Rachel Parker

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About Me

• From New Orleans, moved to Houston in 1998• Background as a marketing copywriter,

15 years experience on agency and corporate sides—and as a successful freelancer

• Formed Resonance in October 2010 to help businesses looking to create a strong presence in social media

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Why Social Media?

• It’s “word of mouth on steroids”• It’s where your customers are—whether

you’re B2C or B2B• It offers instantaneous interaction with current

and prospective customers around the world• If your competition isn’t doing it now, they will

be soon

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“The Big 5 … or 6?”

Facebook“The Coffee Shop”

Twitter“The Speed Date”

LinkedIn“The Networking

Event”

YouTube“The Public Access

Cable Channel”

Blog“The Open House”

Google+“The Wild Card”

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The Resonance ProcessStrategy

ImplementationAnalytics

Target Audience AnalysisCompetitive AnalysisKey InfluencersKey Resonance PointsMonthly Objectives

Fans/FollowersShares/RetweetsViews/”Hits”ImpressionsInteractions

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Strategy

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Implementation

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Analytics

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Want to know more?

• Office 713-595-6639• rachel@resonancesocialmedia.com• resonancesocialmedia.com

@resonancesocial

fb.com/resonance

linkedin.com/in/

resonancesocial