Result of the 12th Carrefour International du Bois · products for thE building industry panEl...

$Resultof the 12th CarrefourInternational du Bois

Dear Exhibitor and Partner,

In this document you will find the results of the 12th Carrefour International du Bois:

• Extract of the show results press release,• A look at the important moments of the show,• A detailed study of the show visitors,• Results of the exhibitor / visitor questionnaires,• Examples of articles in the international press.

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CarrefourInternationaldu Bois 2012$ The Show

Total success for the show that did not cede to morosityExtract of the show results press release

530 exhibitors, of which 30% were foreign and 10 000 trade visitors coming from 68 countries (excluding France): the show in 2012 confirmed its position as the event that is not to be missed for the European timber industry and showed the dynamism of the market players.

The stand reservations that started early and the announcement that there would be as many visitors as in 2010, including numerous foreign visitors, allowed to imagine a success and the figures confirmed this assumption.

$RetouRof the 12th Carrefour International du Bois

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The Carrefour International du Bois has shown yet again that it keeps pace with an industry that has been able to persevere against the onslaughts that weaken the markets.” Of course, the industry has the economic crisis in mind, but there is growth in the construction sector especially for transformed wooden products”.“The success of the Carrefour 2012 has shown that no company is being defeated by the economic climate.” The analyses of Pierre Piveteau the tradeshow Chairman, has been confirmed by the majority of the exhibitors. “If there is one show where one must be present, it is the Carrefour du Bois” pointed out a local sawmill present since the beginnings of the show. An opinion, which is largely shared, by first time and regular exhibitors alike. “A great success” for American Wood Solutions (grouping the American Hardwood Export Council and American Softwoods), for which the biannual event in Nantes is definitely at the centre of their European market strategy.

An unmissable event for new and regular exhibitors alike

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The role of conviviality reaffirmedThe atmosphere on the show is an important factor of the show’s success, because even though worries about the future are never forgotten, the conviviality that the participants find on the show permit an analysis of the current situation, as well as doing business. “We never thought that organizing meetings on our stand around a meal would be such a success” explains the organizer of one of the collective stands at the show – the pleasure of being able to get together and the simplicity in which meetings take place all help boost the morale of the trade.

The ever-growing success of the Timber Techniques and Solutions Area and its conferencesThe Timber Techniques and Solutions Area (Hall 4) managed again this year to illustrate the dynamic of innovations that timber offers for the building sector and for interior design. The conferences were hugely successful. A particular success was noted for the presentation from the Economic Observatory of France Bois Foret (French national inter-professional association for the promotion of timber), the first study about timber construction in France, exclusively at the Carrefour du Bois.

The next show 4th, 5th & 6th June 2014.


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Look at certain important moments of the showThis 12th edition of the Carrefour was marked by a large number of impor-tant moments and «events within the event». A photo trip

>>> Opening, on Wednesday 6th of June at 11H, with the presentation of the study on timber construction in France. A great success for this much awaited conference, where it was shown, that the timber construction industry in France is on the rise.

>>> The inauguration in the presence of Maï Haeffelin, Vice President of the Regional Council for the Pays de la Loire, in charge of the timber industry .

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>>> The Timber Techniques and Solutions Area conferences, organised with the support of France Bois Forêt, attracted a large amount of architects, specifiers and members of the building sector. Amongst the topics outlined during the various presentations the importance of shortened supply routes was emphasized.

>>> During the ’Le Commerce du Bois (LCB)’ General Assembly, a new study about the distribution of sawn timber in France, carried out by the FNB (National Saw-Millers Asso-ciation) and LCB (The Timber Traders Association) with the support of France Bois, was presented to a large number of timber industry professionals.

>>> A change of decor for Thursday evening; with the visit to the Ile de Nantes and the building site of the Batiment B, future headquarters of the timber industry in the Pays de la Loire Region, the head office of Atlanbois, the Unifa Ouest (Union of furniture manufactu-rers) and the Office National des Forets Pays de la Loire (National Forestry Management), including a resource and exhibition center for the public. The visit allowed those present to see how the building had advanced.

>>> The AIESB (Old students from the Timber Science Academy) chose the Carrefour to hand out for the 2nd time their innovation prize.

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And many other events which can be seen on :

www.timbershow.com


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France Bois Forêt, Partner of the Carrefour International du BoisThe national trade association France Bois Forêt was present at the 12th

Carrefour du Bois, with an area grouping the different entities of which it is made up. The area was situated in the centre of the Grand Palais.. This area allowed them to communicate with exhibitors and visitors alike about their different actions.

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THE ExHIBITORS

At the 12th show there were 528 exhibitors of which 30% were foreign.

Activities of the exhibitors at the Carrefour du Bois 2012(the Timber Techniques and Solutions Area included)

Origins of the exhibitors at the Carrefour International du Bois 2012

Paris & surroundings15%

Greater West38%

North7%

East25%

South5%

Central10%

11%

16%

25%

8%

7%

21%12 %

ManufacturErs of

products for thE

building industry

panEl ManufacturErstiMbEr tradE

sawMills

prEss and organisations

suppliErs and sErvicE providErs

for thE tiMbEr industry

parquEt

ManufacturErs

the french exhibitors represent 70 %.

38 % .................... (bretagne, pays de la loire, poitou charentes, aquitaine) Greater West 7 % ............................................................................. (basse normandie, haute normandie, picardie,

nord pas de calais, champagne-ardenne) North10 % ............................................................................................. (centre, auvergne, limousin) CeNtral25 % .....................................(lorraine, alsace, bourgogne, franche comte, rhône alpes) east5 % ..................................................................(Midi pyrénées, languedoc roussillon, paca) south15 % ..................................................................................................................Paris aNd surrouNdiNGs

To be noted: the presence of 7 collective stands from the different regions in France, each region has an association that federates exhibitors on the stand:Auvergne, Burgandy, Brittany, Franche Comté, Region Centre, Poitou Charentes and Vosges


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The international exhibitors(30 %) come from 25 countries :

Belgium, Germany, Finland, Austria, Spain, Italy, Great Britain, Holland, USA, Bolivia, Brazil, Poland, Czech Republic, China, Luxembourg, Canada, Croatia, Estonia, Hong Kong, Latvia, New Zealand, Portugal, Singapore, Switzerland andUkraine.

Their origins are as follows:

The figures represent the direct and indirect exhibitors.

Belgium

Germany

Finland

Austria

Spain

Italy

Great Britain

Holland

USA

Bolivia

Brazil

Poland

Czech Republic

China

Luxembourg

Canada

Croatia

Estonia

Hong-Kong

Latvia

New-Zealand

Portugal

Singapore

Switzerland

Ukraine

0 12,5 25 37,5 50

1

1

1

1

1

1

1

1

1

1

2

2

3

3

3

3

5

6

6

10

10

10

11

33

44

10

30%

25%19%

6%

5%

4%

11%

THE VISITORS

The 12th Carrefour International du Bois welcomed 10 000 visitors, all trade, of which 18% were foreign. Global attendance is stable in relation to the Carrefour 2010. This result is an achievement as the majority of trade shows have a decrease in attendance figures of between 15 and 20 %.

Please note: a slight increase in the foreign visitors (15 % in 2010 - 18 % this year) this correlates the Carrefour’s aspiration to increase the number of foreign visitors.

Visitor Activities

activty not indicatEd

by thE visitor tiMbEr tradE

building industry

tiMbEr industrialists

organisMs

suppliErs of thE tiMbEr industry

forEstry


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International Visitors

The foreign visitors represent 18% and are issued from 68 countries.

List of Visiting Countries:

South Africa, Algeria, Benin, Cameroun, The Congo, Ivory Coast, Gabon, Ghana, Senegal, Tunisia, Morocco, Hong Kong, Indonesia, Laos, Malaysia, Australia, New Zealand, Pakistan, United Arab Emirates, India, Israel, Lebanon, French Polynesia, New Caledonia, Jamaica, Reunion, Guadeloupe, Barbados, Martinique, Mauritius, Mayotte, Denmark, Germany, Andorra, Austria, Belgium, Spain, Cyprus, Finland, Estonia, Georgia, Greece, Guernsey, Ireland, Italy, Turkey, Ukrainia, Tcheque Republic, Romania, United Kingdom, Poland, Norway, Portugal, Monaco, Luxembourg, Holland, Lithuania, Latvia, Serbia, Slovakia, Slovenia, Switzerland, Peru, Brazil, Chili, Canada, the USA.

Foreign Visitors

Origins of the Vistors from Western Europe

Eastern Europe5%

Western Europe72%

Africa11%

The Americas7%

Middle East2%

Asia2%

Oceanie1%

Belgium

Spain

Italy

Holland

England

Germany

Portugal

Switzerland

Denmark

Poland

Luxembourg

Sweden

Austria

Ireland

Finland

Greece

Norway

Iceland

Cyprus

Andorra

Saint Marin

Montserrat

3000,00%

0,1 %

0,1 %

0,2 %

0,2 %

0,2 %

0,2 %

0,4 %

0,7 %

0,8 %

1,3 %

1,4 %

1,5 %

1,5 %

2,0 %

5,0 %

5,7 %

8,1 %

8,3 %

9,2 %

10,6 %

16,2 %

25,9 %

asia 2 %

oceanie 1 %

Middle East 2 %

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$ ReSulTS fRom The exhibiToR queSTionnaiRe

3ExHIBITORSQuestionnaires were sent by email, after the show to all the exhibitors. The results are based on the 126 replies.

Globally are you satisfied with your participation at the Carrefour du Bois 2012 ?81% of the exhibitors are either satisfied or very satisfied with their participation at the carrefour du bois 2012

Very Satisfied22%

Satisfied59%

Mostly Satisfied15%

Not Satisfied4%

Intention to participate in 2014

83 %

2 %

16 %

OUI

NONNE SAIT PAS

Concerning the general organisation of the show and your contact with our servicesThe overall mark for the Carrefour International du Bois 2012: 8 / 10

yEs

noi don’t Know

Mostly Satisfied11%

Not Satisfied3%

Very Satisfied86%


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3VISITORS

Questionnaires were sent by email, after the show to all the visitors a few days after the show. Results from the 632 replies received (533 French & 99 foreign)

• • • FreNCh Visitors

Was it your first visit to the Carrefour International du Bois ?

Globally are you satisfied with your visit ?

YES51%NO

49%

Mostly Satisfied7%

Not Satisfied2%

Satisfied91%

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Do you think you will be back in 2014 ?

Can you tell us what motivated your visit ?

YES68%

NO5%

I DON’T KNOW27%

33%

23%

17%

8%

8%5%

4%2%

Exhibitor selection

received

invitation

word of Mouth

articles in trade press

internet siteother

information received

from a trade association

Emailing/newsletter


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• • • ForeiGN Visitors (99 replies)Questionnaires were sent by email, after the show to all the visitors a few days after the show.

Was it your first visit to the Carrefour International du Bois ?

Globally are you satisfied with your visit?

YES69%

NO31%

Mostly Satisfied9%

Not Satisfied1%

Satisfied90%

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Do you think you will be back in 2014 ?

Can you tell us what motivated your visit ?

44%12%

16%

3% 7%

7%10%

1%

Exhibitor selectionreceived

invitation

word of Mouth

articles in trade press

internet siteother

information received

from a trade association

Emailing/newsletter

YES67%

NO5%

I DON’T KNOW28%


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CarrefourInternationaldu Bois 2012$ PReSS

In France, the press relations actions (4 press releases and1 press conference in Paris and a dossier concerning the new Products on the show) generated to date 250 articles or mentions in the written press, 91 mentions on internet, 2 TV reports (France 3 and TV Nantes) as well as 2 mentions on national radio stations.

For the International press relations: Promosalon and the Carrefour International du Bois team jointly dealt with the press relations, partnerships were put together with the major European trade magazines, as well as an action led by French timber with the support of France Bois Forêt. This led to around 40 mentions and articles including those in the major international trade magazines: Timber Trade Journal (England), Holzzentralblatt (Germany), Floor Forum and Echo des Bois (Belgium), Il Legno (Italy) as well as Holland and the northern African countries.

Various examples of extracts:

• An article in the Timber Trade Journal (TTJ – Great Britain) which gives a good review of the show

• An article in an Asian magazine ‘Woodmag’, which appeared in Asia, following the ‘journalists’ week’, organized by French timber.

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18 Parmi l’ensemble de ces articles, ci après l’Article du Timber Trade Journal (TTJ – Angleterre) faisant une bonne synthèse du 12ème Carrefour International du Bois


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CarrefourInternationaldu Bois 2012$ The PaRTneRS

a big thank you to all our partners

Pantone :Vert : 562 CBleu : 540 C

Quadrichromie :Vert : C 85 / M 50 / J 0 / N 31 Bleu : C100 / M55 / J 0 / N55

Noir :100 % et 60 %

... and see you again in 20144th, 5th & 6th June 2014

And many other events which can be seen on

www.timbershow.com

CARREFOUR INTERNATIONAL DU BOISATLANBOIS - Centre des Salorges - BP 70515 - 44105 Nantes Cedex 4 - France

tél. + 33 (0)2 40 73 60 64 - fax + 33 (0)2 40 73 03 01

www.timbershow.com

Result of the 12th Carrefour International du Bois · products for thE building industry panEl...

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