RESULTS AND STRATEGIEStrending topic on twitter the night of the premiere, and reached #4 worldwide....
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a project of RESULTS AND STRATEGIES
Transcript of RESULTS AND STRATEGIEStrending topic on twitter the night of the premiere, and reached #4 worldwide....
a project of
RESULTS AND STRATEGIES
White&People!Execu've!Summary!
As!a!project!of!Define!American,!the!organiza'onal!goals!for!the!launch!of!White&People!included:!
• Illustra'ng!for!the!media!and!general!public!the!interconnectedness!of!race!and!immigra'on.!!
• Maximizing!press!coverage!of!the!film.!• Ensuring!the!broadcast!premiere!trended!on!social!media!to!build!online!
discourse!and!community.!• Genera'ng!longEterm!interest!in!the!topics!addressed!in!the!documentary.!
Despite!a!small!staff,!Define!American!was!able!to!not!only!achieve,!but!surpass,!each!goal.!Through!strategic!planning!and!capitalizing!on!the!resources!of!our!partner,!MTV,!Define!American!cul'vated!a!broad!base!of!excitement!and!intense!conversa'on!prior!to!the!documentary’s!broadcast!premiere!on!July!22nd.!!
Thanks!to!heavy!media!coverage!in!the!days!and!weeks!leading!up!to!the!premiere!and!targeted!social!media!events!such!as!a!dayEof!TwiNer!chat!with!Jose!Antonio!Vargas,!the!hash!tag!#whitepeople!was!the!top!trend!on!TwiNer!and!Facebook!during!the!premiere.!
In!the!days!following!the!premiere,!Define!American!fielded!several!requests!for!screenings!across!the!country.!In!addi'on,!major!media!outlets!focused!on!racial!issues!covered!the!documentary’s!posi've!influence!on!encouraging!“difficult”!conversa'ons!around!race!–!including!an!appearance!by!Jose!Antonio!Vargas!on!the!inaugural!T.D.!Jakes!show,!with!a!panel!that!included!the!families!of!Trayvon!Mar'n,!Michael!Brown,!Eric!Garner,!Tamir!Rice!and!Sandra!Bland.!
Long%Term%Poten,al%
• Short!clips%/%Define!American!can!curate!and!share!short!clips!online!E!such!as!this!one!exploring!the!shiYing!demographics!of!a!New!York!City!neighborhood!that's!recently!seen!an!influx!of!Chinese!immigrants.!
• Curriculum!/%While!Define!American!worked!with!MTV!to!publish!a!discussion!guide,!they!are!also!interested!in!crea'ng!a!curriculum!for!the!film!that!meets!Common!Core!standards!for!distribu'on!throughout!our!na'on’s!high!schools.%
• Crea'ng!a!longer!version!of!the!film!E!While!the!original!special!is!about!40!minutes!long!(60!minutes!with!commercials),!there!are!many!powerful!scenes!that!were!leY!out.!Among!them!are!conversa'ons!about!the!Confederate!flag,!and!deeper!dialogue!examining!the!rela'onship!between!immigrants!and!Na've!Americans.!Define!American!would!like!to!make!a!longer!version!of!the!film!that!includes!these!other!important!scenes.
Exclusive clips were released to online audiences to engage them before the premiere and grow excitement. MTV released White Squad, a satire website which dramatized the themes in the film.
How Define American and MTV partnered to start a national conversation with White People
Define American and MTV conducted strategic media outreach to promote White People, resulting in appearances on major networks, papers and
news sites leading up to the premiere.
Our engagement team mobilized online supporters, social media influencers with large followings, and partner organizations to live tweet to improve the quantity and quality of online
discourse using the hashtag #WhitePeople.
Define American and the MTV Look Different teams collaborated to create an interactive study guide for White People, encouraging use of
the film as a teaching tool.
The film, a project of Define American, premiered at an event hosted in partnership with the LA Times and #EmergingUS in LA. More than 400 attendees were asked to live tweet #WhitePeople when it aired
nationally two nights later.
Initial Results:
#1#WhitePeople was the top
trending topic on twitter the night of the premiere, and reached #4 worldwide.
White People resonated with MTV’s young adult demographic, with 1.8M
watching live, and 1.2M watching online.
Over 50K original tweets with #WhitePeople were sent during the
first hour of the premiere.
Define American participated in live-tweeting “war-rooms” engaging viewers personally to
answer questions and combat negativity. A live twitter Q&A with Vargas, and planned posting of graphics to social media helped tie together the ideas of race and immigration, and
engaged people in a two-way conversation.
“White People” Documentary Examining Race and Immigration Airs Tonight Directed by Define American Founder, Jose Antonio Vargas
July 22nd, 2015, New York, NY - "White People," a first-of-its-kind documentary exploring whiteness and the intersection of race and immigration in an increasingly diverse America, airs tonight at 8 p.m. ET/PT, 7 p.m. CT on MTV. Produced, directed and hosted by Pulitzer Prize-winning journalist and undocumented immigrant Jose Antonio Vargas, the TV special is a presentation of MTV’s Emmy Award-winning Look Different campaign, which launched in April 2014 to illuminate biases on the basis of race, gender and sexual orientation. “White People” is also a project of Define American, a nonprofit organization co-founded by Vargas.
“If we want to challenge the very real issues of race-based bias we face in this country, we have to have an open - and oftentimes uncomfortable - conversation, devoid of politics and judgment,” said Rev. Ryan M. Eller, Executive Director of Define American. “I firmly believe that this special can fundamentally change the way we think about race in America.”
"White People" follows Vargas across the country as he uncovers the stories of five young white people from varying backgrounds including John, an Italian-American resident from the Bensonhurst neighborhood in Brooklyn, NY. The segment explores the evolution of the area, as Chinese immigrants have moved to the once-predominantly white neighborhood. An exclusive clip from that segment can be viewed here.
“As we’ve seen in politics and current events in the past few months, race and immigration are inherently linked in the United States,” said Vargas, who was born in the Philippines. “Since starting Define American four years ago and traveling across the country, it became clear to me that much of the opposition to immigration reform is rooted in anxiety and fear among white Americans. This TV special - aimed at white Millennials - connects the dots between race and immigration and aims to increase empathy."
In addition to airing on MTV, “White People” is the first documentary MTV will simultaneously make available on MTV.com, the MTV App, MTV's Facebook page and its YouTube channel. It will also be available tomorrow morning on iTunes, Amazon Instant Video and MTV's Video On Demand services. It will be promoted on social media using the hash tag #whitepeople. Digital press materials for “White People” are available here.
Define American is a media and culture organization using the power of stories to transcend politics and shift the conversation around immigrants, identity and citizenship in a changing America.
###!
FOR IMMEDIATE RELEASE Contact: Saadia McConville Chief Communications Officer Define American [email protected] 410.693.5196 �
WHITE&PEOPLE!COVERAGE!
SOCIAL!MEDIA!Twi$er'
• #WhitePeople!trended!na4onally!and!globally!throughout!the!night!of!the!on2air!premiere,!at!one!point!occupying!the!#1!posi:on!na:onwide.!There!were!105K!tweets!using!White!People2related!hashtags!and!2.1M!impressions.!!
• Roughly!half!of!the!conversa4on!was!posi4ve,!with!the!most!common!categories!of!response!being!people!saying!they!“loved”!it,!being!“excited”!about!the!documentary,!or!finding!it!“interes:ng.”!The!remaining!response!was!divided!between!nega:ve!and!neutral!commentary.!
• Tweets!during!the!airing!of!the!documentary!garnered!a!total!of!1.2M!impressions!and!50K!engagements.!
• A!paid!TwiFer!campaign!running!from!7/2127/22!led!to!2.17M!impressions!and!240K!engagements.!'
Facebook'• The!documentary!was!in!the!#1!trending!posi4on!on!Facebook.!
Tumblr'• In!the!week!following!the!airing!of!the!documentary,!the!Look!Different!Tumblr!following!grew!
by!nearly!80%!
VIEWERSHIP!• On+air:!White'People!has!reached!1.8M!total!viewers!on!air!within!the!first!3!days!since!
premiere!on!July!22.!• Online:!There!have!been!nearly!3.3M!views!of!White&PeopleSrelated!content!online!as!of!a!week!
from!premiere,!with!over!1.2M!people!interac4ng!with!the!full!documentary!on!YouTube,!Facebook,!MTV.com,!and!the!MTV!app!(Hulu,!Amazon,!and!iTunes!numbers!are!s:ll!forthcoming).!
PRESS!COVERAGE!!!!
‘White'People’'Premiere'Date'Announcement'Coverage WHAT!THEY’RE!SAYING…!
• “For!many,!the!concept!of!privilege!is!abstract!and!a!hard!topic!to!discuss!candidly.!MTV's!documentary!White'People!could!change!that,!especially!for!young!people.”!–!SheKnows!
• “Looking!at!the!trailer,!I’m!loving!what!Vargas!is!doing!with!the!dialogue!on!race.”!–!The!Backlot!!!!• “A!new!documentary!from!MTV!is!slated!to!delve!deeper!and!more!explicitly!into!the!premise!
than!anything!in!recent!memory!has.”!–!Okay!Player!• “Have!you!ever!wondered!how!white!people!really!feel!about!how!other!races!are!treated!versus!
how!they’re!treated!by!others?!Here’s!your!chance.”!–!Red!Ice!Crea4ons!
MUST!READS:!
• Hollywood!Reporter/!MTV!to!Air!‘White!People’!Documentary!From!Jose!Antonio!Vargas!(Exclusive)!o Easy!Branches/!MTV!to!Air!‘White!People’!Documentary!From!Jose!Antonio!Vargas!
(Exclusive)!!o Scoop!Nest/!MTV!to!Air!‘White!People’!Documentary!From!Jose!Antonio!Vargas!(Exclusive)!o TV!Week/!MTV!Plays!the!Race!Card!!
• Huffington!Post/!Watch!White!Southerners!Debate!The!Meaning!Of!The!Confederate!Flag!
• Business!Insider/!White!students!explain!what!white!privilege!means!to!them!in!new!MTV!documentary!
o Apposoko/!White!students!explain!what!white!privilege!means!to!them!in!new!MTV!documentary!
o Congoo/!White!students!explain!what!white!privilege!means!to!them!in!new!MTV!documentary!
o Health!News/!White!students!explain!what!white!privilege!means!to!them!in!new!MTV!documentary!
o The!Needs/!White!students!explain!what!white!privilege!means!to!them!in!new!MTV!documentary!
o News!Fee/!White!students!explain!what!white!privilege!means!to!them!in!new!MTV!documentary!!
o One!News!Page/!White!students!explain!what!white!privilege!means!to!them!in!new!MTV!documentary!
o WN/!White!students!explain!what!white!privilege!means!to!them!in!new!MTV!documentary!• Mul:channel/!MTV!to!Air!‘White!People’!Documentary!
o sNEWSi/!MTV!To!Air!‘White!People’!Documentary!
ADDITIONAL!COVERAGE:!
• Glaad/!The!Glaad!Wrap:!‘Legend’!gets!a!trailer;!‘Transparent!renewed;!Tove!Lo!releases!new!music!video!!
• Zap2It/!Documentary!‘White!People’!to!Premiere!Wednesday,!July!22!on!MTV!• She!Knows!/!MTV’s!White'People!gets!real!and!accurate!about!racial!stereotpyes!• Television!Week!/!MTV!Plays!the!Race!Card!• Metro/!MTV!to!air!new!documentary!‘White!People’!about!race!rela:ons!in!the!U.S!• StreamDaily.tv/!MTV!doc!‘White!People’!probes!nature!of!‘whiteness’!!!!• The!Backlot/!TV!on!Tap:!Syfy!Delivers!“Killjoys”!With!Luke!Macfarlane,!“BaFlebots”!BaFle!Again,!Will!
Ferrell!And!Kristen!Wiig!Face!“A!Deadly!Adop:on”!!!• Fan!Bolt/!MTV!Examines!White!Privilege!in!New!Documentary!‘White!People’!• Indie!Wire/!MTV!Presents!Documentary!’White!People’!to!Take!Incisive!Look!at!Whiteness!and!White!
Privilege!in!America!and!Filmmaker!Compe::on!!!o IMDB/!MTV!Presents!Documentary!‘White!People’!to!Take!Incisive!Look!at!Whiteness!and!
White!Privilege!in!America!and!Filmmaker!Compe::on!• Okay!Player/!Pass!The!Popcorn:!MTV’s!Forthcoming!‘White!People’!Doc!To!Explore!The!Pervasiveness!
Of!White!Privilege!• Red!Ice!Crea:ons/!White!students!explain!what!white!privilege!means!to!them!in!new!MTV!
documentary!• Broadway!World/!MTV!to!Premiere!‘First2of2Its2Kind’!Documentary!White!People,!7/22!• Broadway!World/!FIRST!LOOK:!MTV!to!People!S:rring!Documentary!WHITE!PEOPLE,!7/22!• ExploreGram.com/!The!New!Documentary!‘White!People’!With!Jose!Antonio!Vargas!Will!Air!July!• The!Futon!Cri:c!/!MTV!and!Pulitzer!Prize!Winner!Jose!Antonio!Vargas!Present!“White!People”!• TV!By!The!Numbers!/!MTV!and!Pulitzer!Prize!Winner!Jose!Antonio!Vargas!Present!“White!People”!!
‘White'People’'Trailer'Coverage WHAT!THEY’RE!SAYING…!
• “White'People!tackles!the!hot!topic!conversa:on!of!white!privilege!head2on”!Entertainment!Weekly!
• “MTV’s!‘White!People’!tackles!race!debate!with!uncomfortable!ques:ons.”!The!Wrap!
• “MTV’s!new!docuseries!White'People!has!one!hell!of!a!name.!It’s!the!kind!of!:tle!that!will!prove!
incendiary!in!2015!no!maFer!what!the!content.!Judging!from!the!first!trailer,!the!show!itself!will!
prove!just!as!controversial,!if!not!more!so.”!The!Mic!• “During!the!course!of!the!trailer,!we!see!individuals!who!feel!a!great!amount!of!discomfort!
speaking!openly!about!race.!It’s!as!if!they’re!damned!if!they!do!speak!and!damned!if!they!don’t.”!
Business!Insider!• “And!if!it!sounds!like!uncomfortable!and!vola:le!subject!maFer,!well!–!that’s!the!whole!point.!As!
Vargas!gleefully!says!in!the!last!few!seconds!of!the!trailer,!“This!is!great!!Let’s!get!all!
uncomfortable!together!”!Mashable!• “Thanks!to!social!media!and!the!#BlacklivesmaFer!movement,!the!phrase!“White!Silence!=!
White!Consent”!has!circulated!TwiFer!and!Facebook!among!many!of!all!races!who!believe!that!
the!key!to!curing!racism!in!America!begins!with!an!honest!conversa:on!among!those!who!make!
up!the!country’s!majority—White'People.!It’s!the!name!of!MTV’s!upcoming!documentary!(airing!
July!22),!which!will!hopefully!take!this!conversa:on!off!social!media!and!onto!to!the!small!screen!
for!a!demographic!that!needs!it!the!most—White!millennials.”!Ebony!
MUST!READS:!
Entertainment!Weekly!|!!Watch!the!uncomfortable!trailer!for!MTV’s!documentary!White'People!The!Wrap!|!!MTV’s!‘White!People’!Tackles!Race!Debate!with!Uncomfortable!Ques:ons!(Video)!
Mic!|!!The!Trailer!for!MTV’s!New!Docuseries!‘White!People’!Will!Make!You!Cringe!
Mashable!|!!The!new!trailer!for!MTV’s!‘White!People’!isn’t!afraid!to!get!awkward!
Ebony!|!!Dear!MTV’s!‘White!People’!
Refinery!29/!Why!Did!MTV!Make!A!Documentary!Called!White'People?'Paper!Mag!|!!Watch!The!Trailer!For!MTV’s!New!Documentary!Examining!White!Privilege!
Vulture!|!!MTV’s!New!Documentary!Wants!to!Make!White!People!Very!Uncomfortable!!
Ad!Week!|!!MTV’s!White!People!Trailer!is!Making!People!Feel!Weird!
Complex!|!!MTV!Forces!White!People!to!Face!Their!MTV’s!New!Documentary!WHITE!PEOPLE!
Fox!News!|!!MTV!to!Release!New!Documentary!‘White!People’!
Salon/!Watch!white!people!cry!about!white!privilege!in!new!MTV!documentary!“White!People”!
The!Washington!Times!|!!MTV’s!‘White!People’!documentary!asks!whites!to!address!privilege!!
The!Washington!Post!|!!‘You!say!the!wrong!thing!then!suddenly!you!are!a!racist:’!Voices!on!MTV’s!‘White!
People’!
Daily!Mail! |! !MTV! to! air! controversial! new!documentary! cri:cizing!white! people! for! their! ‘privileged’!
place!in!American!culture!hosted!by!one2:me!illegal!immigrant!Jose!Antonio!Vargas!
Business!Insider!|!!MTV!makes!students!uncomfortable!with!ques:ons!about!race!in!new!‘White!People’!
trailer!!
Jezebel!|!!Do!We!Really!Need!A!Documentary!About!White!Privilege?!!
All!Hip!Hop!|!!MTV!Documentary!Wants!to!Make!White!People!Very!Uncomfortable!
The!Source!|!!Will!You!Be!Watching!MTV’s!Controversial!Documentary!Titled!“White!People”?!
Daily!Caller!|!!MTV’s!New!Documentary!Wants!White!People!To!Feel!Bad!For!Being!White!
Fox!News!Radio!|!!White!Is!The!New!Bad:!MTV!Promotes!White!Guilt!
Medium!|!The!7!Most!Secretly!Important!People!To!The!2016!Elec:on!
Real!Clear!Poli:cs!|!!New!MTV!Documentary!Explores!White!Privilege,!‘What!White!People!Have!Done!In!
America’!
Breit!Bart!|!!Trailer:!MTV’s!Illegal!Immigrant2Directed!‘White!People’!Shames!White!Privilege!
Rush!Limbaugh!|!!MTV!Documentary!Shames!White!Youth!
Info!Wars!|!!“Racist”!MTV!‘White!People’!Show!Receives!Huge!Backlash!
Info!Wars!|!!New!MTV!Show!Publicly!Shames!White!People!For!“What!They’ve!Done!In!America”!
REVIEWS!AND!ADDITIONAL!COVERAGE:!
The!New!Yorker!|!The!Trouble!With!White!People!
Pop!Crush!|!!MTV’s!Upcoming!Documentary!Forces!White!People!To!Examine!Their!Privilege!
IMDB!|!!MTV’s!‘White!People’!Tackles!Race!Debate!with!Uncomfortable!Ques:ons!(Video)!
IMDB!|!!MTV’s!New!Documentary!Wants!to!Make!White!People!Uncomfortable!
IMDB!|! !“Let’s!Get!All!Uncomfortable!Together”! in!First!Trailer! for!MTV’s! ‘White!People’!Documentary!
(Incisive!Look!at!Whiteness)!
Broadway!World!|!!VIDEO:!Watch!All2New!Trailer!for!MTV’s!New!Documentary!WHITE!PEOPLE!
Indie! Wire! |! ! “Let’s! Get! All! Uncomfortable! Together”! in! First! Trailer! for! MTV’s! ‘White! People’!
Documentary!(Incisive!Look!at!Whiteness)!
UK!Complex!|!!MTV!Forces!White!People!to!Face!Their!Whiteness!in!New!Documentary!‘White!People’!
The!Root!|!!MTV’s!White'People'Documentary!Is!Filled!With!White!Tears!
Demanjo!|!!MTV!makes!students!uncomfortable!with!ques:ons!about!race!in!new!‘White!People’!trailer!
Inquisitr! |! ! ‘White! People’:! Controversial! MTV! Documentary! Forces!White! People! To! Confront! Their!
‘White!Privilege’![VIDEO]!
La:n!Post!|!!New!MTV!Documentary!‘White!People’!Spotlights!Topic!of!White!Privilege![WATCH]!
Z100!|!!“White!People”!Coming!To!MTV!
Starcasm!|!!Preview!MTV’s!White!People!Documentary:!It!Feels!Like!I’m!Being!Discriminated!Against!
Flavor!Pill!|!!WATCH:!Trailer!For!Jose!Antonio!Vargas!–!MTV!Doc!“White!People”!!
Movie!News!Guide!|!MTV’s!‘White!People’!Tackles!Race!Debate!With!Uncomfortable!Ques:ons!
Bro!Bible!|!!MTV!Has!A!New!Show!Called!“White!People”!That!Explores!‘What!It!Means!To!Be!White’!
That!Grape!Juice!|!!MTV!To!Release!Controversial!Documentary!Named!….!‘White!People’!!
WN!|!!MTV’s!‘White!People’!Tackles!Race!Debate!With!Uncomfortable!Ques:ons!(Video)!
Imperial! Hip!Hop! |! !MTV! Forces!White! People! to! Face! Their!Whiteness! in!New!Documentary! ‘White!
People’!
Up!Roxx!|!!Watch!White!People!Struggle!With!Their!Whiteness!in!MTV’s!‘White!People’!
Details!|!!MTV!Is!Making!a!Documentary!About!Being!White!
Fan!Bolt!|!!Prepare!To!Feel!Uncomfortable!While!Watching!the!Trailer!for!MTV’s!‘White!People’!!
The!Frisky!|!!MTV’s!New!Documentary!Asks!White!People!About!Being!White!
Konbini!|!!Watch!White!People!Clam!Up!About!Race!Issues!in!MTV’s!New!Documentary!Trailer!
Love! B! ScoF! |! ! Say! What! Now?! MTV! to! Take! on! White! Privilege! in! New! Documentary,! ‘White!
People’![Video]!
Madame!Noire! |! ! [Watch]!MTV’s! New! Documentary! Helps!White! People! Explore! Privilege! And! Shed!
White!Tears!
Real! Time!Media! |! !Watch!These!White!People! Squirm!While! Talking!About!Race! In!New!MTV!Docu2
series!
Jet!Mag!|!!Watch:!MTV’s!‘White!People’!
Clutch!Magazine!|!Watch!These!White!People!on!MTV’s!White'People'Documentary!Awkwardly!Discuss!
Race!
Oyster!Mag!|!!There’s!An!MTV!Documentary!Where!White!People!Talk!About!Being!White!
Make!My!Friday!|!!Watch!White!People!Clam!Up!About!Race!Issues!In!MTV’s!New!Documentary!Trailer!!
Indie!Made!Ready!|!VIRAL:!Watch!the!uncomfortable!trailer!for!MTV’s!documentary!‘White!People’!
Neo!Black!|!!MTV’s!‘White!People’!Tackles!Race!Debate!With!Uncomfortable!Ques:ons!(Video)!
Oh!No!They!Didn’t!|!!‘White!People’!Trailer!
The!Stashed!|!!MTV!Is!Making!The!Privileged!Extremely!Uncomfortable!In!The!New!Documentary!“White!
People”![VIDEO]!
Addic:ng! Info! |! ! Discussing! White! Privilege! Brings! These! White! People! To! Tears! In! New! MTV!
Documentary!(VIDEO)!
The!Mountain!|!!MTV’s!Upcoming!Documentary!Forces!White!People!to!Examine!Their!Privilege!Celebrity!XO!|!!MTV!Makes!a!Documentary!About!White!Privileged!‘Trailer’!!One!Page!News!|!!MTV’s!‘White!People’!Tackles!Race!Debate!With!Uncomfortable!Ques:ons!(Video)!Scoopnest!|!!Watch!the!uncomfortable!trailer!for!MTV’s!documentary!‘White!People’!The!Portland!Mercury!|!!MTV!Documentary!‘White!People’!Makes!White!People!Really!Uncomfortable!Hot!97!|!!MTV!Wants!White!People!To!Talk!Whiteness!In!New!Documentary![VIDEO]!Truth!Revolt!|!!MTV’s!‘White!People’!Will!Check!Your!Privilege!For!You!Daily!Rover!|!!Will!You!Be!Watching!MTV’s!Controversial!Documentary!Titled!“White!People”?!The!Interro!Bang!|!!MTV!Tackles!White!People!In!New!Documentary!!The!Futon!Cri:c!|! !Video:!All2New!Trailer! for!MTV’s!“White!People”!Asks!Uncomfortable!Ques:ons!on!White!Privilege!and!White!Frustra:on!Opposing!Views!|!!MTV!To!Air!Controversial!Program!About!White!Privilege!(Video)!Birth!Movies!Death!|!!So,!MTV!Made!A!Documentary!called!WHITE!PEOPLE!Daily!Me!|!!MTV’s!‘White!People’!Tackles!Race!Debate!With!Uncomfortable!Ques:ons!(Video)!!Watch!Loud!|!!MTV!Wants!To!Know!What!It!Feels!Like!To!Be!White'People''Pure!Anarchy!|!!The!New!Trailer!For!MTV’s!‘White!People’!Isn’t!Afraid!To!Get!Awkward!IHome!Idea!|!!Do!We!Really!Need!a!Documentary!About!White!Privilege?!Holly!Post!|!!Do!We!Really!Need!A!Documentary!About!White!Privilege?!!Georgia!World!|!!MTV’s!‘White!People’!Tackles!Race!Debate!with!Uncomfortable!Ques:ons!(Video)!Bernews!|!!July!TV:!Summer:me!Specials!and!Premieres!Redosity!|!!MTV’s!‘White!People’!Tackles!Race!Debate!with!Uncomfortable!Ques:ons!(Video)!John!Jason!Fallows!|!!Watch!the!uncomfortable!trailer!for!MTV’s!Documentary!White!People!Daily!Frist!Pages!|!!Why!Did!MTV!Make!A!Documentary!Called!White!People?!Mediaite!|!!Watch!the!‘Uncomfortable’!Teaser!for!MTV’s!White'People'Documentary?!TNC!|!!Watch!the!‘Uncomfortable’!Teaser!for!MTV’s!White!People!Documentary!Locker!Dome!|!!MTV!Forces!White!People!to!Face!Their!Whiteness!in!New!Documentary!‘White!People’!Wopular!|!!Watch!The!‘White!People’!Cast!Get!Real!About!Race!In!This!New!Trailer!Sinous! Magazine! |! ! Watch:! Trailer! For! MTV’s! ‘White! People’! Doc! Examining! White! Privilege! &!Frustra:ons!The!Libertarian!Republic!|!!New!MTV!Show!Makes!White!People!Check!Their!Privilege!Acclaim!Mag!|!!MTV!Are!Actually!Making!A!Documentary!Called!‘White!People’!!Free!Republic!|!!Watch!the!uncomfortable!trailer!for!MTV’s!documentary!White!People!Doce.CA!|!!Watch!the!first!trailer!for!MTV’s!White!People!Documentary!My!Informs!|!!Why!Did!MTV!Make!A!Documentary!Called!White'People?!Kiss!951!|!!Watch!The!Uncomfortable!Trailer!For!MTV’s!Documentary!White!People!Love!1011!|!!MTV!“White!People”!a!Documentary!Power!92!Chicago!|!!New!MTV!Documentary!explores!“What!does!it!mean!to!be!white?”!!925!Kiss!|!!MTV!is!Doing!a!New!Documentary,!“White!People”!!K!1047!|!Watch!The!Uncomfortable!Trailer!For!MTV’s!Documentary!White!People!!V!1019!|!Watch!The!Uncomfortable!Trailer!For!MTV’s!Documentary!White!People!Videozer!|!White!People!|!Na:ve!Americans!on!“White!People”!|!MTV!Spero!News!|MTV!documentary!seeks!to!answer!‘What!does!White!mean!to!you?’!Mz! Shyneka! |! RACE! TALK:! Learn! About! White! Privilege! With! MTV! New! Documentary! “White!People”![WATCH]!Alia!Janine!|!MTV!Tackles!White!People!In!New!Documentary!Hello!Beau:ful!|!Should!MTV!Actually!Air!This!Documentary!On!White!Privilege?!Michigan!Chronicles!|!MTV!Presents!‘White!People’!Documentary!Eurweb!|!MTV!Presents!‘White!People’!Documentary!Grabien!|!MTV!Documentary!Explores!White!Privilege,!‘What!White!People!Have!Done!In!America’!Got!Slaves!|!New!MTV!Show!Publicly!Shames!White!People!For!“What!They’ve!Done!In!America”!Prison!Planet!|!“Racist”!MTV!‘White!People’!Show!Receives!Huge!Backlash!
OBJEKTIFGUNDEM!|!MTV!Documentary!shames!white!people!for!‘what!they’ve!done!in!America’!
Investment! Watch! |! A! New! Era! Is! Rapidly! Approaching! Where! NO! RACE! IS! SAFE!!!! New!MTV! Show!
Publicly! Shame!White! People! For! ‘What! They’ve! Done! In! America’…! The! Documentary! Is! Hosted! By!
Illegal!
Tea!Party!|!New!MTV!Show!Publicly!Shames!White!People!For!‘What!They’ve!Done!in!America’!
Ambrose!Kane!|!MTV’s!Trailer!for!‘White!People’!Hosted!by!a!Filipino!Illegal!Alien!
The!Right!Scoop!|!Illegal!Alien!Isn’t!“Living!In!The!Shadows,”!Hel’s!Hos:ng!A!Show!About!White!Racism!
on!MTV!!
MegynKelly.org!|!Illegal!Alien!Isn’t!“Living!In!The!Shadows,”!He’s!Hos:ng!a!Show!Shaming!White!People!
on!MTV!!
The!Awakened!Wire!|!MTV’s!‘White!People’!show!accused!of!…!racism!
SHFT!Plan!|!New!MTV!Show!Publicly!Shames!White!People!For!“What!They’ve!Done!In!America!
D.c.!Clothesline!|!New!MTV!Show!Publicly!Shames!White!People!For!“What!They’ve!Done!In!America”!
WND!|!MTV’s!‘White!People’!Show!Accused!Of!…!Racism!
Council!of!Conserva:ve!Ci:zens!|!MTV!Set!To!Release!New!An:2White!Documentary!
Occidental!Dissent!|!MTV!Set!To!Release!New!An:2White!Documentary!
Chicks!On!The!Right!|!MTV!Has!A!Documentary!Out!Called!“White!People.”!It’s!As!Offensive!And!Racist!
As!It!Sounds.!
‘White'People’'Premiere'Coverage WHAT!THEY’RE!SAYING…!
• Entertainment!Weekly!gives!the!documentary!an!AS!in!their!“What!to!Watch”!sec:on!
• “White' People! is! a! fascina:ng! look! at! race! constructed,! discussed,! and! deconstructed! by! a!famously!un2self2cri:cal!demographic.!Behind!the!hype!and!controversy! is!a!documentary!with!
radical!DNA!and!a!well2meaning,!well2:med!mission.!Trust!me;!you’ve!never!seen!anything!quite!
like!it.”!–!The!Daily!Beast!• “A!VALUABLE!documentary,!even!a!cri:cal!documentary,!lies!inside!‘White!People.’”!–!New!York!
Daily!News!!• “He!holds!a!mirror!up!to!whiteness!and!to!America,!with!the!hope!for!an!honest!assessment!of!
its!flaws,! for!acknowledgement!that! it’s! relied!on!a!scaffolding!of! the!subjuga:on!of!black!and!
brown!people,!denial,!hypocrisy,!and!even!self2delusion!to!keep!it!erect.”!–!The!Washington!Post!• “‘White! People’! is!more! conversa:on! starter! than! a! revela:on,! but! the! conversa:ons! it! could!
start!are!limitless!and!important.”!–!Los!Angeles!Times!
MUST!READS:!
AP!|!MTV!causes!s:r!with!film!on!white!people!
The!Daily!Beast!|!‘White!People’:!MTV!Takes!On!White!Privilege!
Los!Angeles!Times!|!Review:!‘White!People’!explores!gray!areas!in!privilege!and!stereotypes!
The!New!York!Times!|!Review:!‘White!People’!Looks!at!a!Majority!in!an!Ever!More!Diverse!America!
The!Washington!Post!|!What!do!white!millennials! think!about!whiteness?! Jose!Antonio!Vargas! is!on!a!
mission!to!find!out.!
Huffington! Post! |!White!Millennials! Explain!What! It!Means! To! Be!White! In! America,! And! You! Should!
Listen!
Glamour!|!New!MTV!Documentary!Takes!a!Hard!Look!at!White!Privilege!
REVIEWS!AND!ADDITIONAL!COVERAGE:!
BROADCAST'
The!Greg!Gu^eld!Show!
Es:mated!Audience:!253,816!
Es:mated!Publicity!Value:!USD!$12,545.00!
Click!Here!
The!Kelly!File!Es:mated!Audience:!126,407!
Es:mated!Publicity!Value:!USD!$43,011.00!
hFp://beta.cri:calmen:on.com/#/player/shareId=285060&partnerToken=5a27c31724e2624e6528dda2
ad248d667e4b&clientId=55791!!
TMZ!Live!Es:mated!Audience:!130,770!
Es:mated!Publicity!Value:!USD!$13,434.00!
hFp://beta.cri:calmen:on.com/#/player/shareId=285149&partnerToken=6b992f6c24d36246452
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WGN!Morning!News!Es:mated!Audience:!47,581!
Es:mated!Publicity!Value:!USD!$6,361.00!
Click!Here!
PRINT'
Entertainment!Weekly!|!What!to!Watch:!White!People!
New!York!Daily!News!|!Frank!talk!on!race!
New!York!Daily!News!|!(MTV)!White!People!
New!York!Post!|!What’s!On!The!Watch!List:!“White!People”!
The!New!York!Times!|!Young!Whites!With!Status!Anxiety!
The!Washington!Post!|!TV!Highlights!
REVIEWS'' 'The!Hollywood!Reporter|!‘White!People’:!TV!Review!
Variety!|!TV!Review:!MTV’s!‘White!People’!
New!York!Daily!News!|! 'White!People'! television!review:!MTV!documentary!works!hard!to!understand!
race,!par:cularly!the!idea!of!white!privilege!
Boston!Herald!|!TV!review:!MTV’s!‘White!People’!
Complex!|!Yes,!We!Watched!MTV's!'White!People'!
MediaPost!|!MTV!Race!Doc!Called!‘White!People’!Accomplishes!Nothing!
Wall!Street!Journal!|!‘White!People’!Review:!Let’s!Talk!About!Race,!or!Not!
Yahoo!!|!‘White!People’:!Race!Privilege!Exists,!MTV!Discovers!
Slate!|!Why!White!People!Should!Not!Watch!the!MTV!Documentary!White!People!
Flavorwire!|!MTV’s!‘White!People’!Documentary!S:cks!to!the!Superficial!and!Comes!Up!Short!
Indiewire|!What!TV!Cri:cs!Are!Saying!about!MTV’s!‘Whire!People’!Documentary!+!Watch!3!Clips!
ChaFanooga!Times!Free!Press!|!Does!MTV’s!‘White!People’!actually!start!a!conversa:on?!
The!Frisky!|!“White!People”!Is!A!Strange,!Overly2Cau:ous!Primer!On!Whiteness!That!We!Probably!Didn’t!
Need!
ONLINE'
The!Boston!Globe!|!Lessons!in!black!and!white!
The!New!York!Times!|!Jose!Antonio!Vargas!on!Donald!Trump,!Rachel!Dolezal!and!His!MTV!Documentary,!‘White!People’!Los!Angeles!Times!|!How!a!one2minute!preview!of!Jose!Antonio!Vargas’!‘White!People’!is!drawing!fire!on!the!right!The!Washington!Post!|!Clip!from!MTV’s!‘White!People’!The!Root!|!MTV’s!White!People!Takes!White!Privilege!Out!of!Comfort!Zone!San!Francisco!Chronicle!|!What’s!on!TV!tonight,!July!22!Vulture!|!Jose!Antonio!Vargas:!White!People!Is!for!White!People!Mic.com!|!If!MTV's!'White!People'!Makes!You!Uncomfortable,!That's!Exactly!the!Point!GQ!|!A!Chat!with!Jose!Antonio!Vargas!About!White!People!CBC!Radio!|!MTV’s!‘White!People’!reframes!thorny!conversa:on!about!race!News!Busters!|!MTV!Bullies!Kids,!Makes!Them!Cry!to!Raise!Awareness!for!‘White!Privilege’!News!Sen:nel!|!Haven’t!been!accused!of!a!‘microagression’?!Don’t!Worry,!you!will!be!–!without!even!trying!The!News!Tribune!|!RACE:!White!people!don't!fit!MTV's!agenda!LinkedIn!Pulse!|!Harper!Lee’s!‘Go!Set!a!Watchman’!and!the!Fear!of!Discussing!Racism!LiveJournal!|!Clips!From!MTV’s!‘White!People’!Wetpaint!|!MTV’s!White!People!—!And!7!More!Deeply!Uncomfortable!Reality!Shows!Truth!Dig!|!VIDEO:!Trailer!for!‘White!People;!Sparks!comments!From!Conserva:ves,!Progressives!Wellesley!College!|!WCW!Senior!Researcher!Peggy!McIntosh!Served!As!An!Advisor!On!The!New!MTV!Documentary!‘White!People’!
'‘White'People’'PostIPremiere'Coverage WHAT!THEY’RE!SAYING…!
• “…its!compassionate!and!intelligent!approach!will!encourage!those!young!people!who!are!at!a!crossroads,!wondering!whether!to!follow!their!parents’!status!quo!or!strike!out!on!their!own,!to!have!the!courage!to!move!on!down!their!own!road.”!–!Kareem!AbdulSJabbar!(TIME)!
• “White'People'makes!that!idea!explicit,!telling!white!people!that!to!understand!inequality!they!need!to!understand!the!ways!that!they’ve!unwiÅngly!benefited!from!it.!Aired!alongside!the!likes!of!Teen'Mom'and!Teen'Wolf,!it!should!hit!a!broad!swath!of!young!people!who!really!might!stand!to!learn!something.”!–!The!Atlan4c!
• “The!results!are!eye2opening,!fascina:ng!and,!at!:mes,!uncomfortable!22!something!the!documentary!begs!you!to!be.”!–!ET!Online!!!
MUST!READS:!
The!Atlan:c!|!White!People!101!TIME!|!Kareem!Abdul2Jabbar:!White!People!Gets!It!Right!About!Being!White!
REVIEWS!AND!ADDITIONAL!COVERAGE:!
BROADCAST'
The!Kelly!File!Es:mated!Audience:!712,653!Es:mated!Publicity!Value:!$28,674!Click!Here!/!Click!Here!
CBS!Wilkes2Barre,!PA!|!Click!Here!Huffpost!Live!|!Click!Here!
News!12!Long!Island!|!Click!Here!
WBRE!(NBC)!Wilkes2Barre,!PA!|!Click!Here!
WCSC!–!CHS!(CBS)!Charleston,!SC!|!Click!Here!
RADIO'
KQED!Radio!(NPR)!|!New!Documentary!Examines!the!Role!of!‘White!People’!in!Race!Dialogue!
KQED2FM!(San!Francisco)!|!Click!Here!
KQED2FM!(San!Francisco)!|!Click!Here!
Na:onal!Public!Radio!|!Click!Here!
Na:onal!Public!Radio!|!Click!Here!
Na:onal!Public!Radio!|!Click!Here!
Na:onal!Public!Radio!|!Click!Here!
Na:onal!Public!Radio!|!Click!Here!
WIBC!–!FM!(Indianapolis,!IN)!|!Click!Here!
WNYC:!The!Brian!Lehrer!Show!|!Click!Here!
WNYC2FM!|!Click!Here!
WNYC2FM!|!Click!Here!
WNYC2FM!|!Click!here!
WNYC2FM!|!Click!Here!
WNYC2FM!|!Click!Here!
ONLINE'
The!Boston!Globe!|!Can!MTV!fix!race!rela:ons?!
USA!Today!|!Can!MTV!help!millennials!shed!racial!bias?!
Huffington!Post!|!White!People,!I!Hate!Talking!About!Race!As!Much!As!You!Do!
Huffington!Post!|!11!Things!White!People!Need!To!Realize!About!Race!
Huffington!Post!|!Jose!Antonio!Vargas!Discusses!Unpacking!Race!In!New!Doc!‘White!People’!
Cosmopolitan!|!“White!People”!Director:!“Un:l!We!Wake!Up!the!Consciousness!of!Young!White!People,!
Nothing!Is!Going!to!Change.”!
E!!Online!|!MTV’s!White!People!Asks!White!Millennials!About!Race!in!America,!Gets!Mixed!Reac:ons!
ET!Online!|!Filmmaker!Jose!Antonio!Vargas!Talks!MTV’s!‘White!People’!Documentary:!‘Whiteness!Should!
Not!Be!the!Norm’!
Entertainment!Weekly!|!White!People!react:!How!uncomfortable!did!that!make!you?!
• BreitBart!|!Minority!Wars:!Why!The!Next!Ten!Years!Will!Set!Everyone!Against!Everyone!
BroBible!|!You!Can!Stream!MTV’s!‘White!People’!Documentary!In!Its!En:rety!Right!Now!!
Bustle!|!7!Quotes!From!MTV’s!‘White!People’!That’ll!Hopefully!Help!You!Rethink!Our!Discussion!Of!Race!
Bustle!|!5!Times!Jose!Antonio!Vargas!Responded!Perfectly!To!The!Ques:ons!You’ve!Always!Wanted!
Answered!
Salon!|!“White!People”!probably!won’t!change!anyone’s!mind!on!race,!iden:ty!and!what!it!means!to!be!
white!
Vox!|!White!people!have!a!race!–!but!everyone!flips!out!when!we!talk!about!it!
The!Wrap!|!MTV’s!‘White!People’!Director!Jose!Antonio!Vargas!Believes!‘Diversity!Is!the!Des:ny!of!This!
Country’!
The!Wrap!|!MTV’s!‘White!People’!Documentary!Draws!Outrage,!Shame!and!Laughs!on!Social!Media!
• Press!Examiner!|!MTV’s!‘White!People’!Documentary!Draws!Outrage,!Shame!and!Laughs!on!
Social!
Gawker!|!White!People!Say!the!Darnedest!Things!
Mashable!|!MTV’s!‘White!People’!documentary!sparks!conversa:on,!avoids!harsh!truths!
The!Guardian!|!White!People:!MTV!misses!opportunity!to!have!uncomfortable!talk!about!race!
Jezebel!|!MTV’s!White!People!Documentary!Preaches!to!a!Different!But!Open!Choir!NBC!News!|!OpEd:!MTV’s!‘White!People’!Exposes!Underbelly!of!Racial!Poli:cs!NBC!News!|!Reac:ons!to!Jose!Antonio!Vargas’!#WhitePeople!Doc!Refinery29!|!White!People!Tries!To!Cover!Everything,!Digs!Deep!Into!Nothing!The!Urban!Daily!|!Here’s!What!We!Learned!From!MTV’s!‘White!People’!Documentary!The!Urban!Daily!|!#WhitePeople:!11!Thought!Provoking!Tweets!About!MTV’s!Documentary!On!White!Privilege!Examiner.com!|!New!MTV!Documentary!Examines!White!American!Perspec:ves!on!Race!and!Privilege!La:n!Times!|!‘White!People’!Film!By!Jose!Antonio!Vargas!Disappoints!Cri:cs,!But!Has!Poten:al!To!Spark!Conversa:ons!On!Race![VIDEO]!LinkedIn!Pulse!|!4!Reasons!Why!You!Should!Watch!MTV’s!‘White!People’!Documentary!CBC!|!MTV’s!‘White!People’!invites!everyone!to!get!uncomfortable!Channel!Guide!Magazine!|!MTV’s!“White!People”!documentary!aims!to!get!white!Millennials!talking!about!race!OUT!|!Jose!Antonio!Vargas!Took!on!White!Privilege…!Paste!Magazine!|!Dear!White!People,!Here!Are!3!Things!You!Should!Do!aÇer!Watching!MTV’s!White!People!The!Cut!|!Yes,!White!People,!It!Is!About!You!Lockerdome!|!The!Backlash!to!MTV’s!‘White!People’!Shows!Why!It!Needed!to!Be!Made!Medium!|!Why!I!Made!#WhitePeople!–!And!answers!to!4!complaints!I!keep!geÅng!
• ColorLines!|!Jose!Antonio!Vargas!Addresses!‘White!People’!Cri:cism!in!New!‘Medium’!Editorial!Zimbio!|!MTV’s!‘White!People’!Made!People!on!TwiFer!Feel!Really!Uncomfortable!Times!LIVE!|!Under!my!skin:!What!does!it!mean!to!be!white?!38!The!Spot!|!MTV!aFempts!to!talk!about!race!from!white!perspec:ve!IJReview!|!5!Best!Reac:ons!to!MTV’s!Controversial!Documentary!About!‘White!People’!Indiewire!|!MTV!Has!Made!Its!‘White!People’!Documentary!Available!Online!–!Watch!It!here!Alternet!|!10!Take!Home!Lessons!from!MTV’s!Provoca:ve!Documentary!‘White!people’!(VIDEO)!The!Backlot!|!TV!on!Tap:!The!New!“Arrow”!Villain!Is!Not!A!Nazi,!“Sharknado!4”!Is!Happening!And!Lily!Rabe!Stays!At!“American!Horror!Story:!Hotel”!BreitBart!|!MTV’s!Illegal!Immigrant!‘White!People’!Director:!Whites!Must!Accept!Diversity!As!Des:ny!TheCelebrityCafe.com!|!MTV’s!‘White!People’!documentary:!10!of!the!most!s:mula:ng!tweets!Fusion!|!MTV’s!‘White!People’!documentary!is!coming!to!a!classroom!near!you!Global!Grind!|!What’s!Happening!in!Hip2Pop:!Ice!Cube!&!Dr.!Dre!Speak!on!Suge!Knight,!MTV!Documentary!“White!People,”!&!More!Hello!Beau:ful!|!#BlackTwiFer!Reacts!To!MTV’s!‘White!People’!Documentary!The!Independent!|!MTV’s!White!People!documentary!succeeds!in!making!viewers!‘uncomfortable’!KISS!95.1!FM!|!MTV’s!#WhitePeople!Live!Leak!|!‘WHITE!PEOPLE’!Complete!Documentary2MTV!Newsbusters.org!|!Liberals!Pan!MTV!‘White!People’!Documentary:!Not!Long!or!Guilt2Inducing!Enough!Pink!News!|!Gay!Filipino!director!discusses!his!documentary!‘White!People’!Press!Release!Rocket!|!White!People!Discuss!Hardships!of!Being!of!White!Rapid!News!Network!|!‘White!People’!documentary!probes!white!privilege!The!Right!Scoop!|!Black!TwiFer!Thinks!MTV’s!‘White!People’!Hosted!By!Illegal!Alien!Didn’t!Shame!Whites!Enough!Sen:nel!Republic!|!MTV’s!‘White!People’!invites!everyone!to!get!uncomfortable!–!Home!|!q!TruthDig!|!In!‘White!People,’!an!AFempt!to!Break!the!Cycle!of!Ignorance!TruthDig!|!‘White!People’!Provokes!Strong!Reac:ons!From!TwiFer!Users,!Including!Creator!Jose!Antonio!Vargas!Twitchy!|!What!agenda?!‘White!People’!director!holds!TwiFer!Q&A,!is!asked!the!ques:ons!he!deserves!
