Research Task
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Research Task
Courtney Forbes-Grey
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What Is A TrailerTrailers or previews are film advertisements for feature films that will be exhibited in the future at a cinema, on whose screen they are shown. The term "trailer" comes from their having originally been shown at the end of a feature film screening
Source: Wikipedia
Trailers are a composition or series of selected shots from a feature film – these shots are put together to promote the film that they are advertising. Trailers do not necessarily show the scenes of the film in order – a reason for this is so that no ‘spoilers’ are created (spoilers are elements of something that reveals plot summary). The maximum length of a trailer is 2.5 minutes (this time allowed by the MPAA).The purpose of a trailer is to attract a potential audience to the film that the trailer is promoting. Due to this, trailers will usually contain the best, most exciting or (the potentially) most notable parts of a film in order to gain interest from an audience e.g. If it is a comedy film trailer, the trailer will consist of the films funniest shots/scenes.
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What Makes A Good Trailer?
I feel a good trailer is a trailer that can consume and engage the audience – making its target audience encouraged to go and see the film that the trailer is promoting. I feel that like a good film (a good film being one where the cast and the narrative/plot complement one another), a good trailer should be comprised of a great combination of things from a film e.g. Great cast members, great scenes of acting/action and spectacular Special FX. A good trailer should put emphasis on such aspects of a film – bringing the film great interest from consumers before they even see the film in its entirety.
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Avatar: The Last Airbender (TRAILER)
http://www.youtube.com/watch?v=ZMoGFeMmhKA
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What Makes This A Good Trailer? How Does The Trailer Tease And Temp You
To Go And Watch The Film?I feel this is a good film trailer. I feel what makes this a good trailer is the scenes which show the special effects. I feel that if the film wasn’t based off a popular TV programme, then something that will definitely attract an audience is the special effects. There are various scenes of
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Audience ExpectationsAfter watching this trailer, the audience should be able to identify this film as a fantasy adventure/sci-fi. Seeing this trailer, the audience should expect this film to be packed with dramatic action, and amazing special effects which add to the films sense of supernatural e.g.
A shot of character producing flames from the palm of his hands
A shot of water being risen from its source – supernatural, since water cannot naturally do that
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Target AudienceAfter watching this trailer, it can be said that this film is mostly aimed at a young demographic – ranging between the ages of 7 and early/mid-teens. This is most likely to be the case since The Last Airbender is a film based off the children animation, Avatar.This film may also appeal an older demographic, reason being that, this film could be compared/put into the same category as the very successful film Avatar (dir. James Cameron) which attracted an audience of various age groups.
Video of a fan reviewing Avatar: The Last Airbenderhttp://www.youtube.com/watch?v=0Prqb3JcfWw
Video is evidence of people of different ages where attracted to the film.
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How Effective is the Trailer?