B Y J E N , K A T Y , O L I V I A A N D M I L L I E

Questionnaire Results

We created a questionnaire for each of our adverts so we could get feedback on them. This will help us to see the parts of our products which could be better and also the parts which people understood and liked. We asked 15 people and the majority of them were from the target audience we were hoping the campaign is aimed at. If I asked 15 old men then it would not be a reliable set of results because they will not see the campaign in the same way a teenage girl will.

Autumn/Winter and Spring/Summer

1) Do you think the model is suitable?

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1) Do you think the model is suitible? Yes No

All 15 people I asked said they thought that India was a suitable model for the advert.

2) Do you think the clothes are appropriate for the advert?

14

12) Do you think the clothes areappropriate for the advert?

Yes

No

7% of people I asked said they didn’t think the clothes were suitable for the advert, this means that 93% said they did.

3) Do you think the music fitted with the season of clothes?

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3)Do you think the music fitted with the seasonof clothes?

Yes No

12 out of 15 people said they thought the music fitted in with the season of clothes.

4) Do you like the composition of the model within the frame of the camera?

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4) Do you like the composition of the modelwithin the frame of the camera?

Yes No

The majority of people asked said they liked the composition of the model with only 1 person in the questionnaire saying they didn’t.

5) Did you like the locations?

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5) Did you like the locations? Yes No

Around 27% of the people asked said the locations could have been better. Therefore only 73% of the audience thought the locations where suitable.

6) Do you think he promotes the clothes well?

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6) Do you think she promotes the clothes well? Yes No

12/15 said that the clothed were promoted well.

7) Is the message of the clothes clear?

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7) Is the message of the clothes clear? Yes No

100% said they thought they understood the message.

8+9) What did you like/not like?

8) What did you particularly like? 9) Is there anything you didn’t like?

The professional video N/A

Loved the locations and clothes were suitable Could be more models

Like the editing eg flashes, similar to misguided Bar shots

The cinematography Sponsorship sequence could have been smoother

The fast pace and the music No

The music, locations and the outfits No

Skyline shot No

The jumpy shots Possibly more footage in front of car

Range of situations Camera movement could have been more subtle

The clothes No

Summary of A/W and S/S advert

Overall the questionnaire for A/W and S/S was fairly positive. We understand that not everyone is the same therefore not everyone will understand the message we are trying to portray or even like the advert. 100% of those who did the questionnaire said they believed that the model was suitable and also that they understood the message of the clothes. We were happy with this as we believe the message is a very important thing to understand. We believe that people thought the model was suitable because she is a similar age to those who we are trying to entice to the business, therefore girls can relate to the model as they are similar ages. 12/15 said the music was fitted well to the seasons of the advert and also said the clothes were prompted well. This is a good number of people therefore we are happy with our choice of songs. 93% said that the clothes were appropriate which is important for the audience to think because if they weren't then they will not want to shop with the online clothing business.

However there were some negatives about the locations with one saying she thinks the locations need to be everyday places like cafes or cinemas. Overall 27% didn’t like the locations therefore we feel that we could of done better on the locations. Also we asked the questions on things that people didn’t like. Although some said there wasn’t anything they didn’t like others said there were. We asked this to see what others didn’t like about the production so we can see where we have made a few mistake which will help us later on in other projects.

Radio advert

In the radio advert the person speaking listed different types of clothes and then we layered another list of clothes on top of that. This was to connote that the online clothing shop contain a wide variety of clothes; to show the diversity.

1) Do you think the beat fits in with the adverts?

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1) Do you think the beat fits in with theadverts?

Yes No

2) Do you think what is said is relevant?

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2) Do you think what is said is relevent? Yes No

3) Do you think the voice fits in with the business?

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3) Do you think the voice fits in with thebusiness?

Yes No

4) What station would you expect to hear this advert on?

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4) What station would you expect tohear this advert on?

Kiss Capital Heart

5) Does the advert give enough information on the website?

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5) Does the advert give enough information onthe website?

Yes No

6) What did you particularly like?

7) Is there anything you didn’t like?

The voice fits in well The name FYI Wide variety of clothes available Short and sweet and right to the

point Different and unique Element of humour Pace of advert The speed of the advert Content of huge amount of

clothes The voice

No No Beat didn’t really fit in at the end N/A No Became a bit repetitive Music Beat didn’t fit Mixing could have been tighter The pace of the voice is quite fast

6+7)What did you like/ not like?

Summary of Radio advert

We wanted to create a radio advert which is fun and different. By doing so we added in a beat to the background while someone said types of clothes. 11/15 said the beat fitted in however this means 27% didn’t like the beat. On question 7 where they were asked what they didn’t like 2 people said the beat didn’t fit. Therefore we think the beat would need to change in order to sound better. 14/15 said that the voice used fits in with the business. We believe this is because the voice is a teenage girl promoting teenage girl clothes, therefore they can relate to the girl. 100% said they think there was enough information. We believe this is because we added in the website address which will lead you straight to the clothes online. By adding the sites address it makes it easily accessible.

Sponsorship Advert

1) Do you think the brand is suitable for the program?

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1) Do you think the brand is suitable for theprogram?

Yes No

2) Do you think the use of only one outfit is suitable?

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2) Do you think the use of only one outfit issuitable?

Yes No

3) Do you understand the relevance of the advert going in to the jewelry box at the end of the sequence?

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3) Do you understand the relevance of theadvert going in to a jewlerry box at the end of

the sequence?

Yes No

4) What did you particularly like?

5) is there anything you didn’t like?

The choice of locations and model Colour scheme The colourful split screens N/A The music and effect Shot of ponytail and heels The music is catchy The quick cuts and fast paced The graphics The editing Effects The different types of effects used

No Swinging hair movement

has been done before No N/A N/A No No No No No

4+5) What did you like/not like?

Summary of Sponsorship advert

We created a sponsorship advert for ‘Pretty Little Liars’. 13/14 said they thought we created an advert which was suitable for the program. We believe that it could be possible that the 2 people who said no could not of watched the advert therefore they didn’t know. Also 13/15 said they thought the use of one outfit was suitable, which we think is because it is a quick and short advert therefore its not necessary to use lots of different outfits. The reason for the sponsored advert is so that people know what the business is therefore we didn’t think it was necessary to include more outfits. 10 out of 15 said they understood the relevance of the jewelry box. We think that we could make is more relevant to the program by doing the part where the model travels in to the box, but we feel we could make it more obvious what we were trying to do. When asked what they particularly liked a lot said they thought the effects were good which we are happy with as we liked the effects we added in as we believe it fitted in well with the music as well.

1) Do you think all the adverts like together as a campaign?

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1) Do you think they all link together as acampain?

Yes No

2) Would the advert convince toy to look at our website?

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2) Would the adverts convince you to look atour website?

Yes No

3) Do you think you are the correct target audience for our brand?

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3) Do you think you are the correct targetaudience for our brand?

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Summary of overall questionnaire

100 % said they think the adverts all link together as a campaign. Also 13/15 said that the advert has enticed them to look at the website along with 13/15 saying they think they are the correct target market. The 2 people who don’t think they are is because they were slightly older than the target audience we picked however they told us that they believe it is for 16-24 year old.