CLIENT CASE STUDYHow we worked with a celebrity

restaurant brand engage it’s audience via social media

The ClientThe client ZKS is a celebrity restaurant &

lounge which embodies the spirit, passion, love for great food & desire to create an

amazing experience for customers by Indian cricketing celebrity Zaheer Khan.

The CHALLENGEThe brand had made a number of attempts to

leverage social media to spread the word about the restaurant but didn’t see desired results. Fans

were more interested in the sports and celebrity status of the owner which took attention away

from the primary star of the campaign “The Restaurant”. The overall direction of the previous

efforts was heading in the wrong direction and wasn’t conveying the right message to fans.

The PROPOSALBuzzFactory proposed a social media engagement plan

to correct course in terms of the brand messaging & how people perceive the restaurant. Simultaneously

build a long term positive connect with food lovers leveraging content, & engagement to connect fans with

the food & service rather then only the celebrity owner & sports aspect of the ZKS brand.

The ACTIVITYThe existing Facebook page was redesigned with food

focused and delivering stories behind the dishes. Facebook applications were designed and integrated. A content plan was designed and executed to improve the

social media reputation increasing interaction with the audience. Twitter strategy was implemented targeting local audience and interacting with people around the city of Pune where the restaurant is headquartered.

…

Chef’s Tips campaign was designed to share culinary tips from celebrity chef’s which are used in everyday cooking.

A “Submit your recipe” campaign was executed on twitter where users were asked to submit their favorite recipe.

“Story behind the dish” was introduced where ZKS would reveal to fans the story behind each dish and how it found

itself to the menu so people can relate to the dishes through Zaheer’s love for good food.

FACEBOOK PAGE

Facebook Applications

DAILY Mouth Watering Content

The Business SIDE

The FUN SIDE

TWITTER

The Conversation

The Positive Reviews

The Reach

WHAT WE DIDFocused completely on bringing out the personality of

Zaheer khan as a restaurateur and ZKS as a fine dining restaurant rather than an engagement purely based on

cricket.

Ensured regular activity across social media, produced high quality original branded content consistently to reach out to

fans and kept active conversations representing the voice of the people behind the restaurant. Simultaneously pushed

offers to encourage more reservations.

Buzzfactory Interactive Pvt. Ltd.Web: http://www.buzzfactory.net

Phone US: (+1) 213-674-8522Phone IND: (+91) 9970688749

Twitter: @neil_sEmail: neil@buzzfactory.net