Resolution Realty

SELL YOUR HOME For Maximum Value In The Shortest Time Possible

With

Resolution Realty

Let us show you how Resolu-on Realty can help you through one of the most important processes of your life.

Our #1 Objective

We want to work together to guide you through the process of selling your home

as quickly as possible – and at the highest price.

OUR PROMISE

We Want You to know WHAT we are doing for you, WHEN and WHY.

A Resolu-on Realty Presenta-on -‐ Copyright © 2015 Ehren Alessi

Our team has over 100 years of combined experience leading the industry in asset disposi-on, with emphasis on: •  Tradi-onal Sales •  First-‐Time Home Buyers •  Distressed Homeowners •  Banks •  Luxury homes •  High Rises & Condominiums •  Community Stability & Improvement

Who We Are

Resolu-on Realty is an independently owned & operated full-‐service real estate brokerage specializing in the state of Nevada’s real estate market.

We provide our Clients with access to ALL this and more! •  Residen-al Re-‐sales •  Buyer Representa-on •  Rental Property Management •  Investor PorXolio Development •  Short Sale Processing •  Bank-‐Owned Property/REO purchase

advisement

We pride ourselves on over-‐delivering when it comes to customer service and overall results.


Ehren Alessi President & Owner

Resolution Realty

Our Team

Mark Wildes Licensed

Broker/Owner�

Rhiannon Lee Director of Client Services

Realtor®/Relocation Specialist

Commitment, drive, and a track record for providing the highest level of customer care sets Ehren apart from the compe--on. Ehren is a Licensed Real Estate Salesperson with 11 years experience. He serves not only in an execu-ve role as President, but works as Director of Opera-ons, overseeing hiring, training, management, sales & marke-ng, accoun-ng, and client rela-ons. Ehren constantly strives to make Resolu-on Realty an industry leader in both real estate technology and streamlined business processes.

Mark is an authorized REALTOR®, an Accredited Buyer & Seller Representa-ve, and serves as our company's Principal Broker. He has played a cri-cal role in building one of the strongest Buyer's Agent programs in Nevada, and Resolu-on Realty thrives on his dedicated efforts and personalized service. A resident of Las Vegas for over 30 years with extensive development experience, Mark welcomes all opportuni-es to earn your business and become your Real Estate Broker for life!

A Real Estate professional since 2001, Rhiannon began her career in Title & Escrow, then transi-oned into Real Estate in 2006. She’s worked with top producers & luxury agents throughout the Las Vegas valley during her career. Rhiannon’s transac-onal knowledge and customer service is unparalleled! She is an expert in dealing with Equity Lis-ngs, Short Sales, Foreclosures and Rentals.


What We Do

•  Broker Management

•  Advertising

•  Photography

•  File Management

•  Appraisal Services

•  Inspections

•  Buyer Agent Representation

•  Listing Platform Media Enhancement

to sell your home!

We employ local professionals to assist in all facets of Real Estate:


Step 1 • Attend Selling Consultation

Step 2 • Develop Pricing Strategy

Step 3 • Develop Marketing Strategy

Step 4 • Implement Customized Marketing Plan

Step 5 • Understand Staging & Showings

Step 6 • Negotiate Purchase Contract

Step 7 • Close The Sale

7 Steps To Selling Your Home

Step 1.

Attend A Home Selling Consultation


Selling Consultation

•  Mo-va-on -‐ Why have you decided to sell your home?

•  Timing -‐ Are we working towards closing before a certain date?

•  Pricing -‐ Are you upside-‐down? Have you tried pricing your home?

•  Decision Making -‐ Will anyone else be involved in the transac-on?

•  Communica-on -‐ How can we remain in constant contact with you?

•  Previous Selling Experiences -‐ What went good, what went bad?

•  Personal Property -‐ Do you want to include any personal property?

•  Condi-on of Home -‐ Any problems that will need to be disclosed?

•  Reloca-ng -‐ Can we assist you in moving to a new area?

•  Concerns -‐ Is there any addi-onal informa-on to discuss?

Determine Your Needs

What is most important to you?



Your Home’s Marketability

BEFORE List Price = $190,000

AFTER List Price = $230,000

•  What will you miss most about your home?

•  What will you miss most about this locaAon?

•  What are some favorite features about your home?

•  What compliments have your peers made about your home?

•  What characteris-cs make your home unique?

•  Have you considered remodeling your home?

What Are My Home’s Selling Points?



What Are My Home’s Issues?

Be PROACTIVE instead of REACTIVE:

In order to sell your home effec-vely, the first two documents we need when lis-ng your home are: 1)  Preliminary Title Report 2)  Seller's Property CondiAon Disclosure

These documents can confirm answers to some of the ques-ons below, but let’s get started on the right foot and discuss these poten-al issues now.

•  Is there a chance of a PotenAal Short Sale? •  Does current mortgage have a Pre-‐Payment Penalty?

•  Are there any Liens on your home?

•  Are you aware of any Easements or Encroachments?

•  Is there an HOA? What are the Dues? Are you current?

•  Is there any LiAgaAon associated with the home or HOA?

•  Are there any Assessments pending with the community?

•  Are there any Physical Issues with your home?

•  Have you had to do Major Repairs to your home?

The Seller’s Golden Rule: Disclose! Disclose! Disclose!










Step 2.

Develop A Pricing Strategy


Pricing Strategy

Comparative Market Analysis

A ComparaAve Market Analysis (CMA) is the strongest tool we use when es-ma-ng the poten-al selling price for your home. As a member of the Greater Las Vegas AssociaAon of Realtors® (GLVAR), we have access to the MulAple LisAng Service (MLS), which we can use to prepare reports that analyze comparable homes in your area. Using this valuable informa-on, we can assist you in determining an ahrac-ve, yet realis-c price for your home.

•  AcAve LisAngs: Homes currently compeAng with yours for the aTenAon of

buyers. We can see what comparable asking prices are, but

remember, these homes have not yet received an

acceptable offer.

•  Sold LisAngs: The most recent sold homes in your market

area that have received and accepted an offer,

and give a good indica-on of realis-c pricing.

A Compara-ve Market Analysis highlights similar homes in your area that are:


Pricing Strategy

BOTTOM LINE: Buyers Will Not Pay Too Much

It’s quite simple, a Buyer is NOT going to pay any more than they have to when purchasing a home.

They have been watching the market closely, and are out there looking at all the inventory.

They know more than anyone what is available, and for how much.

If your price is within the range of your market, Buyers will come look at your home.

Given three comparable houses, the highest priced home will make lower-priced competition seem BETTER, and will get THEIR HOUSE sold, NOT yours.

If time was money, how much time are you willing to spend?

List Price: $240,000 List Price: $260,000 List Price: $280,000

“Do I want to sell MY HOME, or my neighbor’s?”


Pricing Strategy

The Risks Of Pricing Too High

Asking Price Compared to Market Value

+15% Above FMV

Fair Market Value

-‐15% Below FMV

-‐10% Below FMV

+10% Above FMV

% of Potential Buyers Who Will Look At Property

10%

60%

90%

75%

30% Aggressive Pricing – a.k.a., below “Fair Market Value”-‐ results in increased showings. Sellers who price aggressively for their market onen end up with mul-ple offers from buyers trying to outbid each other.

The higher your list price is above Fair Market Value, the less showings you will have.

Increased Buyer Interest

Decreased Buyer Interest


Pricing Strategy

The Excitement Drop-Off: Time Is NOT Your Friend

1-2 Weeks

A PROVEN PATTERN Lis1ng Ac1vity (inquiries & showings) will decrease rapidly as -me goes by. Over -me, your home literally becomes “old” and “stale” in the eyes of interested Buyers, which INSTANTLY devalues your home. Worst of all, marke-ng -me is prolonged and our ini-al marke-ng momentum is lost, which translates into GUARANTEED PROFIT LOSS.

Buyer Interest Declines Over Time

= GUARANTEED PROFIT LOSS

3-4 Weeks

5-6 Weeks

7+ Weeks

# OF WEEKS ON MARKET

LISTING

AC

TIVITY

SERIOUS BUYERS (and their respec-ve Agents) will no-ce a newly-‐listed property RIGHT AWAY. Market interest peaks during the first 1-‐2 weeks.


Pricing Strategy

The Risks Of “Testing The Market”

FACT: most of the showing ac-vity occurs when the home is first listed. If the home doesn’t sell quickly aner the ini-al pool of buyers have seen it, the sellers will then have to wait for new buyers to come into the market and they will have to reduce their price to be compe--ve. Simply put... most Buyers HATE making “low-‐ball” offers. They are MOST EXCITED about proper-es that are PRICED CORRECTLY.

The #1 most common mistake that sellers make is pricing their home TOO HIGH in the beginning,

because they want to “test the market”.

The logic is usually “we can always lower the price if we don’t receive any offers” or “we need to build in a cushion for nego;a;on.”

WHAT REALLY HAPPENS:


Pricing Strategy: The Selling Equation

Start out with correct pricing to take advantage of market -ming. Then, let Resolu-on Realty add all-‐inclusive markeAng for your home.

Result? YOUR HOME = SOLD. A Resolu-on Realty Presenta-on -‐ Copyright © 2015 Ehren Alessi









Step 3.

Develop A Marketing Strategy


Internet 43%

Real Estate Agent 33%

Yard Sign 9%

Friend/RelaAve 6%

Home Builder's Agent 5%

Friend of Seller 2%

Book/Magazine 1%

Newspaper/Print Ad 1%

Marketing Strategy

Where Are Buyers Finding Homes?

Source: National Association of REALTORS® - 2014

87% of home sales are generated from the

marketing efforts of Real Estate Professionals.


Marketing Strategy

90% of Buyers Search

ONLINE.

The internet holds a vast surplus of informa-on-‐

and today’s buyers are extremely educated & knowledgeable about the market:

Online exposure is of the utmost importance – and Resolu-on Realty has a strategic marke-ng plan that focuses on the exact loca-ons where buyers are

looking the most.

•  Over 90% of buyers are searching online for homes.

•  37% of buyers find the home they purchase on the internet.

•  Searching online is now the most common first step a buyer takes.










Step 4.

Implement Customized Marketing Plan


Professional Photography

You Only Get ONE CHANCE To Make A First Impression

You get one chance to make a visual connec-on with a poten-al buyer online.

Online homes with mul-ple high-‐quality photos get viewed over 5 Ames as much as homes with only one or two photos!

Resolu-on Realty is able to provide custom professional photography for all our lis-ngs.

The photos will appear on the MLS lis-ng, all print media, and top-‐ranked real estate websites.


Your MLS Listing

75% of Sales Originate with the MLS

The MulAple LisAng Service (MLS) is an extensive online database that includes

all the lis-ngs from all the par-cipa-ng local brokerages. It contains all property

records and “for sale” adver-sements (lis-ngs) in our market area.

The instant your home’s data is listed on our local MLS, thousands of GVLAR Agents have immediate access to the info needed to make you an offer.

GLVAR (Greater Las Vegas Associa-on of Reatlors®) governs the MLS for Southern Nevada


Custom Marketing

Your Home Will Be Featured

on the 3 Most Popular Real Estate Sites:

Locally, the above men-oned websites con-nually hold the top rankings in our market area.

Realtor.com Trulia.com Zillow.com

Try googling “Real Estate Las Vegas” on your smart phone… these are onen the first sites to come up.


Custom Marketing

Your Home Listed On ZILLOW.COM:

Zillow features advanced search technologies that a allow you to browse ALL homes for sale and all property lis-ngs that we upload to the MLS system. You can search by property type, or by community, or try the MAP Search!

Zillow.com is the most useful website for Resolu-on Realty’s inventory of homes, and it’s

SO EASY!

Resolu-on Realty is your Zillow.com Premier Agent!


Custom Marketing

Your Home Will Appear On Additional Real Estate Websites:

Your lis-ng data will be distributed to many popular Real Estate websites. However, we cannot guarantee that third-‐party websites will be 100% accurate,

100% of the -me.

Please noAfy us immediately if your lisAng is presented incorrectly.


Custom Marketing

Automated E-Mail Notifications

How Do Auto-‐Searches Work?

Your home’s MLS lis-ng can be a part of of Buyer “Auto-‐Searches”

1.  Many Buyers have already teamed up with a local Realtor®, and have been set up on an automated “Hot Sheet” system.

2.  When a new property that meets their search criteria becomes available, or has a price reduc-on, that property is automaAcally emailed to them.

3.  When we list your property on the MLS, your home’s informa-on & photos will automaAcally be emailed to your ideal target market -‐ this could possibly be hundreds of poten;al buyers.

This is why we make sure photos, lisAng text, and property specificaAons are all looking great right from the start!


Custom Marketing

Showcase Your Home With a Virtual Tour

We’ve teamed up with industry-‐leading virtual tour photographers to help your home look at its best!

•  We’re able to coordinate a custom online virtual tour for ALL our lis-ngs.

•  Buyers who enjoy the added benefit of a virtual tour are usually beher able to understand your home’s layout, finishes, views, design, etc.

•  This captures the buyer’s ahen-on and allows them to imagine themselves in your home.


Custom Marketing

Yard Sign marke-ng s-ll accounts for about 11% of buyer leads.

FOR SALE Ehren Alessi 702-‐800-‐5054

www.Resolu-onRealtyLV.com

•  At Resolu-on Realty, we install a professional, bright and highly visible yard sign for you (similar to the design pictured here).

•  This not only helps ahract poten-al buyers who drive through desired neighborhoods, but also ahracts other Real Estate Agents who may not be watching the MLS database daily.

Highly Visible Yard Signage


Custom Marketing

45% of Home Buyers report having gone to an Open House as part of their property search, according to Realtor.org.

•  This is an opportunity for Agents & Buyers to easily preview new homes on their own terms, and according to their personal schedules.

•  Gewng people to come view your property is a great

promo-onal event, and a smart way to increase the property’s public exposure.

Open House Tours

Open Houses can be a GREAT way to promote your property. At Resolu-on Realty, we regularly market and conduct Open House Tours for both Realtors® & the public.


Custom Marketing

•  An ahrac-ve, well-‐done brochure goes a long way. •  Brochures provide maximum impact with emphasis on

adding “value” to the product – highlight key features of your home.

•  ALL EFFORTS (photography, design layout, wrihen copy) are focused on obtaining the highest possible price for your home.

Custom Designed Property Brochures

Our full-‐color brochures will en-ce buyers to make that first important phone call.


Custom Marketing

“Just Listed” Postcard Mailing Campaign

Direct marke;ng is one of the most successful ways to generate new buyers, keep in touch with current contacts, and create an awareness of new lis-ngs on the market. We can send a beau-ful, custom-‐designed “Just Listed” postcard directly to the loca-ons that include a high ra-o of prospec-ve buyers. Many buyer leads are generated from direct marke-ng sent to the same neighborhood in which your home is located.


Custom Marketing

Quick Response to ALL Inquiries!

Focused Marketing GENERATES RESULTS! And when that happens, we are available

via phone, text and email.

We have mastered today’s available communica-on technology, which allows us to instantly connect to our prospects and serve our clients well.

There WILL BE genuine interest in your property, and WE WILL immediately respond to an interested Buyer or Agent inquiring about your property.

FOR SALE Ehren Alessi 702-‐800-‐5054

Resolu-onRealtyLV.com


Custom Marketing

We Promote Your Home Through The Close

• Keep cooperative agents updated on your listing • Maintain stock of property brochures for buyers • Make seasonal changes to online marketing

At Resolution Realty, our ultimate goal is to exceed your expectations in achieving your real estate objectives. As professional Realtors®, we have

resolved that nothing less than your complete satisfaction is acceptable.

• Follow up on showings and obtain feedback • Periodic reviews of our marketing plan • Contact you periodically to review progress

Our Continued Marketing Efforts

To achieve our goal, we will work to obtain the highest price for your home within the allowable period of time. We will continue our efforts in promoting your home until we

have completed the sale.










Step 5.

Understand Staging & Showings


Staging & Showing

Presentation Of Your Home

•  Eliminate odors. Allow fresh air to enter, frequently.

•  Keep personal items hidden (laundry, dishes, toys, pet items, etc.)

•  Turn off all TV’s and appliances.

•  Play “son music” to improve the experience.

Every showing counts, and you only get one chance to make a first impression! A presentable home will typically sell faster, at a higher purchase price, and with fewer problems.

•  Remove all cluher & personal objects. Less is more.

•  Do a quick dus-ng and vacuuming right before showings.

•  Make sure all lights are working, and open all drapes.

•  Clean all windows and blinds.

8 Ways to Create A Marketable Impression:


Staging & Showing

Showings & Providing Access

An advantage to using a key box is that it can provide a record of showing acAvity for us to review. Knowing WHEN your home is viewed can be a crucial advantage. Our follow-‐up ques-ons provide valuable informa-on that we give back to you. We update you on each showing. Plus, we stay in contact with interested agents & buyers, and do what we can to encourage them in making an offer.

If authorized, an “E-‐key-‐box” makes it very convenient for Agents to set up showings while maintaining a high level of security. A realtor key box is a secure way to allow coopera-ng real estate agents access to show your home. Any Agent who ahempts to access our lockboxes MUST be an authorized member of the Greater Las Vegas Associa-on of Realtors® (GLVAR), and must maintain a valid access key / pin-‐code in order to gain access to your home.

Electronic Key-‐Safe










Step 6.

Negotiate the Purchase Contract


Negotiate The contract

Evaluation Of An Offer: Does It Meet Your Needs?

A Realty Purchase Contract (RPA) is a state approved form that is used to present an offer. •  The RPA should be read and reviewed

thoroughly before any decisions are made.

•  Once we receive an offer for your home, we will carefully review all terms of the offer with you.

•  All accepted terms of the RPA MUST be carried through the life of the contract.

On the following page, we have taken the Ame to list some of the items that will need close aTenAon...

Remember: The fully-‐signed RPA is a LEGALLY BINDING CONTRACT.




•  Net Purchase Price -‐ many factors and terms are included… consider this before gewng excited or disappointed.

•  Included Items -‐ what is being asked for? Refrigerator, Washer & Dryer, Hot Tub, Furniture, Artwork, etc.?

•  Excluded Items -‐ what are you NOT willing to

part with? Refrigerator, Washer & Dryer, Hot Tub, Furniture, Artwork, etc.?

•  Earnest Money -‐ This is the ini-al deposit. The importance of this item is onen overlooked.

•  Method of Payment -‐ Is this a cash sale, conven-onal mortgage or seller financing? How much down payment?

•  Special Assessments -‐ Are there any outstanding or upcoming HOA assessments? Who pays, Buyer or Seller?

•  Possession -‐ When does the property legally change ownership? (Buyer receives keys and moves in)

•  Seller Disclosures -‐ What informa-on about the property is the Buyer asking for? Do we have it ready?

•  Due Diligence CondiAon -‐ What "outs" will the Buyer have?

•  Appraisal CondiAon -‐ Is the sale con-ngent on the home's appraisal amount?

•  Financing CondiAon -‐ Is the sale con-ngent on the Buyer securing financing?

•  AddiAonal Addenda -‐ Are there any addi-onal terms or addenda ahached to the offer?




•  Home Warranty -‐ Is the Buyer asking for a home warranty? Are they asking for you to pay for it?

•  MediaAon -‐ If a dispute arises, how are you and the Buyer directed to handle it?

•  Seller Disclosure Deadline -‐ What is the deadline date for you to provide all seller disclosures?

•  Due Diligence Deadline -‐ What is the deadline date for the Buyer to complete due diligence?

•  Financing & Appraisal Deadline -‐ What is the deadline date for the Buyer to cancel based on loan denial?

•  SeTlement Deadline -‐ What is the deadline date for you and the Buyer to complete closing?

•  Response Deadline -‐ How long do you have to respond to the offer, or counteroffer?

•  MulAple Offers -‐ As great as it is to have mul-ple buyers for your home, we need to nego-ate strategically.

Aner considering all terms, you must either: Accept, Counter-‐Offer, or Reject.










Step 7.

Close The Sale – Managing The Transaction


Closing The Sale

What You Need To Know

•  Seller Real Property Disclosure -‐ filled out completely, and signed/dated by Sellers

•  Preliminary Title Report (some-mes referred to as the Title Commitment)-‐ confirms the policy of Title Insurance, showing easements, encroachments and liens. This is provided by the Title Company in charge.

•  HOA informaAon -‐ budget, minutes, assessments, CC&R's, and survey, water rights if applicable

Providing the Seller’s Disclosure


Closing The Sale


If the Buyer determines the Disclosures and/or InspecAons to be unacceptable, the Buyer may:

•  cancel the contract by wrihen no-ce to Seller (no later than the Due Diligence Deadline).

•  Or, resolve in wri-ng any objec-ons (no later than the Due Diligence Deadline).

Remaining ConAngencies and Financing

•  In the final steps of the transac-on we will coordinate and complete any remaining details.

•  Is the sale con-ngent upon an appraisal? At what amount did the property appraise?

Buyer's Right to Cancel or Resolve ObjecAons


Closing The Sale


All of the following events usually MUST occur prior to closing:

1.  Buyer and Seller have signed all documents required by REPC, Title, Lender, etc.

2.  Any monies required to be paid have been delivered by Buyer and/or Seller.

3.  The proceeds of the new loan have been "funded", then all closing docs are "recorded" at the County Recorder.

4.  Hand off keys, garage door openers, manuals, warran-es.

5.  Help you to find a new home in this area or offer reloca-on assistance.

SeTlement (Closing):

✓

✓

✓

✓

✓


Client Testimonials

Sources: www.ResolutionRealtyLV.com

www.zillowprofile.com

“Ehren was very helpful and extremely knowledgeable when

showing me homes.

I didn’t feel pressured and had all quesAons answered in a

Amely manner.

Also, if I needed anything, Ehren

always got right back to me and didn’t make me wait for a

response.”

11/19/2014 -‐ aspackeen -‐ Showed home in 2014

in Lone Mountain, Las Vegas, NV

“Fast, very professional service; Ehren took care of everything,

and all I had to do was sign my

name. I couldn't have asked for any beTer experience. Thank

you.”

12/02/2014 -‐ stevievi2000 -‐ sold a single family home in 2014 in Centennial Hills, Las Vegas, NV

“Ehren is definitely very professional, from his

introducAon of his services to

the final closing of the deal. He has an excellent team

supporAng him who provide

regular and consistent updates

and communicaAons.” 12/02/2014 -‐ cdjocson -‐ sold a condo in 2014 in Spring Valley, Las Vegas, NV

See over 150 of Ehren Alessi’s client reviews at www.zillowprofile.com.


Let’s Get Started!

Lets get started on formulating our strategic plan to

sell your home!

There is so much thought, knowledge & preparation that goes into a

successful home-selling campaign…


We will treat each client like our only client, and exceed customer Expectations by providing timely, responsive service with integrity and a passion for excellence.

I hope this information is helpful in your decision making process. Please contact me if you have any questions.

I’m available 7 days a week and you’ll always be able to reach me directly: My cell phone number is 702.809.8582.

ank you for the opportunity to discuss the sale of your home!


Resolution Realty

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