METHODS TO GAIN TARGET AUDIENCE FOR OUR HORROR TRAILERS.

RESEARCHING TARGET AUDIENCE

In the broadest sense of the word, the definition of research includes any gathering of data, information, opinions and facts for the advancement of knowledge

Definition

Two main types of researchResult type Definition Examples

Quantitative The statistical amount of research accumulated (numerical)

Multiple choice questionsClosed questionsQuestionnairesSurveyNumerical results

Qualitative Personal and actual response. Opinions based on solid contextual research

InterviewsFocus groupsReviewsObservation

Questionnaire 16-19 year olds

25-35 year olds

Our research

• Reaction video and focus group

What’s your favourite genre of film?

Horror 2Comedy 2Romantic comedy 3Science-fiction 1Action 2Other 0

Do you like horror? Yes 6No 4Other 0

Do horror films scare you?

Yes 7No 3Other 0

What make you scared?

The unknown 3Ghosts 3Blood and gore 1Knives 0Masks 0 Sound 2Other 1

How many horror films have you seen before?

1-5 06-10 111-15 516-20 221-25 030+ 2

What do you look for in a horror film? What makes you most scared about them?

Sound 4Speed/Pace 1Content 2Speech 0Visual 2

What do you look for in a horror trailer?

Sound 1Speed 2Content 3Speech 1Visual 2Text 1

What do you look for in a horror poster?

Colours 2Blood 0Text 2Font 1 Images 5 Other 0

What classification would you most likely watch?

U 0 PG 0 12A/12 315 5 18+ 2

Questionnaire – (tally)Horror; genre, films and posters

16-19 year olds

What’s your favourite genre of film?

Horror 3Comedy 2Romantic comedy 3Science-fiction 0Action 1Other 1

Do you like horror? Yes 6No 4Other 0

Do horror films scare you?

Yes 8No 2Other 0

What make you scared? The unknown 3Ghosts 1Blood and gore 1Knives 0Masks 2Sound 2Other 1

How many horror films have you seen before?

1-5 16-10 211-15 116-20 221-25 130+ 3

What do you look for in a horror film? What makes you most scared about them?

Sound 5Speed/Pace 0Content 2Speech 0Visual 3

What do you look for in a horror trailer?

Sound 0Speed/Pace 3Content 3Speech 2Visual 2Text 0

What do you look for in a horror poster?

Colours 3Blood 1Text 2Font 1Images 3Other 0

What classification would you most likely watch?

UPG12A/121518+ 10

Questionnaire – (tally)Horror; genre, films and posters

25-35 year olds