Curriculum Vitae

Natalie GoodingBA/BBS

Email: natalie_gooding@hotmail.comPh: 0426 973 560

Profile

Education

Work Experience &Achievements:

Strategic planning, forecasting and managing a

budget of $1.2mil.

Dynamic leader and team manager of 4 with strong

project management skills.

Broad experience in consumer marketing

strategies across digital, print, PR, radio, TV and event management all

working within a 10% of total return expense budget.

CRM derived EDM marketing experience

achieving an overall average 25% open rate

A results driven, highly experienced Marketing Manager with 8 years of solid B2C and B2B marketing experience. Highly organised with a strong work ethic and proven ability to coordinate and manage multiple projects to strict deadlines. Able to work well as an individual or team player, building sound relationships with internal and external stakeholders to aid management in accomplishing overall business objectives.

2000– 2004 Massey University New ZealandBachelor of Business studies International Business / Marketing

Bachelor of ArtsJapaneseOverall Grade Point Average: A-

1996–1999 Palmerston North Girls High School New Zealand7th Form BursaryEnglish (A), Japanese (B), Accounting (B), Economics (B), Statistics (C).Awarded `A` Bursary

Oct 2012 - Now The Rejuvenation Clinics of Australia Sydney The Specialist Clinics of Australia

Marketing Manager Strategy and Budget Management - responsible for the creation and

implementation of the strategic marketing plan, tactical content calendar and marketing budget for both the Rejuvenation Clinics and the Specialist Medical Clinic brand to ensure alignment with key company objectives and ROI targets.

Team Management - management of a team of four, including setting and monitoring individual KPI targets, assessing performance and providing guidance with deliverables.

Digital Marketing Management - including overseeing and assisting SEO, Adwords, EDM and Social Media campaigns to achieve 60% minimum lead conversion rate monthly and initiate website improvements to ensure 9000+ monthly traffic targets.

Brand and Campaign Management - including the execution of a full re-brand for both companies including overseeing new brand guidelines, style guides and the build of multiple new websites – www.rejuvaustralia.com.au and www.specialistaustralia.com.au

Broad experience in managing and maximising strategic partnerships to drive new and existing

business and brand awareness.

Achieved A Current Affair coverage for the Specialist Clinic and co-ordinated the

Rejuvenation Clinic interview coverage on cosmetic medicine in

Australia on Dragon TV, China’s 2nd largest network.

Advanced Excel and reporting analytical skills

Achieved annual growth and profitable distribution of a designated product range worth $42 million a year.

Made the NSW finalists for the Australian Direct

Marketer of the Year Award from record ROI campaign

results for Henry Schein Halas Australia.

5 years experience of effective international

supplier, KOL and sales team relationship

management.

Broad analytical and reporting skills using a

number of CRM and sales reporting tools.

Advanced skills in the Pronto inventory

management system to assist procurement decisions.

Business development - building and maintaining strategic alliances with industry stakeholders and key referral sources to drive brand awareness and reach annual new client acquisition targets for both companies.

Public Relations – management of PR and media relationships including creation of media release and all company communication.

Advertising and Creative - idea creation, briefing and management of external and internal creative teams.

Event Management – management of external and internal events showcasing the clinic to 6000+ attendees achieving all set event targets.

Analysis and Reporting- daily data mining in the Korvue CRM system to identify consumer trends, monitor campaign performance and generate monthly reporting for the CEO.

Oct 2008 –Mar 2012 Henry Schein Halas Sydney Australia

Brand Manager Strategy and Budget Management - responsible for the development,

implementation and analysis of brand strategies to achieve long term marketing strategy, the annual marketing plan and budget through sales, margin and profitability targets for both the Australian and New Zealand market dental market.

Business Development - Represented the Henry Schein brand portfolio at local dental trade shows and congresses both nationally and internationally.

Campaign Management – preparation of monthly campaigns, product

positioning, product launches, competitor analysis, preparation of marketing collateral and followed this with monthly post-campaign analysis.

Agency Relationship Management - development and daily management of supplier relationships including promotional updates, logistic co-ordination, supplier price fluctuations and monthly progress meetings.

Communication - daily communication with Australian and NZ sales teams to drive sales and support lead generation through product education and key marketing initiatives including preparation of sales tools to assist with monthly campaigns. Also hosted monthly workshop and training seminars for the sales team in collaboration with suppliers.

Analysis and Reporting - daily data mining in Cognos and Pronto CRM systems to identify consumer trends, monitor campaign performance and generate monthly reporting for U.S parent company Henry Schein Inc.

Stock Management – experience in efficient stock management including

forecasting, planning, deletion of loss-making lines and maximisation of profitable lines.

Experience in all stages of magazine and flyer

production.

Creativity in designing new gift campaigns for customer

loyalty program.

Experience in sponsorship and large scale trade shows.

Initiative and creativity in designing new lesson plans.

Experience in marketing for a leading international brand

Achievements

Computer Skills

References

Feb 2007 – Oct 2008 Henry Schein Halas Sydney Australia

Marketing Co-ordinator Marketing collateral management - co-ordination and editing of the

company magazine and all marketing collateral from brand managers, internal design department, senior management, 150 external suppliers and delivery channels such as the outsourced printers and mailing house.

Sponsorship & Event Experience - organisation of sponsorship and promotional trade displays at national dental expos and events.

Customer Loyalty Program Management - implementation of gift campaigns including sourcing gifts, designing marketing collateral, processing of gift recipients and organising competition licenses.

2004 – 2006 Wakayama Board of Education Wakayama, Japan

English Teacher Strategy and Planning - planned, designed and implemented English

classes at a technical high school, a night school for adults and a school for the visually impaired.

2004 Aspen Distributors Ltd Palmerston North, New Zealand

Marketing Assistant Strategy and planning- copywriting and compilation of advertising

materials for product launch and sales team assistance.

Event Experience - assisted in planning and organising CamelBak`s Regional Promotional Events.

Store and Local Area Marketing - responsible for store merchandising.

Increased overall sales by 16% over 3 years through consistent successful marketing initiatives. This achievement working within a marketing expenditure budget set at 10% of overall revenue.

Managed all marketing solely and over 3 years grew the department to a team of five and am now responsible for all team member KPI’s.

Created the Specialist Medical Centre branding and marketing collateral including management of the website development.

Managed the redesign process of the Rejuvenation Clinic branding from website creation to a complete clinic design overhaul.

Selected to attend the Henry Schein Halas Leadership Development Program held in Gold Coast 2011 with 50 other finalists

Finalist for the 2010 ADMA Young Direct Marketer of the Year for NSW. Achieved level 3 and 4 of the Japanese Language Proficiency Test (JLPT)

Advanced level in Microsoft Word, Excel, PowerPoint, outlook, imovie, the Korvue CRM system, Inventory management system Pronto and Sales Analysis system Cognos.

Available on request