Spohn Ranch ResponsiveThe following quick presentation was created to persuade skate ramp construction co.

Spohn Ranch to develop a responsive website. This deck took 1 hour to create.

Device User % Avg. Session Duration Bounce Rate

Desktop 55% 4:06 49%

Mobile 38% 1:19 71%

Tablet 7% 3:03 52%

Conclusions

Usability of the mobile site needs improving. The session duration is low and the bounce

rate high (20% higher than the desktop).

There is a high percentage of Mobile users. This warrants a mobile redesign focused on

usability. Ideally we would start with mobile user testing.

How many users access the site via

mobile?

How does responsive help with SEO?

1. Google favors mobile-optimized sites when presenting results for searches made on a

mobile device

1. High bounce rates on mobile affect the overall ranking of a site. When Google relates a

high bounce rate to the site not having relevant content, and so will rank the website

lower.

1. According to Mashable.com 74% of mobile users will leave after waiting 5 seconds

for a page to load. A responsive website design will load pages faster as it can serve

up smaller file sizes.

Usability is Key

People are often doing more

than one thing while on their

phone.

Expectations

People have come to expect

a solid mobile experience

when they visit your site.

Competitors

The majority of your

competitors are leading the

pack in mobile-friendly sites.

Competitors on Desktop & mobile: Grindline

Competitors on Desktop & mobile: Pillar design Systems

Competitors on Desktop & mobile: California Skate Parks

Competitors on Desktop & mobile: Team Pain

Competitors on Desktop & mobile: American Ramp Company