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Ryan Farrell 6508 Tumbler Ridge Rogers, AR 72758 [email protected] 479-644-2871 OBJECTIVE: Further my career in sales, retail and leadership through a strategic, challenging opportunity for a progressive organization. EDUCATION: Masters of Business Administration, August 2009 Queen’s University of Charlotte GPA 3.8 Hugh McColl Fellowship Award Winner Journalism Bachelor of Arts, News-Editorial Major, August 1998 University of Wisconsin-Madison, Madison, WI GPA 3.0 RELATED JOBS / EXPERIENCE: Team Leader – Walmart Sales Office Schreiber Foods, Inc. Bentonville, AR June 2011 – present Manage $1.2B in retail sales across a 125-SKU Great Value cheese line. Utilize industry knowledge, consumer insights and internal capabilities to increase distribution of current and new items by 43%, including the introduction of a new opening price point program Executed strategic initiative of increasing new items. SKU count improved 20% in four years Grew internal volume by 7.4% and variable margin by 22% Helped develop an internal risk management program to control volatile profits resulting from commodity market shifts Managed two customer-initiated package redesigns consisting of 125 SKUs. Both projects executed on time and liability was reduced from $2M to under $100K due to the exit strategy Responsible for leading the daily functions of a 7- person sales office Management of the team’s replenishment resources
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Ryan Farrell6508 Tumbler RidgeRogers, AR 72758
OBJECTIVE: Further my career in sales, retail and leadership through a strategic, challenging opportunity for a progressive organization.
EDUCATION: Masters of Business Administration, August 2009Queen’s University of Charlotte GPA 3.8Hugh McColl Fellowship Award WinnerJournalism Bachelor of Arts, News-Editorial Major, August 1998University of Wisconsin-Madison, Madison, WI GPA 3.0
RELATED JOBS / EXPERIENCE:Team Leader – Walmart Sales Office Schreiber Foods, Inc. Bentonville, ARJune 2011 – present Manage $1.2B in retail sales across a 125-SKU Great Value cheese line. Utilize industry knowledge, consumer insights and internal capabilities to
increase distribution of current and new items by 43%, including the introduction of a new opening price point program
Executed strategic initiative of increasing new items. SKU count improved 20% in four years
Grew internal volume by 7.4% and variable margin by 22% Helped develop an internal risk management program to control volatile
profits resulting from commodity market shifts Managed two customer-initiated package redesigns consisting of 125 SKUs.
Both projects executed on time and liability was reduced from $2M to under $100K due to the exit strategy
Responsible for leading the daily functions of a 7-person sales office Management of the team’s replenishment resources Managed the team’s retail execution manager
National Account Manager: Contract SalesSchreiber Foods, Inc. Green Bay, WIMarch 2008 – June 2011 Participated in development of this new department’s strategy: outlining competitive
advantages, defining the size and variability of the contract manufacturing industry and finalizing our business plan.
Increased profit by 10% in 2009 and 34% in 2010 by leveraging our competitive advantages in quality and service to gain new business, utilizing risk management and growing margin through value-added services.
Led cross functional team projects across supply chain, product development, operations, customer service, enterprise quality, regulatory and packaging design for customers WhiteWave, Stonyfield, DFA, GFA and Ganeden
BUSINESS SALES MANAGER: Retail East
Schreiber Foods, Inc. Green Bay, WIDecember 2005 – March 2008 Grew account portfolio’s profit by 34% over FY 2007 target. Assisted customer profitability via SKU rationalization and new, value-added items. Maximized internal margin by SKU rationalization, price increases, cream cheese
risk management, aged cheese pricing mechanism and new item offerings. Led a cross-functional team and worked with customer and new vendor for the off-
boarding of business to reduce sunk packaging costs and finished goods inventory.
BUSINESS SALES MANAGER: US FOODSERVICESchreiber Foods, Inc. Green Bay, WIAugust 2003 – December 2005 Built and fortified relationships with 21 US Foodservice divisions. Grew volume
20% for fiscal year 2004 and 11% for 2005 YTD. Assisted customer growth and profitability through conversions to private label and
adding new control labeled items to their cheese line. Maximized profit via pricing and promotional planning for the US Foods team.
HOME OFFICE SALES BUSINESS SALES MANAGERSchreiber Foods, Inc. Green Bay, WIAugust 2001 - August 2003 Maintained and strengthened relationships with current customer base while
obtaining new business by selling the Schreiber advantage. 2003 Volume up 12%. Facilitated customer growth through new item development and marketing plans
with a focus on my top 7 customers. 2003 volume on top 7 accounts is up 24%. Formulated promotional activities to spur volume growth for the entire team.
CUSTOMER SERVICE ACCOUNT MANAGERSchreiber Foods, Inc. Green Bay, WIOctober 2000 - August 2001 Order entry via phone, fax and EDI. Facilitated communication between customers and internal departments. Solved product quality and pricing concerns for customers.
NEWS-SPORTS REPORTERStevens Point Journal Stevens Point, WI September 1998 - February 2000 Prepared weekly prep sports feature and column. Designed newspaper page layout using Quirk software.
