Research Uptake: a rapid introduction - Vertigo …...Useful tools • Theory of change/Impact...
Transcript of Research Uptake: a rapid introduction - Vertigo …...Useful tools • Theory of change/Impact...
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Research Uptake:
a rapid introduction
11 December 2014 – NWO, The Hague
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Research uptake: a joint effort
The NL research for development frame work:
Food & Business Knowledge Platform
Call development
Selection Agenda setting
Results used:
Impact on Food &
Nutrition Securty
NWO-WOTRO
Research Projects
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What is
research uptake?
Today it’s Research Uptake “Research uptake includes all activities that facilitate and contribute to the use of research evidence by policy-makers, practitioners and other development actors” (DFID Research
Uptake Guide 2013)
We used to talk about Research Dissemination
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Four main strands
Stakeholder engagement
Communication Monitoring & Evaluation
DFID Research uptake guide 2013
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Stakeholder engagement
DFID Research Uptake Guide 2013
• Identify the relevant stakeholders
• How to engage and keep engaged with these stakeholders
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Capacity development
DFID Research Uptake Guide 2013
• Assessing the capacity to effectively engage:
– Internal= within team: e.g.communication, managing knowledge
– Stakeholders (dis)incentives, interests)
• Capacity building:
– Getting trained (team)
– Providing training
– Seeking support
(e.g. to faciltate)
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Communication
DFID Research Uptake Guide 2013
• Science base: synthesise existing knowledge
• Peer reviewed articles-quality check
• Packaging and communicating to non-experts… and
………………. Include feedback and adapt
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Monitoring and Evaluation
DFID Research Uptake Guide 2013
• Include the (evidence of the) use of research findings in your M&E frame (impact pathway)
• Strategy to learn from research uptake activities
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Research Uptake: why is it so difficult?
• Incentives?
• Skills?
• Budget?
• Planning?
• Comfort zone?
• Time?
• Burnt fingers?
I’m a researcher, not a press officer
Geoff Barnard, training WOTRO 2014
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What does effective research
uptake look like?
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Top Tips on
Research Uptake
✚
✚
Geoff Barnard - 2014
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No.1
Get to know your
context really well
The policy soup
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Useful tools
• Theory of change/Impact pathway
• RAPID framework
The political context – political and economic structures and processes, culture, institutional pressures, incremental vs radical change etc.
The evidence – credibility, the degree it challenges received wisdom, research approaches and methodology, simplicity of the message, how it is packaged etc
External Influences Socio-economic and cultural influences, donor policies etc
The links between policy and research communities – networks, relationships, power, competing discourses, trust, knowledge etc.
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No.2
Narrow down your
primary audience
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A common mistake
• Being vague
• Trying to reach everyone
and as a result
• Failing to reach anyone
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Identifying audiences
Alignment, Interest and
Influence Matrix (AIIM)
1. Identify all stakeholders
2. Map them onto the alignment / interest matrix
3. Identify who has power
4. Identify who you can influence
Develop enthusiasm to address topic
Learn in partnership
Develop awareness
and enthusiasm
Challenge existing beliefs
High
Ge
ne
ral l
evel
of
alig
nm
ent
Low
Low High Interest in specific topic
Where have you got leverage?
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No.3
Really get to know
them
You need to walk in their shoes
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How to win friends and
influence people
• Start early
• Invite them onto your steering group
• Listen and learn about their agendas/challenges
• Roundtable events
• Field visits
• Secondments, exchanges, advisory panels
• Games
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No.4
Distil your message,
then
distil it
again
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Attention spans are very small
Why am I reading this?
Come on, get to the
point
This is hard work, I think
I’ll go and chase that
cat
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No.5
Target your
communication
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Draw up a targeting matrix
Audience Journal Article
Policy Brief
Video Media article
Face-to-face
Training
module
Social media
The Minister
Minister’s advisors
Donor agency
Field staff
Academic peers
etc.
You can’t do all of these well. Which ones do you want to concentrate on?
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No. 6
Use others
to amplify
your
message
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Types of knowledge brokers
Journalists
• International
• National
• Local
• Community
Networks
• Topic related
• Professional
• Communities of interest
Other websites
• Blogging sites
• Portals
• Climate Knowledge Brokers Group
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No. 7
Go to where the
action is
Don’t expect people to always come to you
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A “Being There*” strategy
• Attend and speak up at key meetings
• Publish on other websites
• Follow and comment in social media
• Go to other people’s parties (and don’t hide in the corner!)
* Coined by Nick Scott, ODI
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No.8
Identify
windows of
opportunity
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Grabbing those chances
good planning +
good antennae +
good networks +
opportunism +
a clear message +
a bit of luck
A much better chance you’ll have some
impact
=
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In Summary:
1. Get to know your context
5. Target your communications
6. Use others to amplify your message
7. Go to where the action is
8. Identify windows of opportunity
2. Narrow down your audience
3. Really get to know them
4. Distil your message
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No. 9
Be strategic, but
be prepared to
adapt
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Useful strategy tools
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Thank you!
For more information contact:
RAPID: http://roma.odi.org/
DFID: https://www.gov.uk/.../research-uptake-guidance