Results from the 2018 Alumni Attitude Study Fresno... · 2018-11-06 · Survey completed by over...
Transcript of Results from the 2018 Alumni Attitude Study Fresno... · 2018-11-06 · Survey completed by over...
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Presented by:The slides in this handout are part of a more complete and comprehensive oral presentation. For an in-depth understanding of the information provided herein, you
should view these slides in combination with that presentation. For questions contact Rob Shoss at PEG,
Ltd.
© PEG, Ltd. 2018
Results from the 2018 Alumni Attitude Study©
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Survey completed by over 750,000 alumni at 280 universities and colleges over the last 17 years
Instrument was branded to reflect Fresno State
This is the 3rd overall Study completed by Fresno State
The 2018 Fresno State Study results are compared to the 2008 Fresno State Study
results, the 2012 Fresno State Study results, the 2018 CSU System aggregate results
and a national average
About the Alumni Attitude Study© Project
Slide 2
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ParticipantsAll School Comparables
Slide 3
American University CSU - Monterey Bay McMurry University University of Central Arkansas
American University of Beirut CSU - Northridge Minnesota State University, Mankato University of Central Florida
Arcadia University CSU - Sacramento Morningside College University of Central Missouri
Auburn University CSU - San Marcos New Jersey Institute of Technology University of Cincinnati
Azusa Pacific University CSU - Stanislaus New York University University of Delaware
Babson College CSU-San Bernardino North Carolina A&T State University University of Florida
Benedictine College Drake University Northern Illinois University University of Houston
Bloomsburg University Duke University Northwood University University of Houston, Law Center
Boston University East Carolina University Nova Southeastern University University of Massachusetts Boston
Bryant University Emory University Oakland University University of Massachusetts Lowell
Buena Vista University Felician University Oregon State University University of New Mexico
Butler University Florida State University Pennsylvania State University University of North Carolina at Greensboro
Cal Poly Pomona Fordham University Rensselaer Polytechnic Institute University of Oregon
California Institute of Technology George Mason University Rochester Institute of Technology University of Pittsburgh at Bradford
California Polytechnic State University George Washington University Rockhurst University University of San Diego
Carnegie Mellon University Georgetown University Saint Louis University University of Southern California
Carthage College Georgia Institute of Technology Salem State University University of St. Thomas
Case Western Reserve University Gettysburg College Seattle University University of St. Thomas- Minnesota
Clemson University Gonzaga University Seton Hall University University of Tampa
College of Charleston Hamline University Southern Illinois University-Edwardsville University of Tennessee at Chattanooga
College of William & Mary Humboldt State University Springfield College Univ. of Tenn. Health Science Center
College of Wooster Jacksonville State University Temple University University of Tennessee-Knoxville
Colorado State University John Marshall Law School Texas Christian University University of Tennessee-Martin
Concordia University Wisconsin Kent State University Texas Lutheran University University of Toronto
CSU - Channel Islands Kentucky Wesleyan College Texas State University Upper Iowa University
CSU - Chico Lafayette College Towson University Valparaiso University
CSU - Dominguez Hills Lake Forest Academy Trinity University Vanderbilt University
CSU - East Bay Louisiana Tech University Tulane University Western Kentucky University
CSU - Fresno Lyndon state college UMKC, Bloch School Westminster College
CSU - Fullerton Marietta College University of Alabama in Huntsville Yale School of Management
CSU - Long Beach McDaniel College University of California, San Diego
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Presentation Outline for Survey Review Sessions
Slide 4
A. Review findings in each of the 6 categories below, followed by a discussion of how these findings can inform the Alumni Association, the Alumni Association Board, and the University’s alumni engagement strategies and tactics:
1. Alumni Survey Process
2. Alumni Affinity and Giving
3. Alumni Messaging
4. Targeting Communications
5. Alumni Programming
6. Net Promoter Score
B. Review word clouds for open ended questions, discuss follow-up actions, and review next steps for taking findings from survey into action.
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Slide 5
Alumni Survey Process
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Study Results:Distribution and Response
Slide 6
2008 2012 2018
Response Rate 10.64% 1.77% 3.26%
Presumed Delivered 12,120 77,813 71,193
Number of Responses 1,290 1,380 2,321
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* Source: “Americans’ Internet Access:2000-2015,” Pew Research Center, June 26, 2015.
Bias is inherent in all research studies. It must be understood and minimized where possible.
Confidence Interval
• Computation based on number of responses and variation of responses
• Assumes random distribution and ability to respond
• Response percentage is not part of the consideration for this calculation
Non-Response Bias
• A low survey response rate and corresponding high non-response rate causes concern about
differences between respondents and non-respondents
• Exists in both internet and phone surveys as well as mail
• Consistency of ranking for question groups helps alleviate concern
• Distribution across membership status, age, and gender also helps reduce concern
Selection Bias
• A survey will be more representative of the entire population if sample selection is truly random
and each member of the population has an equal opportunity to be selected
• Possibly more of an internet issue currently for some schools
• Approximately 95% of college graduates have access to the internet and email*
Slide 7
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Need for
precision in
findings
based on
expected
application
or use for
results
Cost to do research/cost of errorHigh
CostLow
Cost
Low
Precision
High
Precision
Call-in opinion or self-select
online poll about what the
verdict will be for a celebrity
trial
Statistical
research to
determine the
introduction of
a new drug for
cancer
Statistical Research
Value/Cost Model
Alumni Attitude Study
When Do I Have Enough Data?It is all about application.
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Demographic Data
Slide 9
Distance from Campus All School 2018 CSU System Fresno State 2008 Fresno State 2012 Fresno State 2018
Within 16 miles 20% 28% 29% 36% 39%
17-50 miles 16% 23% 15% 15% 18%
51-160 miles 15% 12% 13% 13% 12%
161-250 miles 10% 10% 16% 13% 12%
Over 250 within the US 34% 25% 23% 20% 18%
Over 250 outside the US 4% 2% 3% 3% 1%
Ethnicity All School Fresno State 2008 Fresno State 2012 Fresno State 2018
Caucasian/White 82% 72% 65% 53%
African American/Black 6% 2% 3% 3%
Hispanic 6% 10% 16% 25%
Asian or Pacific Islander 5% 6% 8% 8%
American Indian or Alaskan 1% 1% 1% 1%
2 or more ethnic groups (multi-ethnic) 0% 2% 4% 5%
Other 0% 6% 4% 3%
Degree Obtained All School 2018 CSU System Fresno State 2008 Fresno State 2012 Fresno State 2018
Undergraduate 63% 72% 62% 61% 68%
Graduate 25% 16% 17% 18% 16%
Both undergraduate and graduate 11% 11% 19% 17% 16%
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Demographic Data
Slide 10
In or Out of StateAll School 2018 CSU System Fresno State 2008 Fresno State 2012 Fresno State 2018
Residence in-state 55% 80% 81% 84% 87%
Residence out-of-state 42% 18% 17% 14% 13%
Gender All School 2018 CSU System Fresno State 2008 Fresno State 2012 Fresno State 2018
Male 53% 50% 54% 52% 48%
Female 47% 49% 46% 48% 52%
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Era of Graduation
By Graduation Era - Definitions
Woodstock/Vietnam and Prior
(graduatedprior to 1973)
• Includes pre 1964 graduates• Tumultuous 60’s• Civil Rights Act• Tonkin resolution to Nixon
resignation• Good economy• Ages 65–72 and older
Electronic Revolution/Dot-Com (graduated
1994–2000)
• Dot-com IPOs to 9/11• Peace and fall of Berlin Wall• Big booming economy focused on
youth• Ages 37–43
Post-Watergate (graduated1974–1980)
• Nixon resignation to Reagan boom
• Younger brothers and sisters of Woodstock/Vietnam
• Bad economy and pessimistic time
• Ages 57–63
Post-9/11 (graduated 2000 through
2008)
• Economic bust after Dot-Com followed by real estate driven growth
• Focus away from youth• War in our time• More competition for every job• Ages 28 - 36
Yuppie/End of Cold War (graduated 1981–1993)
• Reagan boom to dot-com IPOs
• Good economy and optimistic time
• Ages 44–56
Post Great Recession (Graduated after 2008)
• Market crash of 2008• Explosive unemployment• Significantly increased role of
government in health care• Slowest recovery in history• Breakdown of European economy• Huge and growing US deficit• Ages 27 and younger
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ResponseBy Era
Slide 12
Nu
mb
er
of
Par
tici
pan
ts
314
203
389
157
342
900
-
100
200
300
400
500
600
700
800
900
1,000
Woodstock\Vietnamand prior
Post Watergate Yuppie\End of ColdWar
ElectronicRevolution\Dot-Com
Post 9/11 Post Great Recession
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Re
spo
nse
Rate
NOTE: Response rate is unadjusted for bad email addresses.
ResponseBy Era
Slide 13
5%5%
3%
2%3% 3%
0%
1%
2%
3%
4%
5%
6%
-
5
10
15
20
25
30
35
40
45
Woodstock\ Vietnam Post Watergate Yuppie\End of ColdWar
ElectronicRevolution\Dot-Com
Post 9/11 Post Great Recession
All School 2018 CSU System Fresno State 2008
Fresno State 2012 Fresno State 2018 Response rate
Pe
rce
nta
ge o
f P
arti
cip
ants
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ResponseBy Gender Across Generations
Slide 14
72
28
38
61
0
10
20
30
40
50
60
70
80
Male Female
WWII Boomers Gen X Gen Y
Pe
rce
nta
ge o
f P
arti
cip
ants
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ResponseBy Donor Status
Slide 15
Pe
rce
nta
ge o
f P
arti
cip
ants
0%
10%
20%
30%
40%
50%
60%
70%
Current Lapsed Never
16%ROR
5%ROR
2%ROR
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ResponseBy College
Slide 16
Nu
mb
er
of
Par
tici
pan
ts
345 339
298 294
231 212 207
83 49
-
50
100
150
200
250
300
350
400
College ofHealth and
HumanServices(CHHS)
Craig Schoolof Business
(CSB)
College ofSocial Science
(COSS)
KremenSchool ofEducation(KSOED)
College of Artsand
Humanities(CAH)
JordanCollege of
AgriculturalScience andTechnology
(JCAST)
College ofScience andMath (CSM)
Lyles Collegeof Engineering
(LCOE)
Unknown andUndeclared
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Q24. Which of the following is the most appropriate definition of an "alum"? (Check all that apply.)
Slide 17
Pe
rce
nta
ge o
f P
arti
cip
ants
91%
19%14%
3%0%
10%20%30%40%50%60%70%80%90%
100%
Graduated from the universitywith a degree (Bachelors,
Masters, or Doctorate)
Did not graduate with a degree,but completed a credential
program
Did not graduate with a degree,but completed a certificate orcontinuing education program
Attended for 3 units or more, butdid not receive any of the above
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Q24. Which of the following is the most appropriate definition of an "alum"? (Check all that apply.) By Era
Slide 18
0%10%20%30%40%50%60%70%80%90%
100%
Graduated from the universitywith a degree (Bachelors,
Masters, or Doctorate)
Did not graduate with a degree,but completed a credential
program
Did not graduate with a degree,but completed a certificate orcontinuing education program
Attended for 3 units or more, butdid not receive any of the above
Woodstock\ Vietnam Post Watergate Yuppie\End of Cold War
Electronic Revolution\Dot-Com Post 9/11 Post Great Recession
Pe
rce
nta
ge o
f P
arti
cip
ants
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Q24. Which of the following is the most appropriate definition of an "alum"? (Check all that apply.) By College
Slide 19
0%10%20%30%40%50%60%70%80%90%
100%
Graduated from the universitywith a degree (Bachelors,
Masters, or Doctorate)
Did not graduate with a degree,but completed a credential
program
Did not graduate with a degree,but completed a certificate orcontinuing education program
Attended for 3 units or more, butdid not receive any of the above
CHSS CSB COSS KSOED CAH JCAST CSM LCOE Unknown and Undeclared
Pe
rce
nta
ge o
f P
arti
cip
ants
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Slide 20
Alumni Affinity and Giving
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05
101520253035404550
Never/do not plan to infuture
Have/do not plan to infuture
Have never but plan toin future
Currently and plan tocontinue
Currently and plan toincrease
All School 2018 CSU System Fresno State 2008 Fresno State 2012 Fresno State 2018
ResponseBy Q19 Intent to Participate Financially
Non-contributors ContributorsMight contribute
in the future
Slide 21
Pe
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nta
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f P
arti
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ants
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0
10
20
30
40
50
60
Never/do not plan to Have/do not plan to Have never but plan to Currently and plan to Currently and plan toincrease
Never Occasionally Regularly All the time
ResponseBy Q19 Intent to Participate Financially vs. Q02
Non-contributors ContributorsMight contribute in the future
Slide 22
Pe
rce
nta
ge o
f P
arti
cip
ants
46%34%
How often do you promote Fresno State to others?
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31
8
47
11
2
05
101520253035404550
Never/do not plan to infuture
Have/do not plan to infuture
Have never but plan toin future
Currently and plan tocontinue
Currently and plan toincrease
Woodstock\Vietnam and prior Post Watergate Yuppie\End of Cold War
Electronic Revolution\Dot-Com Post 9/11 Post Great Recession
ResponseBy Q19 Intent to Participate Financially vs. Era
Non-contributors ContributorsMight contribute in the future
Slide 23
Pe
rce
nta
ge o
f P
arti
cip
ants
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0
10
20
30
40
50
60
Never/do not plan to infuture
Have/do not plan to infuture
Have never but plan toin future
Currently and plan tocontinue
Currently and plan toincrease
CHSS CSB COSS KSOED CAH JCAST CSM LCOE Unknown and Undeclared
ResponseBy Q19 Intent to Participate Financially vs. College
Non-contributors ContributorsMight contribute in the future
Slide 24
Pe
rce
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ge o
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arti
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ants
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My personal financial situation doesn't allow me to give to Fresno State
I am paying off college debt
I don't know the impact of my gift
Fresno State has not asked me to give of my time and talent beforeasking me to give financially
I don't believe that Fresno State needs my support
My degree from Fresno State is not valuable
All School Fresno State 2018
Q22. Which of the following prevents you from giving to Fresno State or from giving more than you do?
Strongly disagree
Slide 25
Somewhat disagree
Somewhat agree
Strongly agree
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Q22. Which of the following prevents you from giving to Fresno State or from giving more than you do? By Era
Slide 26
My personal financial situation doesn't allow me to give to FresnoState
I am paying off college debt
I don't know the impact of my gift
Fresno State has not asked me to give of my time and talentbefore asking me to give financially
I don't believe that Fresno State needs my support
My degree from Fresno State is not valuable
Woodstock\ Vietnam Post Watergate Yuppie\End of Cold War
Electronic Revolution\Dot-Com Post 9/11 Post Great Recession
Strongly disagree
Somewhat disagree
Somewhat agree
Strongly agree
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Q22. Which of the following prevents you from giving to Fresno State or from giving more than you do? By College
Slide 27
My personal financial situation doesn't allow me to give to FresnoState
I am paying off college debt
I don't know the impact of my gift
Fresno State has not asked me to give of my time and talentbefore asking me to give financially
I don't believe that Fresno State needs my support
My degree from Fresno State is not valuable
CHSS CSB COSS KSOED CAH JCAST CSM LCOE Unknown and Undeclared
Strongly disagree
Somewhat disagree
Somewhat agree
Strongly agree
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Q01. How would you rate your decision to attend Fresno State?
Slide 28
0
10
20
30
40
50
60
70
Bad decision Fair decision Good decision Great decision
All School 2018 CSU System Fresno State 2008 Fresno State 2012 Fresno State 2018
Pe
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ge o
f P
arti
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ants
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Q01. How would you rate your decision to attend Fresno State?By Era
Slide 29
0
10
20
30
40
50
60
70
Bad decision Fair decision Good decision Great decision
Woodstock\Vietnam and prior Post Watergate Yuppie\End of Cold War
Electronic Revolution\Dot-Com Post 9/11 Post Great Recession
Pe
rce
nta
ge o
f P
arti
cip
ants
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Q01. How would you rate your decision to attend Fresno State?By College
Slide 30
0
10
20
30
40
50
60
70
Bad decision Fair decision Good decision Great decision
CHSS CSB COSS KSOED CAH JCAST CSM LCOE Unknown and Undeclared
Pe
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ge o
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arti
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ants
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Q03. Which of the following best describes your experience as a student?
Slide 31
0
10
20
30
40
50
60
Poor Fair Good Excellent
All School 2018 CSU System Fresno State 2008 Fresno State 2012 Fresno State 2018
Pe
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Q03. Which of the following best describes your experience as a student?By Era
Slide 32
0
10
20
30
40
50
60
Poor Fair Good Excellent
Woodstock\Vietnam and prior Post Watergate Yuppie\End of Cold War
Electronic Revolution\Dot-Com Post 9/11 Post Great Recession
Pe
rce
nta
ge o
f P
arti
cip
ants
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Q03. Which of the following best describes your experience as a student?By College
Slide 33
0
10
20
30
40
50
60
Poor Fair Good Excellent
CHSS CSB COSS KSOED CAH JCAST CSM LCOE Unknown and Undeclared
Pe
rce
nta
ge o
f P
arti
cip
ants
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Q02. How often do you promote Fresno State to others?
Slide 34
0
5
10
15
20
25
30
35
40
45
Never Occasionally Regularly All the time
All School 2018 CSU System Fresno State 2008 Fresno State 2012 Fresno State 2018
Pe
rce
nta
ge o
f P
arti
cip
ants
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Q02. How often do you promote Fresno State to others?By Era
Slide 35
05
101520253035404550
Never Occasionally Regularly All the time
Woodstock\Vietnam and prior Post Watergate Yuppie\End of Cold War
Electronic Revolution\Dot-Com Post 9/11 Post Great Recession
Pe
rce
nta
ge o
f P
arti
cip
ants
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Q02. How often do you promote Fresno State to others?By College
Slide 36
0
10
20
30
40
50
60
Never Occasionally Regularly All the time
CHSS CSB COSS KSOED CAH JCAST CSM LCOE Unknown and Undeclared
Pe
rce
nta
ge o
f P
arti
cip
ants
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Q05. Which of the following describes your overall current opinion of Fresno State?
Slide 37
0
10
20
30
40
50
60
Poor Fair Good Excellent
All School 2018 CSU System Fresno State 2008 Fresno State 2012 Fresno State 2018
Pe
rce
nta
ge o
f P
arti
cip
ants
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Q05. Which of the following describes your overall current opinion of Fresno State?By Era
Slide 38
0
10
20
30
40
50
60
Poor Fair Good Excellent
Woodstock\Vietnam and prior Post Watergate Yuppie\End of Cold War
Electronic Revolution\Dot-Com Post 9/11 Post Great Recession
Pe
rce
nta
ge o
f P
arti
cip
ants
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Q05. Which of the following describes your overall current opinion of Fresno State?By College
Slide 39
0
10
20
30
40
50
60
Poor Fair Good Excellent
CHSS CSB COSS KSOED CAH JCAST CSM LCOE Unknown and Undeclared
Pe
rce
nta
ge o
f P
arti
cip
ants
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Q04. Which of the following best describes your experiences as an alumnus/a?
Slide 40
0
10
20
30
40
50
60
Poor Fair Good Excellent
All School 2018 CSU System Fresno State 2008 Fresno State 2012 Fresno State 2018
Pe
rce
nta
ge o
f P
arti
cip
ants
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Q04. Which of the following best describes your experiences as an alumnus/a?By Era
Slide 41
0
10
20
30
40
50
60
Poor Fair Good Excellent
Woodstock\Vietnam and prior Post Watergate Yuppie\End of Cold War
Electronic Revolution\Dot-Com Post 9/11 Post Great Recession
Pe
rce
nta
ge o
f P
arti
cip
ants
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Q04. Which of the following best describes your experiences as an alumnus/a?By College
Slide 42
0
10
20
30
40
50
60
70
Poor Fair Good Excellent
CHSS CSB COSS KSOED CAH JCAST CSM LCOE Unknown and Undeclared
Pe
rce
nta
ge o
f P
arti
cip
ants
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Affinity Index
Slide 43
The Affinity Index is calculated as the average of:
Q01 How would you rate your decision to attend Fresno State?Q02 How often do you promote Fresno State to others?Q04 Which of the following best describes your experiences as an alumnus/a?Q05 Which of the following best describes your overall current opinion of Fresno State?
Expressed as a percentage:
[Index = ((Q01 + Q02 + Q04 + Q05) / 4) / 4]
Affinity Index (Fresno State 2018) = 80%
Fresno State 2012 = 73%Fresno State 2008 = 76%2018 CSU System = 79%
All School Average = 80%
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Q20. Please indicate the extent of your loyalty to each of the following:
Slide 44
Fresno State in general
My major or degree program within my college/school
My undergraduate college/school within Fresno State (i.e.Craig School of Business)
A faculty member or instructor
Fresno State athletics
A student organization or activity I was associated with (i.e.Greek life, choir, student clubs, student government)
Fresno State Alumni Association
All School 2018 CSU System Fresno State 2012 Fresno State 2018
Not loyalSomewhat
loyalLoyal Very loyal
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Q20. Please indicate the extent of your loyalty to each of the following:By Era
Slide 45
Fresno State in general
My major or degree program within my college/school
My undergraduate college/school within Fresno State (i.e.Craig School of Business)
A faculty member or instructor
Fresno State athletics
A student organization or activity I was associated with (i.e.Greek life, choir, student clubs, student government)
Fresno State Alumni Association
Woodstock\ Vietnam Post Watergate Yuppie\End of Cold War
Electronic Revolution\Dot-Com Post 9/11 Post Great Recession
Not loyalSomewhat
loyalLoyal Very loyal
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Q20. Please indicate the extent of your loyalty to each of the following:By College
Slide 46
Fresno State in general
My major or degree program within my college/school
My undergraduate college/school within Fresno State (i.e.Craig School of Business)
A faculty member or instructor
Fresno State athletics
A student organization or activity I was associated with (i.e.Greek life, choir, student clubs, student government)
Fresno State Alumni Association
CHSS CSB COSS KSOED CAH JCAST CSM LCOE Unknown and Undeclared
Not loyalSomewhat
loyalLoyal Very loyal
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Q20. Please indicate the extent of your loyalty to each of the following:
Slide 47
Co
rrel
atio
n t
o A
ffin
ity
Average Loyalty
My undergraduate college/school within
Fresno State (i.e. Craig School of Business)
My major or degree program within my
college/school
A faculty member or instructor
A student organization or activity I was associated
with (i.e. Greek life, choir, student clubs, student
government)
Fresno State athletics
Fresno State in general
Fresno State Alumni Association
15%
20%
25%
30%
35%
40%
45%
50%
55%
60%
2.00 2.20 2.40 2.60 2.80 3.00 3.20 3.40 3.60 3.80 4.00
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Alumni Messaging
Slide 48
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Q16. Please indicate how much each of the following impacts your overall opinion of Fresno State: Percentage of respondents who chose top two choices
Slide 49
0% 20% 40% 60% 80% 100%
Personal pride in my degree from Fresno State
Accomplishments of students
Providing scholarships
School rankings (e.g. U.S. News & World Report)
Outreach to community
Accomplishments of alumni
Accomplishments of faculty
History/tradition
Value/respect for degree by others
Campus aesthetics (e.g. buildings, grounds, etc.)
Media visibility (e.g. newspaper, magazine articles, viral videos,…
Success of athletic teams
All School 2018 CSU System Fresno State 2008 Fresno State 2012 Fresno State 2018
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Q16. Please indicate how much each of the following impacts your overall opinion of Fresno State:
Slide 50
5%
6%
7%
9%
8%
9%
8%
10%
13%
11%
12%
19%
13%
18%
19%
21%
23%
23%
24%
26%
25%
29%
31%
25%
42%
43%
39%
40%
43%
42%
42%
41%
38%
40%
39%
34%
40%
33%
35%
30%
27%
27%
26%
24%
24%
20%
17%
22%
0% 20% 40% 60% 80% 100%
Personal pride in my degree from Fresno State
Accomplishments of students
Providing scholarships
School rankings (e.g. U.S. News & World Report)
Outreach to community
Accomplishments of alumni
Accomplishments of faculty
History/tradition
Value/respect for degree by others
Campus aesthetics (e.g. buildings, grounds, etc.)
Media visibility (e.g. newspaper, magazine articles, viral videos, etc.)
Success of athletic teams
No impact on my opinion Some impact on my opinion Significant impact on my opinion Critically impacts my opinion
![Page 51: Results from the 2018 Alumni Attitude Study Fresno... · 2018-11-06 · Survey completed by over 750,000 alumni at 280 universities and colleges over the last 17 years Instrument](https://reader036.fdocuments.in/reader036/viewer/2022070720/5ee08e13ad6a402d666bb840/html5/thumbnails/51.jpg)
NoImpact
Significant Impact
Critical Impact
SomeImpact
Q16. Please indicate how much each of the following impacts your overall opinion of Fresno State:By Era
Slide 51
Personal pride in my degree from Fresno State
Accomplishments of students
Providing scholarships
School rankings (e.g. U.S. News & World Report)
Outreach to community
Accomplishments of alumni
Accomplishments of faculty
History/tradition
Value/respect for degree by others
Campus aesthetics (e.g. buildings, grounds, etc.)
Media visibility (e.g. newspaper, magazine articles,…
Success of athletic teams
Woodstock\Vietnam and prior Post Watergate Yuppie\End of Cold War
Electronic Revolution\Dot-Com Post 9/11 Post Great Recession
![Page 52: Results from the 2018 Alumni Attitude Study Fresno... · 2018-11-06 · Survey completed by over 750,000 alumni at 280 universities and colleges over the last 17 years Instrument](https://reader036.fdocuments.in/reader036/viewer/2022070720/5ee08e13ad6a402d666bb840/html5/thumbnails/52.jpg)
NoImpact
Significant Impact
Critical Impact
SomeImpact
Q16. Please indicate how much each of the following impacts your overall opinion of Fresno State:By College
Slide 52
Personal pride in my degree from Fresno State
Accomplishments of students
Providing scholarships
School rankings (e.g. U.S. News & World Report)
Outreach to community
Accomplishments of alumni
Accomplishments of faculty
History/tradition
Value/respect for degree by others
Campus aesthetics (e.g. buildings, grounds, etc.)
Media visibility (e.g. newspaper, magazine articles,…
Success of athletic teams
CHSS CSB COSS KSOED CAH JCAST CSM LCOE Unknown and Undeclared
![Page 53: Results from the 2018 Alumni Attitude Study Fresno... · 2018-11-06 · Survey completed by over 750,000 alumni at 280 universities and colleges over the last 17 years Instrument](https://reader036.fdocuments.in/reader036/viewer/2022070720/5ee08e13ad6a402d666bb840/html5/thumbnails/53.jpg)
Q16. Please indicate how much each of the following impacts your overall opinion of Fresno State:
Slide 53
Co
rrel
atio
n t
o A
ffin
ity
Average Impact
Value/respect for degree by others
Campus aesthetics (e.g. buildings, grounds, etc.)
Media visibility (e.g. newspaper, magazine articles,
viral videos, etc.)
History/tradition
Accomplishments of alumni
School rankings (e.g. U.S. News & World Report)
Accomplishments of faculty
Outreach to community
Accomplishments of students
Success of athletic teams
Providing scholarships
Personal pride in my degree from Fresno State
15%
20%
25%
30%
35%
40%
2.00 2.20 2.40 2.60 2.80 3.00 3.20 3.40 3.60 3.80 4.00
![Page 54: Results from the 2018 Alumni Attitude Study Fresno... · 2018-11-06 · Survey completed by over 750,000 alumni at 280 universities and colleges over the last 17 years Instrument](https://reader036.fdocuments.in/reader036/viewer/2022070720/5ee08e13ad6a402d666bb840/html5/thumbnails/54.jpg)
Academics/classes
Preparation for career
Relationship with the faculty
Exposure to new things
Relationship with administration and staff
Research opportunities
Community service
Student leadership opportunities
Traditions learned on campus
Opportunity to interact with alumni
Attending cultural events including films, lectures, and other arts
Attending athletic events
Opportunity to participate in fraternity/sorority or other student…
Importance Performance
Q10. How important was each of the following to your experience as a student, and how well did Fresno State do at providing them?
Not Important
Poor
SomewhatImportant
Fair
Very Important
Good
CriticallyImportant
Excellent
Slide 51
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Importance exceeds Performance
Performance exceeds Importance
Q10. How important was each of the following to your experience as a student, and how well did Fresno State do at providing them? Gap Analysis
Slide 55
Academics/classes
Preparation for career
Relationship with the faculty
Exposure to new things
Relationship with administration and staff
Research opportunities
Community service
Student leadership opportunities
Traditions learned on campus
Opportunity to interact with alumni
Attending cultural events including films, lectures, and other arts
Attending athletic events
Opportunity to participate in fraternity/sorority or other student…
All School 2018 CSU System Fresno State 2008 Fresno State 2012 Fresno State 2018
![Page 56: Results from the 2018 Alumni Attitude Study Fresno... · 2018-11-06 · Survey completed by over 750,000 alumni at 280 universities and colleges over the last 17 years Instrument](https://reader036.fdocuments.in/reader036/viewer/2022070720/5ee08e13ad6a402d666bb840/html5/thumbnails/56.jpg)
Importance exceeds Performance
Performance exceeds Importance
Q10. How important was each of the following to your experience as a student, and how well did Fresno State do at providing them? Gap Analysis by Era
Slide 56
Academics/classes
Preparation for career
Relationship with the faculty
Exposure to new things
Relationship with administration and staff
Research opportunities
Community service
Student leadership opportunities
Traditions learned on campus
Opportunity to interact with alumni
Attending cultural events including films, lectures, and other arts
Attending athletic events
Opportunity to participate in fraternity/sorority or other student…
Woodstock\ Vietnam Post Watergate Yuppie\End of Cold War
Electronic Revolution\Dot-Com Post 9/11 Post Great Recession
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Importance exceeds Performance
Performance exceeds Importance
Q10. How important was each of the following to your experience as a student, and how well did Fresno State do at providing them? Gap Analysis by College
Slide 57
Academics/classes
Preparation for career
Relationship with the faculty
Exposure to new things
Relationship with administration and staff
Research opportunities
Community service
Student leadership opportunities
Traditions learned on campus
Opportunity to interact with alumni
Attending cultural events including films, lectures, and other arts
Attending athletic events
Opportunity to participate in fraternity/sorority or other student…
CHSS CSB COSS KSOED CAH JCAST CSM LCOE Unknown and Undeclared
![Page 58: Results from the 2018 Alumni Attitude Study Fresno... · 2018-11-06 · Survey completed by over 750,000 alumni at 280 universities and colleges over the last 17 years Instrument](https://reader036.fdocuments.in/reader036/viewer/2022070720/5ee08e13ad6a402d666bb840/html5/thumbnails/58.jpg)
Q10. How important was each of the following to your experience as a student, and how well did Fresno State do at providing them? -Box Plot
Slide 58
Co
rrel
atio
n t
o A
ffin
ity
Importance>Performance Performance>Importance
Academics/classes
Relationship with the faculty
Attending athletic events
Attending cultural events including films, lectures, and
other arts
Opportunity to participate in fraternity/sorority or other
student organizations
Relationship with administration and staff
Student leadership opportunities
Preparation for career
Exposure to new things
Traditions learned on campus
Opportunity to interact with alumni
Community serviceResearch opportunities
15%
20%
25%
30%
35%
40%
45%
(0.80) (0.60) (0.40) (0.20) - 0.20 0.40 0.60 0.80
![Page 59: Results from the 2018 Alumni Attitude Study Fresno... · 2018-11-06 · Survey completed by over 750,000 alumni at 280 universities and colleges over the last 17 years Instrument](https://reader036.fdocuments.in/reader036/viewer/2022070720/5ee08e13ad6a402d666bb840/html5/thumbnails/59.jpg)
Correlation AnalysisHighest correlation to “Affinity Index” across all questions.
Slide 59
.20 .25 .30 .35 .40 .45 .50 .55 .60 .65 .70 .75 .80
On a scale from 0 to 10, with 0 being the lowest, how connected do…
Fresno State in general
Current work status
Fresno State Alumni Association
The quality and reputation of the faculty at Fresno State is one reason…
I believe that Fresno State uses its donations wisely
Responding to new career opportunities
Preparing students for the workforce
The quality of education
Contributing to my community
The current faculty of Fresno State is excellent
Mentoring students
Commitment to continuous education
Achieving its mission of preparing significant numbers of educated,…
Serving as ambassadors promoting Fresno State to others
Graduates of Fresno State are likely to be successful in their career(s)
Fresno State has a clear vision of its future
Preparation for career
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Q06. How well did the education received from Fresno State prepare you for each of the following?
Poor preparation
Fair preparation
Good preparation
Excellent preparation
Slide 60
Commitment to continuous education
Deepening my understanding and commitment to personaldevelopment
Current work status
Further graduate education
Contributing to my community
Responding to new career opportunities
Getting a job I wanted soon after I graduated
All School 2018 CSU System Fresno State 2008 Fresno State 2012 Fresno State 2018
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Q06. How well did the education received from Fresno State prepare you for each of the following? By Era
Slide 61
Commitment to continuous education
Deepening my understanding and commitment to personaldevelopment
Current work status
Further graduate education
Contributing to my community
Responding to new career opportunities
Getting a job I wanted soon after I graduated
Woodstock\ Vietnam Post Watergate Yuppie\End of Cold War
Electronic Revolution\Dot-Com Post 9/11 Post Great Recession
Poor preparation
Fair preparation
Good preparation
Excellent preparation
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Q06. How well did the education received from Fresno State prepare you for each of the following? By College
Slide 62
Commitment to continuous education
Deepening my understanding and commitment to personaldevelopment
Current work status
Further graduate education
Contributing to my community
Responding to new career opportunities
Getting a job I wanted soon after I graduated
CHSS CSB COSS KSOED CAH JCAST CSM LCOE Unknown and Undeclared
Poor preparation
Fair preparation
Good preparation
Excellent preparation
![Page 63: Results from the 2018 Alumni Attitude Study Fresno... · 2018-11-06 · Survey completed by over 750,000 alumni at 280 universities and colleges over the last 17 years Instrument](https://reader036.fdocuments.in/reader036/viewer/2022070720/5ee08e13ad6a402d666bb840/html5/thumbnails/63.jpg)
Q06. How well did the education received from Fresno State prepare you for each of the following?
Slide 63
Co
rrel
atio
n t
o A
ffin
ity
Average Preparation
Current work status
Further graduate education
Commitment to continuous education
Responding to new career opportunities
Contributing to my community
Deepening my understanding and
commitment to personal development
Getting a job I wanted soon after I graduated
25%
30%
35%
40%
45%
50%
3.00 3.05 3.10 3.15 3.20 3.25
![Page 64: Results from the 2018 Alumni Attitude Study Fresno... · 2018-11-06 · Survey completed by over 750,000 alumni at 280 universities and colleges over the last 17 years Instrument](https://reader036.fdocuments.in/reader036/viewer/2022070720/5ee08e13ad6a402d666bb840/html5/thumbnails/64.jpg)
Correlation AnalysisHighest correlation to “Affinity Index” across all questions.
Slide 64
.20 .25 .30 .35 .40 .45 .50 .55 .60 .65 .70 .75 .80
On a scale from 0 to 10, with 0 being the lowest, how connected do…
Fresno State in general
Current work status
Fresno State Alumni Association
The quality and reputation of the faculty at Fresno State is one reason…
I believe that Fresno State uses its donations wisely
Responding to new career opportunities
Preparing students for the workforce
The quality of education
Contributing to my community
The current faculty of Fresno State is excellent
Mentoring students
Commitment to continuous education
Achieving its mission of preparing significant numbers of educated,…
Serving as ambassadors promoting Fresno State to others
Graduates of Fresno State are likely to be successful in their career(s)
Fresno State has a clear vision of its future
Preparation for career
![Page 65: Results from the 2018 Alumni Attitude Study Fresno... · 2018-11-06 · Survey completed by over 750,000 alumni at 280 universities and colleges over the last 17 years Instrument](https://reader036.fdocuments.in/reader036/viewer/2022070720/5ee08e13ad6a402d666bb840/html5/thumbnails/65.jpg)
Q21. Please indicate your level of agreement with the following statements regarding Fresno State:
Slide 65
The current leadership of Fresno State is committed to moving FresnoState in a positive direction
Fresno State has a clear vision of its future
Graduates of Fresno State are likely to be successful in their career(s)
Fresno State has a well-respected public reputation
The current faculty of Fresno State is excellent
Fresno State has many engaged alumni volunteers
I understand how alumni giving furthers the mission of Fresno State
I believe that Fresno State uses its donations wisely
Alumni of Fresno State are well informed about the impact of their giving
The quality and reputation of the faculty at Fresno State is one reason whyI donate
I know ways that I can become involved and support my alma mater
All School 2018 CSU System Fresno State 2018
Strongly disagree
Somewhat disagree
Somewhat agree
Strongly agree
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Q21. Please indicate your level of agreement with the following statements regarding Fresno State: By Era
Slide 66
The current leadership of Fresno State is committed to movingFresno State in a positive direction
Fresno State has a clear vision of its future
Graduates of Fresno State are likely to be successful in their career(s)
Fresno State has a well-respected public reputation
The current faculty of Fresno State is excellent
Fresno State has many engaged alumni volunteers
I understand how alumni giving furthers the mission of Fresno State
I believe that Fresno State uses its donations wisely
Alumni of Fresno State are well informed about the impact of theirgiving
The quality and reputation of the faculty at Fresno State is onereason why I donate
I know ways that I can become involved and support my alma mater
Woodstock\ Vietnam Post Watergate Yuppie\End of Cold War
Electronic Revolution\Dot-Com Post 9/11 Post Great Recession
Strongly disagree
Somewhat disagree
Somewhat agree
Strongly agree
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Q21. Please indicate your level of agreement with the following statements regarding Fresno State: By College
Slide 67
The current leadership of Fresno State is committed to movingFresno State in a positive direction
Fresno State has a clear vision of its future
Graduates of Fresno State are likely to be successful in their career(s)
Fresno State has a well-respected public reputation
The current faculty of Fresno State is excellent
Fresno State has many engaged alumni volunteers
I understand how alumni giving furthers the mission of Fresno State
I believe that Fresno State uses its donations wisely
Alumni of Fresno State are well informed about the impact of theirgiving
The quality and reputation of the faculty at Fresno State is onereason why I donate
I know ways that I can become involved and support my alma mater
CHSS CSB COSS KSOED CAH JCAST CSM LCOE Unknown and Undeclared
Strongly disagree
Somewhat disagree
Somewhat agree
Strongly agree
![Page 68: Results from the 2018 Alumni Attitude Study Fresno... · 2018-11-06 · Survey completed by over 750,000 alumni at 280 universities and colleges over the last 17 years Instrument](https://reader036.fdocuments.in/reader036/viewer/2022070720/5ee08e13ad6a402d666bb840/html5/thumbnails/68.jpg)
Q21. Please indicate your level of agreement with the following statements regarding Fresno State:
Slide 68
Co
rrel
atio
n t
o A
ffin
ity
Average Level of Agreement
Fresno State has a clear vision of its future
The current leadership of Fresno State is committed to
moving Fresno State in a positive direction
Fresno State has many engaged alumni volunteers
Alumni of Fresno State are well informed about the
impact of their giving
I understand how alumni giving furthers the mission of
Fresno State
Graduates of Fresno State are likely to be successful in their
career(s)
I know ways that I can become involved and support my alma
mater
The current faculty of Fresno State is excellent
I believe that Fresno State uses its donations wisely
The quality and reputation of the faculty at Fresno State is
one reason why I donate
Fresno State has a well-respected public reputation
15%
20%
25%
30%
35%
40%
45%
50%
2.00 2.20 2.40 2.60 2.80 3.00 3.20 3.40 3.60 3.80 4.00
![Page 69: Results from the 2018 Alumni Attitude Study Fresno... · 2018-11-06 · Survey completed by over 750,000 alumni at 280 universities and colleges over the last 17 years Instrument](https://reader036.fdocuments.in/reader036/viewer/2022070720/5ee08e13ad6a402d666bb840/html5/thumbnails/69.jpg)
Targeting Communications
Slide 69
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Q13. For each of the communication methods listed below, please tell us how important that method is to you and also rate Fresno State's effectiveness in utilizing that method:
Not Important
Poor
SomewhatImportant
Fair
Very Important
Good
CriticallyImportant
Excellent
Slide 70
Invitations to Fresno State activities
FresnoState.edu
Email newsletters
Email of periodic information
Fresno State magazine
Invitations to alumni activities (i.e. Top Dog, chapters and clubs,regional events)
Social media
Communication regarding alumni benefits (i.e. insurance, loans, savingsprograms, etc.)
FresnoStateAlumni.com
FresnoStateNews.com
Importance Performance
![Page 71: Results from the 2018 Alumni Attitude Study Fresno... · 2018-11-06 · Survey completed by over 750,000 alumni at 280 universities and colleges over the last 17 years Instrument](https://reader036.fdocuments.in/reader036/viewer/2022070720/5ee08e13ad6a402d666bb840/html5/thumbnails/71.jpg)
Invitations to Fresno State activities
FresnoState.edu
Email newsletters
Email of periodic information
Fresno State magazine
Invitations to alumni activities (i.e. Top Dog, chapters and clubs, regionalevents)
Social media
Communication regarding alumni benefits (i.e. insurance, loans, savingsprograms, etc.)
FresnoStateAlumni.com
FresnoStateNews.com
All School 2018 CSU System Fresno State 2008 Fresno State 2012 Fresno State 2018
Q13. For each of the communication methods listed below, please tell us how important that method is to you and also rate Fresno State's effectiveness in utilizing that method:
Importance exceeds Performance
Performance exceeds Importance
Slide 71
![Page 72: Results from the 2018 Alumni Attitude Study Fresno... · 2018-11-06 · Survey completed by over 750,000 alumni at 280 universities and colleges over the last 17 years Instrument](https://reader036.fdocuments.in/reader036/viewer/2022070720/5ee08e13ad6a402d666bb840/html5/thumbnails/72.jpg)
Q13. For each of the communication methods listed below, please tell us how important that method is to you and also rate Fresno State's effectiveness in utilizing that method: Gap Analysis By Era
Importance exceeds Performance
Performance exceeds Importance
Slide 72
Invitations to Fresno State activities
FresnoState.edu
Email newsletters
Email of periodic information
Fresno State magazine
Invitations to alumni activities (i.e. Top Dog, chapters and clubs, regionalevents)
Social media
Communication regarding alumni benefits (i.e. insurance, loans, savingsprograms, etc.)
FresnoStateAlumni.com
FresnoStateNews.com
Woodstock\ Vietnam Post Watergate Yuppie\End of Cold War
Electronic Revolution\Dot-Com Post 9/11 Post Great Recession
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Q13. For each of the communication methods listed below, please tell us how important that method is to you and also rate Fresno State's effectiveness in utilizing that method: Gap Analysis By College
Importance exceeds Performance
Performance exceeds Importance
Slide 73
Invitations to Fresno State activities
FresnoState.edu
Email newsletters
Email of periodic information
Fresno State magazine
Invitations to alumni activities (i.e. Top Dog, chapters and clubs, regionalevents)
Social media
Communication regarding alumni benefits (i.e. insurance, loans, savingsprograms, etc.)
FresnoStateAlumni.com
FresnoStateNews.com
CHSS CSB COSS KSOED CAH JCAST CSM LCOE Unknown and Undeclared
![Page 74: Results from the 2018 Alumni Attitude Study Fresno... · 2018-11-06 · Survey completed by over 750,000 alumni at 280 universities and colleges over the last 17 years Instrument](https://reader036.fdocuments.in/reader036/viewer/2022070720/5ee08e13ad6a402d666bb840/html5/thumbnails/74.jpg)
Q13. For each of the communication methods listed below, please tell us how important that method is to you and also rate Fresno State's effectiveness in utilizing that method: -Box Plot
Slide 74
Co
rrel
atio
n t
o A
ffin
ity
Importance>Performance Performance>Importance
Email newsletters
Communication regarding alumni benefits (i.e.
insurance, loans, savings programs, etc.)
Invitations to Fresno State activities
Fresno State magazine
Email of periodic information
Invitations to alumni activities (i.e. Top Dog,
chapters and clubs, regional events)
Social media
20%
22%
24%
26%
28%
30%
32%
34%
(0.30) (0.20) (0.10) - 0.10 0.20 0.30
![Page 75: Results from the 2018 Alumni Attitude Study Fresno... · 2018-11-06 · Survey completed by over 750,000 alumni at 280 universities and colleges over the last 17 years Instrument](https://reader036.fdocuments.in/reader036/viewer/2022070720/5ee08e13ad6a402d666bb840/html5/thumbnails/75.jpg)
Q14. What type of content are you interested in, and how well is Fresno State doing in providing it?
Not Important
Poor
SomewhatImportant
Fair
Very Important
Good
CriticallyImportant
Excellent
Slide 75
Fresno State stories (rankings, achievements, partnerships, economicimpact, etc.)
Invitations to events (cultural/arts, alumni events, athletics,lectures/guest speakers)
Human interest stories (profiles of alumni, students, faculty and staff,etc.)
Research stories
Discounts and giveaways
Visual storytelling (videos, photos, etc.)
Importance Performance
![Page 76: Results from the 2018 Alumni Attitude Study Fresno... · 2018-11-06 · Survey completed by over 750,000 alumni at 280 universities and colleges over the last 17 years Instrument](https://reader036.fdocuments.in/reader036/viewer/2022070720/5ee08e13ad6a402d666bb840/html5/thumbnails/76.jpg)
Fresno State stories (rankings, achievements, partnerships, economic impact,etc.)
Invitations to events (cultural/arts, alumni events, athletics, lectures/guestspeakers)
Human interest stories (profiles of alumni, students, faculty and staff, etc.)
Research stories
Discounts and giveaways
Visual storytelling (videos, photos, etc.)
Q14. What type of content are you interested in, and how well is Fresno State doing in providing it?
Importance exceeds Performance
Performance exceeds Importance
Slide 76
![Page 77: Results from the 2018 Alumni Attitude Study Fresno... · 2018-11-06 · Survey completed by over 750,000 alumni at 280 universities and colleges over the last 17 years Instrument](https://reader036.fdocuments.in/reader036/viewer/2022070720/5ee08e13ad6a402d666bb840/html5/thumbnails/77.jpg)
Q14. What type of content are you interested in, and how well is Fresno State doing in providing it? Gap Analysis By Era
Importance exceeds Performance
Performance exceeds Importance
Slide 77
Fresno State stories (rankings, achievements, partnerships, economic impact,etc.)
Invitations to events (cultural/arts, alumni events, athletics, lectures/guestspeakers)
Human interest stories (profiles of alumni, students, faculty and staff, etc.)
Research stories
Discounts and giveaways
Visual storytelling (videos, photos, etc.)
Woodstock\ Vietnam Post Watergate Yuppie\End of Cold War
Electronic Revolution\Dot-Com Post 9/11 Post Great Recession
![Page 78: Results from the 2018 Alumni Attitude Study Fresno... · 2018-11-06 · Survey completed by over 750,000 alumni at 280 universities and colleges over the last 17 years Instrument](https://reader036.fdocuments.in/reader036/viewer/2022070720/5ee08e13ad6a402d666bb840/html5/thumbnails/78.jpg)
Q14. What type of content are you interested in, and how well is Fresno State doing in providing it? Gap Analysis By Era
Importance exceeds Performance
Performance exceeds Importance
Slide 78
Fresno State stories (rankings, achievements, partnerships, economic impact,etc.)
Invitations to events (cultural/arts, alumni events, athletics, lectures/guestspeakers)
Human interest stories (profiles of alumni, students, faculty and staff, etc.)
Research stories
Discounts and giveaways
Visual storytelling (videos, photos, etc.)
CHSS CSB COSS KSOED CAH JCAST CSM LCOE Unknown and Undeclared
![Page 79: Results from the 2018 Alumni Attitude Study Fresno... · 2018-11-06 · Survey completed by over 750,000 alumni at 280 universities and colleges over the last 17 years Instrument](https://reader036.fdocuments.in/reader036/viewer/2022070720/5ee08e13ad6a402d666bb840/html5/thumbnails/79.jpg)
Q14. What type of content are you interested in, and how well is Fresno State doing in providing it? -Box Plot
Slide 79
Co
rrel
atio
n t
o A
ffin
ity
Importance>Performance Performance>Importance
Human interest stories (profiles of alumni, students,
faculty and staff, etc.)
Research stories
Fresno State stories (rankings, achievements, partnerships, economic
impact, etc.)Invitations to events (cultural/arts, alumni events,
athletics, lectures/guest speakers)
Visual storytelling (videos, photos, etc.)
Discounts and giveaways
15%
20%
25%
30%
35%
40%
(0.30) (0.20) (0.10) - 0.10 0.20 0.30
![Page 80: Results from the 2018 Alumni Attitude Study Fresno... · 2018-11-06 · Survey completed by over 750,000 alumni at 280 universities and colleges over the last 17 years Instrument](https://reader036.fdocuments.in/reader036/viewer/2022070720/5ee08e13ad6a402d666bb840/html5/thumbnails/80.jpg)
Read email from Fresno State
Visit campus
Read the Fresno State magazine
Attend University events
Attend Fresno State sporting events
Visit FresnoState.edu
Engage with Fresno State on social media
Attend cultural or artistic events on campus
Visit FresnoStateNews.com
Visit FresnoStateAlumni.com
Attend alumni events (i.e. chapters and clubs, Top Dog,…
Volunteer on campus
All School 2018 CSU System Fresno State 2008 Fresno State 2012 Fresno State 2018
Q12. In your relationship with Fresno State, please describe how often you do or have done each of the following:
Never One time A few times Frequently
Slide 80
![Page 81: Results from the 2018 Alumni Attitude Study Fresno... · 2018-11-06 · Survey completed by over 750,000 alumni at 280 universities and colleges over the last 17 years Instrument](https://reader036.fdocuments.in/reader036/viewer/2022070720/5ee08e13ad6a402d666bb840/html5/thumbnails/81.jpg)
Never One time A few times Frequently
Q12. In your relationship with Fresno State, please describe how often you do or have done each of the following: By Era
Slide 81
Read email from Fresno State
Visit campus
Read the Fresno State magazine
Attend University events
Attend Fresno State sporting events
Visit FresnoState.edu
Engage with Fresno State on social media
Attend cultural or artistic events on campus
Visit FresnoStateNews.com
Visit FresnoStateAlumni.com
Attend alumni events (i.e. chapters and clubs,…
Volunteer on campus
Woodstock\ Vietnam Post Watergate Yuppie\End of Cold War
Electronic Revolution\Dot-Com Post 9/11 Post Great Recession
![Page 82: Results from the 2018 Alumni Attitude Study Fresno... · 2018-11-06 · Survey completed by over 750,000 alumni at 280 universities and colleges over the last 17 years Instrument](https://reader036.fdocuments.in/reader036/viewer/2022070720/5ee08e13ad6a402d666bb840/html5/thumbnails/82.jpg)
Never One time A few times Frequently
Q12. In your relationship with Fresno State, please describe how often you do or have done each of the following: By College
Slide 82
Read email from Fresno State
Visit campus
Read the Fresno State magazine
Attend University events
Attend Fresno State sporting events
Visit FresnoState.edu
Engage with Fresno State on social media
Attend cultural or artistic events on campus
Visit FresnoStateNews.com
Visit FresnoStateAlumni.com
Attend alumni events (i.e. chapters and clubs,…
Volunteer on campus
CHSS CSB COSS KSOED CAH JCAST CSM LCOE Unknown and Undeclared
![Page 83: Results from the 2018 Alumni Attitude Study Fresno... · 2018-11-06 · Survey completed by over 750,000 alumni at 280 universities and colleges over the last 17 years Instrument](https://reader036.fdocuments.in/reader036/viewer/2022070720/5ee08e13ad6a402d666bb840/html5/thumbnails/83.jpg)
Q12. In your relationship with Fresno State, please describe how often you do or have done each of the following:
Slide 83
Co
rrel
atio
n t
o A
ffin
ity
Average Frequency
Attend alumni events (i.e. chapters and clubs, Top Dog,
regional events, etc.)
Read email from Fresno State
Read the Fresno State magazine
Attend Fresno State sporting events
Visit campus
Visit FresnoState.eduVolunteer on campus
Attend University events
Attend cultural or artistic events on campus
Engage with Fresno State on social media
Visit FresnoStateNews.com
Visit FresnoStateAlumni.com
15%
20%
25%
30%
35%
40%
1.00 1.50 2.00 2.50 3.00 3.50 4.00
![Page 84: Results from the 2018 Alumni Attitude Study Fresno... · 2018-11-06 · Survey completed by over 750,000 alumni at 280 universities and colleges over the last 17 years Instrument](https://reader036.fdocuments.in/reader036/viewer/2022070720/5ee08e13ad6a402d666bb840/html5/thumbnails/84.jpg)
Alumni Programming
Slide 84
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Identifying job opportunities for graduates
Mentoring students
Serving as ambassadors promoting Fresno State to others
Providing financial support for Fresno State (e.g. donations)
Networking with other alumni
Providing leadership by serving on boards, committees, etc.
Attending general alumni and Fresno State events
Attending Fresno State athletic events
Volunteering for Fresno State
Following Fresno State on social media
Importance Performance
Q08. How important is it for you and alumni in general to do the following and how well does Fresno State do at supporting alumni in doing them?
Not Important
Poor
SomewhatImportant
Fair
Very Important
Good
CriticallyImportant
Excellent
Slide 85
![Page 86: Results from the 2018 Alumni Attitude Study Fresno... · 2018-11-06 · Survey completed by over 750,000 alumni at 280 universities and colleges over the last 17 years Instrument](https://reader036.fdocuments.in/reader036/viewer/2022070720/5ee08e13ad6a402d666bb840/html5/thumbnails/86.jpg)
Importance exceeds Performance
Performance exceeds Importance
Q08. How important is it for you and alumni in general to do the following and how well does Fresno State do at supporting alumni in doing them? Gap Analysis
Slide 86
Identifying job opportunities for graduates
Mentoring students
Serving as ambassadors promoting Fresno State to others
Providing financial support for Fresno State (e.g. donations)
Networking with other alumni
Providing leadership by serving on boards, committees, etc.
Attending general alumni and Fresno State events
Attending Fresno State athletic events
Volunteering for Fresno State
Following Fresno State on social media
All School 2018 CSU System Fresno State 2008 Fresno State 2012 Fresno State 2018
![Page 87: Results from the 2018 Alumni Attitude Study Fresno... · 2018-11-06 · Survey completed by over 750,000 alumni at 280 universities and colleges over the last 17 years Instrument](https://reader036.fdocuments.in/reader036/viewer/2022070720/5ee08e13ad6a402d666bb840/html5/thumbnails/87.jpg)
Importance exceeds Performance
Performance exceeds Importance
Q08. How important is it for you and alumni in general to do the following and how well does Fresno State do at supporting alumni in doing them? Gap Analysis by Era
Slide 87
Identifying job opportunities for graduates
Mentoring students
Serving as ambassadors promoting Fresno State to others
Providing financial support for Fresno State (e.g. donations)
Networking with other alumni
Providing leadership by serving on boards, committees, etc.
Attending general alumni and Fresno State events
Attending Fresno State athletic events
Volunteering for Fresno State
Following Fresno State on social media
Woodstock\ Vietnam Post Watergate Yuppie\End of Cold War
Electronic Revolution\Dot-Com Post 9/11 Post Great Recession
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Importance exceeds Performance
Performance exceeds Importance
Q08. How important is it for you and alumni in general to do the following and how well does Fresno State do at supporting alumni in doing them? Gap Analysis by College
Slide 88
Identifying job opportunities for graduates
Mentoring students
Serving as ambassadors promoting Fresno State to others
Providing financial support for Fresno State (e.g. donations)
Networking with other alumni
Providing leadership by serving on boards, committees, etc.
Attending general alumni and Fresno State events
Attending Fresno State athletic events
Volunteering for Fresno State
Following Fresno State on social media
CHSS CSB COSS KSOED CAH JCAST CSM LCOE Unknown and Undeclared
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Q08. How important is it for you and alumni in general to do the following and how well does Fresno State do at supporting alumni in doing them?
Slide 89
Co
rrel
atio
n t
o A
ffin
ity
Importance>Performance Performance>Importance
Mentoring students
Identifying job opportunities for graduates
Serving as ambassadors promoting Fresno State to
others
Providing financial support for Fresno State (e.g.
donations)
Networking with other alumni Volunteering for Fresno State
Providing leadership by serving on boards, committees, etc.
Attending general alumni and Fresno State events
Attending Fresno State athletic events
Following Fresno State on social media
20%
25%
30%
35%
40%
45%
-1.00 -0.80 -0.60 -0.40 -0.20 0.00 0.20 0.40 0.60 0.80 1.00
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Q15. What are barriers to your participation in University activities? (Choose all that apply.)
Slide 90
Pe
rce
nta
ge o
f P
arti
cip
ants
0%
10%
20%
30%
40%
50%
60%
70%
80%
Time/othercommitments
Concerned Iwill be asked
to donate
Value (is itworth the cost)
Type or subjectmatter of the
event
I don't knowanyone
I won't make adifference
I don't want to Geographicaldistance
Unsure of howto get involved
All School 2018 CSU System Fresno State 2008
Fresno State 2012 Fresno State 2018
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Q15. What are barriers to your participation in University activities? (Choose all that apply.)By Distance
Slide 91
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Time/othercommitments
Concern aboutfuture
solicitation
Value (cost ascompared to
benefit)
Type or subjectmatter of the
event
I don't knowanyone
I won't make adifference
I don't want to Geographicaldistance
Unsure of howto get involved
Within 16 miles 17 to 50 miles 51 to 160 miles
161 to 250 miles Over 250 miles (within US) Over 250 miles (outside US)
Pe
rce
nta
ge o
f P
arti
cip
ants
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Q15. What are barriers to your participation in University activities? (Choose all that apply.)By Era
Slide 92
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Time/othercommitments
Concerned Iwill be asked to
donate
Value (is itworth the cost)
Type or subjectmatter of the
event
I don't knowanyone
I won't make adifference
I don't want to Geographicaldistance
Unsure of howto get involved
Woodstock\ Vietnam Post Watergate Yuppie\End of Cold War
Electronic Revolution\Dot-Com Post 9/11 Post Great Recession
Pe
rce
nta
ge o
f P
arti
cip
ants
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Q15. What are barriers to your participation in University activities? (Choose all that apply.)By College
Slide 93
0%
10%
20%
30%
40%
50%
60%
70%
80%
Time/othercommitments
Concerned Iwill be asked to
donate
Value (is itworth the cost)
Type or subjectmatter of the
event
I don't knowanyone
I won't make adifference
I don't want to Geographicaldistance
Unsure of howto get involved
CHSS CSB COSS KSOED CAH JCAST CSM LCOE Unknown and Undeclared
Pe
rce
nta
ge o
f P
arti
cip
ants
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Q09: In which of the following organizations/activities did you participate as a student? (Check all that apply.)
Slide 94
Pe
rce
nta
ge o
f P
arti
cip
ants
0%5%
10%15%20%25%30%35%40%45%50%
All School 2018 CSU System Fresno State 2008 Fresno State 2012 Fresno State 2018
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Q09: In which of the following organizations/activities did you participate as a student? (Check all that apply.) By Era
Slide 95
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Woodstock\ Vietnam Post Watergate Yuppie\End of Cold War
Electronic Revolution\Dot-Com Post 9/11 Post Great Recession
Pe
rce
nta
ge o
f P
arti
cip
ants
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Q09: In which of the following organizations/activities did you participate as a student? (Check all that apply.) By College
Slide 96
0%
10%
20%
30%
40%
50%
60%
CHSS CSB COSS KSOED CAH JCAST CSM LCOE Unknown and Undeclared
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Net Promoter Score
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Pe
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2 3
5
7 7
12 14
17 16
7
10
02468
101214161820
0 1 2 3 4 5 6 7 8 9 10
All School 2018 CSU System Fresno State 2018
Q06. On a scale from 0 to 10, with 0 being the lowest, how connected do you feel to Fresno State?
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02468
101214161820
0 1 2 3 4 5 6 7 8 9 10
Q06. On a scale from 0 to 10, with 0 being the lowest, how connected do you feel to Fresno State?
51%
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Q06. On a scale from 0 to 10, with 0 being the lowest, how connected do you feel to Fresno State?By Era
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6.14
6.23
5.96
6.53
6.25
6.30
Woodstock\Vietnam and prior
Post Watergate
Yuppie\End of Cold War
Electronic Revolution\Dot-Com
Post 9/11
Post Great Recession
0 1 2 3 4 5 6 7 8 9 10
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Q06. On a scale from 0 to 10, with 0 being the lowest, how connected do you feel to Fresno State?By College
Slide 101
6.17
6.08
6.34
6.58
6.23
6.32
6.08
5.61
5.67
CHSS
CSB
COSS
KSOED
CAH
JCAST
CSM
LCOE
Unknown and Undeclared
0 1 2 3 4 5 6 7 8 9 10
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CSU System Questions
Study Findings
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Q23. Are you interested in supporting Fresno State through the following types of activities:
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Pe
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ge o
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ants
60%
37% 37%
22%
56%
47%
0%
10%
20%
30%
40%
50%
60%
70%
AttendingUniversity
activities andevents
Volunteering Advocacy relatedactivities (sharing
your story,speaking to a
group, writing aletter)
Becoming afinancial
supporter
Attending athleticevents
Attending AlumniAssociation
events (i.e. clubs,Top Dog,regional)
2018 CSU System Fresno State 2012 Fresno State 2018
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Q23. Are you interested in supporting Fresno State through the following types of activities: By Era
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0%
10%
20%
30%
40%
50%
60%
70%
80%
AttendingUniversity
activities andevents
Volunteering Advocacy relatedactivities (sharing
your story,speaking to a
group, writing aletter)
Becoming afinancial
supporter
Attendingathletic events
Attending AlumniAssociation
events (i.e. clubs,Top Dog,regional)
Woodstock\ Vietnam Post Watergate Yuppie\End of Cold War
Electronic Revolution\Dot-Com Post 9/11 Post Great Recession
Pe
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Q23. Are you interested in supporting Fresno State through the following types of activities: By College
Slide 105
0%
10%
20%
30%
40%
50%
60%
70%
80%
AttendingUniversity
activities andevents
Volunteering Advocacy relatedactivities (sharing
your story,speaking to a
group, writing aletter)
Becoming afinancial
supporter
Attendingathletic events
Attending AlumniAssociation
events (i.e. clubs,Top Dog,regional)
CHSS CSB COSS KSOED CAH JCAST CSM LCOE Unknown and Undeclared
Pe
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Q25. How do you currently rate the California State University System in terms of:
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Providing opportunity for qualified students to attend
The quality of education
Preparing students for the workforce
Achieving its mission of preparing significant numbers ofeducated, responsible people to contribute to California's
schools, economy, culture, and future
2018 CSU System Fresno State 2018
0 1 2 3 4 5 6 7 8 9 10
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Q25. How do you currently rate the California State University System in terms of: By Era
Slide 107
Providing opportunity for qualified students to attend
The quality of education
Preparing students for the workforce
Achieving its mission of preparing significant numbers ofeducated, responsible people to contribute to California's
schools, economy, culture, and future
Woodstock\ Vietnam Post Watergate Yuppie\End of Cold War
Electronic Revolution\Dot-Com Post 9/11 Post Great Recession
0 1 2 3 4 5 6 7 8 9 10
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Q25. How do you currently rate the California State University System in terms of: By College
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Providing opportunity for qualified students to attend
The quality of education
Preparing students for the workforce
Achieving its mission of preparing significant numbers ofeducated, responsible people to contribute to California's
schools, economy, culture, and future
CHSS CSB COSS KSOED CAH JCAST CSM LCOE Unknown and Undeclared
0 1 2 3 4 5 6 7 8 9 10
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Correlation AnalysisHighest correlation to “Affinity Index” across all questions.
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.20 .25 .30 .35 .40 .45 .50 .55 .60 .65 .70 .75 .80
On a scale from 0 to 10, with 0 being the lowest, how connected do…
Fresno State in general
Current work status
Fresno State Alumni Association
The quality and reputation of the faculty at Fresno State is one reason…
I believe that Fresno State uses its donations wisely
Responding to new career opportunities
Preparing students for the workforce
The quality of education
Contributing to my community
The current faculty of Fresno State is excellent
Mentoring students
Commitment to continuous education
Achieving its mission of preparing significant numbers of educated,…
Serving as ambassadors promoting Fresno State to others
Graduates of Fresno State are likely to be successful in their career(s)
Fresno State has a clear vision of its future
Preparation for career
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Q25. How do you currently rate the California State University System in terms of:
Slide 110
Co
rrel
atio
n t
o A
ffin
ity
Average Rating
Providing opportunity for qualified students to attend
The quality of education
Preparing students for the workforce
Achieving its mission of preparing significant
numbers of educated, responsible people to
contribute to California's schools, economy, culture,
and future
25%
28%
30%
33%
35%
38%
40%
43%
45%
6.00 6.20 6.40 6.60 6.80 7.00 7.20 7.40 7.60 7.80 8.00
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Q11 - Name one person, program or activity that had a special impact on your experience as a student.
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Implications
Study Findings
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Show you care – use a high-quality
process
Let them know that you heard what was
said
Take action in a way that demonstrates
you care about their opinion
Solidify and institutionalize by
checking back to see what changed
Foundation ConceptsAlumni Partnership Model
©
Initiate the process by asking their
opinion
Alumni feedback is not a one-time event, but rather an ongoing
process of measurement, action, and re-measurement.
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ImplicationsHighlighted Issues and Areas of Focus
• Feedback to the alumni– Via print, email, and social media
– Repetition
– Action since last survey
• Increase alumni engagement
– Increase awareness of alumni involvement on campus
• Professional and career-related programs
• Community service
• Increase understanding of the value-added of being an Alumnus/a
• Targeted communications focusing on successful outcomes from events
Slide 114
• Focus talking points and topics on
– How well degree prepares and prepared graduates for life
– High impact on opinion of Fresno State• Personal pride in degree from Fresno State
• Accomplishment of students
• Providing scholarships
• School rank
– Where alumni want to see improvements over time:
• Preparation for career
• Relationship with faculty
• Opportunity to interact with alumni
• Exposure to new things
• Academics and classes
• Research opportunities
• Build campus coalitions around alumni by sharing and discussing data
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Robert Shoss
Tel: (713) 527-0078
Fax: (713) 524-4324
www.pegltd.com
Contact Information
Slide 115