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Researching Content Marketing Ideas for SEO
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Transcript of Researching Content Marketing Ideas for SEO
Researching Content Marketing Ideas for SEO
ARNIE KUENN, PRESIDENT, VERTICAL MEASURES - @ARNIEK
About Your Presenter…
• President of Vertical Measures in Phoenix, AZ• President of the Arizona Interactive Marketing Association (AZIMA)• Instructor for the Content Marketing Institute & Online Marketing
Institute• Author of Accelerate! Move Your Business Forward Through the
Convergence of Search, Social and Content Marketing
Twitter: @ArnieK
Available on Amazon
8 Steps in the Content Marketing
Chain!
Twitter: @ArnieK
Develop Your Strategy
• Why are you creating the content you are creating? • Who is your audience and who are you?• What will you measure? • What is different a year from now?• Where do you plan to publish your content?
When & How Will You Develop Your Content?
• 1-7-30-4-2-1 Plan– 1=Daily (Twitter, Blog)– 7=Weekly (eNewsletter)– 30=Monthly (Webinar)– 4=Quarterly (eBook, Magazine)– 2=Bi-Annually (User Event)– 1=Yearly (Large Research Project)
Twitter: @ArnieK
Via: Langley Center for New Media
Twitter: @ArnieK
Start With Keyword Research
• Keyword research should be the foundation• Brainstorm for keyword phrases your customers use
when searching (i.e. local internet marketing)• Use tools like:
– Google keyword suggest & instant search– Google Adwords keyword tool– Bing’s Commercial Intent
• Think long-tail!
Twitter: @ArnieK
Then Do Online Market Research
• Check trending topics on Twitter, Yahoo and MSN• Answer sites: Yahoo Answers, Quora, LinkedIn or Facebook• Check sites like Digg, StumbleUpon, Reddit and Mixx. • Check Google’s Discussions in search
Twitter: @ArnieK
What Works For Your Competitors?
Twitter: @ArnieK
Determine Types of Content to Create
Twitter: @ArnieK
List The Possibilities
Create Great Content
Benefits of a Corporate Blog
• Gives you a vehicle to post new content• Allows for internal linking• Keeps the search engines coming back –
have 434% more indexed pages*• Have 2X as many backlinks*• Your site gets 55% more traffic*• You have 79% more Twitter followers*
*Hubspot
Long Tail is the Key!
Twitter: @ArnieK
Success Like This…
Twitter: @ArnieK
Results Like This…
19 out of top 25 landing pages
Twitter: @ArnieK
All 8 Steps Matter
Amazon – only $14.36 ;-)
Twitter: @ArnieK
Thank You!
FacebookLinkedIn Group
@VerticalMeasure
Contact: 888-476-1881 www.VerticalMeasures.com
Can be found on: