Resume - Mary Nelson
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Mary Nelson [email protected]
www.linkedin.com/in/marynelson6/
612-750-1502
2748 Hamlin Ave SE 2312 E 8th
St
Buffalo, MN 55313 Duluth, MN 55812
OBJECTIVE
Searching for job opportunities to use my skills in analytics and digital marketing to make a difference
EXPERIENCE
Maurices, Duluth, MN
Digital Marketing Temp Associate, August 2015 – Present
Digital Marketing Intern, June 2015 – August 2015
Analyze and forecast e-commerce performance
Exposure to email and social media campaigns, SEO, SEM, PR, fulfillment reporting, CRM, site
tagging analysis, attribution reporting, OMNI-Channel acqusition
Undergraduate Teaching Assistant, University of Minnesota Duluth, Jan 2015 –Present
Assist Professors Laura Zimmermann and Eric Erdmann in their college algebra courses
Tutor students during open lab hours
Student Researcher, University of Minnesota Duluth, May 2014 –Dec 2014
Analyzed flu counts and flu trends in the US using Google Trends data
Utilized R software to build a regression model for US flu data
Constructed model to detect trends and extend findings to predict the behavior of future outbreaks
EDUCATION
University of Minnesota Duluth UMD
Bachelor of Science December 2015 Cum GPA: 3.78/4.00 | Major GPA: 3.83/4.00
Major: Statistics and Actuarial Science Minor: Marketing Analytics
HONORS
2015 MHTF MinneAnalytics Scholarship for Big Data, Analytics, & Data Science
2015-2016 maurices ReMAP Scholarship
3rd
Place at MUDAC 2015 (Midwest Undergraduate Data Analytics Competition)
Dean’s list for Academic Excellence every semester
William A. Lokke Scholarship -UMD Math-Stat Department scholarship, 2014-2015
RELATED SKILLS AND EXPERIENCE
Excel, Adobe Analytics, SAS, CRM, SPSS, SQL, Tableau, Visio, R, C++, Visual Basic
Target Case Competition, Spring 2015, analysis of promotional lift of two products
Hormel Case Competition, Spring 2015, purpose of analysis: grow pepperoni category by 5%
Related Coursework: Marketing Analytics 1& 2, Marketing Research, Consumer Behavior, Data
Management and Design, Principles of Marketing, Regression Analysis, and Public Speaking
ACTIVITIES
Member, LSBE Retail Marketing Analytics Program, Fall 2014–Present
President, Marketing Analytics Club, Jan 2015–Present
Member, University Honors Program, active in volunteer committee, Sept 2012–Present
Private Tutor, University of Minnesota Duluth, College Algebra, March 2015–Present
Group Fitness Instructor, University of Minnesota Duluth RSOP, Burn & Blast, Sept 2015 - Present
Participant, Intramural sports: flag football, soccer, softball, basketball and volleyball, Fall 2012–Present
Grader, UMD Professor Laura Zimmerman, Calculus I and College Algebra, Sept 2013–May 2014