Resume Shereef final Feb 2016

of 6

Address: Emirates Towers, Sheikh Zayed Rd, Dubai, UAE

Contact: +971 505578266/ 43273446; Email: [email protected]

S H E R E E F H E L M Y A B D E L M A L E K

TOP MANAGEMENT PROFILE

Marketing & Communications | Retail & Franchise | FMCG | Business Development – Portfolio |

Home Furniture|Automotive| Management Consulting | IT Solutions | E-Commerce

Target Sectors: Retail, FMCG, Luxury Retail, Fashion, F &B, Franchise, Consumer Electronics,

Automotive, Furniture, E-commerce & Customized Professional Services My Journey so far… Almost 2 decades in Marketing Management, Retail & Franchise Management and Portfolio Business Development

with significant exposure in Sales & Marketing, Retail Operations, Market Research, Logistics & Supply Chain

Management, CRM, Vendor Management, Buying Management, and Team Building & Coaching.

Believes in…

Creating Value for Clients Through Proficiency In Overall Business Leadership’

A lifelong attitude of NEVER TO GIVE UP IN ADVERSE SITUATIONS and emerge with SOLUTIONS.

A keen strategist, planner & implementer with expertise in devising strategies aimed at enhancing overall

organizational growth, sustained profitability of operations & improved business performance.

Proficient in conducting detailed Marketing Plans based on ATL, BTL, Professional BTL, and Loyalty Programs,

Affinity Programs based on market study to analyze the latest market trends and tracking competitor activities, and

providing inputs for fine tuning the selling and marketing strategies to Model the strategic Marketing Model with

Multi-Channels Action plans to serve pre-sales Pipeline in both Verticals and Horizontals activities.

Demonstrated history of successfully leading all functions of retail operations including merchandising, sales,

customer service, inventory, purchasing, supply chain, logistics and process improvements.

Retail Real estate Portfolio Development & Commercial Operations Management.

High-performing professional with experience in optimizing business operations, business development, sales

forecasting/demand planning, vendor management, expansion of marketing network while managing competition,

consequently achieving high productivity standards with continuous policies and procedures improvement .

Astute leader with an aptitude for achieving desired company goals through the fulfillment of client requisites thus

maintaining complete customer satisfaction and creating opportunities for repeat business.

Visionary leader with efficient resource management for enhancing service quality and generate repeat business;

promising team player with an ability to train, mentor and lead subordinates to deliver pre-defined outcomes.

Managerial Competencies include…

Strategic Planning

Market Research

Feasibility Studies (Commercial)

Marketing & Communications

Digital & Online Marketing

Retail Operations (Fashion & Food)

E-commerce & Online Shopping

Business Development

Franchise Management

Supply Chain / Logistics

Forecasting / Trend Analysis

Vendor Management

Customer Service

Customer Experience & CRM

Executive Leadership

Team Building & Management

Training & Development

Buying Management

www.dejavu.shoes online shop and e-commerce complete solution & Set-up dejavu Brand Retail and Franchise

Network in 4 countries with overall 72 stores with 3 Flag -ship stores.

Acknowledged for qualitative delivery of various project phases and implementing the brands Networks &

awareness through management of 4 diverse teams of 4 Retail Fashion & Food Brands (YES MISS, SOMBRA,

Appando…).

Set up new 25 Retail stores for 4 different Sports-wear Brands in less than 2 years leading to total growth of 75%

in 2 years with 15% extra Market Share.

Opened first 7 BOSE Retail Stores & 12 JBL Retail Stores in Africa, set up retail teams to standardize operations

in parallel to wholesale network for 38 dealers & distributors across 3 countries.

Enhanced operations from 17 branches to 62 branches and catered to International Brands as Ray-Ban, PRADA,

and CHANEL&… resulting in business growth of 450% in 6 years.

EXECUTIVE SYNOPSIS

NOTEWORTHY PROFESSIONAL CONTRIBUTIONS

of 6

Sedar International UAE

International Franchise Manager – Jan. 2015 – Now (Current Job) International Franchise Development, Franchise Marketing, Franchise Implementation, Franchise

Operations, Franchisee Relations Management, International and Regional Franchising programs planning &

local Franchisee Acquisition and positioning with Franchisee Project Management including Business

Upgrade Plans with associated corrective actions typical to Lean Kaizen 6 sigma Quality standards.

Retail Implementation, Retail Operations, Retail Activation, Retail Development, team building, CRM

system integration, New stores opening project management from design to fit out to VM to Marketing and

soft opening & official opening.

Lunch The first integrated " Sedar Franchise Programme " in " Transforming Window Fashion " and

successfully Implemented and Activated the unique leading programme as the " New ERA in Franchising

Business " based on 5 operational platforms (Retail Operations, Production/Factory Operations,

Logistics/Installation/Services Operations, IT / HQ / Administration Backbone Operations, Quality/Operational Excellence based on Lean Kaizen 6 Sigma continuous improvement), with 3 projects as

the core of the franchise programme ( Implementation Project, Kick/off Activation Project, Operations with

Continuous Improvement Project ).

Full new projects management and coordination include the initiation, project planning, budgets, design

phase, fit out phase, team building, team activation, inventory, VM calendar, merchandise plan, store soft

opening & hybrid dynamic marketing channels with presales pipeline and finally store opening then first

corrective action and Business Upgrade plan within 3 months. P&L responsibility, Revenue targets and Market share responsibility, Set proper KPIs, evaluate stores

performance and issue corrective actions and BUPs.

Oxygen Retail TRDG LLC UAE Middle East

General Manager – Marketing & Retail - Middle East Oct 2013 – Jan 2015

Company Brief: A top Fashion Trading Company in the Middle East is a leading fashion Retailer for Foot Wear,

Luggage, and Hand Bags& Accessories with OXYGEN and O2 Luxury Apparel. It also has services in B2B services as

Lighting, office furniture and Franchising (dejavu, fragola…). 600 employees, 16 direct reportees & USD 25 Million

annual turnovers.

Job Profile:

Rendered support to Retail & whole-sale business; set up/ activated new retail fashion business channels including

associated franchise models & franchise marketing in the GCC and Egypt regions.

Developed & implemented strategies aimed at retention/ enhancement of existing market sha re.

Focused on management of Fashion Retail Stores (dejavu& fragola) encompassing market survey/ study, feasibility

study per store per brand, definition of marketing & communication business model with ATL, BTL, Professional

BTL & On-line activities, Specified detailed tasks/ activities with regards to content management, loyalty and

affinity programs.

Set up new organizational hierarchy, structure & organization based on approved strategic VMV model.

Defined action plans based on business requirements, marketing/ communications strategy for business channels

based on hybrid dynamic integrated model.

Built new Retail Fashion business including preparation of Retail Master Plans, Retail Structure, Retail Operations,

and Marketing& Tracking.

Involved in preparation of budgets, recruitment of team members, brand management, market intelligence/ survey

process, market positioning.

Implemented Retail Franchise Model for each Brand & Concept including franchise manual/ booklets, franchise

marketing/ operations model.

Team Building, Performance and Productivity Management & advanced Business Upgrade Plans and Corrective

Actions to work on achieving the regional expansion plans for Both Retail and Whole-Sale Business

PROFESSIONAL EXPERIENCE

of 6

ABCO FMCG General Trading Middle East LLC UAE & GCC General Manager Retail & Franchise (Fashion & Food), GCC, Sep 2012 – Sep 2013

Company Brief: A top General Trading Company in UAE, ABCO TRDG LLC is a leading wholesale distributor and

manufacturer of all types of Apparel, Foot Wear, Luggage, Hand Bags, Home Linen, House Hold products and Food

Products. It also has services in Real Estate, Logistics and Franchising (YES MISS Italian Ladies Brand, SOMBRA

Spanish Ladies Brand, Appando Footwear and Bags …). 450 employees and 12 direct reportees & USD 22 Million

annual turnovers.

Job Profile:

Worked on One-Year contract in reengineering of organizational processes to transition from family to corporate

business with modular structure for major brands like YES MISS, SOMBRA (Retail Fashion), Atyeb Shayaa and

Firas Xpress (Retail Food).

Rendered support to trading & whole-sale business; set up/ activated new retail fashion, food business channels

including associated franchise models & franchise marketing in the GCC and Egypt regions.

Developed & implemented strategies aimed at retention/ enhancement of existing mar ket share.

Focused on management of Express Food and Fashion Retail Stores (Firas Xpress, Atyeb Shayaa Lebanon's fine

dining, YES MISS& SOMBRA) encompassing market survey/ study, feasibility study per store per brand, definition

of marketing & communication business model with ATL, BTL, Professional BTL & On-line activities,

Specified detailed tasks/ activities with regards to content management, loyalty and affinity programs.

Set up new organizational hierarchy, structure & organization based on approved strategic VMV model.

Defined action plans based on business requirements, marketing/ communications strategy for business channels

based on hybrid dynamic integrated model.

Built new Retail Fashion & Retail Food business including preparation of Retail Master Plans, Retail Structure,

Retail Operations, Marketing and Business Tracking.

Involved in preparation of budgets, recruitment of team members, brand management, market intelligence/ survey

process, market positioning.

Implemented Retail Franchise Model for each Brand & Concept including franchise manual/ booklets, franchise

marketing/ operations model.

Audio & Security Technology Holding, North Africa Managing Director Retail & Operations, Jun 2010 – Aug 2012

Company Brief: The largest system integrator in Egypt, Audio & Security Technology Holding SAE is specialized in

Audio-Visual Solutions & CCTV Systems in addition to Bose Retail Business Network. The company is the sole agent

for world’s top 15 brands in Audio-Visual, Sound Systems, and Retail & Networking solutions (BOSE, JBL…) &

(Pavarotti Italian Food Chain & Cina-Monster). 950 employees, 14 direct reportees & USD 18 Million annual

turnovers.

Job Profile:

Implemented annual business plans, groomed & mentored various business departments' managers.

Defined marketing & development plans encompassing marketing channels, below & above the line advertising,

market surveys & competitors analysis based on risk and treasury management.

Evaluated operation quality to implement process improvement initiatives.

Conducted need based training sessions for the marketing team aligned to business requirements.

Coordinated activities related to setting up of marketing programs/ protocols, contracts, events (Marketing Strategy

Based on Blue Ocean local best practices).

Issued monthly, quarterly, biannually & annual performance evaluation statements/ detailed reports to evaluate

various channels.

Managed Food Retail Stores (Cina-Monster & Pavarotti Chains); conducted market study & survey, set up team

building, marketing & communication models.

Worked on ATL, BTL, Professional BTL & affinity and loyalty programs with corporate & advanced marketing

protocols/ specialized events.

Upgraded plans with on & below the line periodic activation programs.

Activated BOSE & JBL Audio Visual Brands in the Retail Markets.

of 6

RA Sport, North and West Africa Vice President Marketing and Operations, North and West Africa, Jun 2008 – Jun 2010

Company Brief: One of the largest retails in Egypt, RA Sport SAE is a trading company specialized in the field of

sportswear and sports accessories (adidas, Timberland, GEOX, Quick Silver…). 1250 employees and 18 direct

reportees & USD 15 Million annual turnovers.

Job Profile:

Spearheaded operations of 5 Departments under the business sector (Sales, Marketing, Business Development, and

Operations & Client service).

Implemented department action plans & knowledge transfer with the department manager.

Issued annual business plans, periodic business upgrade plans across various departments.

Involved in recruitment, grooming & mentoring of divisional managers.

Conducted training sessions on structure, standards, operations, administrations, quality measures, periodic

reporting and evolution process.

Defined Business Sector Structure, Hierarchy & Business Channels, and Strategic Business Sector Plan including

periodic Business Sector action plans.

Liaised with the BD manager in development of best practices and BUP to optimize performance.

Coordinated with finance & business heads with regards to training & people development programs , courses,

diplomas, workshops, customized training, future people development - business programs.

Defined strategic roadmap & annual scope of business; implemented new brands in the local market as GEOX and

Quick-silver based on new hybrid dynamic marketing and operations multi -channel model localized to the local

markets.

JOLY Optical, MENA Director - Marketing and Sales, Jan 2003 – Jun 2008

Company Brief: Established in 1997, Joly Optical is an Egyptian joint stock company that specializes in Fashion optics.

Considered as one of the top leaders in the optics market, it has 69 branches located at different locations in Cairo &

Alexandria (Ray-Ban, PRADA, VERSACE, CHANEL, VOGUE, D&G…) & (Alien Le Notre F &B Retail Chain).

Job Profile:

Planning, Marketing & Retail Responsibilities:

Prepared Detailed Annual Business Plans, set up marketing programs/ protocols, contracts, events aligned to

business requirements.

Implemented value added services to be used in marketing programs, protocols, contracts and new marketing

projects.

Issued monthly, quarterly, biannually & annual performance evaluation statements/ reports to evaluate various

channels. Conducted periodic (Treasury Analysis) to develop performance quality and key ratios.

Developed operation process in branches by setting/ following up on standards & day to day operations.

Monitored branch performance & issued periodic reports of each branch.

Performed quarterly treasury analysis to each branch and to each group of Branches.

Identified branch’s requirements from goods, employees , customized marketing & advertising, promotional

materials.

B2B & Optical equipment and solutions supply.

Alien Le Notre and Chilies F&B Retail Marketing and Management:

Implemented new stores; activated new products & opened new destinations/ markets.

Focused on management of merchandising, supply chain and logistics.

Conducted periodic evaluation of corrective actions & business upgrade plans (BUP).

Designed & implemented marketing & communication models including ATL, BTL, Professional BTL & Marketing

Loyalty & affinity programs with various types of marketing protocols/ projects.

of 6

Global Technologies International LLC UAE & GCC Business Development Manager, (Management Consulting & Professional Services) Apr 1998 – Sep 2002

Job Profile:

Responsible for formulating business upgrade plans & business development plans.

Conducted feasibility study and market survey to track competitor activities for further development of the

organization.

Developed and implemented strategic marketing and development plans including marketing channels.

Measured operations quality and the ideas to enhance the operation process.

Identified corporate needs and accordingly devised strategies.

Connected the operations to the marketing through a set of orientations and training.

ORASCOM Technology International Project Manager, Feb 1996 – Mar 1998

Job Profile:

Established, planned and executed complete IT systems solutions for mid and large scale enterprises including

software/hardware solutions and connectivity through networks / WAN or using satellite solutions and Fiber Optics

Networks.

Involved in debugging, support and enhancement of all the running solutions.

Issued the technical part of the tenders and negotiated Bids & Proposals.

Guided and motivated team members to the peak performance.

IDSC - Information & Decision Support Center, Cairo, Egypt IT & Networks Projects Supervisor, Jan 1995 – Feb 1996

Working in a part-time basis in the National Project (Grow IT) as Lead Strategic Consultant for Marketing Strategies

& Sales Force Optimization from 2008:2012 to develop e-commerce business & opening new markets and regions.

Working as a free-lancer Consultant for Market Surveys, studies, Quantitative and Qualitative analysis , feasibility

studies (Commercial & Financial), preparing Investors Presentations, Master Business Planning, Team Building &

Performance development for Projects in MENA & GCC from 2006:2012 with CID Consultants& ATOS Consultants.

Post Graduate Professional Diploma in Marketing Management, American University in Cairo (AUC), 2006

MBA (Finance), American University in Cairo (AUC), Cairo, 1998

Post Graduate Professional Diploma in Management Information Systems (MIS), Information Technology

Institute (ITI), 1994

Bachelor's Degree in Communications Engineering, Cairo University, 1993

Management & Strategic Management Instructor in MIU (Misr International University) , Cairo, Egypt

Marketing & Operations curriculum Instructor in Edinburgh MBA Program in AUC con tinuing education - PG

programs, Cairo, Egypt.

PMP (Project Management Professional) Program typical to PMI Standards.

International Trade Laws & Arbitration Professional Program in Dubai Legal Institute, Dubai, UAE.

EDUCATION

PART-TIME PRIVATE PRACTICES EXPERIENCES

PROFESSIONAL AFFILIATION

of 6

GCC & MENA Top Professional Expert in Retail, Franchise, Marketing & Communications , B2B & Wholesale

Management in the Below Retail industries and associated Brands portfolios per each as follows:

# Footwear & Bags # with Brands as dejavu, fragola, Appando, adidas, Timberland, GEOX, Quicksilver

# Fashion Apparel # with Brands as OXYGEN, O2, SOMBRA, YES MISS, DKNY

# Home Furniture Concepts # with American Furniture

#Automotive Trading & Franchise # with Nissan Egypt in North Africa

# Consumer Electronics # with Brands as BOSE, JBL, PELCO, and OEM Technology Consumer Electronics Brands

# F&B Restaurants and Cafe Chains # with Brands as Alien Le Notre, Chilies, Cina-Monster, Pavarotti

# Optical and Jewellery # with Brands VERSACE, PRADA, POLICE, CHANEL, D&G, Ray-Ban, Donna Karan

# Cosmetics & Perfumes Departmental Stores Concepts # Fortune Departmental Concept, Free zone Concept

# In-House Fashion Retail Brands & Concepts # with Brands as Le Club, Omarines, Armata de Marie

# Retail Real estate Portfolio Development & Commercial Operations Management #

Date of Birth : 27th Sep 1971

Languages Known : English & Arabic

Marital Status : Married

Dependents : 2

Current VISA Status : Residency VISA in UAE Valid up to Feb.2016 with NOC Available

Divining License : UAE Driving License, Egypt Driving License & International Driving License

References : Available Upon Request LINKEDIN PROFILE (ae.linkedin.com/pub/shereef-abdelmalek-mba-mis-eng/53/1a8/b01/)

PERSONAL DOSSIER

PROFESSIONAL CORE SPECIALIZATION & BRANDS

http://www.ae.linkedin.com/pub/shereef-abdelmalek-mba-mis-eng/53/1a8/b01/

http://ae.linkedin.com/pub/shereef-abdelmalek-mba-mis-eng/53/1a8/b01/

Resume Shereef final Feb 2016

Documents

Transcript of Resume Shereef final Feb 2016