Results Meeting forFY2009

(April 1, 2009 – March 31, 2010)

May 14, 2010Nippon Television Network Corporation

Statements made in this presentation with respect to NTV' s current plans, strategies and beliefs as well as other statements that are not historical facts are forward-looking statements. Such forward-looking statements are based on management's assumptions and beliefs in light of the information currently available to it. These forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those discussed in the forward-looking statements, and therefore you should not place undue reliance on them. We do not intend to update these forward-looking statements, whether as a result of new information, future events or otherwise, except as may be required by applicable laws.

Consolidated FY08 Jan.-Mar. FY09 Jan.-Mar. %

Net Sales 78,703 73,567 △6.5Operating Profit 7,098 6,823 △3.8Recurring Profit 7,928 7,246 △8.6Net Income 4,345 4,321 △0.5

Consolidated FY08 FY09 %

Net Sales 324,563 296,933 △8.5Operating Profit 12,214 23,562 92.9Recurring Profit 16,225 27,184 67.5Net Income 5,622 16,595 195.2

(Unit: Millions of yen)

(Unit: Millions of yen)

Non-consolidated FY08 Jan.-Mar. FY09 Jan.-Mar. %

Net sales 69,275 64,728 △6.6Operating profit 5,839 5,701 △2.4Recurring profit 6,397 6,174 △3.5Net income 3,232 3,965 22.7

Non-consolidated FY08 FY09 %

Net sales 277,759 261,060 △6.0Operating profit 8,389 22,210 164.7Recurring profit 11,749 25,116 113.8Net income 3,245 14,443 345.1

(Unit: Millions of yen)

(Unit: Millions of yen)

FY08 Jan.-Mar.

FY09 Jan.-Mar.

In/Decrease %

Total 55,240 52,758 △2,482 △4.5

Time 33,186 29,276 △3,909 △11.8

Spot 22,054 23,481 1,427 6.5

FY08 FY09 Decrease %

Total 226,662 205,426 △21,235 △9.4

Time 133,266 112,840 △20,425 △15.3

Spot 93,395 92,585 △810 △0.90

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(Unit: Millions of yen)

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Business Type FY09FY09 %% FY09 Jan.-Mar. %

Events Events 6,1856,185 13.413.4 1,203 45.4

TV BS･CS･CATV･Others 5,6575,657 7.47.4 1,343 2.8

Content

Rights 2,0082,008 3.13.1 514 △3.7OverseasSales 617617 △△37.337.3 149 10.3

Media Commerce 10,57710,577 26.326.3 2,638 7.7

Publications 630630 △△30.430.4 199 △18.1

Movies 15,41615,416 16.016.0 2,325 △52.0

Others 329329 △△9.39.3 112 △5.8

Total 41,41941,419 13.213.2 8,483 △18.9

(Unit: Millions of yen)

FY08 Jan.-Mar.

FY09 Jan.-Mar. Increase %

Production Costs 23,943 24,253 309 1.3

FY08 FY09 Decrease %

Production Costs 112,233 94,717 △17,515 △15.6

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FY09 Results CAPEX Depreciation

Consolidated 26.8 9.6

Non-consolidated 26.3 8.6

(Unit : Billions of yen)

Forecast for FY10 CAPEX Depreciation

Consolidated 5.2 9.1

Non-consolidated 4.5 8.2

*Above CAPEX includes Yonbancho land purchase of 23.3 billion yen

2 n d Q u a r t e r Net Sales Operating Income

Recurring Profit Net Income

C o n s o l i d a t e d 143,000 8,100 12,300 7,000Non-consolidated 125,000 6,200 9,900 5,500

F i s c a l Y e a r Net Sales Operating Profit

Recurring Profit Net Income

C o n s o l i d a t e d 293,500 25,100 30,900 18,000Non-consolidated 258,000 21,100 25,500 14,700

Preconditions 1st Half 2nd Half Fiscal year

TV Broadcasting Sales 1.5% △1.0% 0.2%

Time △2.4% △2.0% △2.2%

Spot 6.5% 0.2% 3.1%

Production Costs 4.5% △7.8% △1.6%

(Unit: Millions of yen)

Overview of Management Policy 2010Overview of Management Policy 2010

Increase profitability and recapture top position！

Overview of Management Policy 2010Overview of Management Policy 2010

NTV TBS CX EX TX

All day(6-24) 8.4 6.6 8.5 7.7 3.2

Last year +0.1 －0.9 ±0 －0.1 －0.3

Prime time(19-23) 12.6 9.7 13.4 11.7 6.7

Last year +0.2 －1.4 ±0 －0.4 －0.6

Golden time(19-22) 12.5 9.5 13.6 11.0 7.1

Last year +0.1 －1.7 +0.3 －0.4 －0.6

Non-prime time

(6-19 , 23-24)7.2 5.7 7.2 6.5 2.2

Last year +0.1 －0.8 +0.1 －0.1 －0.2＊FY09 （3/30/2009-3/28/2010）

Programming Policy andApril Programming Reforms

Programming Policy andApril Programming Reforms

Programming Reforms for April and Future Strategies ①

Programming Reforms for April and Future Strategies ①

Program Title Average after programming reform Yoy

Mon Fukashigi Tanteidan 10.5% +2.8%Tue Tuesday Surprise 10.6% +0.9%Wed Dasshutsu Game DERO! 7.6% -1.3%Thu Million Dice 9.5% +1.3%Fri Unchiku-kun 6.2% -1.2%

Programming Reforms for April and Future Strategies ②

Programming Reforms for April and Future Strategies ②

Spot SalesSpot Sales

4 5 6 7 8 9 10 11 12 1 2 3 4NTV Spot-15

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-5

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Yoy

April △13.4%

May △11.3%

June △10.8%

July △ 5.2%

August △ 2.2%

September 3.6%

October 4.1%

November 5.7%

December 4.8%

January △8.4%

February 11.8%

March 12.3%

Title Release Date Distributor

Detective CONANThe Lost Ship in the Sky April 17th TOHO

Head Organizer Shodo Girls May 15th WARNER

BROS.

Flowers June 12th TOHO

ANPANMAN July 10th TOKYO THEATRES

Karigurashi no Arrietty July 17th TOHO

Head Organizer BECK September 4th Shochiku

Head Organizer Kimi ni Todoke September 25th TOHO

Title Release Date Distributor

Incitemill: 7 Days of the Death Game October 16th WARNER

BROS.

Head Organizer Mother Water October2010 Suurkiitos

Head Organizer GHOST November 2010 Paramount

Shochiku

Head Organizer GANTZ (prequel) January 2011 TOHO

Box Office SalesDetective CONAN: 2.68 billion yen (as of May 9th)

May 15th release July 17th release October 16th releaseApril 17th release

TV-Shopping Business ①TV-Shopping Business ①

TV-Shopping Business ②TV-Shopping Business ②FY2010 Strategies

Reference Materials for Financial Results

FY08 FY09

Cash flow from operating activities 23,948 40,130

Cash flow from investing activities △28,330 △46,846

Cash flow from financial activities △4,803 △5,697

Cash and cash equivalents at the end of year 57,629 45,218

(Unit: Millions of yen)

FY09 Share % FY08 Share %

1 Cosmetics/Toiletries 9.0 8.9 Electronic equipment 9.0 △ 0.5

2 Alcohol 7.5 1.4 Cosmetics/Toiletries 8.2 △ 9.3

3 Pharmaceutical 7.3 2.2 Transportation/Telecommunications 8.1 △ 15.4

4 Electronic equipment 7.1 △ 22.2 Automobile 7.4 △ 11.4

5 Automobile 7.0 △ 6.9 Alcohol 7.3 0.5

6 Transportation/Telecommunications 6.9 △ 15.8 Pharmaceutical 7.1 △ 8.7

7 Box office/Entertainment 6.3 26.7 Non-alcohol 5.6 △ 16.9

8 Service 6.1 19.8 Service 5.1 △ 5.3

9 Non-alcohol 4.6 △ 19.7 Box office/Entertainment 4.9 △ 6.7

10 Finance 4.5 △ 0.5 Finance 4.5 △ 21.4

Other 33.9 2.3 Other 32.8 △ 15.6

Total 100.0 △ 0.9 Total 100.0 △11.5

FY09 Jan. – Mar. Share % FY08 Jan.-Mar. Share %

1 Automobile 9.9 19.7 Transportation/Telecommunications 9.6 △ 32.8

2 Transportation/ Telecommunications 8.6 △ 4.9 Automobile 8.8 △ 25.8

3 Alcohol 6.9 △ 4.1 Alcohol - 3.04 Service 6.3 15.0 Service 5.9 △ 5.4

5 Box office/Entertainment 6.3 14.9 Box office/

Entertainment 5.8 △ 0.3

6 Cosmetics/Toiletries 5.7 28.2 Electric equipment 5.7 △ 29.47 Foods(Other) 4.8 50.3 Pharmaceutical 5.7 △ 20.48 Finance 4.5 23.1 Non-alcohol 4.9 4.99 Pharmaceutical 4.4 △ 18.3 Cosmetics/Toiletries 4.8 △ 39.910 Electric equipment 4.3 △ 19.6 Finance 3.9 △ 42.8

Other 38.3 9.5 Other 37.2 △ 5.8Total 100.0 6.5 Total 100.0 △16.6