Results of the Rethink! MAD Minds - Connecting Marketing ... · Rethink! HR & Technology Minds...

HR & Technology Minds 2015 Report

Results of the Rethink! MAD Minds - Connecting Marketing

& Digital Business 2015 study

Online survey among 300+ Heads of HR and c-level HR executives

HR Strategies & Digital Transformation Processes | HR Technologies & Innovation | Future

Workforce Development | Talent & Recruitment | HC Analytics & Reporting | HR Payroll & Shared

Services | Employer Branding & Social Media | Social Collaboration & Workforce Learning |

Automation | Personalisation | Customer Relationship Management | Lead Generation | HR

diversity and workforce management | HR cloud, HR software and business intelligence |

Training, learning and leadership development

Sample of participants

Leading HR officers from large enterprises mainly in the area of Europe

Target group

CHROs, HR boards & chairmen, HR decision-makers, and directors of HR departments

Method

Online survey distributed via e-mail

Sample size

In total, approximately 300 people took part and completed the questionnaire

Overview of the study

2

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Participants of the study 4

Position and areas of responsibility 5

Industries of the companies 6

Company size 7

Operating markets 8

Role of technology in Human Resource Management 14

New technologies & systems 15

Future challenges 9

Key priorities for the HR department 10

Shortage of skilled employees: How do companies react to it? 11

HR planning problems 12

Strategic human resource planning 13

Challenges for the HR sector

Technologies & Systems

Profile of the participants

Rethink! HR & Technology Minds Europe 2016 16

Imprint 18

Rethink! HR & Technology Minds Europe 2016 – Connecting People & Technology

3






51%

Weltweit

31%

Europa

17%

10%

31%

55% A sample from the participants of the Rethink! HR & Technology Minds 2015 survey:


Participants of the study

4







Position and areas of responsibility

Job level of the

participants:

5




46%

25%

14%

7%

7% Senior Manager / Director /Head of

Manager / Team Leader

VP / SVP / Managing Director

CHRO

Project Manager




Industries of the companies

The participants

are active in the

following

industries:

6




0% 5% 10% 15% 20% 25% 30% 35% 40%

Machinery and equipment construction

Metalworking industry

Machine engineering

Consumer goods

Electrical engineering

Telecommunication / Technology / IT

Automotive / Aerospace

Other

Consulting / Services




Company size

51% 31%

Europa

17%

Company size:

7




0%

5%

10%

15%

20%

25%

30%

35%

40%

up to 1.000employees

1.000 - 5.000employees

5.000 - 10.000employees

10.000 - 50.000employees

50.000 - 100.000employees

more than 100.000employees



.


Operating markets

The participants are active in the following markets:

Worldwide Europe

22% 34% 43%

Germany

Austria

Switzerland

1%

America

8







Future challenges

9




0%

10%

20%

30%

40%

50%

60%

70%

*Multiple choice possible




Key priorities for the HR department

31%

55% Top priorities for

the HR sector

within the next 2

years:

10




*Multiple choice possible 0% 10% 20% 30% 40% 50% 60% 70%

Organisation development / Change management

Leadership development & success management

Talent management

Strategic workforce planning

Performance management

Learning & development

Compensation & benefits

HCA (Human Capital Analytics)

Diversity management

Employee engagement

Other




Shortage of skilled employees: How do companies react to it?

How do large enterprises react to the shortage of skilled employees?

| 52%| Optimisation of the recruiting instruments and processes

| 52%| Intensified working towards the employer attractiveness

| 49%| Reinforcement of the own education structure

| 40%| Reinforcement of the expertise about employer branding and recruiting

| 30%| Elaboration of the employer branding strategy

| 27%| Revision of the digital communication strategy

| 19%| Intensified recruitment process abroad

| 17%| Inclusion of the applicants database in the candidate search

| 15%| Establishment of a shared-service-centre recruitment

| 7%| Set-up of additional resources for employer branding

| 6%| Increased budget for recruitment Marketing

| 2%| Other

11







HR planning problems

Difficulties

related to

strategic

HR

planning:*

12




*Multiple choice possible

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

No definedmethod

Lack ofsupport from

otherfunctions

Lack ofquality data

Lack of toolsand

technologies

Insufficientexpertise

No short-termed results

Lack ofresources

Unclearbenefits

No availabledata

Other




Strategic planning

“HR planning is a well established

instrument at my company.”

„In the coming 3 to 5 years, the

deployment of strategic HR planning

will gain in importance.”

“The results of the strategic HR

planning have a significant impact

on the strategic business decisions.”

13




0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

Agree Do not agree

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Agree Do not agree

0%

10%

20%

30%

40%

50%

60%

70%

80%

Agree Do not agree




Role of technology in Human Resource Management

Role of

technology in

the HRM of

the

company:*

0%

5%

10%

15%

20%

25%

30%

35%

40%

1 2 3 4 5

14




*On a scale from 1 (bad) to

5 (very good)



“Do new technologies and/or tools help

respond to the challenges in the HR

management?”

“Technology & digitalisation will increase in

the coming 2 years:”

15





New technologies & systems

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

Agree Do notagree

51%

30%

13%

5%

Yes, absolutely

Yes, probably

Maybe

Rather not

Definitely not



CITRIX Systems GmbH

HR Strategies Transformation Processes HR

Technologies & Innovation Talent & Recruitment Future

Workforce Development Employer Branding HR Payroll

& Shared Services Social Collaboration & Workforce

Learning Social Media Management

More tan 150+ HR directors and c-level HR professionals will

come together at Rethink! HR & Technology Minds Europe

2016 in London to discuss about HR strategies and

challenges for the coming 12 months, network, and exchange

knowledge. The focus of the conference will be placed on

benchmarks, case studies, round table sessions, and

discussions that aim to increase the operative efficiency of the

HR strategies within a company.

Learn more about Rethink! HR & Technology Minds Europe

2016

“It’s a really fantastic way to benchmark

yourself and see where you stand!” Christophe Ralite, Nexans France

„The format of the conference is very innovative and offers

great opportunities for profound networking and information

exchange.” Günter Rubesch, Giesecke & Devrient

16




Testimonials from our past i.CONECT events

“A melting pot of ideas and interesting people. Definitely a

great opportunity to network internationally.” Gabriele Maltinti, SODEXO





http://www.rethink-hrtech.com/book-now/

http://www.rethink-hrtech.com/en/attendees/

http://www.rethink-hrtech.com/en/partners/

http://www.rethink-hrtech.com/en/agenda/

Key topics at the Rethink! HR & Technology Minds Europe 2016:

HR Strategies Transformation

Processes

HR Technologies &

Innovation Future Workforce

Development

Talent & Recruitment HCM Analytics &

Reporting Employer Branding

Social Collaboration &

Workforce Learning

17






http://www.rethink-hrtech.com/book-now/

http://www.rethink-hrtech.com/en/attendees/

http://www.rethink-hrtech.com/en/partners/

http://www.rethink-hrtech.com/en/agenda/

i.CONECT 360°

Rethink! HR & Technology Minds Europe 2016 June 23 – 24, 2016 | London, UK | www.rethink-hrtech.com

Market research& conception:

we.CONECT Market Research & Intelligence

Nikolaos Kapetanis

Marketing Development Manager i.CONECT 360°

UK Series

Email: [email protected]

Karolina Edge

Head of Production i.CONECT 360° UK Series


Taz Shariff

Founder and MD


Imprint

“HR & Technology Minds 2015 Study”

Publisher:

we.CONECT Global Leaders GmbH

Reichenberger Str. 124

10999 Berlin, Germany

Executive directors:

Daniel Wolter

Henry Fuchs

Telephone number:

+49 (0) 30 52 10 70 3 - 0

Nikolaos Kapetanis | Marketing Development Manager

[email protected]

Results of the Rethink! MAD Minds - Connecting Marketing ... · Rethink! HR & Technology Minds...

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