Researching the Market Place

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Transcript of Researching the Market Place

Page 2: Researching the Market Place

Q

Price - £3.99

Frequency – Monthly

Issue Size – 110-130 pages

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Brand Description‘The UK's biggest selling monthly music magazine, Q is the arbiter of quality music. The magazine sits at the heart of a cross-platform brand that discovers great music of substance for its consumers. The Q brand has developed a worldwide reputation as a trusted and premium quality voice of musical authority amongst fans, musicians and the music industry alike - one that is founded upon Q's unrivalled access, world-beating exclusives and outstanding production values. This reputation is extended not only through the magazine. But also across online, radio, TV and on into Q's unique events, which encompass exclusive, intimate live shows with major stars and the world famous annual Q Awards’.

Platforms•Q Magazine•Q Radio•www.qthemusic.com•Q TV - Sky 364 , Virgin Media 338•Q Awards

Audience ProfileQ's audience is composed of passionate, engaged and open minded music fans driven to continually discover new music - and to use this lust for discovery to influence their friends. The audience is split 75% male to 25% female and is affluent.

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NME

Price – £2.20

Frequency – Weekly

Issue Size – 70 pages

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Band DescriptionNME.COM is Europe's biggest and most viewed music website. It has earned worldwide respect for its rock music news and features, which are updated around the clock. With 1.3 million unique users generating over 13 million page impressions nme.com is the U.K.'s premier music content website. It offers unparalleled access to an affluent young audience and a unique opportunity to communicate with them in an environment that they relate to and return to frequently - 63% visit the site weekly or more frequently. The nme.com audience is made up of key demographic groups that can be difficult to target through other media.

Platforms•NME Magazine•NME Radio•www.nme.com•NME TV – Sky 383, Freesat 516

Audience Profile65% Male* 50% 16-24* 23% 25-34*Our readers are passionate about music and as a result of their close relationship with the site content they are far more responsive to advertising.

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KERRANG

Price – £2.20

Frequency – Weekly

Issue Size – 70 pages

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Band DescriptionKerrang is the world’s biggest selling weekly music magazine and the original multi-platform youth band for all rock genres. Kerrang delivers the hottest news, reviews, gig guides, exclusive features, posters, videos and more every week. In print, TV, radio and online, Kerrang lives life loud for its army of dedicated, music loving fans.

Platforms•Kerrang Magazine•Kerrang Radio•Kerrang TV – Sky 368, Virgin Media 342•www.kerrang.com•Kerrang awards•Kerrang Tour

Audience ProfileYoung, individually minded and passionate consumers, and audience defines by attitude, passion and loyalty.

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MOJO

Price – £4.50

Frequency – Monthly

Issue Size - 150

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Brand DescriptionMOJO is the world's biggest UK music magazine, delivering a monthly dose of world class journalism and iconic photography. It represents a carefully crafted musical archive, providing its audience with an authentic, independent and emotional connection to the music. Classic sits comfortably with cutting edge, with quality and integrity being constant.

Platforms•MOJO Magazine•www.mojo4music.com

Audience ProfileDiscerning and passionate music aficionados, the MOJO audience is predominantly male (77%) and affluent (63% ABC1). These heavy consumers of music see their passion as discovery without boundaries, genre and decade being secondary to quality.