Qualitative Research:

Qualitative research is about finding out not just what people think but why they think it. It’s about getting people to talk about their opinions so you can understand their motivations and feelings.

Quantitative Research:

Quantitative research is about asking people for their opinions in a structured way so that you can produce hard facts and statistics to guide you.

Primary research methods:

Primary research involves gathering new data that has not been collected before. For example, surveys using questionnaires or interviews with groups of people in a focus group.

Secondary research:

Secondary research involves gathering existing data that has already been produced. For example, researching the internet, newspapers and company reports and look through books.

Objective research:

Objective information reviews many points of view. It is intended to be unbiased. News reporters are supposed to be objective and report the facts of an event.

Subjective research:

Subjective information is one person's opinion. In a newspaper, the editors section is the place for subjectivity. It can be based on fact, but it is one person's interpretation of that fact. In this way, subjective information is also analytical.

Valid:

Having some foundation, based on truth.

Reliable:

able to be trusted; predictable or dependable.

Research Technology