The Wharton School / Resume Books: Class of 2018 - 1st Year: Advertising & Public Relations

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Resume Packet

NO. STUDENT GRAD DATE

1 Abelski, Itai May 2018

2 Bassini, Alan May 2018

3 Liu, Widelia May 2018

4 Morrissey, Olivia May 2018

5 Omo-Abu, Stephanie May 2018

6 Scichili, Michael May 2018

7 Westerhoff, Victoria May 2018

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ITAI ABELSKI 2116 Chestnut St., Apt. 2710, Philadelphia, PA 19103 | 215-900-7918 | abelski@wharton.upenn.edu

EDUCATION

THE WHARTON SCHOOL & THE LAUDER INSTITUTE, UNIVERSITY OF PENNSYLVANIA Master of Business Administration Candidate; Major in Strategic Management Master of International Studies Candidate; Focus in Africa

Philadelphia, PA

2016-2018

• Recipient of merit-based Lauder Fellowship • Director of Strategic Partnerships of Wharton Human Capital Club, VP for External Affairs of Jewish Association of MBAs,

member of Wharton’s Consulting Club, Public Speaking Club ARISON SCHOOL OF BUSINESS, INTERDISCIPLINARY CENTER HERZLIYA Bachelor of Arts in Business Administration, Major in Finance

Herzliya, Israel

2008-2011 • Graduated cum laude • Gerhard C. Starck Foundation Scholarship for intellectually gifted and outstanding students (100% tuition for three years) • Study Abroad: Selected for UC Berkeley exchange based on academic excellence leading research in Economics Department

EXPERIENCE

UBS Associate Director, Wealth Management Authorized Officer

Zurich, Switzerland

2014-2016 2012-2014

• Managed portfolio of 180 clients with assets under management of US$ 850M generating annual revenues of over US$ 8M • Supervised relationship with high net worth international clients, improving market share and brand image • Acquired 30 new clients annually, procured US$85M annually in net new money and increased revenues by US$ 700K • Launched new collaboration with IBD to share clients and facilitated US$ 400M deal • Expanded structured follow-ups by creating a client acquisition model with step-by-step checklists and a transparent

acquisition pipeline, resulting in 85% increase in client acquisition • Expanded services to medical devices and high-tech industries by developing innovative acquisition projects with the Global

Head of IB Research and attracted three NASDAQ listed clients • Managed optimization strategy for 450 employees, boosting profitability by shifting business models and improving

efficiency assessment for teams serving Turkey, Israel, Greece & Africa • Identified opportunities for growth through enhanced cross-divisional cooperation and boosting profitability by 7% year on

year; reduced asset outflows by 75% through client retention • Supervised two investment advisors and two assistants DROEGE GROUP (Management consulting firm serving German large-caps) Management Fellow

Düsseldorf, Germany

2011-2012 • Oversaw comprehensive study, “Growth through Service” by identifying, reaching out to and interviewing leaders of 100

major corporations; enhanced company exposure resulted in hiring advisory services for three flagship projects • Conducted investment research and constructed new-market entry models to evaluate feasibility on behalf of $50B revenue

client; presented key recommendation to senior management team WHIISIT Co-Founder

Tel Aviv, Israel

2016-Present • Designed the start-up’s business model: a new social network designed to enhance relationship between brand and consumer.

A simple set of customized questions will allow every brand to create a direct and entertaining dialogue with target audience and allow deeper understanding of needs.

• Built profit-oriented product offering through clients from politics, consumer product, retail and fashion industries

ADDITIONAL INFORMATION

• Interests: Basketball, international travel, public speaking, professional, amateur radio • Professional singer and trained cantor • Positions: Board Member of Jewish National Fund, member of Diplomatic Corps – World Jewish Congress • Languages: German (native), Hebrew (native)

ALAN BASSINI 2020 Walnut Street

Philadelphia, PA 19104

917-673-3141

abassini@wharton.upenn.edu

EDUCATION

THE WHARTON SCHOOL, UNIVERSITY OF PENNSYLVANIA

Master of Business Administration Candidate; Major in Marketing

Philadelphia, PA

2016-2018

Board Member of Marketing Club

Wharton Community Consultant

Member of Media and Entertainment Club, Investment Management Club, Wharton Latin American Association

Received Maust Fellowship for $58,000, recognized for academic and professional excellence

UNIVERSITY OF PENNSYLVANIA

Bachelor of Arts and Sciences; Major in Urban Studies, Minor in Hispanic Studies

Philadelphia, PA

2007-2011

Undertook a Senior Thesis detailing Philadelphia’s Plan to End Homelessness

Studied abroad for a semester in Madrid’s top business school, Universidad Pontifica Comillas (ICADE)

EXPERIENCE

CBS NEWS

Senior Production Assistant, Marketing Dept.

Production Assistant, Marketing Dept.

New York, NY

2015-2016

2012-2015

Pitched innovative campaign ideas to draw in younger viewers for new streaming service, CBSN; many were built into

strategic plan and executed, achieving 14 million streams in July 2016

Directed promotional placement for CBS This Morning and the CBS Evening News, the fastest growing morning and

evening news broadcasts respectively

Wrote ad copy for 60 Minutes, the number one news broadcast in the U.S.

Created promotional strategy for Democratic Debate in Nov. 2015, which drew a record 8.5 million viewers Compiled insightful and impactful footage for annual presentations to advertisers at the CBS Upfront conference, leading to

crucial ad sales projected to be 9.5 percent growth in 2016

Coordinated scheduling of on-air news promotions during period of viewership growth between 6 and 30% across all shows

MAVEN PICTURES

Production Assistant

New York, NY

2011-2012

Assisted filmmakers and producers on the set of a major motion picture, coordinating a crew of 15 people

Read and evaluated scripts for future adaptation and production, 4 of which were eventually produced

Researched and gathered information on financial success of 2011 films to evaluate future decisions on what types of films

were needed in 2012 portfolio

ISIS VENTURE PARTNERS

Intern/Analyst

New York, NY

2011-2011

Researched potential investment opportunities in 7 Latin American media companies Evaluated risks and rewards of investing in such commodities as precious metals and outlined findings in formal

recommendation to boss, providing information utilized when making investment decisions

ADDITIONAL INFORMATION

Received training in Marketing Strategies & Analytics at NYU School of Continuing Studies

Conversant in Spanish

Interests: Travelling, Creative Writing, Music, Technology, Sports

WIDELIA YI LIU 2116 Chestnut #21-06

Philadelphia, PA 19103

215-930-3544

yi9@wharton.upenn.edu

EDUCATION

THE WHARTON SCHOOL, UNIVERSITY OF PENNSYLVANIA

Master of Business Administration Candidate; Major in Management

Philadelphia, PA, USA

2016-2018

Awarded Wharton Fellowship for exceptional professional and personal achievement among incoming class

Board member of Wharton Graduate Retail Club

UNIVERSITY OF CAMBRIDGE

Bachelor of Arts (Hons) in Economics

Cambridge, UK

2007-2010

Year 1 and 2: First Class Honours (ranked top 10% of class); Year 3: Upper Second Class Honours

Awards for academic excellence: Emily Davies Scholarship, Ellen McArthur Scholarship, Henry Tomkinson

Scholarship, Anita Banerji Prize and Lilian Knowles Prize

EXPERIENCE

WHOLE9YARDS – Womenswear Brand (www.whole9yards.com)

Founder & CEO

Singapore, Singapore

2013-2016

Devised brand vision, mission and strategic positioning aimed at filling the elusive gap between High Street and

High End in the contemporary luxe fashion space

Established company’s organizational structure and oversaw entire operation from design to retail, leading a team

of 20+ with an annual turnover of +US$1M

Spearheaded expansion of international wholesale business, growing to more than 80 stockists in 18 countries

Evaluated both external and internal competitive landscape to fine-tune company’s existing strategy and pursue

new opportunities to achieve sustainable growth

Awards: Singapore Entrepreneur’s Award 2014, Singapore’s Outstanding Enterprise 2014

SKETCH STREET – E-commerce site for unique women’s clothing with crowd-sourced designs

Co-founder & CEO

London, UK

2012-2013

Established company’s strategic plan and secured collaboration with famous bloggers and illustrators including

Hayden Williams with 1M+ social media followers

Garnered 2000+ registered users, 15,000+ monthly unique visitors within one month of website launch

Launched seven collections with 150+ SKUs selected by the community from 20,000+ design submissions

ROYAL BANK OF SCOTLAND GLOBAL BANKING

Financial Analyst (UK Corporate Finance / Energy & Resources)

London, UK

2010-2012

Performed in-depth valuation analyses based on discounted cash flows, comparable companies, precedent

transactions, and sum of the parts methodologies to advise companies on Mergers & Acquisitions

Conducted liquidity and rating analyses to gauge companies’ financing capabilities and to devise the optimal

capital structure for clients

Ranked as top analyst (among cohort of 32) by performance review for quality of work and greatest deal exposure

Key Transaction Experience

Provided strategic advice to Charter International in defence of takeover approach by Melrose

Acted as sole financial advisor to an undisclosed consortium for bidding Vattenfall’s Finnish assets

ADDITIONAL INFORMATION

Interests: sailing (RYA certified), diving (Padi certified), golf, travelling, long distance running, playing cello

Languages: Native speaker of English and Mandarin, basic French

OLIVIA K. MORRISSEY 2116 Chestnut Street, Apt 2901 Philadelphia, PA 19103

718-612-1238 oliviamo@wharton.upenn.edu

EDUCATION

THE WHARTON SCHOOL, UNIVERSITY OF PENNSYLVANIA

Master of Business Administration Candidate; Major in Strategic Management

Philadelphia, PA

2016-2018

Leadership: General Management Club Director of Career Development; Social Impact Club Director of Social Impact

Conference; Wharton GUIDE Mentor for undergraduate Wharton students

GMAT: 740

GEORGETOWN UNIVERSITY

Bachelor of Arts; Majors in English & Economics; Magna Cum Laude

Washington, DC

2009-2013

Leadership: President of Hilltop Consultants (student-run consulting group focused on nonprofits)

Awarded The Quicksall Medal for best undergraduate essay on Shakespearean drama

EXPERIENCE

THE BOSTON CONSULTING GROUP

Consultant

Associate

Summer Associate

New York, NY

2015-2016

2013-2015

2012

Core Member of Strategy Practice Group; Topic Expert in Business Model Innovation

Ambassadorship to BCG Strategy Practice: Worked directly with North America's Head of Strategy to support Business

Model Innovation topic. Devised commercial program to help companies improve service offerings. Supported >40 BCG

case teams working with clients to develop alternative business models. Designed and managed first BCG-wide competition

to speak at 2015 TED@BCG event

Transformation execution for $5BN facilities services provider: Worked directly with C-suite executives in redesign of HR

and IT groups. Led team of three senior level HR clients through redesign process to transform HR team into business

partners for operations group whilst reducing costs by 10%. Simultaneously worked directly with CCO to coordinate change

management effort and draft internal communications during transformation. ~12 months into transformation effort,

company’s stock reached all-time high and Board approved continued BCG support for additional 15 months

2020 strategy for $5BN facilities services provider: Built financial model to identify opportunities to restructure organisation

along most profitable industry lines and streamline service offerings. Analysis served as foundation for decision to sell one of

four service divisions and restructure remaining services along industry lines to offer customers integrated solutions. Worked

directly with C-suite executives to develop internal and external communications on new strategy

Due diligence for $600M+ nonprofit: Evaluated M&A opportunity in the literacy space. Built financial model to estimate

cash needs for integration and project running costs

2020 strategy for international children's nonprofit: Wrote, executed and analysed donor survey (N=~1100) to understand

individual donor giving behaviour. Identified most profitable donor segments to serve as basis for future marketing strategy

Digital strategy for newspaper & media holding company: Wrote, executed and analysed large consumer survey (N=~7500)

to understand consumer needs and preferences for new digital products. Identified most attractive offerings and designed

model to estimate profitability over 5 years

CABOT SQUARE CAPITAL

Summer Analyst

London, UK

2011

Created strategic social media plan for a home goods company. Presented recommendations to executive board, which

implemented proposals; as a result, company Facebook page followers increased by ~10x to 10,000

Executed portfolio-wide marketing benchmarking analysis highlighting opportunities for improvement and collaboration

ADDITIONAL INFORMATION

Publications: Lindgardt, Z., Ridesic, S., Lawyer, P., Morrissey, O., (2015). Supercharge Your Services: Seven Innovation

Lessons From The Pros. BCG Perspectives.

Board service: Associate Board Member, Reading Partners, New York, NY

Technical skills: SPSS; Alteryx; Tableau; MS Office Suite (Word, Excel, PowerPoint)

Citizenship: US / UK citizenship

Interests include: theatre, creative writing, indoor rowing, flute playing, Pilates

STEPHANIE OMO-ABU 1700 Chestnut Street, Unit 401

Philadelphia, PA 19103 347-260-2776

aomo@wharton.upenn.edu

EDUCATION

THE WHARTON SCHOOL, UNIVERSITY OF PENNSYLVANIA Master of Business Administration Candidate; Major in Marketing and Entrepreneurship

Philadelphia, PA

2016-2018 • Awards: Howard E. Mitchell Fellowship, a full tuition award for outstanding academic and professional accomplishments • Leadership: Coffee Chat Director for Marketing Club; Marketing Chair for African American MBA Association & Whitney M.

Young Conference; Vice President of Social Events for African Student Association; and Student Life Chair for Cluster Council • Activities: Retail Club, Dance Studio, Tennis Club, Volleyball Club, and Food Club GEORGETOWN UNIVERSITY Bachelor of Science in Business Administration; Major in International Business and Marketing

Washington, D.C. 2007-2011

• Leadership: Treasurer for Black Student Alliance (managed $20,000 budget) • Activities: Girl Talk Program (mentor), Black Movements Dance Theatre (dancer), study abroad programs at Universitat Pompeu

Fabra in Barcelona, Spain (2010) & L’Institut de Touraine in Tours, France (2009)

EXPERIENCE LINKEDIN Relationship Manager

New York, NY

2015-2016 • Recognized as high performer in business segment by management after achieving 123% of quota in first three months on the job • Closed the largest revenue deal ($140K) in the small business segment in 2016, achieving 137% of quota and resulting in my team

meeting its semi-annual goal • Oversaw $2.5M in revenue across 160 accounts; consulted senior executives on talent acquisition strategies and recommended

media solutions, including digital marketing campaigns to increase clients’ brand awareness on platform • Led cross-functional teams across Customer Success and Media Solutions to translate media campaign metrics into actionable

insights and recommendations for clients; drove account expansion by 32% • Grew revenue 44% to $1.33 million by identifying growth opportunities and consistently maintaining an accurate forecast quarterly

LITHIUM TECHNOLOGIES Customer Success Manager Sales Development Representative

New York, NY

2014-2015 2013-2014

• Recognized as top sales performer in North America with 119% quota attainment, amounting to $2.18 million • Managed enterprise accounts totaling $3.5M in revenue, including Avon, HBO, and Univision, to shape social engagement

strategies, drive product adoption and expand account revenue; exceeded target of 90% customer retention • Identified sales opportunity that led to multi-year, $400,000 contract with one of the world’s leading beauty companies and

company’s first retail customer in the Northeast region • Partnered with Field Marketing, Solution Engineers, and Social Strategy Consultants to drive high-impact marketing campaigns

through planning and execution of industry events, conferences and trade shows BLOOMBERG L.P. Global Data Analyst

Skillman, NJ

2011-2013 • Analyzed market trends and product segmentation of over 900 retail companies in order to create industry analyses and advanced

financial models for clients using Bloomberg API Excel product • Trained 20 new hires to calculate the quarterly Bloomberg Estimate, a benchmark average investors use to measure companies’

quarterly and annual earnings performance and make investment decisions • Collaborated with cross-functional teams, including Bloomberg News, R&D and Sales, to improve terminal functionality, suggest

product enhancements, and prospect for new client relationships

ADDITIONAL INFORMATION

• Leadership: Young Alumni Committee Chair of the Georgetown Club of New York; Writing & Critical Thinking Advisor for Minds Matter; and Alumni Interviewer for the Georgetown University Alumni Admissions Program

• Activities: MBA Prep Fellow in Management Leadership for Tomorrow; MBA Launch Fellow in the Forté Foundation; and Participant in JumpStart MBA Brand Management and Marketing Diversity Forum

• Interests: Tennis, Alvin Ailey Dance Theater, spinning classes (SoulCycle), Yoruba language and culture, and Afrobeats music

MICHAEL SCICHILI, CPA 42 S. 15

th Street, Apt. 1108 | Philadelphia, PA 19102 | 847-899-3990 | scichili@wharton.upenn.edu

EDUCATION

THE WHARTON SCHOOL, UNIVERSITY OF PENNSYLVANIA

Master of Business Administration Candidate; Strategic Management and Organizational Effectiveness

Philadelphia, PA

2016-2018

Vice President of Finance, Wharton Consulting Club. Member of General Management, Dealmakers, and Wine Clubs

CARROLL SCHOOL OF MANAGEMENT, BOSTON COLLEGE

Bachelor of Science, Concentrations in Accounting and Finance; GPA 3.71/4.00

Chestnut Hill, MA

2008-2012

Achieved Dean’s List Highest Honors. Active in Intramural Flag Football (co-ed Champion) and Tennis

EXPERIENCE

KPMG

Senior Associate (July 2014-August 2016); Associate (October 2012-June 2014)

Chicago, IL

2012-2016

Highest rated performer in 38-person associate pool.

Selected as lead Senior Associate for Fortune 500 company during 3 acquisitions; planned and executed audit procedures in

US and directed teams on 5 continents in completing procedures and communicating with the client.

Oversaw $5 million budget, managed on and off-shore staffing resources, and communicated daily with key client

relationships including Controller, Treasurer, General Counsel, VP of Financial Planning and Accounting Manager.

Stabilized strained client relationship through seamless communication, collaboration, and a sense of humor; this turnaround

created leverage in pricing negotiations and enabled continued revenue growth at the client.

Piloted Data and Analytics program to understand and respond to company-specific and industry-wide sales and cost trends;

only pilot team of 20 teams to get the program to work properly; helped expand and train other teams the following year.

Led cloud-based technology IPO, including S-1 preparation and review, 3 years of audits, 12 quarterly reviews, and a

management improvement program in only 3 months (typically 10 months); managed 8 US staff and over 40 India staff.

Global Delivery Center (GDC) Offshoring Services Champion

Selected as Chicago GDC Champion, a position typically reserved for Senior Managers.

Increased Global Delivery Center usage in Chicago office by 12%, saving over $6 million in 2014-2015.

Designed and presented trainings for more than 300 associates to improve usage which helped sustain the Chicago office’s

#1 ranking in offshoring usage in nation.

Analyzed usage data to develop specific and actionable performance improvement plans for underperforming teams.

Implemented program for staff from India to gain insight into processes and procedures through 6-month rotation in US. This

helped create communication and process efficiencies; program doubled in size from 30 in year 1 to 65 in year 2.

Audit Senior Council Executive Committee Member

Reduced Chicago staff turnover to an all-time low by increasing sense of community and inclusiveness with trainings,

service activities, social events, and contests involving more than 600 people.

Collaborated with national leadership team to share blueprint with other regions to enhance retention and satisfaction.

Great Place to Work Committee Member

Appointed to Great Place to Work Committee. Organized ‘Lunch and Learn’ seminars, health and wellness programs, and

office-wide social events for 2,200 people. Improved employee satisfaction by more than 5% in 2015.

ADDITIONAL INFORMATION

SHORELINE TENNIS ASSOCIATION Waukegan, IL

Program Director and Trustee on Board of Directors 2003-2012

Managed nationally recognized program offering underprivileged children an alternative to gangs, violence, and substance

abuse through tennis instruction and team building.

Increased enrollment more than 50% to include over 120 children.

Led fundraising efforts and sought sponsorship opportunities from USTA, Wilson, and local Racquet Clubs to provide each

child with a racquet, tennis balls, and personalized coaching.

Highlighted in nationally syndicated USTA magazine as a blueprint for other service groups around the country; hosted

Grand Slam Champion Tracy Austin during a class.

LOYOLA ACADEMY COLLEGE MENTORING PROGRAM Wilmette, IL

Founding Member 2013-2016

Provided resources to more than 30 recent Loyola Academy graduates with transition to college life, helping them navigate

academic, social, and logistical issues. Cultivated continued connectivity between students and Loyola after graduation.

Interests: Avid Green Bay Packers fan and shareholder, cooking Italian and BBQ, listening to country music

VICTORIA WESTERHOFF 2400 Chestnut St., Apt 712, Philadelphia, PA 19103 | 781-801-4254 | westv@wharton.upenn.edu

EDUCATION

THE WHARTON SCHOOL, UNIVERSITY OF PENNSYLVANIA

Master of Business Administration Candidate; Major in Marketing & Operations, Business Analytics

Philadelphia, PA

2016 - 2018

GRE: 168 Verbal (98th

percentile), 165 Quantitative (90th

percentile), 5 Writing (93th

percentile)

Member of Wharton’s Data Analytics Club, Innovation & Design Club, Marketing Club, and Technology Club

YALE UNIVERSITY

Bachelor of Arts in Cognitive Science with Honors; GPA 3.76, Major GPA 3.98

Awards and Recognition

New Haven, CT

2009 - 2013

Received David Saltzman Award and John Spangler Nicholas Prize for outstanding character and leadership, each awarded to

one student per year; elected Yale Alumni Community Service Fellow, awarded to six students per year

Leadership

Appointed research assistant in cognitive science for four years; promoted to head student manager of residential college and

led team of 10 for two years; elected president of residential college council and to four additional student government roles

EXPERIENCE

DELOITTE CONSULTING LLP.

Strategy & Operations Consultant

Strategy & Operations Analyst

Strategy & Operations Summer Scholar Intern

Ranked top 2% against peers, consecutively; received three awards for innovation, leadership, and mentoring

Data and Customer Insights Analysis

Arlington, VA

2015 - 2016

2013 - 2015

Summer 2012

Reached 25% more target customers by designing business process and data analysis tool for the Office for Bombing

Prevention of Department of Homeland Security, leading to three new state prevention collaborations

Created 11 Tableau Dashboards and data analysis protocols across four cross-functional teams for Department of State (DOS)

to optimize international child abduction tracking

Analyzed and delivered market-entry strategies to establish businesses in an overseas, volatile sector; go-to-market strategy

implemented by Intelligence Agency in lieu of 11 alternate options recommended by full-time Deloitte Consultants

Leadership and Strategy

Led team of nine, cross-functional consultants to implement over 210 improvements in six months by creating a continuous

process improvement system for processes and policies for the Federal Bureau of Investigation (FBI)

Managed 56 client relationships, served as main client lead with all FBI finance executives, created monthly report for FBI

CFO; facilitated win of 45M contract recompete

Facilitated two joint-merger propositions with international CEOs and informed negotiations with independent geopolitical,

and regulatory analysis of war-torn country; led to 2M contract with Intelligence Agency

Innovation Implementation

Authored infographic and messaging for White House on DOS hostage recovery improvements; received accolades in

President Obama’s statement on hostage recovery policy

Developed messaging content and organized a 120 attendee conference for Adoption Service Providers and four government

agencies that led to real-time collaborations on four international adoption policy issues

Developed and taught two trainings on data visualization and innovative facilitation techniques to over 70 consultants

CENTER FOR WOMEN AND BUSINESS

Yale Community Service Fellow

Boston, MA

Summer 2011

Consulted six small business owners on strategy, marketing, and business development, that increased their profit by 5-10%

Established course on best practices and requirements for small businesses in Massachusetts taught to over 50 entrepreneurs

ADDITIONAL INFORMATION

Trombone Experience: Played for New England Conservatory, Yale University, Wellesley College and Brandeis University;

performed at Carnegie Hall, Lincoln Center, Symphony Hall and Jordan Hall; toured Spain, Turkey, Portugal and Greece

Art and Design Experience: Authored and self-published a children’s book, Humpty Dumpty Fell Off a Rock Wall, for

physically challenged children as fundraiser for Boston Children’s Hospital; illustrates notecards and stationery

Languages: Proficient French

Technical Skills: Tableau, SPSS, MATLAB, PsychToolbox