Restaurant Interiors Sales Brochure

www.restaurantdesignshow.co.uk

27 & 28 SEPTEMBER 2016WWW.RESTAURANTDESIGNSHOW.CO.UK

32 www.restaurantdesignshow.co.uk www.restaurantdesignshow.co.uk

WHAT IS RESTAURANT INTERIORS?

Restaurant Interiors 2016 is an event designed to offer inspiration, practical advice and the products and services needed to transform a restaurant interior space. It attracts designers, architects, interior design agencies, and restaurant owners looking to refurbish their venues.

This exciting and unique event will draw over 3,000 decision makers and influential industry figures to promote the cutting edge of restaurant design, create valuable business connections and work togetherto redevelop and design restaurant interiors. You will have the opportunity to meet attendees from major chains and prestigious restaurants face-to-face. You will be able to discuss your approach to design, establish a shared vision of how you can reinvigorate their business, and demonstrate how your products and services can enhance their venues.

Restaurant Interiors Show is a unique environment that brings you together with the most exciting names in the industry devised for you to build mutually rewarding business relationships. If you are an innovative supplier, designer or business with a design product or service for restaurant interiors then this is the environment to make new connections with business owners, restaurateurs, and key industry figures. The show will benefit from running alongside the Takeaway Innovation Expo, Food Entrepreneur Show and Street Food Live, the largest event in Europe for the food service industry, bringing over 6,000 food professionals and restaurant owners to the event.

Exhibit at Restaurant Interiors 2016 to be part of this unprecedented design show curated to elevatethe industry and bring together the biggest names in both interior design and the restaurant world.

Restaurant Interiors Show 2016 is an eventwhich will provide all of the inspiration, products and services needed to transformthe style of any restaurant.

The event will provide restaurant owners, designers and architects with more than 120 suppliers, 50 seminars from experts in restaurant design, plus master classes and the opportunity to find the latest trends and inspiring designs for 2016/17.

Restaurant Interiors is the perfect place to showcase your products and services, build personal relationships with your ideal clients, as well as gathering good quality business intelligence to keep you at the forefront of a hugely competitive industry’.


WHO ARE THE VISITORS

3,000 VISITORSATTENDING FROM:

WHERE ARE OURDELEGATES FROM?

SCOTLAND 1%

OVERSEAS 1%

NORTH EAST 2%

NORTH WEST 4%

MIDLANDS 8%

SOUTH EAST 18%

WALES 2%

LONDON 54%

SOUTH & SOUTH WEST 10%

From our experience of running other business events at ExCeL (across numerous industries), we anticipate visitors will travel from across the united kingdom (and further afield) in thefollowing pattern.

• AGENCIES

• ARCHITECTS

• ATTRACTIONS

• CHAINS

• COFFEE SHOPS & CAFES

• DESTINATION RESTAURANTS

• GASTRO PUBS

• HOTELS

• INDEPENDENT RESTAURANTS

• INTERIOR DESIGNERS

• TAKEAWAYS

120EXHIBITORS

25MASTERCLASSES

50 SEMINARS

3,000VISITORS

2%

3%

3%

10%

5%

2%

15%

15%

25%

10%

10%

Visitors will be targeted nationally and come from across the UK. From our experience of running national exhibitions in London, the location will attract 47% of visitors from London and the South East, with an even geographical spread for the rest of the country.

The event will attract more than 3,000 visitors made up of two core groups, restaurant owners actively looking to refurbish their premises and the designers, architects and agencies that are commissioned to redesign and refurbish restaurants.

The event will also run in the hall next door to Europe’s leading event for the takeaway restaurant sector which attracts over 6,000 visitors (including the likes of McDonalds, Dominoes and KFC) of which 22% expressed a desire to attend an event about redesigning their premises, these visitors will be a bonus addition to the core audience.


ABOUTPRYSM GROUPThe Prysm Group has been organising leading exhibitions for 15 years, with a reputation for producing well run, well attended events that receive significant investment to ensure they constantly evolve and improve. The success of these events is built on an ethos of delivering outstanding educational content that attracts highly targeted audiences and offers an engaging visitor experience.

The Business Show, run by Prysm, is now the fastest growing business exhibition in Europe and attracts more than 25,000 visitors over two days. The Restaurant Interiors Show benefits from all the experience, knowledge and organisational skills the Prysm Group has obtained during 15 years running national shows. Like other Prysm exhibitions, it balances insightful education with real business opportunities – all in one place and completely free of charge. If restaurant design is your target market you cannot afford to miss this show.

RESTAURANT INTERIORS RUNS ALONGSIDE:

“Aside from the first class sales and support during the planning and set-up of the show, the volume of business that the show drove to our stand was unprecedented. I barely had time to breathe during the two days and the net result was dozens of business leads, some of which have already been converted into sales. I couldn’t recommend more highly.“

Stuart Spice, buzzbox Telecom

“Making an event of this size successful requires a huge commitment of time, skill, energy and elbow grease. You blaze the trail guys and should give yourself a big hug for doing it with style, passion and integrity.”

Dee Blick, The Marketing Gym

“We had quality enquiries from genuinely interested visitors on both days. In the last 20 years, I have done 47 trade exhibitions in six countries. None have been anything like as good for business as this.”

Richard Balfry, Commercial Director, TMS Maritime

HERE’S WHAT SOME OF OUR CLIENTS SAID ABOUT US IN 2015


SHOW CONTENTSEMINARS

Visitors will be able to learn from our extensive seminar schedule, with more than 50 expert speakers giving educational and practical seminars, you will have the chance to offer your unique insights, products and services alongside some of the best-known names, thought leaders and heavyweights in the design world. Restaurant Interiors 2016 will feature exclusive seminars from design experts exploring different ways to approach

and execute restaurant design.

WHAT WILL BE AT RESTAURANT INTERIORS?

WORKSHOPS AND MASTERCLASSES

Often more technical and based around the latest tools available, the workshops and masterclasses focus on more hands-on, practical ways to approach design.

In addition, exhibitors can meet hundreds of potential buyers face-to-face during the expo, collect high quality leads and generate sales, launch new products or services direct to the market, and gain feedback from prospective purchasers.

Over 50 seminars led by experts

Networking led by professionals, designed to assist delegates making relevant connections at the event

Master classes run by experts - offering select targeted visitors an interactive learning environment on key topics

120 Of europe’s most cutting edge suppliers of products and services allowing visitors to test them in a hands on environment

Gain access to the uk’s largest takeaway restaurant trade show

And much, much more


VISITOR MARKETING PLANOur event marketing experience is vast and the publicity for this event will leave no stone unturned. We are working with industry magazines, associations and leading restaurant designers who are all promoting it heavily to their databases, contacts and carrying advertising. There will also be intense activity on social media channels, our telesales team will personally invite thousands of highly targeted prospective visitors and our already vast database of 40,000 restaurants will be invited.

ENTICING EVENT - FREE TO ATTEND

We’ve worked closely with the experts to create an outstanding programme of seminarsand workshops that the UK’s leading restaurant designers will be compelled to attendand what’s more we’ve made it free to attend. The marketing campaign has been designedto make sure that everybody in this type of role in the UK is informed about the event.

PARTNERS

We will be working with numerous partners to reach out to their audiences from industry magazines and popular websites to directory owners, social media group owners, key influencers, and networking groups. No stone will be left unturned when it comes to reaching out to this audience.

DIRECT MAIL

Event partners will send out a number of emails and letters to their databases endorsing the show and inviting their members along to the event. They will also advertise the event in their newsletters and publications, as well as promoting it on their websites.

EMAIL CAMPAIGNS

Emails will reach restaurateurs and business owners through all of our partner databases. This will be accompanied by regular email blasts to thousands of others in the industry to data that we have sourced ourselves.

SOCIAL MEDIA

Various social media platforms are utilised by experts in the medium to give the event maximum exposure to restaurant owners, interior designers, industry leaders, and relevant online publications. LinkedIn is used to speak to members of relevant groups and also with job title targeted advertising campaigns – this is also the case with Facebook. Twitter is a key resource that’s fully exploited, with several points of contact constantly making contact with show stakeholders.

EXHIBITOR GUEST LIST

As an exhibitor, you will have the exclusive option to invite up to 200 guests. These can be existing clients or prospective customers that you would benefit from meeting face-to-face.

PR

We’ll use tactical PR to give the event the greatest amount of attention across the media, coveringall the most effective channels and outlets to ensure a high attendance of relevant visitors. We willcapitalise on relevant news stories and interact with appropriate media to maximise the events exposure.

VISITOR AQUISITION TEAM

The Visitor Acquisition Team is a dedicated team that invites restaurant owners, designers, architects, and agencies commissioned to refurbish and redesign restaurants to the show. This means that we are able to fully explain the benefits of attending, provide a complete registration service and ensure a high volume of quality visitors.


WHO SHOULDEXHIBIT?Exhibiting will place you alongside the most exciting and distinguished companies in restaurant design, you will have an unrivalled opportunity to engage this audience face-to-face. If you sell furniture or provide interior design services to restaurants you should exhibit at Restaurant Interiors 2016.

AREAS OF EXHIBITING

• CEILINGS

• BATHROOMS

• FLOORING

• PHOTOGRAPHY

• ART

• WINDOWS

• FURNITURE

• DOORS

• SIGNAGE

• LIGHTING

• INTERIORS

• KITCHENS

• TABLES & CHAIRS

• SECURITY

• BAR DESIGN

• HEATING

• AIR CONDITIONING

• TECHNOLOGY

• SURFACE MATERIALS

• STRUCTURAL MATERIALS

• WALL DESIGN

• RESTAURANT DESIGN

Exhibiting at Restaurant Interiors will ensure you:

Meet hundreds of potential buyers face-to-face over two days

Raise your profile in a competitive market

Collect high quality leads and generate sales

Launch new products or services direct to the market and gain feedback from prospective purchasers

Present successful case studies and portfolio pieces alongside satisfied customers

Network with the media, your customers andother exhibitors

Take advantage of the unparalleled networking opportunities

If you supply any of the following services then you should be exhibiting at Restaurant Interiors

• AND IF YOU PROVIDE ANY OTHER INTERIOR DESIGN PRODUCT OR SERVICE FOR RESTAURANTS


PACKAGE & COST

SHELL SCHEME STANDS

• Shell scheme stands are fully carpeted and walled. Stand inclusive of fascia name board and stand number.

• £435 plus VAT per square metre• for shell scheme stands

SPACE ONLY STANDS

• Space only stands are just that and give you a blank canvas to create something special within that area.

• £415 plus VAT per square metre for space only

*space only is available from £415 per m2

PACKAGE INCLUDES:

• A Shell Scheme Stand• A Dedicated Page On Our

Website (With Social Media Amplification)

• An Entry Into Our Show Guide.

Your stand at the show will give you access to meet visitors in person. This is your space to personalise with your branding to stand out from the crowd and use to demonstrate the benefits of your product or service to the visitors.

You will receive a dedicated page to promote your products and services on our website. Your dedicated page can include up to 500 words, a product image, a company logo, a link to your website and also links to your Twitter.

You will receive a 75-word listing including your contact and website details in the official event show guide. This is sent electronically to all pre-registered visitors, and is also available from the Takeaway Innovation website.

We have a dedicated member of staff for our social media channels, who will work with you to promote your product or service to our followers through Facebook and Twitter.

STAND WEBSITE SHOW GUIDE SOCIAL MEDIA

INCLUDED IN THE PACKAGE FOR EVERY STAND


SPONSORSHIP OPPORTUNITIES

There are numerous sponsorship opportunities, all designed to offer youmaximum brand exposure, for instance branding the official show carrierbags or sponsoring the network cafe. Anything and everything is opento discussion and we would welcome the opportunity to work with youto find a solution to your brand exposure aims.

SHOW SPONSORSHIP

Sponsorship of the Restaurant Interiors is a unique opportunity to establish a brand association and and strong relationships with this audience. Sponsorship packages offer a range of opportunities to display your branding prominently around the event and across the advertising campaign. Ask us for more information.

ADVERTISING OPPORTUNITIES

Advertise your products and services to the entire audience and incentivise them to visit your stand through the visitor’s digital show guide which is emailed to every single person who registers for a ticket to the event.

MASTERCLASSES

One way to guarantee pre-qualified leads and make a big branding impact on the show is to host a masterclass, based on a proven formula previously operated by Google, Yell, SAGE and Microsoft. These 30 minute hands-on interactive sessions run throughout the day and allow you to demonstrate your products and expertise. Masterclasses are the exhibition equivalent of pay-per-click marketing and the price is on a ‘per seat’ basis, so you only pay for as many hot prospects as you can take on.

Contact Reg Chard for further information on more information on how to get more involved with Restaurant Interiors.


To find out more about exhIbiting

please contact Reg Chard on

0117 930 427

[email protected]


27 & 28SEPT 2016

Restaurant Interiors Sales Brochure

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Transcript of Restaurant Interiors Sales Brochure