Resume - Gary Li 2016 v
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Transcript of Resume - Gary Li 2016 v
Gary (Shang Yu) Li 1978/4/23 +886 928 501 915 [email protected] Taipei City, Taiwan (R.O.C.)
OBJECTIVE Possess the practical Marketing/Branding/PR management experience and MBA marketing background. Seeking a challenging Marketing/Branding Director position with an opportunity for advancements.
EXPERIENCE
W Taipei Assistant Director of Marketing Communications (2010/12~2016/09)
No.1 ADR (Average Daily Rate) Business Hotel in Taipei, No.1 Luxury Hotel by Hotels.com “Loved by Guests” Award 2016
Marcom Head - Managed 6-talent Marcom team, developed and implemented PR/marketing/digital strategy within the budget.
Marketing/Branding – Worked with the other departments for the hotel marketing promotions. Aligned with W Hotels brand team
to conduct the brand assurance through W Happenings. Conducted third party cooperation to create the brand awareness and buzz.
2011/2013/2014 Starwood Hotels Asia Pacific - W Hotels Brand Ambassador Award
Fashion: VOGUE FNO After Party, ELLE New Talent Award, Tuan Tuan (Givenchy, Jil Sander) ． Films: LOVE, Girls
Design: Taiwan Design Center (‘13 Trash Redesign, ‘14 HK Business of Design Week, ’15 Creative Expo Taiwan)
Music: W Hotels Burn DJ Lab ． Seasonal events: Farmers Market + GQ, Summer Pool Parties, Winter Chill Rink
Public Relations - Worked closely with the local and international media, wrote press releases, conducted media events.
Allocated print/digital advertisement locally, regionally, and internationally. KOL (Key Opinion Leader), CSR management.
Achieved the annual goal of media exposure at USD3 million in 2015
FAM tours: 2011 W Taipei opening, 2015 W Beijing opening support, 2016 Asia media/influencers Taipei tour
2014 Starwood Hotels Asia Pacific PR award, 2016 Starwood Hotels Greater China Best PR Partnership Award
Digital Marketing - Supervised the e-marketing’s strategy, digital revenue goals achievement, websites maintenance, digital AD
buying, digital campaigns, CRM, social media management (W Taipei FB is No.1 in Taiwan and among W Hotels Worldwide).
Design - Supervised the design team to comply with W Hotels brand guidelines, standard, and quality.
Uni-President Hankyu Department Store, Taipei Branch, Taiwan Marketing Specialist (2009/7~2010/12)
Proposed and executed the marketing strategy and brand positioning
Developed the customer relationship management (CRM) with a member card and credit card
Proposed and executed the opening marketing campaign (TWD70 million budge)
Managed the event space and cosmetics segment
Shin Kong Mitsukoshi Department Store, Xin Yi Branch, Taipei, Taiwan Marketing Specialist (2004/9~2006/4)
Proposed and oversaw the execution of the 2005 Taipei Lantern Festival- Fortune Rooster (TWD2.3 million budge), cooperated with
Taipei City Government and sponsored by Acer and Lexmark, attracted over 1 million visitors/customers in 1 month
Participated the pre-opening marketing team of A-four department store with TWD45 million marketing budget
Proposed and executed the annual marketing projects, including special promotions, events, and fine arts exhibitions
Eslite Department Store, Tianmu Branch, Taipei, Taiwan Operating Management Specialist (2004/4~2004/7)
Managed day-to-day operations of the Boutique Section and data analysis
Executed the achievement of sales goal and business solicitation projects
PricewaterhouseCoopers C.P.A. Firm, Taipei, Taiwan Auditor (2001/11~2002/8)
Foreign insurance team - financial, tax reports, and the special auditing
EDUCATION
Boston University, Graduate School of Management, U.S.A.
International Master of Business Administration, Marketing (2007/5~2008/12)
Shih Chien University, Taipei, Taiwan
Bachelor of Science in Accounting (1996/9~2000/6)
ACHIEVEMENT
W Taipei “Talent Coach of the Year 2014” award
The online judge panel of “Marketing Events Awards 2016 North Asia”
