Piyush Kumar Singh Email-id:- singhpiyushinfo@yahoo.com

Contact No: - 9168010841,7709146124

BE (Information Technology)

Skype-piyush.singh_tal

CAREER OBJECTIVE

To secure a challenging and regarding position and utilize my technical and professional skills for

Betterment of organization. To work in the most challenging position with an organization that

provides ample opportunities to learn and to contribute. I am flexible & willing to work on any

technology.

SUMMARY

Completed my engineering in Information Technology from MIT Pune.Currently working in

Talentica(Opera MediaWorks) as an Campaign Analyst(Ad Tarfficking).I have 1.5+ years of experience

working in Programmatic Advertising both mobile and desktop.Currently I work for opera mediaworks

as camapign Analayst(Ad trafficker),setting campaigns for differnt Adnetworks and DSPs in US,UK and

APAC region.Opera Mediaworks powers the mobile ad economy through technology innovation,

transparency and trust, to create vibrant marketplaces for publishers and advertisers across the globe.

This enables advertisers to efficiently reach their target audience and publishers to improve their

monetization.

EDUCATIONAL QUALIFICATION

2010-2014: Bachelor of Engineering (IT) with 64.53%

2009-10: 12th (CBSE board) from Army Public School,Pune

2007-08: 10th (CBSE board) from Army School Bathinda Cantt

PROFESSIONAL CAREER:

Campaign Analyst-Ad Trafficking

Talentica Softwares (Opera Mediaworks) | June’15 – Present

I work as an Campaign Analyst for one of the leading Mobile Advertising domain named AdMarvel

(Opera MediaWorks) . Here we work as publisher, ad-network, advertiser and integrator between all of

these as per customer's requirements.

Works as Campaign Analyst(Digital Ad Trafficker) for one of the leading mobile Ad server and

mediation platform named Admarvel(Opera Mediaworks).

Work directly with Opera(US,EMEA) teams to perform all aspects of Insertion Order

validation,testing,Campaign Onboarding,monitoring,traffic management,delivery,analysis and

optimization of Ad campaigns for different ad networks,inhouse and DSPs.

Experience in running Video,VAST,CPM,CPC,CPI and CPCV,Click to Call,Native Ad Campaigns.

Involved in day to day reporting such as Ad network Report,Campaign Report and regular third

party Discrepancy check for smooth delivery of campaigns by maintaining and distributing

reports.

Develop optimization strategies on a campaign-by-campaign and platform waterfall basis to

maximize both yield and advertiser performance.

Closely work with Engineering and publisher support team to ensure better workflow of process

and monetize maximum revenue for publisher and block any threat such as Bad Ad,Malware's at

initial check.

Apart from handling US and UK Ad networks campaigns,I was part of Mobile theory(US) and

APAC team where we work closely with sales planners to provide account support for ad

campaigns, both pre-sales and post-sales,IO validation,Campaign

Onboarding,Testing,optimization and delivery of campaign for different Advertisers

Overview of Opera Mediaworks SDK integration and work flow,AdMarvel API,Admarvel Native

Ad,Google Deeplinking and Audience Management Platform.

Hands on different platforms named Admarvel,OMAX(Opera Media Ad Exchange),OMWS(Opera

Mediaworks Studio),Opera Premium,Opera Response(moolahmedia).

Experience working in BASECAMP,web based project management and collaboration tool and

Fiddler for testing,reading,Analyzing Adtag logs.

Testing and Troubleshooting macro support for Third Party AdTags(Mediamind,Atlas,DART) and

video tags such as VAST,VPAID.

PubMatic India Pvt. Ltd. Pune | Nov’14 – June’15

Knowledge of internet business,Bot Traffic,Real Time Bidding,Programmatic Buying and PMP

(Private Market Place) for Publishers.

Knowledge of HTML,JavaScript,JIRA

As a part of Brand Control Operations,worked for creative scanning,analyzing actual brand

sensitivity of publisher and reporting such issues to Demand partners to avoid business losses.

Reading Ad Calls to analyze and conclude actual trace of ad serving path.

Preventing brand sensitivity proactively by applying available brand control products and

enhance it with manual efforts like proactive reviews.

Co-ordinate with third party vendors of Creative scanning for Malware,Latency (The Media

Trust) And Clarity Ads

Closely monitor and follow-up with Account Management team for avoiding revenue lose

because of brand control

URL Categorization as per IAB(Interactive Advertising Bureau) Standards,Guidelines and Best

practices.

TECHNICAL COMPETENCIES

Languages known: HTML,Javascript,Android,Internet Technologies

Operating system: Microsoft windows,Basic Linux(Ubuntu)

Databases known: MYSQL,R,Business Intelligence

Others: Microsoft Word, PowerPoint, MS Excel

INTERESTS AND HOBBIES:

Listing and Singing Music

Playing Football and cricket

Watching movies based on war feature and technology

PERSONAL DETAILS

Date of birth: 20 June 1993

Father’s name: Devendra Singh

Mother’s name:Shobha Singh

Language known: Hindi, English

DECLARATION

I hereby declare that the particulars furnished above are true, correct and complete to the best of my

knowledge and I bear the responsibility for the correctness of the mentioned particulars.

Place: Pune

Date: 18/05/2016

Piyush Kumar Singh