Resume Lisa Boyle
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Page | 1 of 4 Lisa Boyle 0414 966 638 [email protected] https://au.linkedin.com/in/lboyle1 Career Profile Self motivated, goaloriented sales professional with a proven track record in roles ranging from sales management, sales training, account management and field management in branded Media, Advertising and Digital arenas. Strengths include a proven ability to strategically plan and lead a sales team in dynamic and evolving product categories to achieve sustained growth in sales, profit and market share. History of successful development and execution of creative sales strategies and timely responses to changes in market and consumer trends with new product development and operational effectiveness. Proven record of establishing and growing robust and long term internal and client relationships at all levels including coaching and mentoring individual team members to achieve their full potential. A team player who thrives on new challenges, the delivery of superior customer service and is driven by bottom line results. Employment History: Mar 2012 – June 2015 Realestate.com.au – National Sales Training Manager (Melbourne) Responsibilities: • Engage with Sales Leadership team and key stakeholders to develop, communicate & review an L&D strategy and training priorities aligned with business requirements and timeframes to raise organizational capability. • Ability to work with the Product and GoTo Market teams to determines training development requirements and roll out plans. • Constantly develop and evolve unique and exciting training programs, design and facilitation of new product initiatives, selling techniques, and general soft skills and refresher courses. • Identify, set and lead the team in achieving set goals and objectives whilst inspiring them to be their best. • Coach, mentor, performance management & evaluation of direct reports to ensure they have the skills and knowledge to perform in their role whilst recognising their potential • Plan, design and deliver events such as full year Sales Kickoff, Half Year Sales Kickoff, Young Guns Forum, Sales Manager Forum & Real Estate Trainers Digital Leadership Forum. Achievements: • Developed product knowledge, sales & digital capability with my team of 3 trainers, training 160 Sales Staff Australia wide across different verticals – Residential, Commercial, Developer & Media • Introduced Training Roadmap for Sales Staff – Induction, Insightful Selling, Advanced AM Training, DISC, Key Account Management • Lifted brand/profile of L & D team to be seen as working collaboratively with Sales and all stakeholders • Delivery of 3 Full Year Sales Kickoffs including successful initiatives and activities with little or no budget for less that $3,000
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Lisa Boyle 0414 966 638 [email protected] https://au.linkedin.com/in/lboyle1 -‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐
Career Profile Self motivated, goal-‐oriented sales professional with a proven track record in roles ranging from sales management, sales training, account management and field management in branded Media, Advertising and Digital arenas. Strengths include a proven ability to strategically plan and lead a sales team in dynamic and evolving product categories to achieve sustained growth in sales, profit and market share. History of successful development and execution of creative sales strategies and timely responses to changes in market and consumer trends with new product development and operational effectiveness. Proven record of establishing and growing robust and long term internal and client relationships at all levels including coaching and mentoring individual team members to achieve their full potential. A team player who thrives on new challenges, the delivery of superior customer service and is driven by bottom line results.
Employment History: Mar 2012 – June 2015 Realestate.com.au – National Sales Training Manager (Melbourne) Responsibilities:
• Engage with Sales Leadership team and key stakeholders to develop, communicate & review an L&D
strategy and training priorities aligned with business requirements and timeframes to raise organizational capability.
• Ability to work with the Product and Go-‐To Market teams to determines training development requirements and roll out plans.
• Constantly develop and evolve unique and exciting training programs, design and facilitation of new
product initiatives, selling techniques, and general soft skills and refresher courses. • Identify, set and lead the team in achieving set goals and objectives whilst inspiring them to be their
best.
• Coach, mentor, performance management & evaluation of direct reports to ensure they have the skills and knowledge to perform in their role whilst recognising their potential
• Plan, design and deliver events such as full year Sales Kickoff, Half Year Sales Kickoff, Young Guns
Forum, Sales Manager Forum & Real Estate Trainers Digital Leadership Forum.
Achievements: • Developed product knowledge, sales & digital capability with my team of 3 trainers, training 160 Sales
Staff Australia wide across different verticals – Residential, Commercial, Developer & Media • Introduced Training Roadmap for Sales Staff – Induction, Insightful Selling, Advanced AM Training, DISC,
Key Account Management
• Lifted brand/profile of L & D team to be seen as working collaboratively with Sales and all stakeholders • Delivery of 3 Full Year Sales Kickoffs including successful initiatives and activities with little or no budget
for less that $3,000
Page | 2 of 4
• Designed and delivered Sales Manager Forum for 24 Sales Managers Nationally on budget of $32,000
• Designed and delivered a Young Guns Forum for the top real estate agents (22 of them) nationally • Created and delivered 2 Digital Leadership Forums for the top real estate trainers from around
Australia -‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐ Dec 2010—Mar 2012 Realestate.com.au – National Inside Sales Manager (Melbourne) Responsibilities:
• Achieve at least 100% of team revenue budget each month • Work with Sales Ops to set quarterly sales revenue targets. • Ensure A.M’s have 90day plans, use solution selling, can effectively communicate price increases. • Ensure A.M’s are contacting customers on a quarterly basis as a minimum, they are aware of the
value of their product portfolio, limit cancellations • Set strategic direction, processes & procedures, raise profile of team throughout organisation. • Set & communicate KPI’s, coach & mentor individuals, 121’s, weekly team meetings, ongoing
training. Achievements:
• Grew team from 5 to 11 Account Managers and grew management of customers from 2,300 to 5,000.
• Set and implemented the strategic direction to deliver the targeted revenue of approx $25M through creation of effective telephone & email relationships with customers resulting in uptake of additional advertising and long term retention of customers.
• Coached & mentored team to point where 8 of the 11 moved into Face to Face Account Management roles
• Asked to take (and accepted) NSW Regional Sales Manager role for 10 weeks whilst also managing Inside Sales in Melbourne.
-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐ Sep 2007-‐Apr 2010 Fairfax Media-‐The Age – Sales Manager Sections & Retail (Melbourne) Responsibilities: Epicure, A2, Sport, Traveller, Education, Business, AFR Investor & Money, M Magazine • Drive business direction, maximise revenue opportunities of The Age through strategic product
development and alignment of people. • Maximise revenue, yield and marketshare • Ensure sales culture, KPI performance, benchmarks, policies/procedures and product development. • Work in consultation with editors to develop revenue opportunities. • Successful relationships with internal & external stakeholders • Ensure staff are managed, coached, motivated and rewarded to achieve and exceed targets. Achievements: • Worked with the Display Sales Director to restructure the retail department to include sectional and
territory teams. • Exceeded FY09 budgets by 9% • As at April 2010 ytd. exceeded budget by 1%. • Increasing section portfolio from 3 to 9 products • Mentoring & coaching staff of varying experience • High (100%) staff retention. • Project management of Good Food Guide, Cheap Eats, Melbourne Food & Wine Festival, Taste of
Melbourne, Commonwealth & Olympic Games with profitable revenue. -‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐
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Dec 2005-‐Aug 2007 Fairfax Media-‐The Age FIS VIC – Group Sales Manager (Melbourne) Responsibilities: • Profitably increase revenue & marketshare of FIS accounts expenditure across Fairfax products. • Manage the FIS client portfolio • Cross platform selling/integration/contract negotiations • Build client/business/agency/internal stakeholder relationships • Staff retention/growth/career development/ coaching • Reports & procedures Achievements: • Built Fairfax Integration Solutions team of 5 A.M’s to develop sales solutions across our stable of
products (see below) for the top 10 corporate clients in Melbourne. • Managed extensive portfolio across The Age, The Sydney Morning Herald, The Sun Herald, Fairfax
Community & Regional papers in NSW & VIC, Fairfax General Magazines (Good Weekend, Sunday Life, theage(melbourne)magazine, the(sydney)magazine, Travel & Leisure) & Fairfax Digital. Grew revenue FY07 v FY06 by over 7%.
-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐ Jan 2004-‐Dec 2005 Fairfax Media-‐The Age -‐Agency Sales Manager (Melbourne) Responsibilities: • Profitably increase revenue & marketshare of agency accounts expenditure across Fairfax products. • Manage the corporate client portfolio • Cross platform selling/integration/contract negotiations • Build client/business/agency/internal stakeholder relationships • Staff retention/growth/career development/ coaching • Reports & procedures Achievements: • Managed team of 6 A.M’s to develop sales solutions across our stable of products (see below) for the
agency corporate clients in Melbourne. • Managed extensive portfolio across The Age, The Sydney Morning Herald, The Sun Herald, Fairfax
Community & Regional papers in NSW & VIC, Fairfax General Magazines (Good Weekend, Sunday Life, theage(melbourne)magazine, the(sydney)magazine, Travel & Leisure) & Fairfax Digital. Grew revenue FY04 v FY05 by over 15%.
-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐ Oct 1999-‐Jan 2004 Fairfax Media-‐The Sydney Morning Herald – Agency Account Manager (Sydney) Responsibilities: • Reporting directly to the Group Advertising Manager • Knowledge of newspaper operations as well as the agency/client decision making process. • Establish agency/client relationships along with strong negotiation/decision making skills • Complete management of agency/client portfolio including strategic growth and development and to
maximise existing and new revenue streams. • Development of specified proposals to maximise revenue opportunities. • Interviewing cadets Achievements: • Finalist in Adnews Media Rep of the Year 2003 • Fairfax “Great Team Player” award March 2003 • Mindshare Advertising “Whip Cracker” Award 2002. • Fairfax Excellence in Sales Award in May 2002 • Mindshare rep of the year in 2000.
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• Fairfax Award in 2002 for IBM increase in spend 280% yr on yr • Increased Starcom spend from 2000-‐2003 by 100%. (Despite agency loosing Fed Govt business) • Increased Mindshare spend from 2000-‐2003 by almost 200% • Territory spend for 2003 $12.5M. • Billed $228.4K in Key Accts into TSM for Mar-‐Nov 03 prior to launch. • Relationships at CEO, General Manager & Strategic Director Level in agencies.
PREVIOUS POSITIONS HELD: The Sydney Morning Herald (Sydney) Account Manager – Spectrum Special Reports Sales Executive Merchant & Partners Advertising Agency (Sydney) Media Planner Buyer TCN Channel Nine (Sydney) Accounts Payable & Receivable
Honeywell Information Systems (Sydney) Billings Supervisor Head Office Cashier Accounts Payable Clerk Lamb & Walters Real Estate (Sydney) Property Manager
-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐
EDUCATION/PROFESSIONAL DEVELOPMENT Lvl 1 Certificate Executive Leadership Coach Time Management Media Selling Skills Presentation Skills Professional Sales Negotiation High Stakes Negotiations High Impact Presenting Master Influence Program
Personal Management Program Optimising Staff Performance Financial Decision Making for Managers Foundational Leadership Program-‐Frontline Management in Action Sales Capability Development Program Targeted Selection Recruitment Accounting-‐3 yrs of Accounting Cert.
-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐
SYSTEM/COMPUTER SKILLS Microsoft Word/Excel/Powerpoint. Media Diamond (Media Buying Package) Radioscope
MMS Admarc
-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐
COMMUNITY ACTIVITY:
• Designed & delivered a flashmob at Sales Conference with donation going to charity supported by Drama School at Wesley College
• Designed & delivered a lock and key concept for another Sales Conference with proceeds going to support homelessness (taking people off the street and giving then a meal and bed for the night)
• Worked with Corporate Challenge to deliver a “Bikes for Tykes” event at another Sales Conference with 25 built bikes being presented to kids from Camp Quality.
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REFEREES: Available upon request.
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