ARPIT SAXENA Contact no. +91-9587522021, +91-9950837987, E-Mail: saxena_arpit@yahoo.co.in

A competent marketing professional with a rich experience in:

Marketing and Communications Promotions- ATL/ BTL Sales, BD Planning Team Management, Training & Development

Hands-on-experience in charting out marketing strategies and contributing towards business volumes and growth and achieving profitability norms.

Experience in managing development and implementation of promotion plans and handling communication for brands including MMFSL, ICICI, Indiamart.com and Meritnation.com

Skilled in handling marketing/sales team to achieve branch and organization sales targets.

Areas of Expertise: Managing marketing functions like product planning & roadmaps, consultation and

business development. Developing marketing strategies to build consumer preference, and awareness.

Professional Profile:7 years plus experience in marketing, communications and sales across spectrum of products in Online Education, E-Commerce- B2B Sales, Banking and NBFC organizations. Held mid-level managerial positions in reputed business houses like Meritnation.com, Indiamart.com, ICICI Bank Ltd. and Mahindra & Mahindra Financial Services Ltd.

Currently seeking a marketing and communications role which would help utilize my potential for organizational growth and thereby enhancing my professional learning.

Work Experience:

Meritnation.com (3rd November’2015 to Present)o Handling Jaipur location as “Branch Head” in Home Demo dept. o Major responsibilities are of Marketing and Promotions of Online

Educational products of company through Direct marketingo Handling promotional activities and events in areas of importance and businesso Generating localized promotional campaigns for the company to generate

business leadso Also focus on branch growth and profitability

IndiaMart Intermesh Ltd. (IndiaMart.com) (9th September’2013 to Oct’15)o Handled role of “Branch Manager” in New Sales Divisiono Focusing on Marketing and Promotional Activities to generate business in

commercial areas

Profile Summary

o Major responsibilities of New Sales and Client Acquisitions from Indian SME sector across Jaipur

o Also responsible for overall branch profitability, cost management, growth, retention and employee trainings

ICICI Bank Ltd (28th December’2011 to September’13)o Handled role of “Branch Manager” at Sri Ganganagar Branch, Rajasthan.o Responsible for sales of Assets and Liability products, like Auto Loans, Gold

Loans, Home Loans & LAP and unsecured products like Personal Loans and Credit Cards.

o CASA Acquisitions, Marketing and Promotions (ATL/ BTL) for bouquet of financial products, in lined with the company’s core philosophy.

o Also ensuring branch revenue and target achievements along with sales team performance within proper compliance and due diligence.

Mahindra & Mahindra Financial Services Ltd (23rd November’2009 to 20th December’2011)

o Joined as “Associate Manager- Operations” at Jaipur Regional Office.o My responsibilities were:

Handling sales and coordination between branches and auto dealerships across Rajasthan.

Ensuring TAT for file completion and disbursement to customer. Launch of new schemes and ensuring to promote them to branch team

and dealerships for proper implementation. Managing Marketing, Research, & Branding activities in and around

Jaipur area. Maintaining healthy and prosperous relations with dealers.

o Promoted and served as “Branch Manager” at Jhunjhunu Location and later to Merta City, Rajasthan.

o My major responsibilities were: Handling all kind kinds Auto Loans Disbursement, Collections, Recovery

and General Branch Activities & Overall Branch Supervision and Management

Promotion of Financial products through various ATL/ BTL activities throughout the assigned territory.

o Other Marketing Projects Undertaken: During festival season (Oct.-Nov’2010), held various Marketing

Activities like Gram Mela, Haat Bazaar etc promoting our brand along with the parent brand Mahindra & Mahindra (dealers) and others like Maruti/ Hyundai.

Held a 3 month long Marketing and Social Awareness Initiative with NGO SAATHI(Social Association for Awareness, Training & Human Improvement), covering around 7000 autos of Jaipur, 5-6 major residential and commercial areas and spreading awareness about saving each drop of water.

Lead a Direct Marketing Project in which we promoted all kinds of MMFSL’s products like Auto Loans, CV Loans, Mutual Funds, FD, Insurance etc, by covering towns, villages and areas of business potential.

Held various Customer Retention Programs during this tenure. National Electronics & Home Appliances (30th July’09 to 30th September’09)

o Worked as “Showroom Sales In charge” under the brand name of CREATIONS The Laptop Shoppe.

My major responsibilities were:

1. Converting incoming footfalls to final sales.2. Handling all the operations in the showroom.3. Maintain records for the products and other things.4. Handling all the financial matters for the particular showroom.

Worked as a “Business Development Executive” for Hi-Tec Solution, Authorized Distributor for Xerox for the period of 10th June’09 to 15th July’09. Handled sales and marketing along with maintaining relations with retailers.

Academic Qualifications:Qualification Institute University/ Board Year Percentage

/ CGPA

MBA (Marketing)

ICFAI Business School (IBS), Ahmedabad

ICFAI University, Dehradun

2009 7.45*

B.E. (Computer Science)

Gyan Vihar School of Engineering & Technology

Rajasthan University 2007 69.9

Senior Secondary

(XII)

Raja Ramdev Poddar Govt. Sr. Sec. School

R.B.S.E 2003 60.5

Secondary (X) S.J. Public School C.B.S.E 2000 70.8

*CGPA: Cumulative Grade Point Average out of 10 points

“Branding & Marketing Communication Effectiveness of TATA Indicom”, TATA Teleservices, Ahmedabad, GujaratDetails: The marketing and communication effectiveness of TATA Indicom as a brand in the market was studied by doing a detailed survey of retailers and distributors. The distribution health of the company, their budget-allocation and their marketing plans were studied and fruitful suggestions were given which were duly applauded and recognized.Learning: The best part of learning was capturing first hand information from the market, reporting, finding areas of improvements and presenting it before various departments’ heads.

o MRP (Management Research Project)This entailed the study of Customer Satisfaction & Churn Management in Telecom Industry.

o Research paperThis paper was undertaken to study and find out various ethical issues and corporate governance laws in the country along consumer awareness levels in the view of pesticide-in-cola issue.

o FAB Analysis of Washing MachinesA detailed FAB (Features, Attributes & Benefits) analysis of 6 brands of washing machines was conducted in which their segments, specifications, and their market structure were studied.

o Research paper on BiometricsThis paper entailed the study of Biometrics technology in various spans of our lives and its future implementations.

o PC based Home Security SystemA full-fledged security system for your home which safeguards against thefts and burglary, based on your Home Computer.

o Database EditorMade in JAVA, to handle all kinds of database related problems of appending, saving, deletion and many more.

o Bookstore ManagementDesigned through “ASP.NET”, to simulate a typical bookstore and handles all kinds of typical bookstore functions.

Projects & Training (B.E.):

Academic projects (MBA):

Summer Internship Program (SIP): (22nd Feb – 30th May 2008)

Awarded MEDAL OF HONOR for achieving branch sales target for the month of July’14. Won a CERTIFCATE OF APPRECIATION for achieving YOY Life Insurance Targets for

FY 13-14. Won SWARNA SAMRAT trophy for outstanding performance in gold loans in Dec’12. Got felicitated for outstanding performance in Gold Loans for the months Sept-Nov’12

at ICICI Bank. Got awarded for CASA Mobilization for the year ending 2011-12 at ICICI Bank. Won Dhurv Tara award for the quarter May-July’10 for continuous, relentless and

innovative work at MMFSL. Awarded the Best SIP (Summer Internship Program) award in 2008 at IBS. Participation in IIM Confluence 2007. First prize winner in India Society for Technical Education’s Quiz in 2005. Winner of a technical quiz held by APTECH Education in 2000. Successive winner in Declamation Contests at school level in 1993 and 1994.

Reading Magazines, Inspirational Novels, and Books. Watching musical and entertainment shows.

Date of Birth : 7th July’1984 Languages Known : English, Hindi Father’s Name : Mr. Yogesh Kumar Madhav Postal Address : 202, Sumer Nagar, Near SFS Mansarovar, New Sanganer Road,

Jaipur- 302020

Personal Details

Interests

Key Achievements