tech medias, VCs, Famous bloggers, tech medias, VCs, angels, evangelists, engineers etc.) as angels, evangelists, engineers etc.) as promoters and they will be the first spark.promoters and they will be the first spark.

Database=CompetenceDatabase=Competence Once the user get a certain amount Once the user get a certain amount of tags, the switching-cost rises of tags, the switching-cost rises drastically. Cloning is easy, but drastically. Cloning is easy, but catching up is difficult. Dominating the catching up is difficult. Dominating the innovator & early adapter market in the innovator & early adapter market in the first 3 months is the Key Success first 3 months is the Key Success Factor.Factor.

Social Capital InfrastructureSocial Capital Infrastructure Because of the rise of SNS, the concept of Because of the rise of SNS, the concept of “Social Capital” is becoming more and more “Social Capital” is becoming more and more important. Invisible & obscure “” trust network important. Invisible & obscure “” trust network in the current physical community will be in the current physical community will be visualized in the near future by RESUME360. visualized in the near future by RESUME360. We are leading the next social infrastructure We are leading the next social infrastructure for the 21for the 21stst century. century.

RESUME360 Business Plan by Tatsunori Hirota

Salary $3,000Server $5,000

@TokyoOfficialLaunch

Execution ＆Economics

$90M/Year ＝ 750M （ *1 ） × 10%(*2) × 2%(*3) × $10/Month × 12Months

*1: Approximate number of Facebook users*2: Target rate of RESUME360/Facebook users (ref. FarmVille/Facebook users: 15%)*3: Target rate of Premium/Basic users (ref. average of Premium/Basic users of Facebook App: 2%)

40M

20M

60M

4M

2M

$7.5M

$0.1M

$3M

Total Users

（ Users ） （ $ ）

@Tokyo

Engineer×1Designer×1

Engineer×1Designer×1

CEO×1@San Francisco

Engineer×3Designer×1

Promoters×10CEO×1

2011/9 2011/12 2012/122012/3 2012/6 2012/9

6M

Closed βLaunch

Salary $3,000Server $50

Salary $30,000Office $1,000

Server $50,000

Salary $100,000Office $5,000

Server $100,000

Salary $50,000Office $3,000

Server $75,000

IPOExit