resume JeongsookLee2019 compressed€¦ · system for web, native mobile, and conversational UX...
Transcript of resume JeongsookLee2019 compressed€¦ · system for web, native mobile, and conversational UX...
HELLO.
My 23 year design journey spans various genres of design.
As design practitioner and leader at SAP, my focus during the last 10 years has been enterprise design.
Building a large scale design system for enterprise software became my passion. Creating a habitat for
design and designers became my mission. My teams have been practicing 360 degree enterprise design.
Everyday is a new attempt to fail better. Everyday I try to smile a little more. A smile is a curve that sets
everything straight.
My name is Jeongsook Lee.
I’m a passionate enterprise software designer.
Together with my teams I define the design language of SAP, enable product design frameworks and
establish design processes that nurture the entire SAP product portfolio for global enterprise users.
Today, I lead 4 design teams at SAP. As the central UX team, we build a comprehensive design
system for web, native mobile, and conversational UX within the framework of personality and AI. We are
brazenly proud enterprise product designers. We build core UI frameworks and applications. We solve
complex business challenges, resolving them in simplicity and reimagining future business user
experience.
My role is to lead the teams with a vision, growing an environment where good design shapes better
products, knowledge and passion spark, and collaboration flourishes.
My Enterprise Design Journey as design practitioner & leader at SAP 3
Product Design
Maintain, Renovate, Innovate at the same time. 4
Design Language
Evolve and Scale. 5
360° Design Enablement
with Design Infrastructure, Design Culture and Design Leadership 6
Up to this point my journey has included various genres of design, media studies and HCI research.
I have never been a middle-of-the-road design practitioner and exactly that is what makes me unique.
Curriculum Vitae since 1996 7
My Journey ahead and contacts 8
I’m looking forward to meeting you.
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MY ENTERPRISE DESIGN JOURNEYDesign to Scale
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Scale
1. Product Design Scale to entire SAP lines of businss
0. Design SystemBuilt from the ground up
SAP Fiori Design Language
SAP Fiori Apps
Multichannel & multimodaldesign system for connected, personal product experience
across entire SAP product portfolio
Harmonized SAP Classic Applications SAP GUI
Harmonized SAP Classic Applications SAP CRM
21Fiori apps
81Fiori apps
600Fiori apps
940Fiori apps
1389Fiori apps
487enterprise customers
Fiori 1is born.
SAP P&I UX Fiori 2 became the official design language for all SAP products.
Fiori 3is being adopted by entire SAP lines of businss.
20132009 2016 2017 2018 2019
SAP CoPilot SAP Digital Assistantwith conversational UI framework
6Beta enterprise customers
SAP InscribeHandwriting UI product
SAP Intelligent Enterprisefor connected, personal product experience
across entire SAP product portfolio
SAP Fiori for Android Apps with SDK/MDK library
Responsive web based framework
Conversational deisgn framework
Native Mobile framework
Intelligence design framework
Immersive 3D framework
Brand personalityframework
22enterprise customers
Theming framework
Motion design framework
7022 S4 classical apps
150,000 transactions
Design led Developement processes
Design guidelines, tools, stencils
Design community
Trainings & educations
Role based design approach
Extended design partnership
with Apple & Google
E2E user journey based design approach
across multiple apps & products
Company wide design community with lines of business
through Design Decision Board led by Chief Design Officer
∞. Design Enablement
Nurture design culture & Infrastructure.
Maximize design quality & scalability.
SAP Fiori for iOS Apps with SDK/MDK library 20,000+end users
Ca.81% S4/HANA SAP Fiori apps are built with Fiori Elements, the smart app templates.
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FIORI 3
https://experience.sap.com/basics/design-beautiful-mobile-apps-with-sap-fiori-for-android/
https://experience.sap.com/basics/sap-fiori-for-android-next-chapter-in-enterprise-mobile-design/
https://www.youtube.com/watch?v=CX5X8ewlD0I
PRODUCT DESIGNMaintain, Renovate, Innovate at the same time.
Maintain
Renovate
Innovate“Creativity is thinking up new things.
Innovation is doing new things.”
FIORI 2
20152014 2016 2017 2018 2019
SAP GUI framework renovation
7022 S4 classical apps/ 150,000 transactions
ARTICLESAP Fiori Theme Now Available for Classic S/4HANA Applications
SAP CRM framework renovation
ARTICLEVisual Harmonization Benefits Customers
SAP Analytics Cloud renovation
SAP Fiori for Android Appswith SDK/MDK library
ARTICLE
Design Beautiful Mobile Apps with SAP Fiori for Android
SAP Fiori for Android: Next Chapter in Enterprise Mobile Design
SAP Fiori for iOS Apps with SDK/MDK library
SAP Fiori Mentor @ App StoreAn interactive documentation of Software Development Kit
SAP InscribeIntelligent Handwriting UI
VIDEO
SAP CoPilot SAP Digital Assistance with conversational UI framework
Fiori Design System role based, responsive, adaptive, cohesive and simple design system for all SAP products.
VIDEOWhat is SAP Fiori
Scale
SAP Fiori Design Language
FIORI 1
2013
https://experience.sap.com/documents/sap-fiori-visual-theme-for-classic-applications.pdfhttps://experience.sap.com/basics/visual-harmonization-benefits-customers/
https://experience.sap.com/news/sap-fiori-theme-now-available-for-classic-s4hana-applications/
https://experience.sap.com/documents/sap-fiori-visual-theme-for-sap-crm-and-sap-s-4hana-for-customer-management.pdf
https://www.youtube.com/watch?v=XMYFcVXp-cw
https://www.youtube.com/watch?v=XMYFcVXp-cw
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https://itunes.apple.com/us/app/sap-fiori-mentr/id1215284965?mt=8
FIORI 3
20152014 2016 20172013
‘72’A bespoke typeface designed for SAP
‘72’ typeface Website
DESIGN LANGUAGEEvolve and Scale.
Scale
SAP Fiori Design Language
2019
Theming Framework
SAP UI Theme Designer offers themability for our customers to create their own themes per brand guidelines.
Branded Moments
‘Branded Moments’ are the 360° brand expression in words, visuals, motions - a new way to craft tone of voice, content structure, and system responses.
Conversational Design
It’s a radical design approach to resolve complexity in simplicity - dialog model, response design within a personality framework that sets the base for SAP digital assistant and all other natural UIs. Conversational UX paradigm also serves natural userinterface such as AR/VR.
CONVERSATIONAL UX GUIDELINES
AccessibilityAccessibility is one of the most important SAP product standards. Accessibility is a lot more than color contrast, keyboard handling and screen readers. It’s a new design principle that eliminates the boundaries and embraces the differences.
UX for AI
A systematic design framework for intelligent applications: Rranking, matching, recommendartions, case based reasoning, and explainable AI - to build a trustful, intelligent system.
SAP Fiori Design System
Resolve complexity in simplicity.
VIDEO & ARTICLEThe System Behind SAP Fiori Design Language
Motion Design
Motions creates sense of flow, direct focus and help increase spatial awareness.
MOTION DESIGN GUIDELINES
Native Mobile
Help users get things done in small steps, taking advantage of their micro-moments on the go. Make the task interruption tolerant and allow them to finish it later.
VIDEO & ARTICLE
Typeface & Typography – Why Do They Matter?
What Makes a Good Typeface?
Spot On – Prestigious Red Dot Award for SAP’s New Typeface “72”
https://experience.sap.com/conversational-ux/
https://experience.sap.com/fiori-design-web/motion-design/
https://experience.sap.com/fiori-design-android/https://experience.sap.com/fiori-design-ios/
https://experience.sap.com/basics/the-system-behind-sap-fiori-visual-design/
https://experience.sap.com/72/
https://experience.sap.com/basics/typeface-typography-why-do-they-matter/https://experience.sap.com/basics/what-makes-a-good-typeface/https://experience.sap.com/news/spot-on-prestigious-red-dot-award-for-saps-new-typeface-72/
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2018
https://experience.sap.com/basics/the-system-behind-sap-fiori-visual-design/
Fiori for iOS GUIDELINES
Fiori for Android GUIDELINES
360° DESIGN ENABLEMENT with Design Infrastructure
CUSTOMERS & PARTNERS
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CENTRALUX
LINE OF BUSINESS
Design + Research + PMO + Architects
+ Development
LINE OF BUSINESS
LINE OF BUSINESS
LINE OF BUSINESS
LINE OF BUSINESS
LINE OF BUSINESS
360° DESIGN ENABLEMENTwith Design Culture & Leadership
Design culture is the ultimate answer to truly scalable design. A healthy design culture with
a growth mindset knows how to navigate ambiguity in an ever-changing environement.
BLOG Design with a beginner’s mindWhy design culture matters for enterprise software.
BLOG Design like a landscaperWhy enterprise software design is a different genre.
Customer FocusInclude customers and partners in design &
development cycle.
Collaborative Product DevelopmentDesign + Research + PMO + Architects + Development
Share common concepts and standards such as
accessibility, localization, globalization by lines of
business through central UX. Reduce redundant efforts
and invest in coherent experience and integration.
User Experience Community Strengthen company-wide, interdisciplinary collaboration.
Build relationships where a ‘Win Together’ mindset emerges.
Processes & ToolsDesign led Development processes to scale with quality
Design guidelines, tools, stencils
Trainings & education
Also, how we get there matters more than where we arrive. Our products mirror
our design culture.
https://medium.com/sap-design/design-like-a-landscaper-15878c2886ac
https://medium.com/sap-design/design-with-beginners-mind-c16bc8f0ef4e
Enterprise Design
SAP P&I VP SAP Design Jun. 2018 - present Palo Alto, US
SAP P&I Head of Global Design Direction Jul. 2015 - Jun. 2018 Walldorf, Germany
SAP P&I User Experience Designer Jul. 2012 - Jul. 2015 Walldorf, Germany
SAP.com Oct. 2009 - Jun. 2012 Walldorf, Germany
Teaching
Design Management (M.A.) Macromedia University of Applied Sciences 2017 - 2018 Munich, Germany
Art & Media Studies (M.A.) Academy of Media Arts (KHM) 2006 - 2007 Cologne, Germany
Design, Art & Exploring the World
Art projects & exhibitions in social, political, and digital space 2003 - 2008 Germany, Korea, Chile, Vietnam, Virtual
Freelance webdesign, brand design, editorial design, illustrations 1998 - 2009 Korea, Germany, Virtual
*I quit my job and left home to travel the world in 1998. Since then, I have become a passionate traveller, working as a freelance designer for
international clients: Samsung Corp., Asiana Airlines, Cornelsen, Seoul Bank, Seoul Broadcasting System (SBS TV), Madame Figaro, Klett
Verlag. Johnson & Johnson, etc. I enjoy being in unfamiliar places, discovering unknown values and challenges on the road.
NEXTEL Chief web designer for Samsung projects 1996 - 1998 Seoul, Korea
Education
HCI Research at Art & Media Studies, Academy of Media Arts (KHM) 2005 - 2008 Cologne, Germany
Research theme: Augemented body - embodied UI
Master in ‘Art in Context’, Berlin University of the Arts (UDK) 2005 Berlin, Germany
Master thesis : digital poetics and aesthetics of computer mediated arts
Bachelor in ‘Visual Communication Design’, Hong-Ik University 1996 Seoul, South Korea
I speak 3 languagesLanguages are fantastic records of thought processes of differenct human histories.
Korean Mother tongue
German Fluent *Großes deutsches Sprachdiplom, Goethe-Institut 2006
English Fluent
CURRICULUM VITAE
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My journey ahead
Throughout the processes, I’ve learned how to form design systems and how to scale it to a large number
of products. In recent years, however, I’ve also discovered great joy in creating stories to inspire people to
think differently. Leading and teaching has taught me that the sovereignty we have over our work inspires
far more people than the actual content ever will. I no longer chase success, but rather strive to be a
person of value. I connect differences to create a greater value as a whole.
My greatest strength has been insatiable curiosity combined with resilience. Everyday I study how to fail
better and endevour to do things differently tomorrow. I enjoy challenges that are unkown to me, puzzles I
haven’t solved yet. Nothing is unsolvable, we only have to identify the right questions.
I’d love to hear about your challenges.
I also love coffee, ramen, mountains, deserts, and, above all, conversations.
Drop me a line.
Looking forward to meeting you soon.
March 2019. Palo Alto
Jeongsook Lee
https://www.linkedin.com/in/jeong-sook-lee-8722a99a/
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