Resume of Lesley Sims

Lesley-Jean Sims

041 0930 961 | [email protected] | 16/8-32 Stanley Street, Townsville QLD 4810

Resume of

L Silver Lining Marketing Marketing Consultant & Account Manager (full-time) December 2008 - Current

Account Management > Manage accounts including local, national and international brands > Managing and building relationships with key clients and strategic partners > Hosting corporate hospitality events > Plan, negotiate and manage contracts > Quoting jobs

Business Management > Identifying and developing opportunities for new products and businesses > Creating budgets and managing finance > Sourcing suppliers and negotiating working agreements

Client Consulting > Strategic marketing advice > Marketing seminar presentation > Direct marketing mail campaigns > Web-design coordination > Grant/Award/Tender submission writing > Graphic design and brand creation > Public Relations > Event management and production > Setting sales targets and providing sales training to achieve results > Innovative promotion creation > Create and manage face-to-face retail marketing campaigns > Creative solutions for marketing and business problems

A snippet of my achievements while with Silver Lining Marketing...

Secured 3 year contract for a small cleaning service with Defence Housing Australia as a primary supplier.

Townsville Enterprise judges said the award submission entered on behalf of our client for the North Queensland Tourism Awards was “ an exceptionally strong application which was very well written”.

Summer leisure marketing campaign originally created for Townsville alone was used Australia wide for an international hotel chain and received outstanding direct sale results

Interviewed for the Courier Mail, discussing Social Network Marketing and how small business can utilise the popular medium to increase brand awareness and real dollars for their business.


Experience and Expertise

L ACT for Kids Corporate&CommunityRelationsOfficer(full-time) May 2007 - December 2008

Marketing > Create fundraising campaigns > Preparation of strategic marketing plan > Create radio, TV & print advertisements > Manage radio promotions > Creative writing for media releases > Merchandising > Undertake market research Event Management > Create & manage budgets > Plan & run corporate, youth & fundraising events > Coordinate event management committee > Train & manage staff Sponsorship > Create sponsorship proposals & determine sponsorship values > Seek & secure corporate sponsors > Relationship management

Public Relations > Public speaking > Networking > Dealing with media enquiry’s & interviews

Human Resources > Recruitment > Interviews and hiring > Volunteers coordination

Sales > Annual individual target of $250,000 in sponsorship/corporate donations/fundraising

A snippet of my achievements while with ACT for Kids...

Tripled revenue from the annual signature event within the first year ($60,000).

Number one fundraiser in Queensland during the 07/08 financial year, winning by 42% in revenue.

Strong media presence with numerous profiles in the Townsville Bulletin, City Life Magazine, Duo Magazine, Style Magazine and the Courier Mail.

Established Social Network Marketing for ACT for Kids and created a strong campaign to attract followers and supporters.


L Townsville Business Women’s Network Committee Marketing Manager (volunteer, part-time) September 2007 - September 2008

> Creative writing for magazine > Creative writing for media releases > Website development > Created strategies to increase membership base

MacAir Airlines Marketing Assistant July 2006 - May 2007

Sponsorship Management > Managing requests & coordination > Securing corporate sponsors > Writing sponsorship reports Marketing > Creating promotions > Event organisation > Hosting tours > Writing award submissions > Creative writing for the in-flight magazine > Proofing creative artwork > Creating adverts > Merchandising > Writing promotion reports Sales > Assisting with sale preparation > Presentation at exhibitions

Public Relations > Writing speeches & scripts > Media contact

Customer Service > Assisting with survey preparation > Collation of data > Customer database management

General Administration

A snippet of my achievements while with MacAir Airlines...

Created Customer Relations Management (CRM) system for MacAir Airlines allowing high management to efficiently manage corporate and community relations.

Involved in a community program that encouraged children to attend school for atleast 90% of the school year in remote areas, such as Mornington Island, Burketown and Doomadgee. Event management and production for the launch of a new type of aircraft to the MacAir fleet, hosting local and international key stakeholders.


L> Outstanding business skills with the ability to negotiate and source new business> Demonstrated ability for identifying and developing opportunities> Excellent planning and organisational abilities > The desire to learn and share information> Ability to build solid working relationships existing clients > Ability to put things into practice and really get results> Strong focus on customers and heightening their buying experiences> Effective time and resource management skills> Strong project and people management skills > Leadership skills> Creative, strategic and innovative thinker> Positive and personable attitude > Ability to gain knowledge and research skills > High level of computer skills> Ambitious, self-motivated person with initiative> Goal orientated team player with a “can do” attitude.> Excellent communication and interpersonal skills> Able to work autonomously


> 2001 Faith-way - Year 12 > 2005 James Cook University - Marketing, Communication & Business subjects > 2006 TP Human Capital - Excel (Intermediate) > 2006 Design Gold Coast - Certificate in Desktop Publishing > 2007 AIM - Event Management


Outstanding Attributes

Business Referees

Training and Education

Annette Scott Bianca Shugg Chief Executive Officer Publisher & Creative Director North Haven Homes Peekaboo Magazine 048 8222 488 041 3522 152 [email protected] [email protected]

Fiona Pelling Shannon Brown Community Relations Manager Director Toyota Cowboys Brown HR Advisory 040 9455 705 042 3147 108 [email protected] [email protected]

Resume of Lesley Sims

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