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  • 1. The Next Communication Channel: Mobile Marketing and Beyond Title slideThe Rise of the Mobile Connected Restaurant / Club

2. Quick Stats 3. Connect with Your Potential ClientsWITH ADVATEXTS GEO-TARGETING CAPABILITIES, Exactly When You WantYOU CAN REACH YOUR CUSTOMERS And Right When They are Hungry!WHENEVER YOU WANT, WHEREVER THEY AREFREE Appetizer Next VisitText RESTAURANT to 55469 Resta 4. 72% of Americans text messageacross all demographics 67% of customers would like toreceive mobile alerts or remindersTwice as many people Text Messagethan own a Television set82% of Americans do not leave thehouse without their cell phonesCTIA 2009 5. Example Point of Sale Display Table Tent/ Talker 6. Text Call to Action KEYWORD (CHANGES ) SHORTCODE (STAYS THESAME) Live Demonstration ReceiveRESTAURAN to 55469 to Try Text RESTAURANT55469TFREE it onAppetizerphone Now!your Next Visit When client texts,They are entered Deli Into the database! Righ ver Coup t to t Offehe p on h tquick r can ex one!55 469 auran ly to enco ire pTo: : restrepe at vi urage Gsi tMSTEXT MESSAGING 101 7. Timely Promotions = Higher Redemption RatesSchedule the Delivery of Coupons, Reminders, and Offers at exactly the right moment!Putting the Offers Right in the Hand of your Current and Potential Customers! = More Transactions per Month Mama DeLuca: Free Johnnies Italiano: Happy 75th Street Brewery: Buy Cheese stix w/ purchase Hour prices tonight andany Steak entre this of any Large Specialty this tomorrow w/ code weekend and receive $3 week only, exp. 3/11, mb8932, show msg 2 OFF, limit 2 per table call Reply STOP 2end redeem, exp. 3/29 Replyfor reservation STOP 2end(816)223-8584 Reply STOP2end 8. (Example of Return-on-Investment on a small scale)1,000 4% or HigherCustomers Redemption RateAverage in youron Promotion orTransactiondatabaseCouponRestaurant Industry ranges between 4-13% redemptions on Mobile offers and coupons Quantifiable Return on this direct media!Investment to send 1000 messages to Database? $50ROI on 40+ Customers walking in for Lunch or Dinner? $15 average ticket? $600 9. The Mobile World 1013 Components to Database Building 1. Point of SaleGet Cashiers, Hostess, Servers to tell customers to Text-in for a great55469To:instant deal; Place banners, signs, table tents, or a card inside the MSG: foodcheck presenter and build 10-20 customers per day into yourdatabase! 3. Add the Mobile Opt-in Option to yourcurrent Website Options to capture online traffic into the Mobile Number Mobile database from the web 5. Traditional Media (capture new clients) Add the Mobile Call-to-Action to every Advertisement; print, radio, coupon, event, TV, etc. 10. Point of Sale Options(Every Customer that walks in the door should be offered theopportunity to Text in for some great sounding deal, Text QUESO to 55469promotion, or opportunity. Get an Instant text-coupon right back to your Phone. Not valid with any other offers,Show message to redeem, msg Table Tents, Buttons on staff, Bag Stuffers, Window displays, and data rates May apply.flyer inside check presenter, are all options to promote;1. A Free entre, appetizer, or $5 OFF next visit!(These instant coupons for next visit frequently will be aminimum purchase coupon that expires within a couplePancheros: Free Chips andweeks)Queso next visit w/ purchaseof any Burrito. Show msg toredeem exp. 10.31. code3. An Instant discount or Free item THIS VISIT!745xlt. Reply STOP 2end(Some restaurants have great success with their servers offering an instant free cheese dip, breadsticks, or softdrinks to encourage instant database growth)3. A chance to win a great prize! Goal:(Sweepstakes type offers generally perform more poorly, yet Build a Database of 10-15 People can work if promoted correctly)per day for future Loyalty Marketing Get 2 or 3 additional transactionsfrom them this year! 11. Capture W Traffic into Database! ebPancheros: Reply w/ youremail to this message tocomplete your entry, pluswatch for great deals fromus! Reply STOP 2endDonate NOW! Enter Mobile NumberEnter mobile numberSend to my Mobile PhoneBeauty Brands Secret Sale!Text BEAUTY to 72727 12. Capture W Traffic into Database! eb Pancheros: $3 OFF your next purchase of $15 or more, expires 3/22/11, code mb 98983, watch for more great deals! Reply STOP 2endInstant Coupon for $3 OFFDonate NOW! Enter Mobile NumberType in your Mobile Number And the EnvironmentallyFriendly Coupon will be Sent Right to your Phone!Enter mobile numberSend to my Mobile PhoneBeauty Brands Secret Sale!Text BEAUTY to 72727 13. Capture LEADS with Mobile Keywords! By adding Mobile keywords to every Traditional Broadcast media like Coupon drops, radio spots, event marketing, print ads, and outdoor displays, you can capture NewCustomers more easily.Taking Your Broadcast Media/ Event/ FliermessageShow aon theto yourText- StudiesstaysText PANDA to 55469 Potential Customers handset! cell-phone an averageOur Menu Right to Your Phone!And get your environmentally friendly couponof 12 days.right on your phone. Must Text 2 receive!Just Text OVERSTUFFED to 72727=Plus Get Your Instant Coupon Right toThis means additional Your Phone! exposures to your audienceInstantly Deliver: Pictures More Conversion = 5-10% Increase in Overall Customer base CouponsYOUR Links to WebsiteCOUPON Once Customers engage off of Traditional Broadcast they are And more HERE! Captured in the Mobile database.Future text-promotions will be delivered right to their handsetAnd right when they are hungry equating to NEW CUSTOMERS! 14. Send Promotions to your Database to do More Than Just Coupon!Increase Social Network Followers Capture EmailMore Transactions per yearSupport CausesTeds BBQ: Facebook ExclusiveBurrito PancherosDonuts willare at the Fair Jans Gift Cards beSpecial just posted, Like Us this weekend taking donations the best gift! Click here andNOW for even more VIPTo Complete your entry for afor March of Dimes, come by our be finished shopping.treatment. Reply STOP 2quitchance to Win Free Burritos forhttp://xmaspanch.wap and get some booth and donate a year, reply with your email great Breakfast! Reply STOPReply STOP 2quit address and watch for future2end great deals! Reply STOP 2end 15. Contact John Smith Jcube Mobile Marketing Consultantwww.mobilemarketingsoulutions.infoErving Johnson P. [email protected]