Resort/SPA Hospitality Management AET/515 Rosalyn M. Reed

Instructional Plan Template | Slide 1

Resort/SPA Hospitality Management

AET/515Rosalyn M. Reed


Needs AssessmentProblem/opportunity?Most students majoring in MNGT 900 have not actively participated in the resort/spa arena.

What is currently available?Basic textbook instruction and recorded media is available for classroom viewing. Hands on learning is typically reserved for internships with local resorts/spas and limited to general customer service.

What should be available?On the job training is needed for this industry. Students must be shown that real work takes place behind the scenes. This is a multi-billion dollar industry whose existence is based solely upon the personal desires of those seeking lavish & personal attention.


Needs Assessment

Gap analysis between what is available and what should be available.•Personal income levels •Students only understand the glamour; not the business aspects•Many resorts/spas do not survive 3 years

What is your recommended solution for filling the gap?•The opportunity to experience resort/spa life•The opportunity to understand the behind the scenes needs•The opportunity to develop an understanding of operational guidelines


Instructional Goal

Students will be able to demonstrate their learning of hospitality management

guidelines and will be able to utilize the hospitality management’s star-rating

system.


Performance-Based Objectives

Students should be able to:

Define the 10 basic hospitality guidelines for resort/spa management.

Identify the style of hospitality management that each of the visited resorts/spas used for their operation.

Utilize the star-rating system to grade and cite each visited resort/spa.

Prove understanding of the taught lessons by accomplishing all objective with 85% or greater.


Summative Assessment and Learning Outcomes

Scoring

33% = Certificate of Attempt66% = Certificate of Learning; course credit100% = SPA Certification; refund; internship

Virtual Creation

Create a virtual resort;Correctly label the operational styles;

Written Exam

100 questions: short answer, multiple choice and essay;

Recitation

Recite the star-rating system;

Upon completion of MNGT 900, students should be able to complete a battery of oral, written and virtual tests.


Learner Characteristics

68

High School

DiplomaPhD

$850K – 2.5M/year

MNGT 900 students


Learning environment:

• The intended classroom will include numerous 80” plasma televisions for side-by-side visual comparisons of equally rated facilities; several professor authored textbooks; 4 seasonal fieldtrips to resorts/spas; in-person interviews with frequent visitors of local resorts/spas; & panel discussions with the board of chamber members in charge of hospitality.

• Students will meet 3 days per week-3 hours each day and field trips will be 2 weeks long during each season. Due to student flexibility, trips may be taken in partnered groups with a trained facilitator.

• Delivery of class instruction will be in an auditory/visual environment. Most classes will include film/video and discussion according to hospitality guidelines and the star-rating system.

Learning Context


Delivery Modality

Instruction for this class will be:

•Instructor-led: Wednesday and Friday•Synchronous virtual world learning: Monday, Tuesday and Thursday•Field experiences

• 4 times per year - one trip per season• Regional locations


Instructional Strategies

Instructor will lead the class: To define the hospitality & management styles To understand the star-rating system To understand the resort/spa environment

Instructor will use a virtual world: To create a virtual resort/spa environment To utilize the star-rating system

Field experiences will enable students: To identify the hospitality & management styles of visited resorts To utilize the star-rating system To experience the resort/spa environment


Plan for Implementation

MNGT 900

Class durationOne calendar year beginning January 01st - December 31st

Class instruction • Wednesday and Friday - Instructor led 6 – 8pm

• TV’s, computers, textbooks, handouts, discussion, written/oral tests • Monday, Tuesday & Thursday synchronous virtual environment 6 – 9pm

• Computers, headphones/microphones• Field experiences

• 4 per year/1 per season• Regional locations• One week stay


Plan for Implementation MNGT 900

Class members must• Have current involvement with a resort/spa• Seek to own a resort/spa• Financially back 100% of the resort/spa start-up costs• Have taken & passed MNGT prerequisites {student or continuing education}• Supply all personal electronic needs: laptop, digital camera, camcorder, etc• Supply all travel needs: airfare, hotel, transportation, meals, gratuities, etc


Plan for Implementation MNGT 900

EnrollmentPrivate instruction, students seek us and must meet all criteria to enroll – no exceptions

ParticipantsEnrollment is open to all who meet the strict requirements. Once enrolled, absenteeism will result in retaking that entire season of instruction.

Admission denied!


Instructional Resources

MNGT 900 is not a typical class. Only the finest appointments will suffice when the minds of the elite meet to plan and to create…

Classroom requirementsMultiple 80” flat panel televisions Hi-speed WIFILeather reclining chairsFully stocked [non-alcoholic] barNightly buffet styled catered dinnerTextbooks/handouts/whiteboardFresh flowersExercise equipmentVirtual needsStudent requirementsPersonal electronics/power cords


Formative Assessment

Assessments will be performed beginning day one. They will end on day 365. All in class, virtual world, discussion, etc will

be assessed. Everything is critiqued – especially YOU

Observation, exams, peers, virtual, stars…

Teamwork


Students will evaluate the class instruction in the following:•Completion of a short answer survey•Group review of instructional aspects

• Budget preparation• Architectural design• Marketing • Legal guidelines

Students will evaluate themselves and their peers in the following:•Follow-up with the resort/spa development board•Numerical rating review •Star-rating system for their designed resort/spa portfolio

Evaluation Strategies


Students will use the star-rating scale to perform peer reviews

0 = Guideline not met

1 = Guideline attempted

2 = Guideline comprehended

3 = Guideline utilized and in a professional manner

4 = Guideline achieved per industry standards

Outcome Review


Outcome Review

Resort/SpaPeer

Assessment

4 stars gold 3 stars silver 2 stars bronze 1 star purple 0 stars

Budget Prep 25% budget cushion; debt under 10%

10% budget cushion; debt 11 - 20%

5% budget cushion; debt 21 - 30%

Budget close to max; debt ratio over 35%

Over budget; in debt over 40%

Architectural Design

Codes adhered to; grounds up to regulations

Codes adhered to; grounds have 1-2 flaws

Codes adhered to; grounds have 3+ flaws

Codes require non-legal actions; 5+ grounds flaws

Codes & grounds require legal actions;

Marketing Plan

Advertising well-planned

Advertising thoughtful but pricey

Advertising thoughtful but needs 1-2 ADJ

Advertising consultant would be useful

Advertising consultant for legal offenses

Legal Guidelines

Followed to the letter

Followed but clarity needed for 1-2 items

Followed but 1-2 serious items need ADJ

In need of legal advice for 3+ ADJ

5+ serious legal infringements


Recommendations

MNGT 900 is taught via Web-based technology, virtual world planning, field experience and teacher led instruction. The successful student will possess a creative design as well as a

profitable future.


References

Brown, A., & Green, T. D. (2006). Defining instructional design. The essentials of instructional design:

Connecting fundamental principles with process and practice. Upper Saddle River, NJ:

Pearson/Merrill Prentice Hall.

Creating a rubric. (n.d.). Technology challenge grants > WebQuests. Retrieved May 20, 2013, from

http://projects.edtech.sandi.net/staffdev/tpss99

Henthorn, B. (2007). How to start a spa business. Entrepreneurialism . Retrieved May 20, 2013, from

ezinearticles.com


References

Resort Star Rating System. (n.d.). Timeshare condos | Beach retreat| Mountain retreat| Vacation rental.

Retrieved May 20, 2013, from http://www.resortime.com/services/resort_stars

Shoemaker, D. (n.d.). Instructional design: Information to help you build successful educational

programs. Instructional design: Information to help you build successful educational programs.

Retrieved May 20, 2013, from http://www.instructionaldesignexpert.com/

Virtual Training Requirements. (n.d.). Automation, control, and optimization technology and services.

Retrieved May 20, 2013, from

http://www2.emersonprocess.com/en-US/brands/edservices/virtualtraining/Pages/VRequirements

http://www.resortime.com/services/resort_stars

Resort/SPA Hospitality Management AET/515 Rosalyn M. Reed

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