Resume for Elizabeth Trotman 2016b

Elizabeth J. Trotman 15402 Country Lake Drive ~ Pineville, North Carolina 28134 Cell Phone: 614.395.2319 ~ Email: [email protected]

SUMMARY OF QUALIFICATIONS

Collaborative administrator and leader- track record of managing cross-functional teams and external committees, developing internal processes and strategies and providing direction to staff and volunteers.

Strong relationship builder-accustomed to engaging various audiences including community stakeholders, board members, corporate sponsors, schools, nonprofit organizations, donors, physicians, researchers, staff and volunteers by providing consistent positive experiences that exceed expectations, thereby promoting continued investment and support.

Skilled director- several years of experience developing and implementing strategic annual plans for projects, programs and events to impact individuals, children, youth and families.

Innovative marketer- consistently develop creative materials, communication pieces and plans to renovate or reignite interest and investment.

Proficient problem solver and proactive planner-provide thorough strategic planning, troubleshooting and implementation of quick solutions as needed.

PRIMARY STRENGTHS

WORK EXPERIENCE

Polished31, a training, development and consulting firm, Charlotte, North Carolina, January 2016-present Founder/Principal Consultant, Highlighted efforts:

Provide consulting services related to mobilization and fundraising strategy, marketing, communication and engagement to nonprofit organizations that support women, girls, children and/or youth. Develop and direct programming and events.

Nationwide Children’s Hospital (10,000 employees), Columbus, Ohio, May 2015-October 2015 Manager, Healthy Neighborhoods Healthy Families (HNHF), a place-based initiative, Highlighted achievements:

Guided and/or provided assistance with the development of goals, plans, communication materials, collaborative fundraising strategies and relationships to support the targeting of services and resources in the areas of education, housing, workforce development, safety and health and wellness.

Identified opportunities for new partnerships, engagement and investment. Supervised the HNHF community engagement manager and directed the implementation of key community engagement efforts.

Worked with the marketing team to define and develop the brand, materials, website and communication plans for internal and external audiences.

Served as a representative to community, nonprofit and government partners for partnership and engagement efforts.

Worked with members of the quality improvement team to develop and track metrics of success.

Collaborated with public and private sector partners to develop holistic strategies, plans and goals to improve the neighborhood and health and life outcomes for children, youth and families in the targeted area.

Developed a cultural competency event that featured a poverty simulation and presentation delivered to hundreds of hospital staff.

Collaborated with internal partners and the information technology team to develop a comprehensive database of community contacts and information.

Served on an external committee and worked with related partners to facilitate an educational event and private staff session with a nationally known pediatrician and health and housing expert.

Strategic planning Marketing and communication Donor stewardship

Project management Community and corporate engagement Public speaking

Program development Creative thinking and brand development Talent acquisition

Event management Team building and leadership Editing and copywriting


2

United Way of Central Ohio (80+ employees, $50 million campaign), Columbus, Ohio, November 2012-May 2015 Director, Champion of Children (COC), an education initiative, Highlighted achievements:

Led the development of the initiative’s focus, objectives, strategies, marketing and communication efforts and outcomes ensuring alignment with the mission and organizational goals. Developed a strategic plan which included year-round engagement, outreach and mobilization efforts.

Led fundraising efforts and collaborated with United Way development leadership to develop an annual fundraising plan, goals, tracking process and timeline. Identified new prospects and developed fundraising letters, sponsorship packets and tailored documents for corporate and individual asks and stewardship efforts.

Developed strategy for yearly investment and managed a quarter million dollar budget and research products. Initiated investment in community programs in support of the desired community results.

Worked with media partners, contractors, United Way’s marketing department and various external community partners to promote the brand and initiative efforts. Directed the development of advertising, collateral materials, print, electronic and social media communication and positioning in related community efforts and events.

Led planning and implementation of annual Signature Event for 700+ attendees which included a taped interview by WOSU featuring a nationally known speaker, award presentations, private and public receptions, private events, extensive audio-visual production, ticketed registration, online engagement and social media efforts.

Delivered presentations to various audiences including volunteers, corporate partners and community stakeholders.

Cultivated and/or maintained donor relationships and initiated corporate and individual donation asks. Managed an external fundraising committee and prepared the United Way CEO, executive team, relationship managers, COC fundraising committee chair and committee members for specific donation asks and/or member recruitment.

Led a team of researchers in preparing an annual report which spotlighted the educational challenges and needs of children in central Ohio. Determined areas of focus, research resources, format and structure. Edited report for mass audiences and worked with sponsors, community partners and print media to distribute 15,000 executive summaries of the report to the community. Crafted and directed an annual report launch event to a sold-out audience of more than 200 corporate and community stakeholders.

Collaborated with various internal departments to obtain support for fundraising, community outreach, volunteer engagement and recruitment, event planning and promotional efforts.

Partnered with United Way donor groups to develop meaningful education events on issues affecting children and youth to increase engagement and support the overall mission.

Managed two external committees, one internal committee, and three direct reports in addition to working with staff from each department to obtain appropriate support.

United Way of Central Ohio, November 2008-November 2012 Director of Special Events, March 2009-2012, Associate, November 2008-February 2009, Highlighted achievements:

Provided strategic planning, leadership, budget and timeline management for donor and community-focused events which supported the $50 million United Way campaign.

Directed large-scale signature events and volunteer efforts including:

o Celebration of Excellence, an awards luncheon honoring more than 30 philanthropic companies with 500+ guests. Led all event logistics and worked with internal partners to develop marketing strategy, sponsorship materials, fundraising report messaging and related speeches and presentations.

o Community Care Day (CCD), central Ohio’s largest one-day volunteer outreach involving more than 3,500 volunteers. Coordinated all logistics and led fundraising, marketing, communication efforts and corporate and community partner project matching through the development of an online matching and signup system.

o The first Columbus Volunteer Challenge, an 18-day city-wide volunteer event (evolved from CCD) hosted in partnership with the government, faith-based and nonprofit organizations with an outcome of more than 28,000 participants. Led fundraising efforts, concept development, corporate partner/volunteer registration, key committee meetings, strategic partnership outreach, website and marketing material development and press conference plans.


3

United Way of Central Ohio, Director of Special Events continued

Coordinated all events for the organization’s board members and CEO including a conference in South Carolina for select United Way CEOs and the president of United Way Worldwide. Managed all logistics including registration, activities, meals, hotel arrangements, private events and gifts.

Managed three direct reports, administrative support staff and staff volunteers for projects and events. Implemented and directed an intern program to support events and the marketing department.

Managed all event logistics including venue selection, contracts, food and beverage, audio visual and entertainment with varying budgets totaling $100K annually.

Ensured that President/CEO and appropriate senior management were properly briefed and provided speeches/talking points, guest lists, agendas, related collateral and special instructions for designated events.

Worked with Director of Communications to develop a media communications plan for key projects and events.

Worked with marketing staff and provided creative direction and content for print and web promotional materials, electronic communication, event registration, follow-up and surveys.

INCREASE Community Development Corporation (INCREASE CDC), a business development nonprofit organization (Five employees, 10 + volunteers, Connected to 2000+ member church), Columbus, Ohio, April 2005-August 2009 Director of Operations and Communication, Highlighted achievements:

Directed signature events including an annual award ceremony, home expo, business expo, and golf outing. Managed marketing and provided oversight of event logistics including agenda and speakers, vendor relations and contracts, site selection and setup, trade show booths, volunteer organization, follow-up and evaluation.

Supervised program and project manager, ensuring implementation of appropriate processes, follow-up, database management and project tasks according to deadlines. Directed support staff meetings and developed customer service processes and training.

Provided oversight and implementation of marketing campaigns. Coordinated with contractors and printing companies to create advertising and marketing materials including direct mail pieces, flyers and event program books. Acquired media sponsorships and negotiated advertising rates for various programs and events.

Developed or edited all external communication including copy and concept for website, print and radio advertisements, sponsorship packets, electronic communication and press releases.

Began as Director of Communications and was promoted to Director of Operations and Communication.

EDUCATION AND TRAINING

Leadership Training, Conflict Resolution, United Way of Central Ohio, Spring 2015

Board Training Program, Graduate, United Way of Central Ohio, October 2012

Effective Facilitation Training, United Way Worldwide, April 2012

B.A. in Public Relations, Minored in Speech Communication, Cum Laude with Departmental Honors, 2004, Otterbein University. Majored in Fashion Design and Merchandising, 1993-1996, Kent State University

ACTIVITIES/COMMUNITY SERVICE

Girl Talk Foundation, Inc., Member, Strategic Planning and Fundraising Committee, June 2016-present

Member, United Way of Central Ohio’s Women’s Leadership Council, 2012-2015 and Key Club, 2011-2015

Trainer, “Planning and Facilitating a Meeting” Franklin County Emerging Leader’s Program, 2013-2014

Teacher, Children’s Ministry fourth grade girls class, Columbus Christian Center Church, 2013-2014

Leader, Speaker, Program and Conference Coordinator, GRACE (Self-improvement, character and leadership development program for girls 8-16), Columbus Christian Center Church, 2000-2003, 2006-2010

Administrator (Singles, Marriage, Men and Women’s Ministry Networks), Columbus Christian Center Church, 2008-2009

Resume for Elizabeth Trotman 2016b

Documents

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