RESEARCH TASK 2B:

NME CONTENTS PAGE ANALYSIS

Ellie Money

Masthead:The brand image of ‘NME’ is copied from the front cover onto the contents page to anchor the two pages together and set a theme throughout the magazine.

Main image:The main is of a young women standing in front of a bus. This is a very casual image so portrays a suggestion for who the magazine is represented at. The main image implies that the target audience is for the younger generation who have very chilled out personas. The Main is also surrounded by a border, this makes it look more appealing and professional.

Colour scheme: The use of colour used on the contents page is similar to the style on the front cover. In the sense that they involve the same colour scheme. Red, white and black is a good house style to use because it suggests seriousness and will make the magazine appear professional. Furthermore, clearly this colour scheme is consistent throughout therefore it is comfortable and familiar for the reader.

Rule of thirds (layout):This contents page has used a typical rule of thirds however the columns are un even. Meaning that the middle third is made to appear much larger than the other two which implies it withholds important information.

Grab quotes:Grab quotes are a good feature to use on a contents page because they entice the reader. This is because when editors include quotes from celebrities readers feel privileged. Furthermore they are made to stand out by being put in a different font or being enlarged in size or by being made bold.

Date/issue number:This is a relevant feature to have on the contents page because it informs the reader If the articles are relevant to the time period in which they are reading it.

Page numbers:The page numbers are a vital stereotypical feature used in a contents page because they help[ the reader to navigate the magazine efficiently if they were looking for something specific.

Subscription:The use of the subscription helps to lures readers in because some people would only buy the magazine for this purpose as it means if they contact the numbers provided they can get cheaper deals on future magazine purchases.

Dropcap:The use of the dropcap makes the text stand out. This is a stereotypical feature used in most magazine so this is familiar for the reader.